• Title/Summary/Keyword: Information dissemination

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Segmentation of Chinese Fashion Product Consumers according to Internet Shopping Values and Their Online Word-of-Mouth and Purchase Behavior (인터넷 쇼핑가치에 따른 중국 패션제품 소비자 세분집단의 온라인 구전 및 구매행동)

  • Yin, Mei;Yu, Haekyung;Hwang, Seona
    • Fashion & Textile Research Journal
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    • v.18 no.3
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    • pp.317-326
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    • 2016
  • The main purposes of this study were to segment Chinese consumers who purchase fashion products through internet commerce according to internet shopping values, to compare their online word-of-mouth acceptance and dissemination behavior, and to examine the demographic characteristics and purchase behavior of the segments. 715 questionnaires were collected through internet survey from January $19^{th}$ to March $16^{th}$, 2015 and a total of 488 were used for the final data analysis. The respondents were twenty to thirty nine years old men and women living in all over China. Hedonic and utilitarian shopping values were identified through factor analysis and based on the shopping values, the respondents were categorized into four groups-ambivalent shopping value group, hedonic shopping value group, utilitarian shopping value group and indifferent group. Among these groups, there were significant differences in terms of online word-of-mouth acceptance as well as dissemination level and motivation. In overall, ambivalent shopping value group showed high online word-of-mouth acceptance as well as dissemination motivation. The groups also showed significant differences in clothing selection criteria, frequently purchased internet shopping sites, online clothing shopping frequency and information sources. The groups also differed in terms of age, residential area, education level, occupation and income. However, there were no significant differences in gender and marital status among the groups.

Data Dissemination Protocol for Supporting Both Sink Mobility and Event Mobility in Wireless Sensor Networks (무선 센서 네트워크에서 싱크 이동성과 이벤트 이동성을 지원하는 데이타 전달 프로토콜)

  • Choi, Young-Hwan;Lee, Dong-Hun;Ye, Tian;Jin, Min-Sook;Kim, Sang-Ha
    • Journal of KIISE:Computing Practices and Letters
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    • v.14 no.3
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    • pp.316-320
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    • 2008
  • Data dissemination schemes for wireless sensor networks, where sinks and event targets might be mobile, has been one of the active research fields. For doing that, stationary nodes gathered data on behalf of mobile sinks and the relayed data in previous studies. their schemes, however, lead to frequent query flooding and report congestion problems over sink moving. We propose a data dissemination protocol to solve both the query flooding and the report congestion problem. Our scheme improves the two shortcomings through sink location management. Finally, we prove effectiveness of our protocol through computer simulations.

A Probability-based Clustering Protocol for Data Dissemination in Wireless Sensor Networks (무선 센서 네트워크에서 확률 기반의 클러스터링을 이용한 계층적 데이터 전송 프로토콜)

  • Kim, Moon-Seong;Cho, Sang-Hun;Lim, Hyung-Jin;Choo, Hyun-Seung
    • Journal of Internet Computing and Services
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    • v.10 no.2
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    • pp.153-160
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    • 2009
  • One of the major challenges of designing a dissemination protocol for Wireless Sensor Networks(WSNs) is energy efficiency. Recently, this issue has received much attention from the research community, and SPMS, which outperforms the well-known protocol SPIN, specially is a representative protocol. In addition, one of many characters of SPMS is the use of the shortest path to minimize the energy consumption. However, since it repeatedly uses the same path as the shortest path, the maximizing of the network lifetime is impossible, though it reduces the energy consumption. In this paper, we propose a dissemination protocol using probability-based clustering which guarantees energy-efficient data transmission and maximizes network lifetime. The proposed protocol solves the network lifetime problem by a novel probability function, which is related to the residual energy and the transmission radius between nodes. The simulation results show that it guarantees energy-efficient transmission and moreover increases the network lifetime by approximately 78% than that of SPMS.

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Theoretical Perspective of Social Network Analysis (네트웍 연구의 사회적 접근과 분석이론)

  • Yoo Sarah
    • Journal of the Korean Society for Library and Information Science
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    • v.20
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    • pp.297-330
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    • 1991
  • The work presents the theoretical background and methodology to network analysis. This approach to information network has been widespread use in many researches of social science. Theoretically based idea of structural analysis of information flow were reviewed and the major perspective and the practical aspects of the analysis were discussed. To show an approach of the methodology to library environment, HISP project which analyzed the network structure of a health information dissemination to a health community was demonstrated.

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Knowledge and Behavior of Visitors in the Prevention of Respiratory Tract Infections in an Emergency Service, Hospital (응급의료센터 내원객의 호흡기 감염예방에 대한 지식과 수행도)

  • Jo, Myeong-Ji;Moon, Kyoung-Ja;Lee, Eunsuk
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.25 no.3
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    • pp.210-219
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    • 2018
  • Purpose: The purpose of this study was to investigate the effects of emergency setting visitors' knowledge and behavior patterns in relation to prevention of respiratory tract infections. Methods: A descriptive survey was used. The participants were visitors to the emergency service in 'D' general hospital in 'D' city, and the data were collected from July 1 to September 1, 2016. The collected data were analyzed using frequency analysis, t-test, ANOVA, $Scheff{\acute{e}}$ test, Pearson correlation coefficients, and multiple regression analysis. Results: Factors influencing prevention of respiratory tract infections were visitors' education level, methods of dissemination of prevention information, and participants' knowledge with regard to preventive methods. The explanatory power was found to be 35% in the regression model. Conclusion: The findings indicate that visitors' education level, knowledge of infection prevention, and the dissemination of information regarding infection prevention by the hospital play an important role in the prevention of respiratory tract infections in emergency services in the hospital. These results highlight the need for a customized education program for prevention of respiratory tract infections in emergency settings. Programs should take into consideration the educational background of visitors, and provide them with appropriate information regarding infection prevention.

Mobility-Based Clustering Algorithm for Multimedia Broadcasting over IEEE 802.11p-LTE-enabled VANET

  • Syfullah, Mohammad;Lim, Joanne Mun-Yee;Siaw, Fei Lu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.13 no.3
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    • pp.1213-1237
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    • 2019
  • Vehicular Ad-hoc Network (VANET) facilities envision future Intelligent Transporting Systems (ITSs) by providing inter-vehicle communication for metrics such as road surveillance, traffic information, and road condition. In recent years, vehicle manufacturers, researchers and academicians have devoted significant attention to vehicular communication technology because of its highly dynamic connectivity and self-organized, decentralized networking characteristics. However, due to VANET's high mobility, dynamic network topology and low communication coverage, dissemination of large data packets (e.g. multimedia content) is challenging. Clustering enhances network performance by maintaining communication link stability, sharing network resources and efficiently using bandwidth among nodes. This paper proposes a mobility-based, multi-hop clustering algorithm, (MBCA) for multimedia content broadcasting over an IEEE 802.11p-LTE-enabled hybrid VANET architecture. The OMNeT++ network simulator and a SUMO traffic generator are used to simulate a network scenario. The simulation results indicate that the proposed clustering algorithm over a hybrid VANET architecture improves the overall network stability and performance, resulting in an overall 20% increased cluster head duration, 20% increased cluster member duration, lower cluster overhead, 15% improved data packet delivery ratio and lower network delay from the referenced schemes [46], [47] and [50] during multimedia content dissemination over VANET.

An Adaptable Destination-Based Dissemination Algorithm Using a Publish/Subscribe Model in Vehicular Networks

  • Morales, Mildred Madai Caballeros;Haw, Rim;Cho, Eung-Jun;Hong, Choong-Seon;Lee, Sung-Won
    • Journal of Computing Science and Engineering
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    • v.6 no.3
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    • pp.227-242
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    • 2012
  • Vehicular Ad Hoc Networks (VANETs) are highly dynamic and unstable due to the heterogeneous nature of the communications, intermittent links, high mobility and constant changes in network topology. Currently, some of the most important challenges of VANETs are the scalability problem, congestion, unnecessary duplication of data, low delivery rate, communication delay and temporary fragmentation. Many recent studies have focused on a hybrid mechanism to disseminate information implementing the store and forward technique in sparse vehicular networks, as well as clustering techniques to avoid the scalability problem in dense vehicular networks. However, the selection of intermediate nodes in the store and forward technique, the stability of the clusters and the unnecessary duplication of data remain as central challenges. Therefore, we propose an adaptable destination-based dissemination algorithm (DBDA) using the publish/subscribe model. DBDA considers the destination of the vehicles as an important parameter to form the clusters and select the intermediate nodes, contrary to other proposed solutions. Additionally, DBDA implements a publish/subscribe model. This model provides a context-aware service to select the intermediate nodes according to the importance of the message, destination, current location and speed of the vehicles; as a result, it avoids delay, congestion, unnecessary duplications and low delivery rate.

Advertisement Coverage Analysis of Social Commerce Service with D2D Communications (D2D 통신을 이용한 소셜커머스 광고 커버리지 분석)

  • Kim, Jun-Seon;Lee, Howon
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.7
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    • pp.1547-1556
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    • 2014
  • In this paper, we propose cost-effective device-to-device (D2D) advertisement scenario with properties of proximity and timeliness through the convergence of D2D communications and social commerce service. We numerically analyze advertisement dissemination effect of the proposed scenario according to the number of sectors, and demonstrate the performance of the normalized D2D coverage, the average number of D2D users, and the average D2D coverage per user via intensive simulations. We verify the accuracy of the results for our numerical analysis compared with the simulation results.

Architecture and Performance Analysis of An Event Notification Service (이벤트 알림 서비스의 구조와 성능분석)

  • Han Young-Tae;Min Dug-Ki
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.3 s.35
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    • pp.201-208
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    • 2005
  • Event notification service is a event-based messaging middleware service needed for various vertical domains, such as, business applications, distributed system management, and web service integration. In this paper, we investigate the architecture of an event notification service that includes a subject-based event dissemination service and a flexible message communication service. The event dissemination service is in charge of transferring events asynchronously but speedy according to the subjects of events and their environmental knowledge. It also includes content-based message filtering. The message communication service provides a common communication infrastructure supporting variety types of messages and variety of protocols. Depending on application domains and situation, we can re-configurate the communication infrastructure in order to optimize the efficiency and usability. This paper shows the performance analysis of our event notification service with various types of message formats and protocols.

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