• 경영과정보연구
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• 제26권
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• pp.91-116
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• 2008

This study demonstrates some major traits of digital contents as information, playfulness, individuality, as satisfaction and commitment, user behavior as use intention. To make an empirical analysis the study, it is hypothesized that traits of digital contents, relationship quality, and user behavior. The major finding of this study can be summarized as follows, traits of digital contents are positively affected by satisfaction in relationship quality and use intention. Theoretical implication of this study are as follows. First, users wanted to choice only needed information. Second, users recognized digital contents as a part of life. So, user's ability is very important in this environment. According to this, business related with or interested in digital contents must have developed digital contents in variety aspect. Users must have concerned using digital contents, also.

• 정보관리학회지
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• 제31권3호
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• pp.271-291
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• 2014

본 연구는 간호학과 학생들의 전자형태 문서의 이용 및 문서읽기 행태를 분석하기 위해 이들의 행태에서 나타나는 요소들에 대해 종합적으로 분석해 보고자 하였다. 이를 위해 본 연구는 간호학과 학생을 중심으로 지난 한 학기동안 학생들이 경험한 읽기행태를 조사하여 문서형태선호도와 요소 등을 다각적으로 분석하였다. 총 509명의 응답에 기초하여 분석한 결과, 간호학과 학생들은 일반적으로 전자형태문서에 대한 선호도가 높은 것으로 나타났으며, 소장하고 싶은 문서형태 또한 전자형태문서라고 응답하였다. 응답자 중, 약 94% 이상이 필요한 정보를 찾기 위해 30분 이상을 소요하고 있다고 나타났으며, 접근경로는 '네이버' 검색엔진을 가장 많이 사용하는 것으로 응답하였다. 또한 주로 찾는 정보의 주제는 수업관련 정보가 가장 많았으며, 정보의 접근 장소로는 집에서 주로 정보를 찾고 이용하는 것으로 나타났다. 특히, 응답자들의 이동 중에 나타나는 문서선호도는 전자형태에 대한 선호도가 높게 나타났으며, 이동의 간편성과 접근의 용이성이 가장 높은 이유로 드러났다. 본 연구의 결과는 간호학과 학생들의 문서읽기행태를 분석하여 인쇄형태와 전자형태 문서의 읽기행태에 대한 이해를 증진시키고 향후 간호학 분야에서의 의학도서관 디지털정보이용의 서비스 설계 및 도구를 개발 또는 보완하기 위한 자료와, 더 나아가, 디지털 도서관 이용자 서비스 개선 방안을 모색하는 데 자료를 제시하고자 한다.

• 한국멀티미디어학회논문지
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• 제21권4호
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• pp.478-484
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• 2018

The choice of the motion features influences the result of the human action recognition method directly. Many factors often influence the single feature differently, such as appearance of the human body, environment and video camera. So the accuracy of action recognition is restricted. On the bases of studying the representation and recognition of human actions, and giving fully consideration to the advantages and disadvantages of different features, the Dense Trajectories(DT) algorithm is a very classic algorithm in the field of behavior recognition feature extraction, but there are some defects in the use of optical flow images. In this paper, we will use the improved Dense Trajectories(iDT) algorithm to optimize and extract the optical flow features in the movement of human action, then we will combined with Support Vector Machine methods to identify human behavior, and use the image in the KTH database for training and testing.

• 한국도서관정보학회지
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• 제39권1호
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• pp.33-50
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• 2008

본 연구의 목적은 의사들이 환자 치료와 학술적인 연구를 하기 위해 요구하는 정보를 효율적으로 제공하는데 그 목적이 있다. 2007년 12월 3일부터 12월 21일까지 3주 동안 의사 177명을 대상으로 조사하였으며 이용자들의 정보요구와 이용행위로 정보수집방법과 정보원, 그리고 도서관 이용정도와 만족도를 평가하였다. 의사들은 최근의 연구동향을 알고자 할 때와 환자 치료를 위해 정보를 가장 많이 필요로 하는 것으로 나타났다. 의사들이 그들의 정보요구를 충족시키기 위해 선호하는 정보수집방법은 인터넷 검색으로 그 이유는 정보접근의 편이성과 정확성, 최신성인 것으로 나타났다. 의사들은 정보가 필요할 때 주로 도서관을 이용하여 필요한 정보를 얻는 경향이 있으나 대체적으로 보아 도서관 이용빈도수는 매우 적은 것으로 나타났다.

• 정보관리학회지
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• 제21권2호
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• pp.23-44
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• 2004

본 연구의 목적은 사회심리학 이론을 토대로 지역정보 시스템 이용모형을 개발함으로써, 지역주민을 위한 정보통신 서비스의 이용을 효과적으로 설명하는데 있다. 본 연구를 위해 필자는 Ajzen의 계획적 행위 이론(Theory of Planned Behavior: TPB)을 기본모형으로 선택하였는데, 이 이론은 (1) 지역정보 서비스 이용 결과에 대한 기대, (2) 주변 사람들의 권유, (3) 이용을 가능하게 하는 내외적 요인에 대한 자신의 통제 능력의 지각 등을 기본 골격으로 한다. 계획적 행위 이론은 일반적인 사회행동의 설명에 적용되어온 사회심리 이론이므로 필자는 지역정보 시스템 이용의 행동적 특성을 연구 모형에 반영하기 위하여 두 이론 즉, 인터넷 등 매체 이용을 설명하기 위하여 널리 적용되어온 이용과 충족 이론(Uses and gratifications)과 경영정보시스템 이용을 설명하기 위하여 적용되어 온 기술수용모형(Technology Acceptance Model: TAM)을 추가적으로 검토했다. 417명의 지역정보망 시스템 이용자로 부터 수집된 실증자료를 토대로 구조방정식모형(Structural Equation Model: SEM)을 이용하여 제안된 지역정보 시스템 이용모형을 검증한 후 향상된 수정 모형을 제안했다. 그 결과, 지역정보 시스템 이용에 영향을 미치는 주요 요인들로 지역정보를 이용하고자하는 의도, 태도, 주관적 규범, 정보습득에 대한 기대, 사회적 상호작용에 대한 기대, 지역 연계에 대한 기대, 및 개인관련 규범 신념 등을 밝혀 냈다. 이러한 결과를 중심으로 본 연구의 함의와 후속 연구과제가 결론에서 논의되었다.

• Asian Pacific Journal of Cancer Prevention
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• 제16권4호
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• pp.1337-1341
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• 2015

Background: Breast cancer is the most common cancer and the second principal cause of cancer deaths among women worldwide, including Malaysia. This study focused on media choice and attempted to determine the communication channels mostly used and preferred by women in seeking information and knowledge about breast cancer. Materials and Methods: A cross sectional study was carried out to examine the breast cancer prevention information seeking behavior among 450 students at one private university in Malaysia. Results: The mean age of respondents was $25{\pm}4.3years$. Common interpersonal information sources were doctors, friends, and nurses and common channel information sources were television, brochure, and internet. Overall, 89.9% used cell phones, 46.1% had an interest in receiving cell phone breast cancer prevention messages, 73.9% used text messaging, and 36.7% had an interest in receiving text breast cancer prevention messages. Bivariate analysis revealed significant differences among age, eduation, nationality and use of cell phones. Conclusions: Assessment of health information seeking behavior is important for community health educators to target populations for program development.

• 한국생활과학회지
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• 제20권5호
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• pp.1035-1046
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• 2011

The purpose of this study was to investigate the impulse buying behavior of men and women in their twenties, who have experiences of purchasing on internet shopping malls, when they buy fashion products. The data in this study was statistically analyzed using factor analysis, reliability coefficient, and multiple regression analysis using SPSS 14.0. The findings are as follows. First, factor analysis revealed five factors of impulse buying behavior during the purchase of fashion products on internet shopping malls: affective impulse buying, provocative impulse buying, situational impulse buying, reminder impulse buying, and pure impulse buying. Second, factors of perceived risk when purchasing fashion products on internet shopping malls included product quality, payment, service, and economy. Third, sources of information included personal sources of media for fashion professionals, commercials and sponsorship, and promotion. Fourth, the effect of the perceived risk on impulse buying behavior was investigated and the result showed that the perceived risk had a statistically significant influence on impulse buying behavior. Finally, the effect of the information source on impulse buying behavior was investigated and the results showed that the use of information sources had a statistically significant influence on impulse buying behavior.

• 가족자원경영과 정책
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• 제13권3호
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• pp.17-30
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• 2009

This study investigated the relationship between style of purchase behavior and search information, attitude, and behavior for energy saving. In addition, this paper classified several consumer groups based on their different styles of purchase behavior and investigated whether those groups differ in attitude and behavior for energy saving. The following is a summary of the main results. First, consumers were classified according to style of purchase behavior into a rational consumer group, a fashion- or brand-oriented group, a group uninterested in consumption, and a neutrally oriented group. Second, there were no significant differences among the four consumer groups in the amount of information search and the level of communication with other consumers related to energy-saving information; however, there were significant differences in terms of the information sources used. For example, the neutrally oriented group was more likely to use more objective information sources. Third, the level of attitude toward energy saving was more likely to be active when consumers were old and rational. Consumers with a high income, education and experience in energy saving, and an active attitude were more likely to be active in energy saving, especially in the disposal stage of purchase. Finally, attitude toward energy saving was the most influential factor in the level of energy-saving behavior.

• International Journal of Human Ecology
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• 제13권1호
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• pp.1-16
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• 2012

Information about the characteristics of street-living versus shelter-residing youth is vital for tailoring prevention and intervention efforts to the unique needs of runaway and homeless youth. The present study compared two samples of youth [street-living (n=73) versus shelter-residing (n=205)], between the ages of 14 to 17 years, on behavioral and emotional factors and service use. Based on the different characteristics of the two groups, the predictors explaining the living status of the runaways and homeless youth were explored. In general, street-living youth reported more severe substance use, depressive symptoms, and risky sexual behavior, but less lifetime service involvement compared to shelter-residing youth. The factors that predicted shelter-residing status were related to younger age, prior service care experience, more knowledge about HIV, and engaging in less delinquent and risky behavior. Given the little overlap among youth in service involvement and the greater severity faced by street-living youth, the conclusions highlight the need for increased funding and attention towards facilitating the ability of street-living youth to find and enter mental health and reintegration services.

• 한국의류학회지
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• 제37권1호
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• pp.27-38
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• 2013

Word-of-mouth (WOM) communication (traditionally important in consumption) is expanding its influence into cyber space and is playing an important role in online shopping. Consumers who use online shopping might not readily make purchasing decisions due to information overload, lack of accurate product recognition, and the distrust of commercial information. Subsequently, people use WOM communication for a mutual interchange with others who share common concerns, interests, and purposes. This study examines the consumer characteristics, perceived risk on online shopping and benefits of online shopping according to WOM behavior that may significantly affect consumer actions. Factor analysis, t-test, one-way ANOVA, cluster analysis, and Chi-square analysis were used for statistical analysis to identify the differences in consumer characteristics. Online WOM behavior consumers purchased more various items than offline WOM behavior consumers; however, the most influential purchasing factor was price regardless of WOM behavior. Offline WOM behavior consumers have shown higher perceived online shopping risks and benefits.