• Journal of the Korean Society for Library and Information Science
• /
• v.56 no.1
• /
• pp.321-345
• /
• 2022

Public libraries have been facing new challenges as the number of channels providing information resources has been increasing due to information and communication technology development. The perception of public libraries of the general public is that they should continue to play a substantial role in information services. However, the libraries' environments are changing, and the public's needs are diversifying, so public libraries also need to differentiate themselves from other organizations that provide similar services. This paper proposes branding as a solution to create differentiation. The study conducted a questionnaire survey with Koreans in their 20s. A series of statistical tests with the survey data showed the impact of the brand association elements on customer satisfaction and brand loyalty and identified unique factors in public libraries. For example, Brand associations such as material-based services, benefits, and attitude affected both dependent variables. On the other hand, the non-product association such as space/place images did not. Based on these findings, we provided implications for introducing branding in public libraries.

• Journal of KIISE:Information Networking
• /
• v.31 no.4
• /
• pp.414-428
• /
• 2004

Many portable devices are coming to be commercially successful and provide useful services to mobile users. Mobile devices may request a variety of data types, including text and multimedia data, thanks to the rich content of the Internet. Different types of data and/or different classes of users may need to be treated with different qualities of service. The implementation of service differentiation in wireless networks is very difficult because of device mobility and wireless channel contention when the backoff algorithm is used to resolve contention. Modification of the t)mary exponential backoff algorithm is one possibility to allow the design of several classes of data traffic flows. We present a study of modifications to the backoff algorithm to support three classes of flows: sold, silver, and bronze. For example, the gold c]ass flows are the highest priority and should satisfy their required target bandwidth, whereas the silver class flows should receive reasonably high bandwidth compared to the bronze class flows. The mixture of the two different transport protocols, UDP and TCP, in ad hoc networks raises significant challenges when defining backoff algorithm modifications. Due to the different characteristics of UDP and TCP, different backoff algorithm modifications are applied to each class of packets from the two transport protocols. Nevertheless, we show by means of simulation that our approach of backoff algorithm modification clearly differentiates service between different flows of classes regardless of the type of transport protocol.

• Journal of the Institute of Electronics Engineers of Korea CI
• /
• v.47 no.6
• /
• pp.28-39
• /
• 2010

The study aims at offering a solution to the problems of transmission delay and data throughput decrease as the number of contending On-Board Units (OBU) increases by applying CSMA medium access control protocol based upon IEEE 802.11p. In a competition-based medium, contention probability becomes high as OBU increases. In order to improve the performance of this medium access layer, the author proposes EDCA which a adaptive adjustment of the Contention Windows (CW) considering traffic density and data type. EDCA applies fixed values of Minimum Contention Window (CWmin) and Maximum Contention Window (CWmax) for each of four kinds of Access Categories (AC) for channel-specific service differentiation. EDCA does not guarantee the channel-specific features and network state whereas it guarantees inter-AC differentiation by classifying into traffic features. Thus it is not possible to actively respond to a contention caused by network congestion occurring in a short moment in channel. As a solution, CWminAS(CWmin Adaptation Scheme) and ACATICT(Adaptive Contention window Adjustment Technique based on Individual Class Traffic) are proposed as active CW control techniques. In previous researches, the contention probabilities for each value of AC were not examined or a single channel based AC value was considered. And the channel-specific demands of IEEE 802.11p and the corresponding contention probabilities were not reflected in the studies. The study considers the collision number of a previous service section and the current network congestion proposes a dynamic control technique ACCW(Adaptive Control of Contention windows in considering the WAVE situation) for CW of the next channel.

• Journal of the Institute of Electronics and Information Engineers
• /
• v.50 no.6
• /
• pp.33-42
• /
• 2013

In the early stage of P2P, the technology was limited to narrow usage of file sharing, but currently, P2P technology has become essential to maximize the efficiency between associated technologies without additional deployment of high costly infrastructure and also the burden of the server. Especially, P2P media streaming service is a highly attractive service to mobile users. which requires a higher quality in the mobile environment in accordance with the development of technology of wired network as well as better mobile terminals. However, P2P technology should consider the trade-off between 'peer selfishness' and QoE for providing fairness. The P2P system also try to maximize the resource utilization through an incentive mechanism for service differentiation and encourage peers to contribute continuously for improving the overall system performance. In this paper, we propose an point-based incentive mechanism based on peer's contribution level and energy availability for service differentiation. We also introduce that the proposed mechanism efficiently enhances the system performance as the peer with incentive using contribution and energy obtains more effective resource distribution.

• Journal of Distribution Science
• /
• v.11 no.4
• /
• pp.61-72
• /
• 2013

Purpose - It is widely accepted that the process of developing marketing strategy is composed of three steps: market segmentation, target market selection and positioning. However, mass marketing strategy based on cost reduction through economies of scale and standardized products, can be also an effective strategic option. Many marketing scholars including Theodore Levitt emphasize the importance of applying the mass production concept to various industries including service industries. Especially, in times of economic downturn, the capability of providing consumers with low-priced, value products can be an important source of competitive advantage, as well as the ability of providing high-priced premium products. Marketers should decide whether they will implement mass marketing strategy or target marketing strategy. The present study theoretically shows that firms should understand the target customers' price elasticity as well as the firm's cost structure in order to make such a strategic decision. Research design, data, and methodology - Instead of implementing an empirical study, this study provides a theoretical(mathematical) investigation on the effect of consumers' price elasticity on a firm's optimal price level, profit, sales volume, revenue, and cost. The results are mostly deduced from derivative calculations and several graphs are utilized to represent the results on the relationships between the variables under study. Results - The analytical results suggest that it is more profitable for a firm to adopt the segment/target marketing strategy (more specifically the differentiation strategy) when the degree of consumers' heterogeneity is high and the proportion of the fixed cost in the total cost is low. On the other hand, if the degree of consumers' heterogeneity is low and the fixed cost is high, it is better to adopt the mass marketing strategy or the cost leadership strategy. The strategy of concentrating on a single target market will be effective when consumers' needs are highly heterogeneous but the fixed cost is high. Any of the three types of generic strategies proposed my Porter(1980, 1985) can be applied when both the consumers' heterogeneity and the fixed cost are low. This study also proposes the contribution-margin-based method for developing the optimal pricing strategy. Conclusions - One of the primary roles of marketers is to find a proper compromise between the two conflicting goals of maximizing customer satisfaction and minimizing cost. In order to do so, he or she should understand the characteristics of the target customers as well as the cost structure of the firm. In addition to the theoretical analyses, this study discusses several business cases and explains how superior companies find the optimal compromise position between these two goals and dominate the market. One of the radical changes recently taking place in business arena is the reduction of production and distribution costs of both physical goods and information due to the advancement and the wide diffusion of information technology. The cost reduction combined with lowered priced elasticity incurred by customized products and services, will enable many firms to adopt the mass customization strategy.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.22 no.12
• /
• pp.2714-2726
• /
• 1997

In this paper, adaptive symbol changes-based medical image compression method is presented. First, the differenctial image domain is obtained using the differentiation rules or obaptive predictors applied to original mdeical image. Also, the algorithm determines the context associated with the differential image from the domain. Then prediction symbols which are thought tobe the most probable differential image values are maintained at a high value through the adaptive symbol changes procedure based on estimates of the symbols with polarity coincidence between the differential image values to be coded under to context and differential image values in the model template. At the coding step, the differential image values are encoded as "predicted" or "non-predicted" by the binary adaptive arithmetic encoder, where a binary decision tree is employed. The simlation results indicate that the prediction hit ratios of differential image values using the proposed algorithm improve the coding gain by 25% and 23% than arithmetic coder with ISO JPEG lossless predictor and arithmetic coder with differentiation rules or adaptive predictors, respectively. It can be used in compression part of medical PACS because the proposed method allows the encoder be directly applied to the full bit-planes medical image without a decomposition of the full bit-plane into a series of binary bit-planes as well as lower complexity of encoder through using an additions when sub-dividing recursively unit intervals.

• Management & Information Systems Review
• /
• v.38 no.2
• /
• pp.105-118
• /
• 2019

In order for a strategy established by a company to be implemented efficiently, it must be supported by an appropriate organizational culture. This means that if a firm has an organizational culture suitable for strategy implementation, performance can be enhanced. This study divides competitive strategy into cost leadership strategy and product differentiation strategy, and organizational culture into hierarchical/rational culture and consensual/development culture. Based on 122 questionnaires collected through KOSPI listed manufacturing companies, the results of the empirical analysis on the effect of suitability between competitive strategy and organizational culture on performance by balanced scorecard perspective are summarized as follows. First, it shows that the cost leadership strategy and the hierarchical/rational culture are more fit. Specifically, The high suitability between the cost leadership strategy and the hierarchical/rational culture has a positive effect on the performance of the balanced scorecard perspective(excluding performance by learning and growth perspective). Second, The high suitability between the product differentiation strategy and the consensual/development culture has a positive effect on the performance of the balanced scorecard perspective. The results of this study suggest that it is important to form a corporate culture that can lead to changes in the beliefs and behaviors of organizational members in accordance with the competitive strategy in order to successfully implement the strategies established by the company.

• Journal of the Korean Society for Library and Information Science
• /
• v.56 no.1
• /
• pp.253-275
• /
• 2022

Niklas Luhmann is one of the most contentious and difficult theorist in sociology but follow-up studies on his theory gradually increase for recent 10 years. The purpose of this study is to observe how follow-up studies use the difficult concepts of Luhmann. Unlike previous studies, this study adopted a keyword rather than an article as the unit of analysis because keywords are linguistic constructs that can make concepts observable. The study analyzed co-occurrence of keywords in 139 articles retrieved from social sciences category in Web of Science DB. The key findings were following: the most important keywords were the name of Luhmann(Niklas Luhmann) and theory(social systems); keywords were grouped into 4 clusters(social systems theory, systems theory, legal system and political system, the significant of Luhmann's theory from the viewpoint of the history of social theory); topic terms were systems theory, communication, Autopoiesis, risk, legal system, functional differentiation, environment, social theory, sociological theory, structural coupling, systems and evolution. The significance of the study is following: the study gives keywords as useful access point for beginners of Luhmann's theory; the study proves that content analysis by keywords network can be applied to trend analysis of difficult theoretical researches.

• Development and Reproduction
• /
• v.12 no.1
• /
• pp.87-95
• /
• 2008

Neural stem/precursor derived from pluripotent human embryonic stem cells (hESCs) has considerable therapeutic potential due to their ability to generate various neural cells which can be used in cell-replacement therapies for neurodegenerative diseases. However, production of neural cells from hESCs remains technically very difficult. Understanding neural-tube like rosette characteristic neural precursor cells from hESCs may provide useful information to increase the efficiency of hESC neural differentiation. Generally, neural rosettes were derived from differentiating hEBs in attached culture system, however this is time-consuming and complicated. Here, we examined if neural rosettes could be formed in suspension culture system by bypassing attachment requirement. First, we tested whether the size of hESC clumps affected the formation of human embryonic bodies (hEBs) and neural differentiation. We confirmed that hEBs derived from $500{\times}500\;{\mu}m$ square sized hESC clumps were effectively differentiated into neural lineage than those of the other sizes. To induce the rosette formation, regular size hEBs were derived by incubation of hESC clumps($500{\times}500\;{\mu}m$) in EB medium for 1 wk in a suspended condition on low attachment culture dish and further incubated for additional $1{\sim}2$ wks in neuroectodermal sphere(NES)-culture medium. We observed the neural tube-like rosette structure from hEBs after $7{\sim}10$ days of differentiation. Their identity as a neural precursor cells was assessed by measuring their expressions of neural precursor markers(Vimentin, Nestin, MSI1, MSI2, Prominin-1, Pax6, Sox1, N-cadherin, Otx2, and Tuj1) by RT-PCR and immunofluorescence staining. We also confirmed that neural rosettes could be terminally differentiated into mature neural cell types by additional incubation for $2{\sim}6$ wks with NES medium without growth factors. Neuronal(Tuj1, MAP2, GABA) and glial($S100{\beta}$ and GFAP) markers were highly expressed after $2{\sim}3$ and 4 wks of incubation, respectively. Expression of oligodendrocyte markers O1 and CNPase was significantly increased after $5{\sim}6$ wks of incubation. Our results demonstrate that rosette forming neural precursor cells could be successfully derived from suspension culture system and that will not only help us understand the neural differentiation process of hESCs but also simplify the derivation process of neural precursors from hESCs.

• Korean Journal of Plant Resources
• /
• v.33 no.4
• /
• pp.227-236
• /
• 2020

Panax ginseng C.A. Meyer (P. ginseng) is known to exert a wide range of pharmacological effects both in vitro and in vivo. Although studies on ginsenoside, antioxidant activity, and anticancer effect of the cultivated wild Panax ginseng (CWP) have been conducted, there is little research on the effect of CWP extract on bone metabolism. In this study, we investigated the potential anti-osteoporotic properties of CWP on the growth and differentiation of MC3T3-E1 cells. CWP significantly increased the viability and proliferation of MC3T3-E1 cells. CWP activated intracellular alkaline phosphatase (ALP) activity in MC3T3-E1 cells. In addition, CWP increased the mineralized nodules in MC3T3-E1 cells. Furthermore, CWP increased the expression of genes such as Runx2, ALP, OPN and OCN associated with osteoblast growth and differentiation in a dose-dependent manner.