• Journal of Korean Society for Quality Management
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• v.50 no.1
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• pp.43-61
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• 2022

Purpose: The purpose of this study was verifying factors that affect to intention to use AI financial services and finding a way of building an user oriented AI ecology. Methods: This study used the UTAUT (Unified Theory of Acceptance and Use of Technology) model with independent variables such as performance expectancy, effort expectancy, social influence, facilitating conditions, trust, personal innovativeness and AI understanding as moderating variable. The data was collected through online & offline survey with questionnaire from 330 financial customers. Results: As a result, the analysis suggested that the performance expectancy, social influence, facilitating conditions, personal innovativeness are statistically significant to the intention to use AI. It was also found that AI knowledge of users differently influence the intention to use through the moderating effect on the facilitating conditions. Conclusion: Performance expectancy, social influence, facilitating conditions, personal innovativeness have positive causation to the intention to use in AI financial service. On the facilitating conditions, unlike other variables, it was found that the user's intention to use was different by the level of AI understanding. It means that customers could have the strong intention to use AI even though they don't have enough pieces of knowledge on the factors. Customers seem to be of recognition that the technology has certain benefits for themselves. The facilitating factors are significantly affected by AI understanding and differently effect on the intention to use AI.

• Journal of Digital Convergence
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• v.16 no.2
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• pp.117-126
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• 2018

The threat to information security is growing globally. To this, organizations are increasing the weight of adapting and operating the more specialized information security policy and system. Information security requires participation from the employees who execute the security system and policy, and to increase the level of organization's internal security, requires organization's systematic support to improve employees' information security compliance intention. This research finds the mechanism for improving employee's information security compliance intention by applying justice theory and goal setting theory in information security. We use structural equation modeling to verify the research hypothesis, and conducted a survey on the employees of organization with information security policy. In other words, this research performs verification of the research model based hypothesis which claims that security policy goal setting has positive influence on employee's level of security related justice recognition, and claims that justice has positive influence on compliance intention. The object of study is the employees of the organization that adapts information security policy, and 383 valid samples were collected via survey. Structural equation modeling was performed to verify the research hypothesis. The result shows that security policy goal factor (goal difficulty, goal specificity) improves employee's security related justice recognition, and that security related justice (distribution, process, and information justice) has positive influence on compliance intention. The result suggests the strategic approach directions for improving employees' compliance intention on organization's security policy.

• Asia pacific journal of information systems
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• v.13 no.4
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• pp.49-72
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• 2003

Despite the phenomenal growth of Internet users in recent years, the penetration rate of B2C electronic commerce(EC) is still low. According to previous studies, one of most often cited reasons is the lack of consumers' trust. Although trust is an important concept in B2C EC, there is a lack of theory-based empirical research in this area. In this paper, influencing factors are proposed for investigating the nature of trust in the specific context of B2C EC. Thirteen hypotheses are empirically tested. The results show that most of hypotheses are supported except for perceived size, perceived competence, perceived reputation, familiarity and third party recognition. In addition trust was found to have a strong positive effect on intention to purchase. Finally, trust was found to have a mediation effect between on influencing factors and intention to purchase. Implications of these findings are discussed for researchers and practitioners.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.4 no.6
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• pp.1237-1252
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• 2010

This paper proposes an intelligent technique for data sharing and event transition among personal devices including smart phones, laptops, and desktops. We implemented the PES (Personal Event Service) system that proactively executes appropriate tasks across multiple devices without explicit user requests by sharing the data used by the user and recognizing user intention based on the observed actions of the user for specific devices. The client module of PES installed on each device monitors the user actions and recognizes the intention of the user. The server provides data sharing and maintenance for clients. The connection between client and server is established by Java RMI (Remote Method Invocation). A series of experiments were performed to evaluate user satisfaction and system accuracy, and the results showed that the PES system can proactively provide appropriate, personalized services with a high degree of satisfaction to the user in an effective and efficient manner.

• Korean Institute of Interior Design Journal
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• v.22 no.6
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• pp.119-129
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• 2013

For commercial inner space, studies about brand communication and VMD to inform brand identity to customers are very important. Accordingly, the study conducted questionnaire survey about 'emotional reaction, brand recognition, brand communication and satisfaction on VMD expressional elements' of customers and brand-related personnel on the ZARA flagship store. Through analysis of difference of evaluation on surveyed items between customers and brand personnels, importance of direction of VMD design applying brand communication which can satisfy customers and application of brand communication was verified. Specific results of the research are as follows: First, comparing brand personnel's expectation of recognition of their brand from customers, substantial level of recognition of brand by customers was lower. It is necessary for improvement through consumer analysis in order to raise brand recognition. Second, as the result of analysis of emotional reaction on VMD, it needs to lead customers to positive emotional reaction close to the brand plan intention by inducing 'exciting and sensational' brand concept to emotional reactions through comprehensive VMD image management and leading to 'free and convenient' emotional reaction and then communications with customers and minimizing emotional differences. Third, for brand communication and creation of 'interest', intention of ZARA, it needs to get maximum communicative effects with 'young' VMD design. Fourth, for satisfaction survey on VMD expressional elements, customers was less satisfied than brand personnel. Accordingly, in order to raise customers' satisfaction, show windows, entry, mannequins and objets should be planned with priority and it should also satisfy customers through communications with customers including advertisement and marketing.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2011.04a
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• pp.220-225
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• 2011

The purpose of this study was to identify the lifestyle of babyboomer, the difference of recognition about silver town and preferable determinants according to lifestyle. By the Social Survey Research with questionnaire, data from 108 people of 46 years old ~ 65 years old who inhabited in Seoul City area were collected during October, 2010. Data were analyzed by the SPSS program Win 18.0, and frequency, percentage, t-test, ANOVA, factor analysis, regression were employed. The major findings were as follows. First, by the factors analysis on lifestyle, factors were named "interest about external", "inner-oriented", "pursuit of health", "prepare for later life", "social aspects". Second, by the frequency analysis on recognition about silver town, 97.2% of total respondents replied "at least heard about silver town", and 64.8% of total respondents recognized the necessity of silver town. While, intention to live in silver town was low (by 38.0% of total respondents). Third, by the regression analysis on preference tendency about silver town according to life style, factor of 'inner-oriented' in the decision about residential area and total household number, factor of 'pursuit of health' in the decision about monthly rent, factor of 'social aspects' in the decision about cost solution method were influential factors. In conclusion, to supply the house which had the diversity of baby bommer's life style, government and corporation's efforts to increase intention to live in silver town and to change the recognition about silver town are needed.

• The Journal of Korean Obstetrics and Gynecology
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• v.19 no.1
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• pp.236-250
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• 2006

Purpose : A study on the recognition about osteoporosis and TKM treatment for osteoporosis of women who visited Sangji Oriental Medical Hospital. Methods : We studied the recognition and realities of TKM treatment for osteoporosis with questionnaire from 14th september, 2005 to 14th October, 2005 in Sang-ji Oriental medical clinic. A questionnaire was given to 184 women and 171 women answered. Results : 1) In 171 women, 169(98.8%) women have heard about osteoporosis, 1(0.6%) woman hasn't heard about it, and 1(0.6%) woman doesn't know. 2) In 171 women, 85(49.7%) women checked up for osteoporosis. 31(36.1%) women of them were diagonosed as osteoporosis, 50(58.1%) women of them were not diagonosed as osteoporosis, and 5(5.8%) women of them didn't know.3) In 31 women, 18 women is taking none medical care, 5 women calcium supplement, 4 women HRT, and 4 women both therapy. 4) In 171 women, 74(43.3%) women know about TKM treatment for osteoporosis, 96(56.1%) women don't know. 5) In 171 women, 140(81.9%) women have intention of TKM treatment for osteoporosis, 17(9.9%) women don't have, and 14(8.2%) women don't know. Conclusion : The guide that treats osteoporosis with T]U is needed on purpose to make intention of TKM treatment for osteoporosis to real demand. If the guide be informed to oriental doctors, It can expand the range of oriental gynecology.

• Journal of Korean society of Dental Hygiene
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• v.15 no.4
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• pp.727-733
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• 2015

Objectives: The purpose of the study is to investigate the awareness toward oral health and plaque removal in the elderly people in Korea. Methods: An interview method was carried out to 308 elderly people from a senior welfare facility in Mokpo, Jeonnam from May 1 to December 30, 2011 after receiving informed consents. Except 4 incomplete answers, data were analyzed using SPSS 18.0 program. The questionnaire consisted of demographical characteristics of the subjects, experience of plaque removal, recognition towards plaque removal, and correlation to systemic diseases. Results: Most of the elderly people experiences plaque removal(63.4%) and 55.9% had revisit intention. Those having plaque removal accounted for 47.8% and they had good subjective oral health recognition. Those not having plaque removal accounted for 61.8% and 61.8% having average systemic health condition and 53.3% having poor oral health recognition. The plaque removal was closely related to subjective oral health recognition. Conclusions: It is necessary to develop the preventive oral health program for the elderly people. The plaque removal in the elderly people is the most important services to prevent the systemic diseases including hypertension, arthritis, diabetes, nervous disease, and gastrointestinal diseases.

• Korean Journal of Health Education and Promotion
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• v.26 no.3
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• pp.111-124
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• 2009

Objectives: The purpose of this study was to provide basic data for suggesting the realistic plan for the prevention of induced abortion. We performed an analysis of a recognition and actual conditions of the induced abortion according to the marital status. Methods: Participants were 681 persons of 20 years of age or older who lived in 7 cities and provinces. The data was collected with a structured questionnaire. For data analysis, Chi-square test, t-test and stepwise discriminant analysis were utilized. Results: The results were as follows. When degrees of recognition were analyzed according to the marital status, married were found to have higher levels of recognition of induced abortion than unmarried. From comparison of the recognition, there were significant differences between married and unmarried in terms of the recognition of the law, premarital sex, sex consciousness, intention of induced abortion, knowledge of contraception. Conclusion: The above results showed that marital status was strongly related to the recognition of induced abortion. And measures for preventing the induced abortion, specially about 20 percents of risky unmarried, should be focused.

• Journal of Korean Philosophical Society
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• no.116
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• pp.1-28
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• 2017

Axel Honneth's recognition-theoretical conception of morality is most often characterized as a teleological or ethical foundation of morality and understood in simple consequentialist sense. Besides teleological or consequentialist components, however, there are obviously Kantian deontological ones too in his moral conception of Recognition. This study is intended to provide a consistent and coherent interpreta-tion of it, which is largely adopting main features of the moral philosophy of Kant. This interpretation makes a deontological restructuring of Honneth's moral conception of recognition necessary. It is in this way that the moral aspect of recognition will be able to satisfy the intention and whole project of Honneth's theory of recognition.