• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.21-34
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• 2023

The purpose of this study is to examine the extent of Sustainable Development Goals (SDGs)-related research in the field of entrepreneurship globally since the adoption of the SDGs at the UN General Assembly, and to compare international and domestic research trends in order to determine the direction of SDGs-related research in entrepreneurship in Korea. Utilizing three databases-Web of Science (WoS), KCI, and DBpia- SDGs-related studies in entrepreneurship were extracted by employing specific search terms. After data purification, a total of 356 studies abroad and 4 studies in Korea were used for analysis. After data purification, a total of 356 international studies and 4 Korean studies were analyzed. Due to the limited number of domestic studies, the research trends were examined by conducting frequency analysis and keyword network analysis on international studies alone. Frequency analysis revealed that SDGs research in entrepreneurship primarily focused on sustainability-related terms and was conducted in conjunction with business models, innovation, entrepreneurship education, and strategies. Furthermore, yearly frequency analysis demonstrated an expansion of topics to encompass research on entrepreneurship and SDGs policies, the roles and capabilities of female entrepreneurs in SDGs implementation, energy start-ups and SDGs, directions for implementing SDGs in business schools and SDGs education, indicators for SDGs implementation and evaluation, and technologies for sustainability. The keyword network analysis identified central topics such as business, sustainability, SDGs, innovation, entrepreneurship, business models, and education, with research areas extending to entrepreneurship ecosystems, change and strategy, ethics, and climate. This study holds significance in establishing a foundation for SDGs research in entrepreneurship, which is currently an underexplored area in Korea, by presenting emerging research trends related to SDGs in entrepreneurship.

• Journal of Venture Innovation
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• v.7 no.1
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• pp.1-15
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• 2024

This study aims to elucidate the characteristics of big tech platform companies' sports content business in an environment of rapid digital transformation. Specifically, this study examines the market structure of big tech platform companies with a focus on Amazon, revealing the role of sports content within this structure through an analysis of Amazon's sports marketing business and provides an outlook on the sports content business of big tech platform companies. Based on two-sided market platform business models, big tech platform companies incorporate sports content as a strategy to enhance the value of their platforms. Therefore, sports content is used as a tool to enhance the value of their platforms and to consolidate their monopoly position by maximizing profits by increasing the synergy of platform ecosystems such as infrastructure. Amazon acquires popular live sports broadcasting rights on a continental or national basis and supplies them to its platforms, which not only increases the number of new customers and purchasing effects, but also provides IT solution services to sports organizations and teams while planning and supplying various promotional contents, thus creates synergy across Amazon's platforms including its advertising business. Amazon also expands its business opportunities and increases its overall value by supplying live sports contents to Amazon Prime Video and Amazon Prime, providing technical services to various stakeholders through Amazon Web Services, and offering Amazon Marketing Cloud services for analyzing and predicting advertisers' advertising and marketing performance. This gives rise to a new paradigm in the sports marketing business in the digital era, stemming from the difference in market structure between big tech companies based on two-sided market platforms and legacy global companies based on one-sided markets. The core of this new model is a business through the development of various contents based on live sports streaming rights, and sports content marketing will become a major field of sports marketing along with traditional broadcasting rights and sponsorship. Big tech platform global companies such as Amazon, Apple, and Google have the potential to become new global sports marketing companies, and the current sports marketing and advertising companies, as well as teams and leagues, are facing both crises and opportunities.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.1
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• pp.101-116
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• 2019

Technology-based start-up is important in that it encourages innovation, facilitates the development of new products and services, and contributes to job creation. Technology-based start-up activates entrepreneurship when appropriate support is provided within the ecosystem. Thus, understanding the technology-based start-up ecosystem is crucial. The purpose of this study is as follows. First, in Herrmann et al.'s(2015) study, we compare and analyze the ecosystem of each country by selecting representative regions such as Silicon Valley, Tel Aviv, London and Singapore which have the highest ranking in the start-up ecosystem. Second, we try to deeply understand the start-up ecosystem based on in-depth interviews with various stakeholders such as VC investors, start-ups, support organizations, and professors related to the Korean start-up ecosystem. Finally, based on the results of the study, we suggest development and activation of Korean technology-based start-up ecosystem. As a result, the Seoul start-up ecosystem showed a positive evaluation of government support compared to other advanced countries. In addition, it was confirmed that the ratio of tele-work and start-up company working experience of employees was higher than other countries. On the other hand, in Seoul, It was confirmed that overseas market performance, human resource diversity, attracting investment, hiring technological engineers, and the ratio of female entrepreneurs were lower than those of overseas advanced countries. In addition, according to the results of the interview analysis, Seoul was able to find that start-up ecosystems such as individual angel investors, accelerators, support institution, and media are developing thanks to the government's market-oriented policy support. However, in order for this development to continue, it is necessary to improve the continuous investment system, expansion of diversity, investment return system, and accessibility to the global market. A discussion on this issue is presented.