• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.6
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• pp.62-69
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• 2020

This study examined Internet discourse on inter-regional co-prosperity. In particular, the study is interested in the co-prosperity between the Daegu-Gyeongbuk regions. The Internet discourse was searched through a set of four keywords: co-prosperity, economy, business attraction, and cultural tourism. The study also conducted sentiment analysis of YouTube comments to determine how the Internet responds to co-prosperity topics. The findings of the analysis are as follows. First, Internet discourse related to co-prosperity has evolved from abstract concepts to concrete cooperative measures and policy contents. Second, the discussion of co-prosperity has moved from outside help or support to self-sustaining innate motivation. Finally, YouTube sentiment analysis showed that if co-prosperity efforts between regions are promoted through concrete policy contents, it becomes easier to gain positive responses from citizens and lead a positive policy drive. In this regard, a study on Internet discourse is a useful means to detect citizens' response to inter-regional co-prosperity.