• 한국융합학회논문지
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• 제12권5호
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• pp.127-138
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• 2021

본 연구의 목표는 인터렉션이 하나의 영역으로서 묘사 가능성을 증명하는 것이다. 또한 패러다임화된 시각으로 인터렉션을 이해하려고 시도하는 것이다. 일반적으로 통용되는 규칙에 기초하여 이론모델을 구축하고, 디자이너들에게 인터렉션의 본질을 효과적으로 이해하도록 돕고, 현재 인터렉션 설계가 주로 기초적인 수단으로 의존하게 됨으로써 파생되는 인력과 시간비용의 낭비를 방지하는 것이다. 2000년도에 처음으로 인터렉션 패러다임화의 개념을 제시한 이래 지금까지 관련된 연구에는 일부 결함이 존재한다. 예를들어 제시된 이론 모델들이 서로 다른 척도에서 만들어졌거나, 혹은 접근하는 시각에 객관성이 결여된 것, 그리고 주로 연구자의 개인적 경험 등에서 오는것 등이다. 본 연구의 가치와 뛰어난 성과는 그 전체적 기초가 파일검색이라는 토대위에 구축되었다. 최근 2000년 이래 현재까지의 인터렉션 패러다임화에 관한 연구 총 21편의 수집을 통하여 인터렉션 속성 모델 19개,인터렉션 속성 포함 총 174개를 추출하였다. 또한 이 174개 속성에 대하여 보다 통일된 표준 척도에 근거를 두고 집합류의 연구수단을 이용하여 재분류 귀납함으로써 두 개의 이론 모델을 한 조로 만들었다. 이 두 모형은 각각 인터렉션 운용과 인터렉션 체험의 시각으로 접근하며, 그중 각 모델은 각각 6개의 독립된 속성을 포함한다. 이 인터렉션 모델의 제시 및 집합류 데이터의 분석은 각 인터렉션 속성이 인터렉션 설계에서 얼마만큼의 주목을 받고 중요한지 밝히는데 도움이 될것이다. 이런 데이터는 디자이너가 디자인 과정에서 힘 분배를 합리적으로 할 수 있게 도와주며, 또한 미래에 인터렉션 설계에 관해 발전공간을 설계하기 위한 이론적 근거를 제공한다.

• Asia Marketing Journal
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• 제18권1호
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• pp.37-53
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• 2016

The purpose of this study is to show that the effectiveness of utilitarian versus hedonic attributefocused advertisement on product evaluation depends on the arousal level of positive emotion, and to explore mediation effect of cognitive response to utilitarian attribute-focused advertisement and affective response to hedonic attribute-focused advertisement on the effectiveness of utilitarian versus hedonic attribute-focused advertisement. This research employs a 2 (arousal level: mild vs. elevated) × 2 (advertisement type: utilitarian vs. hedonic) between-subjects design, and 200 undergraduate students participate in the experiment, in which there are 50 students at each experimental group. The results of ANCOVA with positive emotion level as a covariate on advertised product evaluation show significant interaction effect of arousal level and advertisement type, and no effect of positive emotional level. Both of the mediation effects of the cognitive response and those of the affective response are significant. Participants under mild (elevated) arousal of positive emotion more positively evaluate the product in utilitarian (hedonic) attribute-focused advertisement. The positive effect of utilitarian (hedonic) attributefocused advertisement on product evaluation is partially mediated by cognitive (affective) response to the advertisement when consumers are under the mild (elevated) arousal of positive emotion. The results of this study show that advertisers should use utilitarian (hedonic) attribute-focused advertisement to consumers under the mild (elevated) arousal of ambient positive emotion, which should be searched by exploring what kind of event they have experienced.

• 한국의류학회지
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• 제30권9_10호
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• pp.1366-1377
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• 2006

The purposes of this study was to find out 1) the difference in the importance degree of store attribute according to interaction between fashion product types and task situations, 2) the difference in the importance degree of store attribute according to the patronized store types on the basis of fashion product types. The subjects were female adults who lived in Seoul. The sampling method was quota sampling. The data was obtained from 391 questionnaires. The data were analyzed using frequency, one-way ANOVA, Duncan test, and two-way ANOVA by means of SPSS. The results were as follows; 1. According to fashion product types and task situations, there were significant differences in factors of product features, services, physical environments of the store, and price. 2. According to interaction between fashion product types and task situations, there were significant differences in factors of product features, services, physical environments of the store, and price. 3. There were significant differences in factors of product features, services, physical environments of the store, and location of store according to patronized store types, when a consumer purchased a suit, casual wear and inner wear.

• 한국조리학회지
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• 제16권2호
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• pp.15-30
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• 2010

본 연구는 방한 일본 관광객의 국내 외식업체 이용을 중심으로 서비스 실패의 심각성과 통제성이 고객의 지각된 공정성, 신뢰, 만족, 충성도에 미치는 영향에 대하여 연구함으로써, 분석 결과를 요약하면 다음과 같다. 첫째, 통제성과 심각성은 지각된 공정성에 부(-)의 영향을 미칠 것으로 기대되었으나, 모두 부(-)의 영향을 미치지 않는 것으로 나타났다. 둘째, 절차적 공정성은 신뢰에, 상호작용 공정성과 분배적 공정성은 신뢰와 만족에 유의한 영향을 미치는 것으로 나타났다. 셋째, 신뢰는 만족에, 만족은 충성도에 각각 유의한 영향을 미치는 것으로 나타났다. 이러한 연구결과를 토대로 외식기업들은 서비스 실패의 심각성과 통제성을 확인하기보다는 서비스 실패에 대한 회복 프로세스를 빠르게 실행해야 하며, 서비스 실패에 대한 고객의 회복 단계를 신뢰, 만족, 충성의 순서로 설정하고, 이러한 프로세스를 거쳐 빠르게 실행되고 있는지 확인해야 할 것이다.

• 한국경영과학회지
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• 제30권1호
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• pp.161-176
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• 2005

In a situation that ordinal preferences on multiattribute weights are captured, we present two solution approaches: an exact approach and an approximate method. The former, an exact solution approach via interaction with a decision-maker, pursues the progressive reduction of a set of non-dominated alternatives by narrowing down the feasible attribute weights region. Subsequent interactive questions and responses, however, sometimes may not guarantee the best alternative or a complete rank order of a set of alternatives that the decision-maker desires to have. Approximate solution approaches, on the other hand, can be divided into three categories including surrogate weights methods, dominance value-based decision rules, and three classical decision rules. Their efficacies are evaluated in terms of choice accuracy via a simulation analysis. The simulation results indicate that a proposed hybrid approach, intended to combine an exact solution approach through interaction and a dominance value-based approach, is recommendable for aiding a decision making in a case that a final choice is seldom made at single step under attribute weights that are imprecisely specified beyond ordinal descriptions.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2005년도 춘계 학술발표대회 논문집
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• pp.262-263
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• 2005

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2004년도 추계학술대회 및 정기총회
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• pp.143-146
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• 2004

In a situation that rank order information on attribute weights is captured, two solution approaches are presented. An exact solution approach via interaction with a decision-maker pursues progressive reduction of a set of non-dominated alternatives by narrowing down the feasible attribute weights set. In approximate solution approach, on the other hand, three categories of approximate methods such as surrogate weights method, the dominance value-based decision rules, and three classical decision rules are presented and their efficacies in terms of choice accuracy are evaluated via simulation analysis. The simulation results indicate that a method, which combines an exact solution approach through interactions with the decision-maker and the dominance value-based approach is recommendable in a case that a decision is not made at a single step under imprecisely assessed weights information.

• 융합경영연구
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• 제10권1호
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• pp.27-37
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• 2022

Purpose: This study investigates how to successfully promote the smart product bundle by exploring (1) how consumers' adoption intention toward a smart product bundle differs by the complementarity level of the bundled items and (2) how the ad appeal type influences the effect of complementarity level on adoption intention via goal fluency. Research design, data and methodology: This study was a 2 (complementarity level: low vs. high) × 2 (ad appeal type: attribute vs. benefit) between-subjects experiment. The proposed hypotheses were verified using analysis of variance (ANOVA) and bootstrap analysis using PROCESS. Results: This research demonstrated that adoption intention toward smart products increases when the complementarity level of bundled smart items is high. Goal fluency underlies this relationship. Further, attribute versus benefit appeal type moderates the relationship between the complementarity level and goal fluency. Conclusions: Compared with the attribute appeal, benefit appeal leads to higher goal fluency when the complementarity level of the bundled items is low. However, there was no differential impact of appeal type on goal fluency when the complementarity level of bundled items is high. Finally, goal fluency mediated the interaction of complementarity level × ad appeal type on adoption intention.

• 한국조리학회지
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• 제22권8호
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• pp.109-121
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• 2016

This study analyzed the effect of five sub-variables' attribute of HMR: features of information, diversity, promptness, price and convenience, on the consumer purchasing intention. In addition, the regulation effect of positive reviews and negative reviews of consumers' online reviews between HMR selection attribute and purchasing intention was also tested. Results are following. First, convenience feature (B=.577, p<.001) and diversity feature (B=.093, p<.01) among the effect of HMR selection attribute had a positive (+) effect on purchasing intention. On the other hand, promptness feature (B=.235, p<.001) and price feature (B=.161, p<.001), and information feature (B=.288, p<.001) were not significant effect on purchasing intention. Second, result of regulation effect of the positive reviews of consumer's online review between the selection attribute of the HMR product and consumers' purchasing intention, in the first-stage model in which the selection attribute of the HMR product is input as an independent variable, there was a significant positive (+) effect on all the features of convenience, diversity, promptness, price, and information. In addition, there was significant positive (+) main effect (B=.472, p<.001) in the second step model in which the consumers' positive reviews, that is a regulation variable. Furthermore, the feature of price (B=.068, p<.05) had a significant positive (+) effect in the third stage in which the selection attribute of the HMR product that is an independent variable and the interaction of the positive review. However, the feature of information (B=-.063, p<.05) showed negative (-) effect, and there was no effect on the features of convenience, diversity, and promptness. Third, as a result of testing the regulation effect of the negative reviews of consumers' online reviews between HMR product selection attribute and consumers' purchasing intention, in the first-stage model in which the selection attribute of the HMR product was a positive (+) effect on all the features of convenience, diversity, promptness, price, and information. In the second-stage model in which consumers' negative reviews (B=-.113, p<.001) had negative (-) effect. In the third-stage in which the selection attribute of the HMR product and the interactions of the negative reviews was a positive (+) effect with the feature of price (B=.113, p<.01). Last, there was no effect at all on the features of convenience, promptness, and information.

• 한국항만학회지
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• 제7권1호
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• pp.13-24
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• 1993

The rapid progress of the intermodal freight transportation in recent years has induced fierce competition among the adjacent hub ports for container transport. This brings increased attention to the evaluation of the port competitive ability. But it is not easy to evaluate the port competitive ability because this belongs to ill-defined system which is composed of ambiguous interacting attributes. Paying attention to this point, this paper deals the competitive ability of container port in Far-East Asia by fuzzy integral evaluation which is adequate to interacting ambiguous attribute problem. For this, the proposed fuzzy evaluation algorithm is applied to the real problem, based on the factors such as cargo volumes, costs, services, infrastructure and geographical sites These are extracted from the precedent study of port competitive ability, etc. The results show that the port evaluation factors come in following order ; services, costs, infrastructure, geographical sites and cargo volumes. There are some interactions(interaction coefficient, ${\lambda}=-0.664$ between evaluation attributes. The port competitive ability comes in following order : Singapore, Hongkong, Kobe, Kaoshiung and Busan. According to the sensitivity analysis, the rank between Busan and Kaoshiung changes when ${\lambda}=0.7$. From the analysis of the results, we confirmed that the proposed fuzzy evaluation algorithm is very effective in the complex-fuzzy problem which is composed of hierarchical structure with interacting attributes.