• The Journal of Society for e-Business Studies
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• v.6 no.2
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• pp.87-99
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• 2001

Along with the rapid emergence of the Internet and e-commerce, online auctions are hitting the spotlights. The inconveniences found in off-line auctions, such as time and place restriction and limited number of items, are solved in the online auction. However, not so many auction sites have integrated auction information systems, which monitor the present status of auctions, resulting in greater inconvenience for the online auction users. Moreover, there is no auction site that suggests the appropriate starting or closing price that is useful for users when they make, their bids, What the online auction users need is an auction system that can solve such problems. This study is purported for solving the problems by designing and implementing a real time auction system that applies the comparison search functions and the agent functions. In other words, an integrated database system using a bidder-oriented agent for providing information is built so that the users can search and compare the information on the item they are interested in and make a faster and more accurate purchase. Also the appropriate starting and closing prices are offered to the sellers and bidders through the integrated system for a closer and more accurate comparison and analysis of the prices. For future work, the product recommendation service, which accurately reflects the bidding patterns, and the methods for studying the multi bidding pattern will be applied to the suggested system to realize a real time auction information system that supports CRM(Customer Relationship Management) .

• Journal of Korea Society of Digital Industry and Information Management
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• v.15 no.3
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• pp.89-100
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• 2019

Uniform and integrated college desks and chairs have low efficiency of loading for transportation and delivery and low efficiency of storage for warehousing due to their simple uniform physical properties, thus increasing logistics costs for companies and decreasing their competitiveness. In an effort to overcome the limitations of previous studies, this study analyzed the stages of logistics for desks and chairs in college lecture rooms via the transportation route including the factory warehouses and local warehouses and via the delivery route from local warehouses by the region to the orderers including college lecture rooms. The study developed a model for the rationalization of corporate logistics by making a variable folding desk and chair capable of distance adjustment according to height to replace the uniform and integrated college desks and chairs in lecture rooms. A model was developed between the old uniform and integrated college desks and chairs and the new variable folding desks and chairs for three scenarios of cost development including product storage costs, transportation costs from the specialized factory warehouses to the local warehouses by the region, and delivery costs from the local warehouses to college lecture rooms as the orderer. For the generalization of the model, it was applied to each of the 90%, 95%, and 99% service levels.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.116-125
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• 2012

This study examined the degree to which integrated marketing communication(IMC) might be manifested in South Korean television advertising. Using a framework by Nowak and Phelps(1994), this study investigated the degree of IMC utilization by service organizations and physical goods manufacturers at the advertisement level. The Result showed that 44.6% of the television ads were classified as integrated marketing communication according to criteria discussed by Nowak and Phelps(1994). More specifically, approximately 90.7% of the integrated ads achieved this status by using two communication tools of different orientations. In addition, the most common form of IMC at this lowest level consisted of an image-oriented(brand advertising) and a behavior-oriented(direct response) communication tool. The second common form of IMC, that is, 9.3%, used three different communication tools; they consisted of an image-oriented tool(brand advertising) and the two behavior-oriented(i.e., direct response and sales promotion) communication tools. Nothing of the magazine ads used all four tools. Thus, South Korean television ads exhibited higher degrees of IMC which tended to include more behavior-oriented communication tools than image-oriented communication tools. These results indicate that much higher chances for advertisers to expand the level of IMC will be existed. Furthermore, the results suggest that significantly higher as well as a wider variety of communication tools are being used by advertisers, considering the limit of samples investigated in this research.

• Proceedings of the Korea Concrete Institute Conference
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• 2008.04a
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• pp.1037-1040
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• 2008

In order to predict the remaining life of marine concrete structures under climatic loads, it is necessary to develop an analytical approach to predict the time and space dependent deterioration of concrete structures due to mainly chloride attack up to corrosion initiation and additional deterioration like cracking of cover concrete. This study aims to introduce FEM model for life-time simulation of concrete structures subjected to chloride attack. In order to consider uncertainties in materials as well as environmental parameters for the prediction, Monte Carlo Simulation is integrated in that FEM modeling for reliability-based remaining service life prediction. The paper is organized as follows: firstly general scheme for reliability-based remaining service life of concrete structures is introduced, then the FEM models for chloride penetration, corrosion product expansion and cover cracking are briefly explained, finally an example is demonstrated and the effects of localization of chloride concentration and corrosion product expansion on service life using above model are discussed.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.12
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• pp.1563-1570
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• 2018

Internet of Things technology is rapidly becoming a reality in many parts of our lives through various product services, and product development especially in the field of smart home is being actively carried out. Most controllers for controlling various smart home products use smart phone applications. However, smart phone applications are not suitable as smart home controllers, contrary to smart home services that emphasize intelligence and convenience. In order to provide intelligent smart home service, intuitive form of smart home controller is needed, which enables integrated control of smart home device. Therefore, this paper proposes a smart home remote control that can control the Internet devices and services of objects. The proposed smart home remote control provides an environment where users can build a smart home service through the IFTTT(If This Then That) automated service platform.

• Journal of the Korea Society of Computer and Information
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• v.14 no.8
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• pp.127-136
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• 2009

Voice of the customer(VOC) is a term used in business and information technology(IT) to describe the process of capturing a customer's requirements in enterprises or various organizations. Recently, in order to satisfy customer's needs, enterprises try to utilize VOC at recurrence prevention of problems and their improvement activities, planning and development of product/service by processing, storing, and analyzing VOC. Until now, VOC management systems are introduced around service industries such as hotel business and insurance/financial business, etc. This paper proposes an integrated management scheme of VOC which are captured by various communication channels and describes a case of implementing an integrated VOC management system on the basis of the proposed scheme for the large-scale manufacturing company. By the implemented system, VOC are stored and utilized as the important knowledge assets of enterprises.

• Journal of Korea Game Society
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• v.11 no.2
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• pp.57-68
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• 2011

This study approaches how newly emerged game companies has implemented strategies for product diversification according to market growth cycle(beginninggrowing-mature) by empirical case study through evolutionary theory and resource based theory approach. At the beginning, online game companies had grown with different strategies(technology based, service based) by initial condition(genre, technological level, user attribute). After market growth, for product diversification, these companies carried out path-dependent alliance strategy(complementary, competitive) depending on resource base(technology capacity, service capacity based). As online game market getting mature, these companies has adapted flexibly in responding to market growth cycle by integrated strategy(naturally selected to mobilize every possible resource capability). By analyzing the alliance strategies pattern of online game companies in newly emerged game industry according to market growth cycle through combination of resource based theory and evolutionary theory, these results suggest that new industrial, theoretical, policy model is required.

• Journal of the Korea Convergence Society
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• v.11 no.11
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• pp.19-24
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• 2020

Recently, due to the rapid increase of pets, there is a need for an integrated pet-related personalized product recommendation service such as feed recommendation using a health status check of pets and various collected data. This paper implements a product recommendation system that can perform various personalized services such as collection, pre-processing, analysis, and management of pet-related data using big data. First, the sensor information worn by pets, customer purchase patterns, and SNS information are collected and stored in a database, and a platform capable of customized personalized recommendation services such as feed production and pet health management is implemented using statistical analysis. The platform can provide information to customers by outputting similarity product information about the product to be analyzed and information, and finally outputting the result of recommendation analysis.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.39B no.8
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• pp.518-527
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• 2014

This study is to estimate the learning curve based on the consequences of reduced voice of customer from each telecommunication service products. We used Exponential Decay Model, which is the most popular among the learning curve models. We attempted to add how VOC changes in accordance with seasonal factors, human resource input, application of software, and the investment. The results of the empirical analysis of each service product as follows: First, as learning curve, customer complaints decreased. Second, human resource input, Network fault make increase or decrease customer complaints(VOC). Third, even though increasing the customer's quality of experience, VOC would not decrease due to service paradox.

• Journal of Distribution Science
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• v.8 no.3
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• pp.5-15
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• 2010

Business corporations have become specialized and on the basis of various interests try to strengthen their competitiveness through a cooperative system of purchase, distribution, service and IT technology. And an advanced Internet-based electronic commerce has witnessed explosive growth and a business-to-business (B2B) electronic commerce. Through E-marketplace. business corporations achieve such diverse utilities as expenditure curtailment, process reduction and prime cost reduction. And with business depression worldwide and soaring prices of materials, many business corporations consider the introduction of comprehensive purchase of MRO (maintenance, repair and operation) materials. The Purpose of this study was to examine the definition of B2B E-marketplace and the utilities of MRO commerce correctly focusing on an empirical analysis of cases of MRO supply and purchase business corporations. The indications acquired from this research results are as follows. Firstly, as for MRO integrated purchase under the characteristics of the market environment, it had to use the supplier obligatorily through the integrated purchase on the level of CEO's decision-making or the group rather than the voluntary will of the purchasing department or the procurement department. Secondly, as for the present B2B E-marketplace MRO purchase, the purchasing agency business has formed the mainstream, but it is aiming at the diversification of the benefit by supplementing/correcting the business model such as category type, mediation business type, MRO-type advancing in the store inclusive of the purchasing agency business, keeping pace with the potential market of MRO. Thirdly, as for analysis of the products, the purchaser wants more various products and assortment of goods than those of the present time, and also to be provided with the precise product information. Especially, as the importance of the product sourcing becomes high, the whole energy has been bestowed on acquirement of the excellent suppliers. Fourth, as for use of B2B E-marketplace MRO integrated purchasing system, there are the purchasing companies complaining the inconvenience even until now, and there is the demerit spending the long time during the image move and the process treatment. It shall try to shorten the searching time and the process treatment time as the system is centered on the purchaser. In order to enhance the efficiency of MRO E-marketplace purchase, followings must be considered: First, because the importance of product sources ever increases, an excellent supplier must be secured earnestly. Second, the time of process must be reduced focusing on purchasers. B2B E-marketplace will increase and diversify electronic commerce continuously. Through MRO E-marketplace, business corporations will reduce expenditure, achieve a transparent and speedy trade, and purchase products of fine quality, thus establishing a most effective market. In addition, in this study the investigator brings focus into MRO which has not been clearly discussed in the academic and business world so far and intensively highlights an indirect material-oriented expenditure curtailment effect. By taking all the aspects of supplier, purchaser and practical economical value into account, the investigator presents a strategic direction for the successful comprehensive purchase of B2B MRO.