• Journal of the Korean Society for Library and Information Science
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• v.36 no.3
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• pp.259-274
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• 2002

Recently, a great deal of corporations have adopted knowledge management system with eagerness to enhance the company competitiveness. However, since the main feature of knowledge management system is not just a simple information system but another entity creating intangible assets tailed "knowledge", we need to develop a new approach to investigating the performance and acceptance of knowledge management systems from a perspective allowing knowledge-sensitive constructs. In this regard, we develop new constructs like knowledge schema and several knowledge circulation-related activities. As a research model, we adopt a famous technology acceptance model or TAM by Davis (1989), and extend it into incorporating knowledge schema. With the statistically valid and usable questionnaire survey data collected from 886 respondents in a big corporation typically using knowledge management system, we induced a robust result empirically, saying that knowledge schema and knowledge circulation activities are valid determinants of performance and acceptance of knowledge management systems.

• Journal of Korean Society of Rural Planning
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• v.13 no.1 s.34
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• pp.1-9
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• 2007

Due to the dramatic industrialization in Korea, rural area has been degraded with incurable problems including community aging, emptying and liabilities overburdens. Rural amenity, the intangible resources that the rural area itself has, is regarded as a breakthrough that can revitalize the rural communities. In fact, the rural area and communities have lots of amenity resources that have been overlooked. Rural area has kept traditions and open green spaces which are highlighted in these days since the life quality has been upgraded and working days in a week was cut off to 5 days. Institute of Rural Resources Development realized the importance of rural amenities and offered the nation wide survey project for rural amenity resources. In this article, the survey project that was implemented by the Korean Society of Rural Planning was narrated in terms of methodologies and procedures. Also the results and the problems were addressed.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.6
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• pp.2056-2069
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• 2014

In order to implement interactive and personalized Web services properly, it is necessary to understand the tangible and intangible responses of the users and to recognize their emotional states. Recently, some studies have attempted to build emotional state estimation models based on facial expressions. Most of these studies have applied multiple regression analysis (MRA), artificial neural network (ANN), and support vector regression (SVR) as the prediction algorithm, but the prediction accuracies have been relatively low. In order to improve the prediction performance of the emotion prediction model, we propose a novel SVR model that is optimized using a genetic algorithm (GA). Our proposed algorithm-GASVR-is designed to optimize the kernel parameters and the feature subsets of SVRs in order to predict the levels of two aspects-valence and arousal-of the emotions of the users. In order to validate the usefulness of GASVR, we collected a real-world data set of facial responses and emotional states via a survey. We applied GASVR and other algorithms including MRA, ANN, and conventional SVR to the data set. Finally, we found that GASVR outperformed all of the comparative algorithms in the prediction of the valence and arousal levels.

• Korean journal of food and cookery science
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• v.24 no.3
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• pp.367-374
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• 2008

The principal objective of this study was to determine the influence of physical evidence's performance on perception of value at family restaurants in Seoul. Frequency analysis, t-test, ANOVA, reliability analysis, factor analysis, multiregression analysis were employed to analyze the data. The physical evidence was divided into 3 factors. Factor 1, 'matters related to appearances and decoration'; and Factor 3, matters related to atmosphere' differed significantly with monthly pocket money. However, all factors differed significantly by partner. Additionally, all factors positively(+) influenced customer's perception of value. In particular, factor 1, 'matters related to appearances and decoration' was the most positive factor. As a result, physical evidence can be regarded as efficient marketing tactic by which the intangible factors of restaurant-business may be removed. Therefore, food-service companies should endeavor to manage physical evidence ideally as a means of reducing the negative characteristics of service toward customers and inducing customers perceptions of value at family restaurants.

• Journal of Korea Game Society
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• v.1 no.1
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• pp.80-87
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• 2001

Overseas literatures on the subject discussed so far have used the samples of tangible products and domestic studies have not limited the ranges of respondents while discussing the characteristics of the products. In the meanwhile, this paper has chosen intangible IT products as its research subject because IT area is an emerging industry in the 21st century. In addition, it has also limited the research samples to the buyers of the game software package products in order to enhance the reliability of respondency and the involvement. The results can be summarized as follows : Firstly, involvement acts as a moderator in the fair price and value of product as well as willingness to buy. Secondly, involvement acts as a moderator in the highest price and value of product as well as willingness to buy. Finally, involvement acts a moderator in the lower price and value of product.

• Proceedings of the Safety Management and Science Conference
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• 2013.04a
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• pp.565-580
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• 2013

Competition to attract customers to the increase of the golf club, but the less people enjoying golf for a variety of issues, including the economic downturn, so golf is going deepened. Therefore, the local golf club is faced with the difficulty of management. In the case of the golf club human resource is the most important factor, because it has a high labor intensive nature of the industry as a type of facilities and services on the basis of intangible human resources. In this paper, to confirm the internal marketing activities and internal service quality, basic premise is that for an external customer satisfaction, internal customer satisfaction should be preceded, and try to analyze these execution factors on job satisfaction and customer orientation, either directly or indirectly affected. The empirical results, the management support in the internal marketing activities were the factors affecting the intrinsic job satisfaction, and the internal service quality were factors affecting employees of the intrinsic job satisfaction and extrinsic job satisfaction.

• Management & Information Systems Review
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• v.32 no.4
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• pp.225-254
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• 2013

This research tries to examine the effect of brand experience in service marketing perspective for generalized application. The analysis was held with customers who recently visited in retail stores by using SPSS18K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the relationship among brand experience, relationship quality, and relationship strength. According to the result of this study, four brand experience factors have positive effect on the relationship quality. In detail, the effect of sensory experience was strongest. Furthermore, the effect of relationship quality on relationship strength also significant as prior researches addressed. The research has several marketing implication on brand experience management and customer relationship management. For service firms, customers' perception of positive brand experience can generate the tangible and intangible performance in the relationship marketing perspectives.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.406-414
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• 2010

This research the impacts of the experiential marketing elements to the festival brand loyalty and the results are as follow. First, the research showed 2 difference parts as the age and income in the experience and cognitive items. Second, it showed all items of sensory experiences of experiential marketing, emotional experience, cognitive experiences positively affect to the festival brand loyalty. Through these results, first, we could suggest a new data for the development of the festival experience marketing for the enhancement of the festival brands in the future. Second, as the new research applying the festival and experiential marketing, we could found the experiential marketing through the intangible goods as like the festival could affect to the reinforcing of the brand loyalty.

• Journal of Korea Technology Innovation Society
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• v.8 no.2
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• pp.757-782
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• 2005

This paper aims to measure the intellectual capital (IC) of the E institute, a typical type of public research institute and to analyse the measurement results. Regarding the research framework, we basically adopted the 'Intangible Assets Monitor' proposed by Sveiby and comprising human capital, structural capital and relational capital. For this work, we firstly identified 37 intellectual capital indicators which are slightly, or sometimes totally, different from ones for private companies in the perspective of their organisational attributes and characteristics. Then, based on these 37 indicators, we measured a current state of the intellectual capital in 2003 and 2004 respectively and identified the range of variation between two years. Through this work, we try to show that the core competitiveness of the public research institute came from not tangible assets such as land, building and facilities, but intellectual capital including human competences, the rational organisational system and the stakeholder's satisfaction. As a result, it may constitute the first time in Korea for the E institute to measure its own intellectual capital for two years as well as to publish the findings of measurement.

• The Journal of the Korea Contents Association
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• v.6 no.11
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• pp.74-84
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• 2006

It is quite impossible for a service firm to deliver service without failure. The main reason is that service is intangible, perishable and heterogeneous in nature. Every service firm tries its best to recover service failure with understanding that service failure affects customers' evaluation and attitude for the firm. The research finds that customers' satisfaction after recovery affects customers' intentions both service encounter satisfaction and overall firm satisfaction strongly affects positive word-of-month and purchase intentions. The results have implications to researchers and service marketing managers. For researchers, the result will be helpful for them to further develop service failure and recovery framework. For service marketing managers, the result will suggest specific guidelines for establishing service recovery strategies.