• Title/Summary/Keyword: Intangible characteristics

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Changes in the marketing direction and form of exhibitions using social media

  • Im-yeoreum Kim;Gi-Hwan Ryu
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.2
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    • pp.268-272
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    • 2023
  • With the development of SNS, companies and individuals are actively marketing through social media to develop their own products. It is also important to post posts promoting on simple SNS or to show a lot of exposure using algorithms, but customers upload reviews or proof shots of the product on their own, naturally increasing the exposure of the product and increasing the purchasing power of potential customers. As the number of products that users want to purchase through SNS is increasing, they want to access and purchase not only tangible products such as goods and food, but also intangible services through SNS. In this paper, we would like to study exhibitions that have both tangible and intangible characteristics. SNS accounts that mainly introduce these products by searching for reviews have been created while spending leisure time such as exhibitions and fairs, reducing the hassle of searching for personal interests on search engines, and providing prices and reviews from the exhibition's schedule, lowering entry barriers and increasing purchasing power. Using this point, many exhibitions not only display works, but also open various experience centers, and create a photo zone or a unique exhibition hall atmosphere to attract many customers. In this study, we study the impact of SNS on the leisure culture of exhibition. The marketing direction in the situation where SNS marketing is becoming the mainstream is presented, and the change in the form of exhibition is described and presented as an academic approach.

Assessment of Interruption Costs for Residential Customers (주택용 수용가의 정전비용 평가 연구)

  • 박충열;최상봉;허창수
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.18 no.4
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    • pp.131-137
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    • 2004
  • The impacts of electric service interruption to customers depend on customer and interruption characteristics. Customer characteristics include demographic aspects (residential type, and number of household members) and power supply types whereas interruption characteristics include frequency, duration, time, and day of interruption. Accordingly evaluation of these customer interruption costs is very complicated and subjective. For residential customers, customer survey method seems most appropriate because interruption impact to residential customers is intangible. In other. words, the value of housework or lost leisure due to interruption is individual. Accordingly, this paper selected the customer survey method to assess the interruption costs for residential customers.

The Characteristics of Coastal Settlements -Focused on the Fishery Ports(Songjeong, Gudeokpo, Gongsu) in Busan- (연안정주지 특성에 관한 연구 -부산시 어항(송정항, 구덕포항, 공수항)을 중심으로-)

  • Kwon, Do-Heon;Lee, Seok-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.3
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    • pp.1770-1777
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    • 2014
  • Coastal settlements have a diversity of tangible or intangible local assets and are environmentally sensitive areas. The value of tangible or intangible local assets is often overlooked and there is no enough consideration for the inhabitants who have a various and acute stake in the development process of coastal settlements. The development of coastal settlements without consideration for the local circumstance, resident's needs, and local characteristics makes it difficult to achieve sustainable regeneration. There are also alienation, conflicts, and the loss of a authentic sense of place because of physical oriented development without regard to the social, economic, and cultural aspects. This research defines the components and types of coastal settlements and draws the characteristics of them around the fishery ports in Busan in the aspect of sustainable regeneration. It will be the important methods for an integrated regeneration including not only spatial and physical regeneration but also social and economic regeneration which has the preservation of local culture with living conditions, local economy activation, and community building. It will also provides the bases of sustainable development, attractiveness, and competitiveness of coastal settlements.

An Exploratory Study on the Recognition of Experience of Passing Down Education of the Korean Traditional Dance -Focusing on the National Intangible Cultural Assets: Seungmu, Salpurichum and Taepyeongmu- (한국 전통춤 전수교육의 경험인식에 대한 탐색적 연구 -국가무형문화재 승무, 살풀이춤, 태평무를 중심으로-)

  • Lee, Soon-hwa;Ahn, Byoung-Soon
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.122-134
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    • 2019
  • This study aims to conceptualize characteristics of the Korean traditional dance, and to categorize and analyze the recognition of experience of passing down education of Seungmu(Buddhist Dance), Salpurichum(Exorcism Dance) and Taepyeongmu(Dance of Peace). Dividing into groups of two: an experienced person twenty years or more in the Korean dance and a person who completed the traditional dance three years or more, three groups were selected. We connected the characteristics of the traditional dance experienced in passing down education with the recognition experience in the training courses. Categorizing thematically the process and the recognition of experience in the passing down education program, we attempted mutual group discussion and inductive area analysis on the basis of in-depth interview, tutorial discussion and analysis contents. As a result of this study, first, the characteristics of the Korean traditional dance that graduates of the program by repertory empathize were the experience of the sinmyung(the excess of mirth) and improvisation, the supreme self-controlling beauty and the best beauty of expression. Second, the recognition of experience in the passing down education program runs as follows: Interacting in the centre of the process, new education system for transmission, and formation of social discourse for appreciation. Conclusionally, the experience and the new vision for transmission of passing down education of the traditional dance are required to be based on the appreciation of the rationality of mutual communication and recognition of experience.

A Study on its Formation of the Ulsan Dutbeki Dance: Focusing on Local Features in the Ulsan District. (향토성에 의한 울산덧배기춤의 형상화에 관한 연구)

  • Choi, Heung-Kee
    • (The) Research of the performance art and culture
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    • no.41
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    • pp.187-218
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    • 2020
  • Ulsan Dutbeki is a local dance handed down by the Ulsan people through custom. This study was discussed on the locality of Ulsan Dutbeki. The method of this study is as follows. First of all, the perception of Dutbeki from the perspective of Ulsan's local characteristic. First, Ulsan Dutbeki is based on the local characteristic of the southeastern coastal area of the Korean peninsula. Second, Dutbeki features local characteristics of Ulsan as a military cultural area. Third, in Dutbeki, there is a local culture of Ulsan which was originated from the village Dongjeol and outdoor performances. Next, the researcher perceived Ulsan Dutbeki which had been handed down through custom and approached its shape. The origins of the shape are, firstly, the speech tone and gestures of Ulsan people. Secondly, folk plays related to worshiping martial arts and military training. Thirdly, the characteristics of the Dutbeki dance in coastal areas of Gyeongsangdo. Fourth, local custom displayed at the village festival of Ulsan. Ulsan is a region of Gyeongsang culture area and has similarity with other localities. However, this study limited its comparisons with regard to Dutbeki that were originated from the local characteristics of other regions. The results of this study recognized Ulsan Dutbeki as a local dance in Ulsan area. In other words, this study perceived Dutbeki, which had been an entertaining component of traditional lifestyle, as an intangible cultural heritage and studied the form in every conceivable way from an artistic point of view.

Adaptive Reuse for Elderly Housing and Residents' Satisfaction (노인주거를 위한 건물의 재사용과 거주자의 만족도)

  • OhJungKwon
    • Journal of the Korean housing association
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    • v.5 no.1
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    • pp.9-16
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    • 1994
  • The adaptive reuse of older buildings to housing for the elderly persons is a relatively new but growing phenomenon in the Western Societies. With regard to many tangible and intangible benefits, adaptive reuse can be a way to help older persons who choose "aging-in-place" in the "long-term" community. The exploratory case study indentifies changes in the stisfaction level of residents after relocation to an adaptive reuse elderly apartment in a rural community in the U.S. Data were collected using personal interviews with 17 pre-occupancy and 16 post-occupancy respondents. Findings described characteristics of respondents and dwelling, neighborhood, and overall satisfaction level changes. This exploratory study, one of few studies about adaptive reuse for housing for the elderly, suggests implications for futher studies.

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스위칭 옵션을 고려한 IT 벤처 기업 가치 평가에 관한 사례 연구

  • 이현정;정종욱;이정동;김태유
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2001.11a
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    • pp.307-337
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    • 2001
  • In this paper, we propose the valuation frame of the IT(Information Technology) ventures using ROV(Real Options Valuation) model. Generally, ROV can comprises the traditional valuation method such as DCF(Discounted Cash Flow), which can measure only the tangible value of a firm from the expected future earnings, in that ROV can additionally measure the intangible value such as the strategic value of a firm in the uncertain environment. We set up the hypothetic IT venture future investment plan and assume that there are a growth option and a switching option consequently along the investment time horizon, which are caused by each characteristics of ventures and IT technologies, especially modularity. In the case that there are several embedded real options in the firm's investment plan in a row, we should apply the compound option pricing model as a real option valuation model in order to consider the value interaction between real options. In an addition, we present the results of optimal investment timing analysis using real options approach and compare them. with those of the original assumed investment timing.

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Measurement Indicators for Intellectual Capital in Public Research Institute (정부출연 연구기관의 지적자본 측정지표 개발 : E연구원의 사례를 중심으로)

  • Lee, Chan-Gu;Kim, Dong-Yeong;Park, Sang-Gyu;Hwang, Yeong-Ha;Han, Gyeong-Hui;Kim, Yong-Gu
    • Journal of Korea Technology Innovation Society
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    • v.8 no.1
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    • pp.51-76
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    • 2005
  • This paper aims to develop the intellectual capital (IC) indicators which are the most available for the E institution, a typical type of public research institute in Korea. In this paper, we basically adopted the "Intangible Assets Monitor" proposed by Sveiby and comprising three kinds of intellectual capital, namely human capital, internal structure capital and relationship capital, as a research framework. For this work, we firstly identified 12 categories and 27 components of intellectual capital for E institution. Next, we extracted 37 main indicators and 94 sub ones from these categories and components as a whole. As a result, it may be the first time in Korea for E institution of develop its own IC indicators which are slightly, or sometimes totally, different from ones for private companies in the perspective of their organizational attributes and characteristics.

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A Study on the Methodology of Valuation of High-Technology (첨단기술의 기술가치 평가방법론에 대한 연구)

  • 박용태;박광만;윤병운;이용호;정세형
    • Proceedings of the Technology Innovation Conference
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    • 2001.06a
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    • pp.175-194
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    • 2001
  • Recently, with the advent of knowledge-based economy and techno-economic paradigm social demands for technology valuation have increased. In nature, however, technology valuation is an intractable task since technology is characterized by intangible and tacit factors and is traded in a suppliers market. Consequently, it is quite common that each individual or organization has ie own valuation method or criterion. The main objective of this research is to propose a new technology valuation method which is easy to understand and apply. In addition, the method is designed to generate monetary value, rather than score or rank, of technology. To this end. we have proposed the overall framework and detailed procedure of a new valuation method. In doing that, we have emphasized the following factors. First, the new method. vis-a-vis existing methods, is applicable to high-tech areas, rather than traditional manufacturing sectors. Second. the proposed method analyzes the structural relationship between market value(value of market) and technology value(value of technology) and integrates them into valuation process. Third, the new method takes idiosyncratic characteristics of various industrial(technical) sectors into account.

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Verification on Damage Calculating Method of Vibration Fatigue Using Uni-axial Vibration Test (단축가진 시험을 통한 진동내구 손상도 계산)

  • Kim, Chan-Jung;Bae, Chul-Yong;Lee, Bong-Hyun
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.16 no.5 s.110
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    • pp.521-528
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    • 2006
  • The vibration fatigue is suitable case of fatigue problem that system is exposed to the random or other irregular sources. Even some kinds of effort using power spectral density (PSD) and statistical concept was presented to cope with the intangible force signal, it is still lack of providing a reasonable solution when its exciting frequency is near or beyond of first eigenvalue. In this paper, energy approach method is presented to calculate a vibration induced fatigue damage in frequency domain. Since the corresponding damage become much larger than nominal case when the vibration is coupled with a mode shape of given structure, the new technique compensate the characteristics of structure with a measured frequency response function (FRF) between forcing acceleration and responding stress.