• 한국IT서비스학회지
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• 제20권5호
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• pp.189-207
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• 2021

Voice interaction combined with artificial intelligence is poised to revolutionize human-computer interactions with the advent of virtual assistants. This paper is analyzing interactive elements of AI-based voice recognition services such as sympathy, assurance, intimacy, and trust on intention to use. The questionnaire was carried out for 284 smartphone/smart TV users in Korea. The collected data was analyzed by structural equation model analysis and bootstrapping. The key results are as follows. First, AI-based voice recognition service characteristics such as sympathy, assurance, intimacy, and trust have positive effects on interactivity with the AI-based voice recognition service. Second, the interactivity with the AI-based voice recognition service has positive effects on intention to use. Third, AI-based voice recognition service characteristics such as interactional enjoyment and intimacy have directly positive effects on intention to use. Fourth, AI-based voice recognition service characteristics such as sympathy, assurance, intimacy and trust have indirectly positive effects on intention to use the AI-based voice recognition service by mediating the effect of the interactivity with the AI-based voice recognition service. It is meaningful to investigate factors affecting the interactivity and intention to use voice recognition assistants. It has practical and academic implications.

• 한국지능시스템학회논문지
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• 제21권1호
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• pp.86-99
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• 2011

사용자의 행동에 따른 의도 인식의 불확실성 때문에 사용자가 동일한 행동을 하더라도 상황에 따라 그 의도는 다르게 해석되며, 불확실성을 최소화함으로써 사용자 의도 인식의 정확성을 향상 시킬 수 있다. 본 논문에서는 사용자 의도 인식을 위한 온톨로지 기반의 새로운 방법을 제안하고, 불확실성을 최소화하는 방법을 제안한다. 제안하는 방법은 사용자 의도에 대한 온톨로지를 생성하고, 사용자 의도간 계층적 구조와 관계를 RuleML과 동적 베이지안 네트워크를 이용해서 정의하며, 온도, 습도, 시각 등의 수집된 센서 데이터와 정의된 RuleML을 통해 사용자 의도 인식을 보다 정확하게 하는 것이다. 로봇의 능동적 계획수립 방법의 성능을 평가하기 위해 시뮬레이터를 개발했고, 밝생 가능한 모든 상황에 대해 의도인식의 정확도를 측정하는 실험을 했으며, 이에 대한 결과를 제시하였다. 실험결과 비교적 높은 수준의 의도인식 정확도를 나타냈다. 그러나 불확실성을 내재한 행동이 보다 정확한 의도 인식을 방해한다는 것을 알 수 있었다.

• 한국유기농업학회지
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• 제22권1호
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• pp.81-96
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• 2014

This study is aimed to examine the mediated effects of consumer recognition in relationship of local food tour experience and intention of action in the revitalization of local food. Questionnaire survey target was women in 30s and 40s. The local food tour experience is independent variable, intention of action is dependent variable, and consumer recognition is analyzed as mediated variable. As a result, consumer recognition which is mediating variable has two subordinated variables. One is direct affect and the other is indirect affect. Between local food tour experience and intention of action, there was partial mediating effect. Thus, through tour experience, consumer can have positive recognition of freshness, safety, health, taste, price, job creation and relationship. That affects to the intention of action. Based on the results of the study, it is necessary to learn success case for marketing revitalization, and develop and operate experiencing tour education program to manage customer continuously.

• 농촌지도와개발
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• 제29권4호
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• pp.251-264
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• 2022

This study aimed to identify the factors that influence young entrepreneurs' desire to start a smart farm business. Young entrepreneurs' entrepreneurial self-efficacy, entrepreneurial intention, entrepreneurship, and Entrepreneurial opportunity recognition were modeled structurally, and the mediating effect of entrepreneurship and entrepreneurial opportunity recognition was investigated. Data were conducted from 159 usable questionnaires. The following are the findings of this study. Entrepreneurial self-efficacy did not have a significant effect on entrepreneurial intention, but entrepreneurship and entrepreneurial opportunity recognition were found to have a mediating effect on entrepreneurial intention. Therefore, the preparation of training programs to encourage entrepreneurship or the dissemination of pertinent information to identify opportunities should take precedence over immediate startup.

• 아동학회지
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• 제37권2호
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• pp.1-11
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• 2016

Objective: This study examined how child care teachers' playfulness and recognition of music and movement relate to their teaching intention of music and movement. Methods: Participants were 200 child care teachers in Seoul, Incheon and Gyeonggi areas. The data were analyzed for descriptive statistics, pearson's correlation analysis, hierarchical multiple regression analysis, and sobel test. Results: The main results were as follows: First, child care teachers' playfulness, teaching intention of music and movement and their recognition of music and movement were positively correlated. Second, child care teachers' playfulness influenced on their teaching intention of music and movement. Finally, teachers' recognition of music and movement mediated the relationship between teachers' playfulness and their teaching intention of music and movement. Conclusion: This study showed that teachers' playfulness influenced on their positive recognition of music and movement activities, which was the variable that caused mediation in the teachers' playfulness and their teaching attention.

• 동아시아경상학회지
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• 제4권2호
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• pp.12-27
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• 2016

This study aims to investigate the effects of foreign students' entrepreneurship on start-up recognition and intention. Due to the expanded policy of attracting foreign students with current Korean wave, it has rapidly increased the number of foreign students in Korea. The number of foreign students in Korea has increased from 50,000 up to 100,000 in 2012. Approximately half of number was resided in Seoul capital, surrounding satellite cities and followed by Kyeongsang, Chungcheong and Jeolla province regions. In this study, we examined the correlation of entrepreneurship with start-up recognition and intention of foreign students living in Daejeon city. The research model was constructed with entrepreneurship and start-up intention as independent and dependent variable, respectively, and start-up recognition as a moderating variable. Furthermore, the entrepreneurship of foreign students as independent variable contains innovativeness, pro-activeness, risk-taking and social responsibility. In the survey, we collected 119 responding foreign students belonging to KAIST, Chungnam National University and Hanbat National University and analyzed the correlations of these variables with 116 significant answers. To validate the hypotheses, linear regression analysis tool in SPSS program was used. As a result of the survey, entrepreneurship components such as innovativeness, pro-activeness, risk-taking and social responsibility affected start-up intention positively. In addition, start-up recognition as a moderating variable affected positively between entrepreneurship and start-up intention. However, it has the limitation to generalize the overall correlation of entrepreneurship with start-up recognition and intention for foreign students living in Korea because the survey was only performed in restricted Daejeon city area. Nonetheless, this study can be useful for understanding the foreign students's trait for entrepreneurship and planning the adequate entrepreneurship education.

• 한국항해항만학회지
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• 제35권7호
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• pp.551-556
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• 2011

In this paper new enhanced post-process predicting the speaker's intention was suggested to implement the real-time control module for ship's autopilot using speech recognition algorithm. The parameter was developed to predict the likeliest wheel order based on the previous order and expected to increase the recognition rate more than pre-recognition process depending on the universal speech recognition algorithms. The values of parameter were assessed by five certified deck officers being good at conning vessel. And the entire wheel order recognition process were programmed to TMS320C5416 DSP so that the system could recognize the speaker's orders and control the autopilot in real-time. We conducted some experiments to verify the usefulness of suggested module. As a result, we have confirmed that the post-recognition process module could make good enough accuracy in recognition capabilities to realize the autopilot being operated by the speech recognition system.

• 유통과학연구
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• 제17권10호
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• pp.49-59
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• 2019

Purpose - This study aims to verify the effect of sports sponsorship recognition on corporate image and the relationship between image and identification, corporate image and purchasing intention, brand identification and purchasing intention Research design, data, and methodology - To carry out the purpose of this study, a set of data was collected from 320 surveys and 305 of them were used. Statistic programs, SPSS 18.0 and AMOS 20.0, were used to analyze the data. Results - It was found that emotional sports sponsorship recognition and social sponsorship sports sponsorship recognition had positive effects on corporate image and brand identification. Corporate image also had a positive effect on brand identification. Besides, it was analyzed that corporate image and brand identification had positive effects on purchasing intention. Conclusions - The results show that sports sponsorship recognition can influence brand identification and purchasing intention, and contribute to the enhancement of corporate image. Since brand personality that matches the self-image of the targeted customer will have a more positive effect on the relationship with the consumer, marketing activities should be carried out so that the brand image can be identified with the company image of sports sponsorship activities.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.955-966
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• 2020

The purpose of this study is to find out how SNS marketing activities affect brand recognition, brand familiarity, and purchase intention for consumers who have purchased products from franchise chicken stores, including whether there is a moderating effect according to gender. SNS marketing activities were set up by configuring three attributes which are, SNS advertising, SNS information, and SNS events as sub-factors. For empirical analysis, a survey was conducted on SNS users, and SPSS/AMOS statistical programs were employed for the data analysis. First, the result of the empirical analysis showed that SNS advertising, SNS information, and SNS events have a significant positive effect on brand recognition. Second, it was found that the SNS events had a significant positive effect on brand familiarity. Third, it was found that SNS advertising has a significant positive effect on purchase intention. Fourth, it was observed that brand recognition has a significant positive effect on brand familiarity. Fifth, it was found that brand recognition and brand familiarity have a significant positive effect on purchase intention. Sixth, it was found that gender plays a significant role in the relationship between these constructs. Therefore, it can be assumed that the hypothesis presented in this study is sufficiently proven.

• 한국IT서비스학회지
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• 제14권1호
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• pp.195-215
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• 2015

Recently, as the number of smart-phone users has been rapidly increased, enterprise managers have a keen interest in business application of social media. Most previous studies have focused on perspective of the individual unit of analysis instead of enterprise level unit. The study is focused on the relationship between the enterprises' recognition and behavioral intention (and use) about social media application. The purpose of this study is to develop the model of small and medium enterprises' social media application, and to find the factors affecting their behavioral intention or use behavior. The moderating effects of four corporate characteristics on the relationship between the enterprises' recognition and behavioral intention are also examined. We surveyed 900 corporate staffs and received 203 responses. After questionnaires with unreliable responses had been excluded, 182 effective samples were used in the final analysis. The findings suggest that Performance Expectation, Social Influence, Facilitating Conditions significantly affect Behavioral Intention of social medea, and Behavioral Intention affects USE. Furthermore, some corporate characteristics have moderating effect on the relationship between recognition of social media and Behavioral Intention.