• The Journal of Society for e-Business Studies
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• v.8 no.4
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• pp.167-181
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• 2003

The contents for multimedia are very activated along to revolution of Internet. So this fact allows the contents for multimedia to be commercialized. These contents , however, included much vulnerability that it is difficult to be commercialized because attackers easily reproduce that. Many developers want to use watermarking method as the technique to protect the contents for multimedia, but it is very vulnerable to use only one method. This paper proposes the Secure DRM system which protects the contents for multimedia using Public Key Infrastructure and steganography methods. The SDRM system is more powerful than general DRM systems in that it has the special feature of watermarking and steganography techniques. We can prevent the attackers from reproducing and stealing the contents illegally, and authenticating users through SDRM systems.

• International Commerce and Information Review
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• v.9 no.3
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• pp.343-362
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• 2007

Inter-Korean Economic Cooperation needs to a different strategy for developing synergy effects, suggesting they should be selected for role to the unification Korea. In the this paper, Three policy-strategies is suggested as follows. Firstly, Economic Cooperation Driving Committee of Inter-Korean Digital Cultural Content is necessary the recovering of cultual consubstantiality and the operating of business partnership in the divided peninsular. Secondly, To cultural contents cooperation between South-North Korea. the exchange of learning and information must be activated constantly. as the cultural contents is creative industrial, it needs for imagination and creative of human and understanding of a fine arts, a traditional arts. Thirdly, A policy and system is inevitable to construction of Inter Korean Cooperation Digital Contents. South-North Korea, including a North Korea having a excellent cultural heritage, must jointly recovery for cultural contents. Under social-economic system, a consumers of digital contents pay to the format creator many royalty. Therefore, We must prepare to roll out a series of new creative contents, and have competitive advantages in the global market.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.759-762
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• 2006

Historically, internet is the fastest growing media together with the ICT development and the key of the development is contents. Digital contents indicate information which covers voice, DB, game, publications and music etc. and the areas have been creating new technology business opportunities. The value chain of digital contents consists of production, collection, processing, services, connection and navigation and is expected to be reorganized around business players of production and distribution areas. This paper presents on those changes occurring in business environment and examples of business models, and further provides industries and academias with technology commercialization strategies.

• Journal of the Korea Furniture Society
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• v.15 no.1
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• pp.17-25
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• 2004

In this study, web-sites of home furniture business in Korea have been investigated to understand the conditions for the activation of e-marketing activities. Contents of seven businesses that have been selected for the study was analyzed in three aspects: utility, value of entertainment and structure. Result of the study showed that in the aspect of utility, the web-sites were desired to provide customers with more detail and diverse information rather than simply present description and prices of the products for the purpose of promotion. In the aspect of entertainment value, it was found that the information on the web-sites lacked diversity, originality and expertism, thus requiring for an independent contents development in a way that arouse interest in the web-sites. In the aspect of structure, the web-sites were desired to have interface easy to access and with strong absorption force. To sum up, the examined web-sites were required to diversify their standardized contents in a way that reflects identity of the business and meets diverse needs of customers.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.5
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• pp.1702-1716
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• 2015

Customer product reviews have become great influencers of purchase decision making. To assist potential customers, online stores provide various ways to sort customer reviews. Different methods have been developed to identify and recommend useful reviews to customers, primarily using feedback provided by customers about the helpfulness of reviews. Most of the methods consider the preferences of all users to determine whether reviews are helpful, and all users receive the same recommendations.

• Journal of Fashion Business
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• v.17 no.4
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• pp.177-190
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• 2013

The purpose of this study is 1) to investigate the types of upscale fashion department stores' Facebook page contents, 2) to compare the types of Facebook page contents with the department stores, and 3) to explore the dimensions of the Facebook page components and their relations. For the study, three preeminent department stores in social media marketing were chosen: Bergdorf Goodman, Barneys New York, and Saks Fifth Avenue. Three hundred sixty five contents of these department stores' pages were investigated, which were uploaded from February 1st to March 31st of 2013. Content analysis, correspondence analysis, and categorical principal component analysis were used for the research. The result showed that there are four important types of contents in pages: product-related contents, fashion-related contents, department stores-related contents, and the contents of communicating with users. And these components of contents were related with department stores distinctively. The two dimensions of the page components were revealed: the basic components (contents, 'like', 'share', and 'comments') and the additional components (links and photos). Among contents, the introduction of products was appealed but news and events were not liked by users; the contents without a photo were not linked to additional information either.

• Management & Information Systems Review
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• v.30 no.3
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• pp.1-25
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• 2011

The purpose of this study was to examine the impact of the service characteristics of premium information contents, one of premium Internet contents, on customer satisfaction and customer loyalty, as the premium Internet contents market has attained a rapid growth owing to the nationwide penetration of the Internet and its ease of use. Earlier studies were analyzed to define the service characteristics of premium Internet information contents, and a research model and hypotheses were formulated to find out the influence of the characteristics on customer satisfaction and customer loyalty. After a survey was conducted, the analyzable answer sheets from 359 respondents were analyzed. As a result, four service factors of premium Internet information contents that were reliability, charge, usefulness and convenience were identified as the variables that had a significant impact on customer satisfaction, and the other two factors that were timeliness and diversity exerted no influence on that. And customer satisfaction affected customer loyalty in a significant manner. This study attempted to investigate the influential relationship of the diverse service characteristics of premium Internet information contents on customer satisfaction and customer loyalty to have a good understanding of the attitude and will of consumers who bought the premium information contents, and this study also intended to make a contribution to the improvement of the quality of information contents in an effort to step up the revitalization of the Internet contents market by helping the market attract more loyal customers.

• Asia pacific journal of information systems
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• v.20 no.4
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• pp.81-100
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• 2010

This study investigates the impact of website contents on Internet auction success. Based on the marketing concepts of stimuli, consumer behavior, and product involvement, the research model presents the theoretical relationships between the key factors of website contents and Internet auction performance. This study examines particularly four dimensions of website contents including transaction features, auction-specific features, seller's reputation, and information quality, which are deemed to have significant impact on the Internet auction performance, Each dimension of website contents is hypothesized to have a unique impact on a bidder's decision-making, which may vary depending on the bidder's level of involvement in the product. While transaction and auction-specific features serve as necessary components for successful auctions, a seller's reputation and information quality, as parts of satisfactory requirements, acutely affect bidders' decisions, especially those with high involvement to buy the product through a particular auction site. The outcomes of the analysis, in general, support the proposed model. The study results also provide meaningful Implications on ways in which auction websites can be improved for both sellers and auction service providers.

• Journal of the Korea Society of Computer and Information
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• v.10 no.6 s.38
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• pp.55-64
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• 2005

The design for an real estate system offer reliability information at once which of the information to extensive data collection of real estate and an real estate price decision Real estate policy make reflect to the appear and apply. The taste of an real estate buyer is various today that We have been changed into a buyer center in the market of the while of a salesman center Real estate area range of which brokerage business have been reduced gradually which are charging the task of an real estate intermediation. We take the influence to implementation of an real estate information system which real estate field range of brokerage business with real estate mediation business take charge have been reduced gradually. An Real estate circulation market are leading the change of the environment to be brings the change of the method of an real estate transaction. This paper has the purpose that lead new internet age to the design for contents system of real estate based on Web engineering, accomplish revitalization of real estate information system that offer Web service information.

• Asia pacific journal of information systems
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• v.13 no.4
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• pp.97-118
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• 2003

The Internet provides a new way of doing business, but ease of copying and of sharing valuable digital information illegally across the Internet undermine many viable business models. This paper investigates the Digital Rights Management(DRM) as a means to provide safe protection and proper delivery of digital contents through the Information highway. First, we briefly summarize the current endeavor of DRM technical development and standardization process held in key technical working groups. Then, the paper provides a generic architecture for a DRM framework and shows the implementation of a prototype of DRM system incorporating key conceptual and technical standardization development. This study emphasizes the importance of developing the DRM architecture that provides the proper protection and safe transformation of digital contents in electronic commerce.