• 제목/요약/키워드: Intangible

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현황조사 사례를 통해 본 한옥(韓屋)의 새로운 경향 연구 -1990년 이후 밀양지역 신축 한옥을 중심으로- (A Case Study of the New Trend on the 'Han-Ok' - the Cases on Milyang Area built since 1990 -)

  • 장유경;유재우;이세진
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2011년도 춘계학술발표대회 논문집
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    • pp.93-96
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    • 2011
  • 'Hanok(韓屋)' is the settlement that our ancestors completed for our lives through multiple verifications. Thus, there exists our nation's identity and a variety of tangible and intangible cultural elements are included in that settlement. Even though the dwelling planning of Hanok has been introduced by the modern trends of traditional style, it can not present the type of various space compositions according to the area and living characteristics and it shows a disparity in our real life through the introduction of the traditional Hanok's elements which are not fit into contemporary housing without filtration. To solve these problems, it must need to study on cases based on the present situation of the Hanok and analysis on characteristics. For the Hanok to meet the development of modern residence, there needs to study on many fields such as plan, complex, structure, material. Among them, this study intends to present the preliminary data for the improvement of Hanok's effectiveness by understanding and analyzing the current situation focusing on the natural transformation of Hanok which are currently building in Milyang Area. Also, as the second step of this study, this study attempts to analyze based on the present situation of New Hanok in Kyeongnam province by expanding the range.

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Profiling Customer Engagement with "Snuggie" Experience in Social Media

  • Kim, HaeJung;Kim, JiYoung;Yang, Kiseol
    • 한국의류산업학회지
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    • 제15권1호
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    • pp.95-102
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    • 2013
  • In order to understand meaningful customer experience in social media, this study profiles customer engagement by exposing the essential brand experience rooms in hyper-reality contexts. This study selects Snuggie as a target brand as it uses multiple contact points, including social media, to provide meaningful experience to customers. With their unique marketing strategy, Snuggie became a popular brand among the U. S. customers beyond just a wearable blanket. Upon analyzing a total of 364 customer reviews about Snuggie in Amazon.com, five experience rooms were exposed; "Physical artifacts" and "customer involvement" are influential experience rooms which signify interactions between products and customers, while "intangible artifacts", "technology" and "customer placement" reflect a lower degree of experiential engagement. This approach suggests a theoretical foundation in understanding the customer engagement concepts by the means of brand experience dimensions in social media. The ability to create compelling engagement in social media depends on the successful facilitation of relationships and information, which lead to a creative, communicative and interactive experience.

디지털 아카이빙의 경제성 분석 연구 (A Study on Economic Analysis of Digital Archiving)

  • 정혜경
    • 한국문헌정보학회지
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    • 제38권4호
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    • pp.251-270
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    • 2004
  • 한 기관이 디지털 아카이빙을 도입하기 위해서는 경제성 분석이 선행되어야 한다. 기존의 경제성 분석은 유형적 편익만을 고려하여 무형적 편익은 간과되어 왔으나, 디지털 아카이빙의 무형적 가치를 반영하여 분석하는 모형이 필요하다. 본 연구는 정보경제학 측면의 가치사슬 개념을 적용하여 종합적인 경제성 분석 모형을 제시하였다. 가치가속과 가치연결 개념을 도입하여 디지털 아카이빙의 경제성을 사례분석하구 요인 비교 분석을 통하여 경제성의 요인들을 추출하였다. 연구결과는 국내 기관들에게 디지털 아카이빙의 도입이 업무의 효율성 향상에 기여한다는 인식을 확산시킬 것으로 기대된다.

신재생에너지 개발사업 무형효과 산출모델 연구 (Study on Estimating intangible benefit of renewable energy project)

  • 김영득;한호연;홍정조;송영철
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2011년도 제42회 하계학술대회
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    • pp.1370-1371
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    • 2011
  • 2011년 RPS(신재생에너지 공급의무화제도)의 본격적인 시행을 앞두고 국내 신재생에너지 산업의 많은 변화가 예상된다. 사업을 추진함에 있어 재무적 타당성을 분석하여 사업을 결정하는 것은 가장 기본적인 절차이다. 이러한 과정에서 비용과 편익에 대한 분석이 이루어지며 이에 대한 신뢰도의 정도에 따라 사업의 성공여부가 좌우된다고 할 수 있다. 통상 재무적 타당성분석은 유형적인 요소를 분석하여 사업성을 결정하지만, 무형적인 비용과 편익도 간과할 수는 없다. 유형적인 요소는 명확한 재무적인 수치로 나타나지만 무형적인 요소를 재무적인 수치로 평가하는 것은 쉬운 일 아니다. 무형적인 비용과 편익에 대한 정형화된 산정모델이 없고, 주관적인 의견에 의존하는 경향이 크므로, 해당 업체의 환경과 특성에 따라 평가방법 및 평가액이 상이하며 평가에 대한 신뢰도 또한 전문가에 따라 차이가 발생한다. 하지만, 이러한 무형적인 요소에 대한 평가는 사업추진 여부에 대해 중요한 변수로 작용할 수 있다. 실례로, 2002 월드컵 유치에 대한 무형효과에 대한 평가액은 가지각색이지만, 월드컵 유치로 인한 국가의 인지도 상승 및 경제적 효과는 누구도 부인하지 못할 것이다. 본 연구에서는 무형효과 산출에 대한 대표적인 사업의 사례 조사를 통해 무형효과 평가모델에 대한 기본 방식을 연구함으로써, 신재생에너지 개발사업에 적용할 수 있는 무형효과 산출 모델의 기본안을 제시하고자 한다.

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관광지 서비스품질이 관광객 행동의도 및 충성도에 미치는 영향 (The Effect of Tourism Service Quality on Behavioral Intentions and Loyalty)

  • 이익수
    • 한국산학기술학회논문지
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    • 제14권2호
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    • pp.598-604
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    • 2013
  • 본 연구는 관광지 서비스품질이 행동의도 및 브랜드 충성도에 어떤 영향을 미치는지 알아보고자 하였으며, 연구결과는 다음과 같다. 관광지 서비스품질이 행동의도 및 충성도에 유의적인 영향을 미치는 것으로 나타났다. 이를 통해 첫째, 향후 충북 관광지의 충성도 강화를 위해 관광지 서비스품질 향상에 대한 하나의 새로운 자료를 제시할 수 있었다. 둘째, 충북 관광지에 대한 관광지 서비스품질을 적용한 새로운 연구로써, 관광과 같은 무형적 상품에 대해서도 품질이 중요함을 알 수 있었다. 이런 결과는 학문적으로는 관광지의 품질과 관련된 적용범위를 확대시킬 수 있는 근거를 제시할 수 있는 것이다. 또한 산업적으로는 관광지의 브랜드 전략을 수립하는데 있어 많은 시사점을 제공해 줄 수 있었다.

주택용 수용가의 정전비용 평가 연구 (Assessment of Interruption Costs for Residential Customers)

  • 박충열;최상봉;허창수
    • 조명전기설비학회논문지
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    • 제18권4호
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    • pp.131-137
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    • 2004
  • 전력서비스 중단이 전력소비자에 끼치는 충격은 소비자와 정전 특성에 달려있다 소비자 특성은 인구통계학적인 측면(주거형태와 가족구성원 수)과 전력공급 형태를 포함하는 반면에 정전특성은 발생 빈도, 기간, 시간과 요일을 포함한다. 따라서 이러한 소비자 정전비용의 평가는 상당히 복잡하고 주관적이다. 주거용 소비자들의 경우, 주거용 소비자에 대한 정전의 충격이 가시적이지 않기 때문에 소비자 조사 방법이 가장 적합할 것으로 보인다. 달리 말하면, 가사일과 정전으로 인해 여가의 가치가 각자 다르기 때문이다. 따라서 본 논문에서는 주택 수용가에 대한 정전 비용을 평가하기 위한 방법으로서 수용가 설문조사 방법을 선택하였다.

대한민국 명장(名匠)의 작품 성향에 관한 연구 II - 목재수장 명장 1호 고(故) 조석진(1953~2013) - (A Study on the Work Trend of the Republic of Korea Master Craftsmen II - Wood head masters No.1 Cho Seok Jin -)

  • 김정호
    • 한국가구학회지
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    • 제26권3호
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    • pp.196-206
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    • 2015
  • A South Korea master craftsman had the best technology that oneself and others are certified in various fields. ChoSeokJin coach has continued the lifeline of the Korean wood furniture Jeonbuk region. It is already famous coach to award-winning Olympic coach and tournament of the world. Check his mental world and his life through the work of ChoSeokJin coach. Through a harsh process until the Republic of Korea master craftsman, it was an opportunity to reaffirm once again the importance of effort and commitment. South Korea wood chief coach (the field of furniture) growth phase of the No. 1 ChoSeokJin coach, Ripe stage and spirit such as through his neck furniture fabrication methods, he is him then and the situation until the coach and the intangible cultural heritage had asked We look at the world. The work of ChoSeokJin coach by research analysis separately in the previous fiscal year and late, his hope and neck that is a topic that has been internalized "I want wings that can over time attach to a tree." In his work We understand the passion for furniture.

다니엘 리베스킨트 전시공간을 통해 본 조형적 내러티브 연구 (A Study on the Formative Narrative Seen from the Exhibition Space of Architect Daniel Libeskind)

  • 김영을
    • 한국실내디자인학회논문집
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    • 제21권2호
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    • pp.207-214
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    • 2012
  • Today, museum exhibition can be divided into two sub-categories: a. informative exhibition with various useful auxiliary media to convey knowledge and b. appreciative exhibition considering aesthetic conveyance and visual/perceptual environment. In addition to this, the concept of memorial exhibition as a field that tangible and intangible memories are transmitted and reproduced is creating another genre of exhibition. As an example of such a memorial exhibition above, the work of de-constructive architect Daniel Libeskind was selected. Jewish Museum and Imperial War Museum North both of which maximized the exhibition space by grafting architectural language to exhibition narrative were analyzed and compared to see if the same architectural language can be displayed differently in another form of exhibition after being drawn into the exhibition space depending on the changes in time and perspective. Therefore, in the narrative display combining the selection of exhibition contents and storytelling, the formative language of space can confirm that exhibition narrative as an ending structure changed into a retelling story with more extended meanings through interactive factors. Eventually, in this formative narrative, when the display of historical facts and exhibition themes is combined with the architectural language in an exhibition hall according to the approach direction, the memorial exhibition can create a formative language stimulating sensibility in the memories of space and a differentiated formative exhibition space where one is truly moved by oneness of contents.

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총체적 서비스 경험을 만드는 서비스 스케이프 디자인과정 연구 (A Study on the Servicescape Design Process Creating the Whole Service Experiences)

  • 안주영
    • 한국실내디자인학회논문집
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    • 제17권6호
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    • pp.63-70
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    • 2008
  • The service sector is growing and service is complicated with various customer needs in the competitive markets. Bill Hollins urges that services must be designed. I believe that service experiences must be designed with servicescape as an environment surrounding services. Servicescape is the physical and social environments of service. Service experiences do not depend only on the aesthetic impression of physical servicescape. One of the main characteristics of services is that the most value of services are accomplished from interaction between customer and service encounters. The design of physical servicescape affects the interaction between customer and service encounters and the behavior of both customer and service suppliers' including social factors such as display emotions and the interpersonal distance between customers. Servicescape design should control tangible and intangible area of service events. In addition servicescape design creates customer's good experiences in the servicescape. This research proposes the possibilities and proper design process of servicescape design. Servicescape Design should control the activities including interrelations of participants, efficient service delivery process, and the united images of services for creating the satisfied service experience values.

현존하는 디지털도서관의 문제점과 미래환경에 관한 연구 (A study of the existing problems of digital libraries and their future environment)

  • 박일종
    • 한국도서관정보학회지
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    • 제27권
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    • pp.391-421
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    • 1997
  • Information scientists need not to answer whether future libraries will be a digital library or not, but to answer how they are structured and served effectively to users currently. 'The library with walls' or 'the library as place' need to be existed in the future, but 'digital library without the wall' or 'virtual library' will need to be studied continuously. This study has tried to reveal the existing problems of digital libraries and their future environment after considering the ambiguous concepts of various types of electronic libraries and their efforts for library automation, and the changed information retrieval circumstances during the last 30 to 40 years through a qualitative document study. As a result, the major findings and suggestions are prepared. The library of the future will be a part of local and national cooperative systems, be filled with the intelligent use of old and new technologies, and be able to su n.0, pport both a place with extensive collections and convenient, easy, & free access to remote intellectual resources. Also, the information storage and retrieval (ISAR) to the future library system would easily provide users with any types of data retrieval system by anybody rather than by an expert or a specialist, so called 'A&E retrieval' in the coming 21th century. It will be highly possible that the future society changes to the information marketplace whose data may be recognized as an intangible assets.

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