• Title/Summary/Keyword: Integrated Brand Communication

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Developing a Centralized Websites Authoring and Managing Platform(CWAMP) : a case of educational websites (중앙관리형 웹사이트군 저작 및 관리 플랫폼(CWAMP) 개발에 관한 연구: 교육기관 사례를 중심으로)

  • Park, Soo-Suk;Kim, Il-Cheol;Lee, Jung-Woo
    • Journal of The Korean Association of Information Education
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    • v.15 no.4
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    • pp.589-601
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    • 2011
  • Recent increase in the number of websites as one of the most used communication channels beyond just for promotion has led to the increased need for integrated management for member websites, as well as brand sharing among websites. Studies on how to deal with website authorship issues more efficiently has been ongoing since early 2000. However, these studies have mostly dealt with single website management and were not applicable to authoring and management related issues for centralized platform for multiple websites. This study intends to design a management platform for authoring and managing of centralized websites in the education field, utilizing various designs while building websites.

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A Study on the Convergence Directing Characteristics of a Fashion Show - Focused on the Louis Vuitton Women's Collection - (패션쇼의 융복합 연출 특성에 관한 연구 - 루이비통 여성복 컬렉션을 중심으로 -)

  • Ha Jin Choi;Jae Yoon Chung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.24 no.4
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    • pp.11-25
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    • 2022
  • Convergence, a universal phenomenon in modern society, takes place in various ways throughout society, and the concept of convergence can also be observed in fashion shows. The concept of convergence is actively emerging in terms of fashion show directing. The purpose of this study is to suggest the development of fashion show directing by analyzing the convergence characteristics of fashion show directing through a Louis Vuitton fashion show, and to provide data on convergence in fashion shows. The object of the study is the women's Paris Pret-a-porter and women's cruise collection presented at the Louis Vuitton fashion show. The research method integrated the criteria for analysis and the characteristics of fashion show production through previous studies and a literature review. The characteristics of convergence production in Louis Vuitton fashion shows were identifeid through literature and visual data. In this study, the convergence of the Louis Vuitton fashion shows were divided into four categories: genre integration, sensory synesthesia, perspective diversification, and media scalability. First, the integration of genres enhanced the brand image and effectively conveyed the concept of the show. Second, the synesthesia of the senses expanded communication with the audience and increased the audience's immersion. It has also become a new way to experience fashion shows in person. Third, the diversity of perspectives changed and diversified the way audiences experienced fashion shows. Fourth, the scalability of the media means various ways in which the audience can experience fashion shows. Through this, it is possible to effectively convey information and experiences about fashion shows to the audience.