• International Journal of Contents
• /
• v.15 no.4
• /
• pp.74-81
• /
• 2019

This study examined the overall relationship between information privacy concern, need for uniqueness (NFU), and disclosure behavior to explain the personal factors that drive data-sharing on Facebook. The results of an online survey conducted with 222 Facebook users show that among diverse data that social media users disclose online, four distinct factors are identified: basic personal data, private data, personal opinions, and personal photos. In general, there is a negative relationship between privacy concern and a positive relationship between the NFU and the willingness to self-disclose information. Overall, the NFU was a better predictor of willingness to disclose information than privacy concern, gender, or age. While privacy concern has been identified as an influential factor when users evaluate social networking sites, the findings of this study contribute to the literature by demonstrating that an individual's need to manifest individualization on social media overrides privacy concerns.

• Journal of Communications and Networks
• /
• v.15 no.2
• /
• pp.153-163
• /
• 2013

In recent years, more and more researches have been focusing on trust management of vehicle ad-hoc networks (VANETs) for improving the safety of vehicles. However, in these researches, little attention has been paid to the location privacy due to the natural conflict between trust and anonymity, which is the basic protection of privacy. Although traffic safety remains the most crucial issue in VANETs, location privacy can be just as important for drivers, and neither can be ignored. In this paper, we propose a beacon-based trust management system, called BTM, that aims to thwart internal attackers from sending false messages in privacy-enhanced VANETs. To evaluate the reliability and performance of the proposed system, we conducted a set of simulations under alteration attacks, bogus message attacks, and message suppression attacks. The simulation results show that the proposed system is highly resilient to adversarial attacks, whether it is under a fixed silent period or random silent period location privacy-enhancement scheme.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.13 no.9
• /
• pp.4463-4483
• /
• 2019

Privacy-preserving collaborative filtering schemes take privacy concerns into its primary consideration without neglecting the prediction accuracy. Different schemes are proposed that are built upon different data partitioning scenarios such as a central server, two-, multi-party or peer-to-peer network. These data partitioning scenarios have been investigated in terms of claimed privacy promises, recently. However, to the best of our knowledge, any peer-to-peer privacy-preserving scheme lacks such study that scrutinizes privacy promises. In this paper, we apply three different attack techniques by utilizing auxiliary information to derive private ratings of peers and conduct experiments by varying privacy protection parameters to evaluate to what extent peers' data can be reconstructed.

• Knowledge Management Research
• /
• v.18 no.1
• /
• pp.159-176
• /
• 2017

Recently, the popularity of smartphones has led to a dramatic increase in the frequency of use of App(Application) services. LBS (Location-Based Service) App service adopts various methods such as push marketing and useful information by region through providing location-based service based on the location of the consumer. In particular, an enterprise or an App management company can provide necessary information to the consumer through the necessary information among the customer related knowledge information obtained by utilizing the location information of the consumer in real time. Nevertheless, since LBS is a service that can be performed only when the company obtains consent to provide location information voluntarily by the consumer, there is a case of privacy infringement due to consumers' use of personal information. The purpose of this study is to identify the characteristics of privacy related variables and the knowledge structure for consumer value formation based on the theory of privacy calculation. We also compared the characteristics of Korea with those of China in privacy issue. As a result of the analysis, it was confirmed that factors such as information utilization ability and information control ability were influential as a key factor of privacy calculation. In addition, perceived value influences the reputation of the LBS App service.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.7 no.3
• /
• pp.558-575
• /
• 2013

The purpose of a data leakage prevention system is to protect corporate information assets. The system monitors the packet exchanges between internal systems and the Internet, filters packets according to the data security policy defined by each company, or discretionarily deletes important data included in packets in order to prevent leakage of corporate information. However, the problem arises that the system may monitor employees' personal information, thus allowing their privacy to be violated. Therefore, it is necessary to find not only a solution for detecting leakage of significant information, but also a way to minimize the leakage of internal users' personal information. In this paper, we propose two models for representing the level of personal information disclosure during data leakage detection. One model measures only the disclosure frequencies of keywords that are defined as personal data. These frequencies are used to indicate the privacy violation level. The other model represents the context of privacy violation using a private data matrix. Each row of the matrix represents the disclosure counts for personal data keywords in a given time period, and each column represents the disclosure count of a certain keyword during the entire observation interval. Using the suggested matrix model, we can represent an abstracted context of the privacy violation situation. Experiments on the privacy violation situation to demonstrate the usability of the suggested models are also presented.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.7 no.5
• /
• pp.1272-1290
• /
• 2013

Privacy-preserving collaborative filtering schemes are becoming increasingly popular because they handle the information overload problem without jeopardizing privacy. However, they may be susceptible to shilling or profile injection attacks, similar to traditional recommender systems without privacy measures. Although researchers have proposed various privacy-preserving recommendation frameworks, it has not been shown that such schemes are resistant to profile injection attacks. In this study, we investigate two memory-based privacy-preserving collaborative filtering algorithms and analyze their robustness against several shilling attack strategies. We first design and apply formerly proposed shilling attack techniques to privately collected databases. We analyze their effectiveness in manipulating predicted recommendations by experimenting on real data-based benchmark data sets. We show that it is still possible to manipulate the predictions significantly on databases consisting of masked preferences even though a few of the attack strategies are not effective in a privacy-preserving environment.

• Knowledge Management Research
• /
• v.19 no.1
• /
• pp.19-39
• /
• 2018

With the development of information technology, social network services (SNS) such as Facebook and Twitter became popular and many users disclose their personal and sensitive information like private story, photographs and location information through posting and sharing. Despite the privacy concerns in SNSs, individuals continue to disclose their identity online. This phenomenon is called 'privacy paradox'. The purpose of this study is to examine the role of collective efficacy on self-disclosure in SNS context and to explain privacy paradox phenomenon. Drawing upon the communication privacy management theory, research model was developed and empirically tested with cross-sectional data from 306 individuals. Results revealed that collective efficacy has a direct positive effect on self-disclosure while privacy risk is negatively related to self-disclosure. However, privacy concern is not directly related to self-disclosure. The relationship between privacy concern and self-disclosure was moderated by collective efficacy.

• International Journal of Knowledge Content Development & Technology
• /
• v.7 no.2
• /
• pp.53-83
• /
• 2017

This research aims at identifying through literature analysis the extent of past research related to the protection of personal information and privacy of library users. This study was conducted in 3 stages of literature analysis suggested by other researchers, including Powell (2005). First, I found and collected literature related to personal information and library user privacy. Second, I reviewed the collected literature and identified detailed subjects and core concepts. Third, I analyzed the core subjects, main discussion points, and related examples shown in those papers divided into 7 subgroups. I examine library privacy from various angles through literature analysis, and the results of this paper would be useful for establishing library privacy policies and developing guidelines for librarians.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.22 no.2
• /
• pp.337-346
• /
• 2012

According to cloud computing service is increasing of using the Internet technology, it's increasing privacy security risks and out of control of security threats. However, the current cloud computing service providers does not provide to solutions of the privacy security management. This paper discusses the privacy security management issue of cloud computing service, and propose solutions to privacy information threats in cloud computing environment.

• The Journal of Society for e-Business Studies
• /
• v.23 no.4
• /
• pp.1-17
• /
• 2018

Recently, most online firms are trying to provide personalized services based on customer's data. However, customers are reluctant to give their information to online firm because of concerns about data breach. Online firms are seeking to increase their trust by ensuring the protection of personal information for customers through privacy seal (e.g. e-privacy) or data breach insurance. This research examines the effects of privacy assurance(i.e. privacy seal, data breach insurance) on consumer behavior in online environment. An experiment based on the hypothetical scenario was conducted using a between-subjects 2 (type of privacy assurance) + 1 (control) design. We found that both privacy seal and data breach insurance increased perceived privacy trust. In addition, privacy seal has a positive effect on the intention to provide personal information through perceived privacy trust. Finally, in the case of the group with a high (low) disposition to trust, higher perceived privacy trust is formed through privacy seal (data breach insurance). Theoretical and practical implications are discussed.