• 한국프랜차이즈경영연구
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• 제13권2호
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• pp.17-31
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• 2022

Purpose: With the development of the Internet, consumers can quickly access the electronic word-of-mouth. Consumers seek to reduce uncertainty by referring to the opinions of other consumers about products and services when making purchase decisions. In the food service industry, evaluating a restaurant before an actual visitation is difficult. Therefore, electronic word-of-mouth is important to interact with the customer in restaurants. as it can be used as an exchange of information in which consumers participate and interact with other customers. This study was conducted to verify how online word-of-mouth characteristics (Consensus, Vividness, Neutrality) on attitudes and visit intention from the perspective of social exchange theory. And it was performed to verify the structural relationship between short-term visit intention, mid-term visit and long-term visit intention. Research design, data, and methodology: A survey was conducted on customers who have visited restaurants. Of a total of 312 responses, 306 responses were used, excluding insincere responses and missing values for factors analysis. SPSS 25.0 and AMOS 25.0 were used for statistical analysis, and hypothesis testing was conducted after verifying the validity and reliability of the questionnaire items. Result: The result of the analysis showed that, consensus and neutrality have a positive effect on attitude but not much on vividness. In addition, consensus, vividness, and neutrality have no effect on the short-term visit intention. Finally, the short-term visit intention has a positive effect on mid-term visit intention, and mid-term visit intention has a positive effect on long-term visit intention. Conclusions: Based on the results, this study suggested that it is necessary to have practical implications for marketing and monitoring restaurant reviews in consideration of the characteristics of electronic word-of-mouth. When managing electronic-word-of-mouth, it is necessary to manage the consensus and neutrality is essential to provide sufficient information about the restaurant. The focus should not only be on vividness, such as photos and videos. In addition, restaurants should also provide a good experience for first-time visitors as the short-term visit intention positively affects mid-term and long-term visit intention.

• 한국유기농업학회지
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• 제28권4호
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• pp.477-490
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• 2020

In this paper, the factors influencing the differentiation of environment-friendly agricultural products from the intention of environment-friendly farming experience were analyzed through logit analysis. The main analysis results are summarized as follows. First, the contents to experience in environment-friendly agricultural innovation in Jeonnam province are environment-friendly agricultural product harvesting (33.8%), making food using environment-friendly agricultural products (24.1%) and environment-friendly ecological experience (20.1%). Second, significant variables affecting the intention to experience environment-friendly agriculture were analyzed as whether they were members of the consumer cooperative, whether they were children under the age of two, and whether they were children under the age of high school. In other words, it was analyzed that the more members of the consumer cooperative, the more families with children under the age of two, and the more families with student children, the more likely they are to participate in environment-friendly farming experiences. Third, significant variables that affect the recognition of the differentiation of environment-friendly agricultural products in Jeonnam province were found to be environment education and dual income. In other words, it is analyzed that consumers who receive environment education and dual-income families are more likely to recognize environment-friendly agricultural products in Jeonnam province differently than in other regions.

• 가정과삶의질연구
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• 제24권4호
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• pp.127-139
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• 2006

The purpose of this research was to find out relation between the attitudes toward work and leisure in later life and intention to move to senior community available to work among 50's in Seoul, Incheon, and Kyunggido. The same research questions would be revealed as the previous one done by Cho & Cho(2006). The data were the part of the survey collected from 556 respondents with questionnaire during November, 2002 by the Hong's research team(2004). The results of this study showed that most respondents were somewhat actively preparing toward work in later life and the level of preparation differed by the individual characteristics such as age, health and occupation. They preferred various work items specially managing facility center, raising animals and plants, and managing educating center, which were different from what current elderly workers were mainly involved in. Similarly to the work, most respondents cared for the kind of leisure activities to continue and saved money for the leisure expenses in later life. The better the economic conditions, the more actively prepared for leisure in later life. They were strongly expected to participate in public leisure facilities and programs for the elderly as a user, volunteer, and/or activist. Over two thirds of the respondents preferred to work and live together in later life and over two out of five had intention to move to the senior community available to work. The more active in work and/or leisure in later life, the higher intention to work together and/or to move to the community. Those results generally supported the previous research showed that the needs of work and leisure in later life would be increased and varied, therefor housing for the elderly should considered work space and program as well as leisure. The further study was suggested to focus on the potential and current residents in the sample case of the comprehensive welfare town for the elderly by local administration.

• 벤처창업연구
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• 제17권5호
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• pp.95-104
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• 2022

창업에 대한 정부의 지원과 관심은 확대되고 있는 추세이다. 이에 본 연구는 창업의지에 미치는 다양한 요인 중 심리적인 측면에서 창업의지에 미치는 요인을 도출하여 실증적인 분석을 실시하였다. 기존 선행연구들이 대부분 긍정적인 심리 변수들과 개인의 환경특성이 창업의지에 미치는 영향을 연구한 반면, 본 연구에서는 창업의지에 부정적으로 작용할 수 있는 심리변수로 불확실성에 대한 인내력 부족이 창업의지에 미치는 영향을 살펴보았다. 경로분석결과, 기업가정신과 성별 통제 하에 불확실성에 대한 인내력 부족은 창업의지에 부(-)의 영향을 미치고, 창업지원제도지각도는 창업의지에 정(+)의 영향을 미치는 것으로 확인되었다. 그리고 불확실성에 대한 인내력 부족이 창업의 지에 미치는 영향에 대해 창업지원제도지각도가 부분매개효과를 가지는 것으로 나타났다. 연구결과 다음과 같은 시사점을 확인할 수 있는데 첫째 기존의 창업의지에 관한 선행연구에서 한 번도 다뤄지지 않았던 불확실성에 대한 인내력 부족이 창업의지에 부정적인 영향을 끼치는 심리변수임을 확인하였고, 둘째 예비창업자들이 창업지원제도지각도를 매개로 창업실패에 대한 두려움을 긍정적인 창업의지로 바꿀 수 있으며, 셋째는 이러한 결과를 토대로 정부는 다양한 창업 지원 정책을 많은 예비창업자들이 참여할 수 있도록 효율적인 홍보방법을 강구하여 창업지원제도지각도를 더욱더 높여야 한다는 것이다.

• 여성건강간호학회지
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• 제25권3호
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• pp.285-298
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• 2019

Purpose: The purpose of this study was to identify the impacts of human papillomavirus (HPV) vaccination-related health belief, attitudes toward HPV vaccination, and subjective norms on HPV vaccination intent targeting mothers of elementary school daughters. Methods: The study use a correlative survey design. The subjects of the study were 121 mothers of elementary school daughters located in metropolitan city B. All subjects agreed to participate in the study. The data were collected from September 1 to October 18, 2018, and were analyzed using descriptive statistics, Independent t-test, ANOVA with a post hoc $Scheff{\acute{e}}$ test, Pearson's correlation coefficients, and stepwise multiple regression. Results: Attitude toward HPV vaccination, subjective norms, vaccination plans for their children, and mother's vaccination status were significant factors influencing HPV vaccination intention. These factors accounted for 72% of the HPV vaccination intention. Conclusions: This study showed that factors affecting the intention of mothers of elementary school daughters to vaccinate against HPV were HPV vaccination attitudes, subjective norms, vaccination plans for their children, and mother's vaccination status. The biggest influencing factor was HPV vaccination attitudes. Therefore, in order to encourage mothers of elementary school daughters to vaccinate against HPVs, national-level policies should be implemented to create a social atmosphere of positive attitudes toward HPV vaccinations that also emphasizes how easy it is to get vaccinated against HPV. Based on this, mothers of elementary school daughters should be encouraged to have them vaccinated against HPV, thus contributing to improving the HPV vaccination rates of elementary school girls.

• 디지털융복합연구
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• 제13권8호
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• pp.133-144
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• 2015

융 복합 시대 도래로 인한 옴니 채널 환경에서 기술적 및 관리적 정보보안대책 확충과 더불어 기업구성원의 자발적 참여를 통해 정보보안대책이 효과적으로 실행되는 것이 매우 중요하다. 이러한 맥락에서 기업구성원이 정보보안대책 인식 이후 자발적으로 조직시민행동을 전개하면 정보보안 대책에 대한 준수의도가 형성될 것으로 본다. 따라서 본 연구에서는 기업의 정보보안대책(정보보안정책, 정보보안 교육훈련)이 조직시민행동을 매개로 정보보안 준수의도에 미치는 영향을 실증연구를 통해 검증하고자 한다. 이를 위해 문헌연구를 기반으로 설문문항을 작성하였으며 다양한 업종의 기업을 대상으로 설문조사를 실시하였다. 수집된 설문자료를 분석한 결과, 정보보안정책과 정보보안 교육훈련이 정보보안 준수의도에 영향을 주는 것으로 나타났다. 또한 정보보안정책과 정보보안 교육훈련 모두 조직시민행동(참여 활동)을 매개로 정보보안 준수의도에 영향을 주는 것으로 나타났다.

• 유통과학연구
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• 제20권8호
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• pp.93-103
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• 2022

Purpose: Online shopping festivals have quickly become the newest trend in online shopping worldwide due to the COVID-19 pandemic. This has led to marketing distribution channels that traditionally emphasized traditional techniques having turned to electronic commerce platforms. Although the pandemic scenario encourages online purchasing, other factors, such as the influence of participation intention to shop during the Online Shopping Festival, must also be considered. Research design, data and methodology: Multiple linear regression analysis was used to test the hypothesis based on data from 121 respondents who are actively involved with online shopping activities in Klang Valley, Selangor. Results: The results of this study show that promotion categories and the perceived influence of mass participation have a significant influence on participation intention. Meanwhile, the perceived temptation of price promotion and perceived fun promotional activities did not significantly influence participation intention. Conclusions: Theoretically, this study contributes to the literature by using the Theory of Planned Behavior and Stimulus-Response models to explain the factors that drive participation intention for online shopping. In practice, this study attracts and encourages customers to shop during the festival day because various attractive promotions are offered by sellers in Malaysia.

• 산경연구논집
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• 제9권1호
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• pp.51-65
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• 2018

Purpose - This paper aims to identify factors that influence the users' word-of-mouth intention (WOMI) regarding mobile apps, focussing on the impacts of technology acceptance model (TAM) and social network theory. Research design, data and methodology - Based on TAM, this study integrates social network theory into the research model. The 317 sets of data collected in a survey were tested against the model using SmartPLS. Results - Our findings suggest the following: 1) Personal innovativeness positively influences perceived usefulness (PU), perceived ease of use (PEU) and perceived enjoyment (PE); 2) PEU affects PU and PE; 3) Both PU and Satisfaction are directly correlated with WOMI. Although PEU and PE has no direct impact on WOMI, they may indirectly affect WOMI via Satisfaction, as PU, PEU and PE all positively influence satisfaction; 4) Network density and network centrality both play a mediating role in the relation between PEU and WOMI. Referral Reward Program have a positive moderating effect on the relation between PU and WOMI. Conclusions - The findings of this study illustrate the traits of Apps that can promote users' WOMI, as well as the characteristics of people who are more likely to participate in the word-of-mouth process. The findings provide a theoretical basis for app developers to make word-of-mouth a marketing strategy.

• 치위생과학회지
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• 제22권4호
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• pp.233-240
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• 2022

Background: In modern society, rapid changes in the medical environment have required medical staff to access various information and be competent in active and effective problem-solving through collegial interactions. In line with these changes, universities are aiming to connect education. This study aimed to provide basic data of connected-convergence education by survey the awareness and needs of college students in health-related fields. Methods: This study included 122 college students from the health field. A survey regarding "the awareness and need of connected-convergence education" was conducted and general characteristics of the participants were collected from June to July 2022. Results: The awareness of connected-convergence education was low at 19.7%, but the intention to participate was high at 74.6%. Subject requirements were 18.0% for medical psychology, 13.5% for communication and counseling, 13.5% for medical artificial intelligence technology convergence, and 10.4% for sports health management. In the group showing high satisfaction with the major curriculum, the demand for connected education was also high. For efficient operation, it was investigated that it was necessary to secure specialized training courses, recognition of liberal arts credits, the right to register for courses equal to those of major students, and secure dedicated classrooms. Conclusion: Although the awareness and experience of connected-convergence education among the participants were low, the intention to participate was high. As such a plan to revitalize the university curriculum was required. It is timely to discuss the nurturing of convergence-type talents and multidisciplinary thinking skills. It is meaningful to provide basic data necessary for connected-convergence education in health-related fields at university. Universities should strive to enhance job competency in the health field by providing connected-convergence education based on student demands.

• 한국콘텐츠학회논문지
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• 제21권1호
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• pp.105-118
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• 2021

본 연구의 목적은 가짜뉴스가 크고 작은 사회적 문제를 야기한다는 점에 주목하여, 전자투표시스템 관련 가짜뉴스가 뉴스 이용자의 시스템 이용에 대한 태도, 시스템을 통한 선거 참여 의도, 뉴스서비스 신뢰도에 어떠한 영향력을 미치는지 실험을 통해 확인하는데 있다. 연구결과, 부정적인 내용으로 프레임된 가짜뉴스는 이용자의 태도와 선거 참여 의도 수준을 감소시키는 효과를 보였다. 특히 각 뉴스서비스에 따른 가짜뉴스 영향력 차이를 검증한 결과, 이용자가 일반 인터넷신문을 통해 가짜뉴스에 노출되고 해당 뉴스가 가짜임을 인지한 경우에는 태도와 선거 참여 의도 수준이 감소 후 다시 회복되는 모습을 보였다. 하지만 네이버와 페이스북 가짜뉴스에 노출된 이용자들은 가짜뉴스에 담긴 부정적인 내용을 더욱 강하게 형성하는 것으로 나타났다. 가짜뉴스가 이용자의 인지적 차원에 영향력을 행사하고, 최초 노출 정보와 일치하는 방향으로 인식을 강화하려는 경향이 있다는 사실을 실증적으로 확인하였다.