• Journal of Digital Convergence
• /
• v.18 no.2
• /
• pp.395-401
• /
• 2020

With the popularization of smartphones and the development of digital technologies, new concepts that maximize interactive communication have begun to appear in marketing strategies. One of them is the gamification marketing strategy that combines games with marketing that induces customer interest and voluntary participation. Gamification is a compound word of 'game' and '-fication', and marketing cases using game formats are being implemented in various fields. Therefore, this study will identify the implications of the usage of gamification that has become a trend, and analyze the gamification techniques and factors shown in various cases to suggest the direction of gamification as an effective marketing strategy. Companies are actively using gamification in their marketing strategies in a variety of forms and apply gamification techniques such as challenge, competition, accomplishment, reward, and relationship. As a result of the case analysis, important factors commonly identified in the gamification techniques used in marketing are 'Accomplishment' and 'Rreward'. Using various products and benefits obtained through solving a given mission or task as game elements, it was found to be an effective strategy to induce consumers' interest and participation and to promote consumption by encouraging consumers' immersion.

• Archives of design research
• /
• v.17 no.4
• /
• pp.69-78
• /
• 2004

This thesis is designed to investigate the relationship of Web Multimedia design. Web sites are needed to approach the lot of ways that increase the user intuitive lay over communicating information nowadays. In the digital era of today, multimedia is composed of such various elements as text, image, sound, animation, video. The method of the thesis is a research questions as this follow. First, the structuring element of the web site type was classified by a form and the contents in the web site. These types in this classified web site are HTML, flash and mixed type. Second, to study this thesis, we made up pose a questionnaire to students in the university as th method of random sampling. The goal of this survey is that user is how to understand about the web multimedia design. Results of analysis may be summarized as follows: 1) It was the image design in the NIKE web site that there would be evaluated the best design effected by flash, and it is finding that the NIDE web site will need more supporting Information, Interactive design through this studies. 2) It was information that there would be evaluated good design effect by text and image in SAMSUNG web site. Based on HTML, SAMSUNG need supporting motion image design by this studies. In conclusion, this thesis suggests that the each web medias should be constructed by the different web design component, according to information, Interactive, image design of web site.

• Cartoon and Animation Studies
• /
• s.30
• /
• pp.221-243
• /
• 2013

Recently, traditional books based on printing on the paper have expanded to e-book media in smart device because of developing digital technology. Especially, app book applied application makes users' experience increase and provides immersion to them, because it allows them basically delivering information, educational effect and fun elements with multimedia technology. There are various experimental trials to make enhance effect of reformatting for application media. The purpose of this study is to analyze reformatting effect for app book with funology which is convergence of digital technology and a fun. Then this article would provide design guide and be applied to new application contents. For this research, the first of all, we would discuss concept and elements of funology by publication including thesis, articles, and books. Secondly, this article will be focused on 'Moo, Baa, La La La!' which is reformatting application for iPad to analyze type of funology. Thirdly, we would make sure that app book makes users get emotional effect comparing original book by FGI(Focus Group Interview). In conclusion, sensitive funology used the sound allows user emotional effect and they prefer to intuitive and immediate motion and response of interactive funology. In other way, funology of fun in itself which is strong concept in original book diminishes in app book. Then users concentrate interactive factors like game structure. This results make that app books could be created by strength of original contents and advantage of funology. Therefore this makes us expect the possibility of reformatting effect with funology and we need to discuss the points of issue that there are considerations and limitations to successful app book for users.

• Journal of Digital Contents Society
• /
• v.9 no.1
• /
• pp.7-15
• /
• 2008

The paper proposes information system for providing proper well known delicious restaurants as interactions with users. The system calls 'Moloke', which is an agent for recommending sensitive information on mobile environment The proposing agent differs from existing ones that guide the telephone number and the name of the restaurant. The differences are as following goals. First, the agent gets existing from users as interactive communications on mobile devices through the proper requests on each time zone such as morning, afternoon, and evening. Second, the agent also can recommend a specific restaurant for current personal states such as parties, special community meetings, bio-rhythms and so on. Among them, specially the bio-rhythm is used for recommending proper restaurants to each user. In addition to through proposal suitable design for the mobile agent design more effectively. The research used mobile environment for recommendation service and web environment for data management. Server environment for service used Apache, PHP4, Mysql and mobile page was implemented m-html for approach. Mobile Service was optimized Mozilla-1.22, KUN-1.2.3 Browser

• Journal of Digital Contents Society
• /
• v.16 no.2
• /
• pp.189-196
• /
• 2015

The proposed cooperative 3D modelling system enables more efficient modeling works by improving current cooperation systems. Current 3D modeling tasks work on off-line and most of works are cooperation systems which communicate by files. These cooperation system cannot be interactive, occurs time delay while feedback and must have some programs which can read the files. This paper solves these problems using web that has the characteristics of network and proposes new cooperation system form. Using WebGL(Web Graphics Library) which is proposing technology in technical realization of Web 3D modeling, we make 3D objects in web browser and these objects can be manipulated by server-client communication. Therefore, if people use this system, they can use real time interaction and feedback. Also this system lowers a software installation necessity and can access everytime if web browser is installed.

• Journal of Broadcast Engineering
• /
• v.16 no.3
• /
• pp.542-551
• /
• 2011

Recently an extension to DMB-AF (Digital Multimedia Broadcasting Application Format) standard was proposed in [1] without sufficient validation for industrial application due to incomplete implementation. The extended DMB-AF can include stereoscopic video and stereoscopic images for interactive service data, i.e., MPEG-4 BIFS data, in addition to the existing 2D video and 2D images for BIFS services. The contents in the extended DMB-AF can provide a temporal mixture of 2D/3D video presentations possibly with or without 2D/3D images for BIFS services. In this paper we developed DMB-AF player software that can play the extended DMB-AF files and authored several test files for its verification. As a result, we introduced a new method for indicating dependencies of 3D media tracks to improve the extension in [1] and validated the extended DMB-AF with the improvement.

• Journal of Digital Convergence
• /
• v.10 no.11
• /
• pp.589-594
• /
• 2012

In the initial stage, domestic games based online concentrated on game development focusing on income for some genres. However, various contents focusing on smart environment and social network are expanded at present and game materials are developed for more various objects. So, this study intends to examine new category, positive game, from the aspect of game designer for game approach based on various objects. And, game approaching process in the category based on pleasure was organized from the standpoint of designer, for the designer approach in the precedent stage of positive game development. From the aspect of designer, systemicity of game category and design approach are necessary to expand wire-wireless environment and new environment based on the convergence media to interactive contents focusing on games.

• Journal of Korea Entertainment Industry Association
• /
• v.14 no.2
• /
• pp.63-71
• /
• 2020

K-Pop is powerful. Once considered to be at the periphery of global music scene, it is now reaching the whole world. Not surprisingly, the media, domestic and foreign, have scrambled to unlock the secrets of K-Pop's phenomenal growth. In doing so, they have not failed to highlight the underside of its success, such as cut-throat competition among idol-group members and the programmed member replacement by their agencies. One of the most notable characteristics in this process is called, in their business jargon, 'the graduation system'. This paper attempts to explicate this management practice unique to K-pop industry. To do so, this paper draws on Rene Girard's work on desires, particularly his notion of mimesis, violence and the scapegoat mechanism. Based on a documentary film, interactive online sites and a monograph that have chronicled how the K-pop girl group <9 Muses> have 'graduated' during their debut process, this paper applies, as its main analytical tool, the scapegoat mechanism and attempts to explore on its basis what 'the system' entails for the K-pop industry in general and the actors working within it in particular.

• The Journal of the Korea Contents Association
• /
• v.11 no.1
• /
• pp.134-144
• /
• 2011

Crossmedia Storytelling is receiving attention as a new style of description in the age of limitless competition and infinite fusion among media. Crossmedia Storytelling specifies a form of storytelling carried out through mixed usage of plural media, such as televisions, movies, and web services. It is different from OSMU strategy in that plays one source of contents according to the characteristics of various media while Crossmedia Storytelling demands users' active participation. Moreover, it is also slightly different from Transmedia Storytelling in the point that narratives of each media are not complete themselves and only through effectively combining plural media can the whole story fully enjoyed. This research aims to analyze how users move among media in terms of Crossmedia contents by examining cases of Swedish interactive drama series , from Australia, and from the United States. To do so, first, the paper looks into the principles of Crossmedia communication and examines that it is based on online word-of-mouth communication, such as viral marketing. As a result, the following was found in the cases of Crossmedia Storytelling: negative stories that arouse users' emotional reactions & users' participation are effective, and the set-up of Sneezer, which causes the knowledge gap, is very important. It was also found that users' participation was actively taking place through online WOM communication in Crossmedia Storytelling.

• Cartoon and Animation Studies
• /
• s.34
• /
• pp.345-366
• /
• 2014

From the beginning of Digital text book in 2007, there are many kinds of digital text book such as English, Science etc at Public education. Above many problems at the beginning like just using paper text book's scan data as digital text book, now use special contents and design for only digital text book. But only for digital text book not for other. There is gap between advanced country of education and us. This is research based on LG europe design center in London, UK target is UK, Sweden by heuristic analysis, question investigation to get Target's UX with digital education media. Advancement of digital and interest of education bring the world development of digital education device. UK, where is education advanced nation, is using lot's of digital education device which is interactive board, digital desk etc. Result of Analysis of Digital Education Design trend by Target of Education Needs apply rough Design by LG europe design center. We can get more sophisticated needs and UX result by target then Korea that can use for our future Digital education design plan. Also help to reduce gap between advanced country and Korea.