• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.265-279
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• 2018

This study conducted an experiment using data mining techniques to develop prediction models of worker job turnover. The experiment used data from the '2015 Graduate Occupational Mobility Survey' by the Korea Employment Information Service. We developed the prediction models using a decision tree, Bayes net, and artificial neural network. We found that the decision tree-based prediction model reported the best accuracy. We also found that the six influential factors affecting employees' turnover intention are type of working time, job status, full-time or not full-time, regular working hours per week, regular working days per week, and personal development opportunities. From the decision tree-based prediction model, we derived 12 rules of employee turnover for all job types. Using the derived rules, we proposed helpful directions for enhancing workers' job tenure. In addition, we analyzed the influential factors affecting employees' job turnover intention according to four job types and derived rules for each: office (ten rules), culture and art (nine rules), construction (four rules), and information technology (six rules). Using the derived rules, we proposed customized directions for improving the job tenure for each group.

• Proceedings of the Korean Society of Near Infrared Spectroscopy Conference
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• 2001.06a
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• pp.1521-1521
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• 2001

The objective of the research being presented was to construct and calibrate a spectrometer for the analysis of single kernels of corn. In light of the difficulties associated with capturing the spatial variability in composition of corn kernels by single-beam spectrometry, a hyperspectral imaging spectrometer was constructed with the intention that it would be used to analyze single kernels of corn for the prediction of moisture and oil content. The spectrometer operated in the range of 750- 1090 nanometers. After evaluating four methods of standardizing the output from the spectrometer, calibrations were made to predict whole-kernel moisture and oil content from the hyperspectral image data. A genetic algorithm was employed to reduce the number of wavelengths imaged and to optimize the calibrations. The final standard errors of prediction during cross-validation (SEPCV) were 1.22% and 1.25% for moisture and oil content, respectively. It was determined, by analysis of variance, that the accuracy and precision of single-kernel corn analysis by hyperspectral imaging is superior to the single kernel reference chemistry method (as tested).

• Smart Structures and Systems
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• v.7 no.4
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• pp.319-328
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• 2011

In this study, the measurements of the dielectric constants of soil at 900 MHz and 1 GHz were made to relate those properties to the moisture content of the soil. This study's intention was to use the relationship between the dielectric constant and the moisture content to develop a landslide prediction system. By monitoring the change of the moisture content within the soil using ground penetrating radar (GPR) systems in the field, the possibility of a landslide is expected to be detected. To establish a database for the dielectric constants and the moisture content, the measurements of soil samples were made using both an open-ended dielectric coaxial probe and the GPR. Based on the measurement results, correlations between the GPR and reflector for each frequency at 900 MHz and 1 GHz were found for the dielectric constants and the moisture content. Finally, the mechanism of the measurement device to be implemented in the field is suggested.

• The Journal of Korean Academic Society of Nursing Education
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• v.18 no.2
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• pp.229-238
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• 2012

Purpose: The purpose of this study was to evaluate the theory of planned behavior (TPB) in the structural relationship of nursing students' performance related to nosocomial infection control (NIC). Method: Data was collected by using a questionnaire completed by 238 nursing students of three nursing colleges in Suwon, Sokcho. Results: The mean score of performance related to NIC was 3.86. The highest mean score of performance related to NIC was 4.18 (${\pm}0.91$) for 'hand washing' and the lowest mean score was 3.56 (${\pm}1.08$) for 'respiratory system'. In prediction of the intention of nursing students' on NIC, the attitude, the subjective norm, and the perceived behavior control(PBC) of TPB resulted in statistically significant influencing factors (p<0.050). These three variables explained 47.6% of the total variance of the intention of nursing students' on NIC. In predicting the performance related to NIC, the PBC resulted in the direct and main influencing factor of nursing students' performance related to NIC (p<0.010). Intention was not a significant determinant. These two variables explained 13.2% of total variance of the performance related to NIC. Conclusion: This study shows the TPB model's applicability in explaining performance related to NIC of nursing students and highlights the importance of PBC for strategies to enhance performance related to NIC in nursing students.

• Journal of The Korean Association of Information Education
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• v.26 no.6
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• pp.517-532
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• 2022

As a result of the this exploratory study the main results show that the factors affecting the satisfaction of non-face-to-face class learning of graduate students in Education were social presence, perceived easy to use, and information service quality. Secondly, the factors affecting the learning persistence were perceived usefulness and social presence, but perceived usefulness's influence was relatively small. Next, it was found that the subjective satisfaction of graduate students of education did not significantly affect their intention to continue learning persistence. Lastly, learning satisfaction and learning persistence had a positive effect on the intention to recommend to others. Through the this empirical analysitics study it demonstrate the factors such as attitudes, feelings, and friendliness toward non-face-to-face online classes perceived by graduate students in Education.

• Journal of Korea Entertainment Industry Association
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• v.14 no.8
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• pp.1-9
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• 2020

Self-efficacy and entrepreneurial self-efficacy on the positive effects of entrepreneurial intention are well developed in past research but marketing self-efficacy, linked to the competencies of marketing field and is closely related to self-efficacy and entrepreneurial self-efficacy has not received enough attention on the prediction of start-up intention despite marketing and entrepreneurship are crucial when creating a start-up. Moreover, there have been several empirical studies but, most of the previous studies have focused on university students majoring in business and economics. Therefore, there is still little understanding of the effect of marketing self-efficacy on start-up intention. The purpose of this study then was to investigate the effect of marketing self-efficacy on start-up intention for college students majoring in entertainment-related studies. Questionnaires were employed to collect data from three universities in Korea. A total of 120 completed questionnaires were returned. Logistic regression analysis was used to test the hypothesis. The results indicate that marketing self-efficacy was positively and significantly related to start-up intention. The results of this study empirically confirmed that university students majoring in entertainment-related studies with high marketing self-efficacy are more likely to desire to create a start-up. These results suggest theoretical and practical implications.

• The Journal of Industrial Distribution & Business
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• v.10 no.10
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• pp.53-65
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• 2019

Purpose - Current study aimed at investigating the effects of the choice easiness as a thought triggered at the time of making decision and the goal achievement emotion as a prediction of how consumers feel in the state of achieving consumption goal on brand purchase intention. And It also explored moderation role of incidental pride type such as ambient hubris pride and ambient authentic pride felt before the event in the effects of message type such as self-verifying message and self-enhancing message on the choice easiness and the goal achievement emotion. Research design, data, and methodology - Message type was divided into self-verifying message and self-enhancing message. Incidental pride type was divided into hubris and authentic pride. Smart mobile phone was selected for empirical study. And the experiment was performed with 2(pride type: hubristic versus authentic) × 2(message type: self-verifying message versus self-enhancing message) between-subjects design. Questionnaires from 215 undergraduate students were used to test hypotheses by Macro process model 7. The hypotheses were tested at each of self-verifying message group and self-enhancing message group. Results - First, both choice easiness and goal achievement emotion positively influenced on the purchase intention at both self-verifying message group and self-enhancing message group. Second, at self-verifying message group, the positive effects of self verification on both choice easiness and goal achievement emotion were higher to the customers under incidental hubris pride than to those under incidental authentic pride customers. Third, at self-enhancing message group, the positive effects of self enhancement on goal achievement emotion were higher to the customers under incidental authentic pride than to those under incidental hubris pride. However, at self-enhancing message group, the positive effects of self enhancement on choice easiness (goal achievement emotion) were not higher (higher) to the customers under incidental authentic pride than to those under incidental hubris pride. Conclusions - Focusing on the results of this study, to promote their brand purchase intention, brand managers should use self-enhancing message to induce goal achievement emotion from incidental authentic pride customers. And the brand managers should develop and use self-verifying message to induce choice easiness as well as goal achievement emotion from hubris pride customers, which in turn, promote their brand purchase intention.

• Journal of Korean Academy of Nursing
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• v.35 no.6
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• pp.1063-1071
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• 2005

Purpose: This study was done to develop and test validity and reliability of on instrument for predicting nursing intention for SARS patient care. Method: The psychometric properties of a SARS patient care attrition prediction tool, based on the Theory of Planned Behavior, were examined in this study. The Three-phase design involved a) salient beliefs generated from clinical nurses (n=43) b) content validation by expert panel evaluations(n=5) c) face validation by plot testing (n=10) d) and instrument validation in a cross sectional survey (n=299). Psychometric analysis of survey data provided empirical evidence of the construct validity and reliability of the instrument. Result: Principal component analysis verified the hypothesized 6-factor solution, explaining $68.2\%$ of variance, and Alpha coefficients of .7538 to .9389 indicated a high internal consistency of the instrument. Conclusion: The instrument can be used by nurse administrators and researcher to assess clinical nurses' salient beliefs about caring for SARS patients, guide tailored intervention strategies to effective caring, and evaluate the effectiveness of interventions.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.241-249
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• 2011

This study takes a uses and gratification theory based approach to identifying the relation between TV home-shopping channel use motivation and purchase intention. The results are summarized as follows. First, in respect of TV home-shopping channel use motivation, the analysis results reveal three factors: convenience, information seeking, and entertainment. Among these, the factor of convenience was the first in the order of importance. Secondly, 1)It is found that use motivation also has some limited influence on purchase intention. 2)Selectivity and involvement degree, the sub-categories of audience activity, are found to be the variables with the highest prediction ability, suggesting a need to give a particular attention to them. 3)In addition, viewing amount, a variable of use behavior, is shown to have a significant influence on purchase intention. The followings are the implications of the study results. First, marketing strategies that enable maximization of shopping convenience are required. Second, there is a need to approach the delivery of TV home-shopping contents as a kind of broadcasting contents on their own rather than merely a medium for selling goods.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.135-148
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• 2012

This work is intended to investigate how the factors of enterprise mobile SNS affect user satisfaction and continuous use intention through technology acceptance model proposed by Davis. To achieve the purpose, this researcher explored Information Systems Success model proposed by DeLone & McLean, Technology Acceptance Model proposed by Davis, and Model after Acceptance, and on the basis of the investigation, performed a study. For the data of this work, 9 enterprises, each of which has more than 100 employees and is located in Seoul, were chosen, and a questionnaire survey was conducted on their 276 employees who experienced enterprise mobile SNS. As a data collection tool, a structured self-administered questionnaire was used. For data analysis, SPSS 18.0 and AMOS 18.0 were used for applying Structural Equation modelling. According to the results of this work, three factors of enterprise mobile SNS-systematic factor (system quality, information quality, and service quality), user factor (personal innovation and personal familiarity), social factor (social effects and social interaction)-affected user satisfaction and continuous use intention through perceived availability, perceived easiness, and perceived enjoyment. Also, it was found that the direction of effects matched a theoretical prediction. And, it was revealed that the decision variables and mediating variables significantly affected user satisfaction and continuous use intention. Theoretical and practical meanings were discussed for the study result, and some suggestions were made for the issues of this work and future studies.