• Title/Summary/Keyword: Information Value

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The Development of Value Evaluation Model of Information System using Case-Based Reasoning (사례기반추론을 이용한 정보시스템 가치평가 모형개발에 관한 연구)

  • Park Ki-Nam
    • The Journal of Information Systems
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    • v.15 no.2
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    • pp.95-123
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    • 2006
  • It is needed to evaluate information systems actively which has already developed to improve future performance of the organization and foster the activation of information system. The introduction or development of information system also can bring about a organizational success. To measure exactly the organizational performance of information systems, it is needed to develop a new valuation model for a specific information system from a objective pint of view, as well as to equip a standard methodology using BSC measurement. The information system valuation from a objective point of view is of importance as the basic information for the decision to obtain information system. This paper takes aim at investigating a new information system valuation model and developing a information system valuation system using case-based reasoning for predicting currency value of information system in each organization. A new information system valuation system is developed as a web-enabling base. Using this, users are able to estimate the value of specific information system on a real time efficiently.

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The Effect of the Context Awareness Value on the Smartphone Adopter' Advertising Attitude (스마트폰광고 이용자의 광고태도에 영향을 미치는 상황인지가치에 관한 연구)

  • Yang, Chang-Gyu;Lee, Eui-Bang;Huang, Yunchu
    • Journal of Intelligence and Information Systems
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    • v.19 no.3
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    • pp.73-91
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    • 2013
  • Advertising market has been facing new challenges due to dramatic change in advertising channels and the advent of innovative media such as mobile devices. Recent research related to mobile devices is mainly focused on the fact that mobile devices could identify users'physical location in real-time, and this sheds light on how location-based technology is utilized to achieve competitive advantage in advertising market. With the introduction of smartphone, the functionality of smartphone has become much more diverse and context awareness is one of the areas that require further study. This work analyses the influence of context awareness value resulted from the transformation of advertising channel in mobile communication market, and our research result reflects recent trend in advertising market environment which is not considered in previous studies. Many constructs has intensively been studied in the context of advertising channel in traditional marketing environment, and entertainment, irritation and information are considered to be the most widely accepted variables that has positive relationship with advertising value. Also, in smartphone advertisement, four main dimensions of context awareness value are recognized: identification, activity, timing and location. In this study, we assume that these four constructs has positive relationship with context awareness value. Finally, we propose that advertising value and context awareness value positively influence smartphone advertising attitude. Partial Least Squares (PLS) structural model is used in our theoretical research model to test proposed hypotheses. A well designed survey is conducted for college students in Korea, and reliability, convergent validity and discriminant validity of constructs and measurement indicators are carefully evaluated and the results show that reliability and validity are confirmed according to predefined statistical criteria. Goodness-of-fit of our research model is also supported. In summary, the results collectively suggest good measurement properties for the proposed research model. The research outcomes are as follows. First, information has positive impact on advertising value while entertainment and irritation have no significant impact. Information, entertainment and irritation together account for 38.8% of advertising value. Second, along with the change in advertising market due to the advent of smartphone, activity, timing and location have positive impact on context awareness value while identification has no significant impact. In addition, identification, activity, location and time together account for 46.3% of context awareness value. Third, advertising value and context awareness value both positively influence smartphone advertising attitude, and these two constructs explain 31.7% of the variability of smartphone advertising attitude. The theoretical implication of our research is as follows. First, the influence of entertainment and irritation is reduced which are known to be crucial factors according to previous studies related to advertising value, while the influence of information is increased. It indicates that smartphone users are not likely interested in entertaining effect of smartphone advertisement, and are insensitive to the inconvenience due to smartphone advertisement. Second, in today' ubiquitous computing environment, it is effective to provide differentiated advertising service by utilizing smartphone users'context awareness values such as identification, activity, timing and location in order to achieve competitive business advantage in advertising market. For practical implications, enterprises should provide valuable and useful information that might attract smartphone users by adopting differentiation strategy as smartphone users are sensitive to the information provided via smartphone. Also enterprises not only provide useful information but also recognize and utilize smarphone users' unique characteristics and behaviors by increasing context awareness values. In summary, our result implies that smartphone advertisement should be optimized by considering the needed information of smartphone users in order to maximize advertisement effect.

The Effect of Information Security Certification Announcement on the Market Value of Firms (기업의 정보보호 인증이 기업가치에 미치는 영향)

  • Park, Jaeyoung;Jung, Woo-Jin;Kim, Beomsoo
    • Journal of Information Technology Services
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    • v.15 no.3
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    • pp.51-69
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    • 2016
  • Recently, many Korean firms have suffered financial losses and damaged firm's trust due to information security incidents. Hence, a lot of firms have realized the importance of the information security. In particular, the demand for information security certification has increased. This study examined the effect of information security certification using the event study methodology. Our research shows that the announcement of the information security certification significantly influences the market value of the corresponding firm. The certified firms rise, on average, o.4993% (-2 day), 0.5462% (+1 day) of their market value. Further, we found that the financial sector in our data showed a 1.4% higher abnormal returns than the nonfinancial sector. On the other hand, whether a firm first acquired the information security certification is not significant. Our paper presents that it is possible to analyze the effect of the information security certification using the event study. We are expected to be used in making a decision for the investment of information security. Also, our results indicate that the firm which have acquired the information security certification should actively announce that fact.

Value & Risk-based SW Test Prioritization Method (가치 및 위험 기반의 SW 테스트 우선순위 방법론)

  • Lee, Jung-Woo;Lee, Dong-Hyun;Kim, Neung-Hoe;In, Hoh Peter
    • Proceedings of the Korea Information Processing Society Conference
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    • 2009.11a
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    • pp.837-838
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    • 2009
  • 기존에 위험기반 테스팅(Risk-based Testing) 방법은 널리 알려져 있다. 또한 가치기반의 소프트웨어 공학(Value-based SW engineering)이 고전적인 방법론과 더불어 대두되고 있다. 요구공학을 기반으로 하면서 소프트웨어의 생산절차를 가치(Value)를 기반으로 구성하고 있다. 본 논문에서는 위험기반 테스팅 기법을 Value-based Testing과 접목하여, 테스트케이스에 우선순위를 부여하고, 우선순위별로 적절한 테스트 기법을 도출, 적용하여 그 효과를 검증하고자 한다. 검증의 방법은 적용 전/후의 품질비용을 기준으로 한다.

Dynamic Information Service Quality Model (동태적 정보서비스 품질 관리 모델)

  • Kim, Sang-Wook;Jung, Jae-Lim;Jo, Hyun-Woong
    • Korean System Dynamics Review
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    • v.12 no.4
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    • pp.125-156
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    • 2011
  • The information service management models developed thus far have put their focuses mostly on technical dimensions of information systems (IS), finding their rationale from the goods-dominant logic (GDL) that IS as goods has value in itself. Information systems, however, is nothing more than a mechanism by which value is delivered to the users. According to the service-dominant logic (SDL), value is created and determined not at the time serve is made by the providers but at the time it is consumed by the users. The users therefore should be regarded as active value creators not as passive consumers of the value delivered by the providers. Based on the service-dominant logic, DISQM (Dynamic Information Service Quality Model) is developed. DISQM's backbone is designed in causal loop diagrams referring to and reinterpreting in systems thinking the 'Parasuraman, Zeithaml & Berry's GAP Model' and 'SERVQUAL' as an operational tool for the GAP Model, and the main IS success constructs are mapped onto the model exploiting the 'DeLone & MacLean's IS Success Model'. With VENSIM simulation software, this paper also shows how DISQM works in computer-simulation settings. After confirming DISQM's validity with the base simulation run, two scenarios are developed for the exemplary purpose and tested in terms of IS quality, service quality, and net benefits from the service for the public information service. Implications from the simulation runs are also discussed.

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Two-Dimensional Qualitative Asset Analysis Method based on Business Process-Oriented Asset Evaluation

  • Eom, Jung-Ho;Park, Seon-Ho;Kim, Tae-Kyung;Chung, Tai-Myoung
    • Journal of Information Processing Systems
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    • v.1 no.1 s.1
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    • pp.79-85
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    • 2005
  • In this paper, we dealt with substantial asset analysis methodology applied to two-dimensional asset classification and qualitative evaluation method according to the business process. Most of the existent risk analysis methodology and tools presented classification by asset type and physical evaluation by a quantitative method. We focused our research on qualitative evaluation with 2-dimensional asset classification. It converts from quantitative asset value with purchase cost, recovery and exchange cost, etc. to qualitative evaluation considering specific factors related to the business process. In the first phase, we classified the IT assets into tangible and intangible assets, including human and information data asset, and evaluated their value. Then, we converted the quantitative asset value to the qualitative asset value using a conversion standard table. In the second phase, we reclassified the assets using 2-dimensional classification factors reflecting the business process, and applied weight to the first evaluation results. This method is to consider the organization characteristics, IT asset structure scheme and business process. Therefore, we can evaluate the concrete and substantial asset value corresponding to the organization business process, even if they are the same asset type.

Crop Field Extraction Method using NDVI and Texture from Landsat TM Images

  • Shibasaki, Ryosuke;Suzaki, Junichi
    • Proceedings of the KSRS Conference
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    • 1998.09a
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    • pp.159-162
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    • 1998
  • Land cover and land use classification on a huge scale, e.g. national or continental scale, has become more and more important because environmental researches need land cover: And land use data on such scales. We developed a crop field extraction method, which is one of the steps in our land cover classification system for a huge area. Firstly, a crop field model is defined to characterize "crop field" in terms of NDVI value and textual information Textual information is represented by the density of straight lines which are extracted by wavelet transform. Secondly, candidates of NDVI threshold value are determined by "scale-space filtering" method. The most appropriate threshold value among the candidates is determined by evaluating the line density of the area extracted by the threshold value. Finally, the crop field is extracted by applying level slicing to Landsat TM image with the threshold value determined above. The experiment demonstrates that the extracted area by this method coincides very well with the one extracted by visual interpretation.

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The Role of IOT in the Model of Business Value Chain (기업의 가치사슬 모형에서의 IOT의 역할)

  • Kim, Do-Goan;Shin, Seong-Yoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.05a
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    • pp.145-147
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    • 2016
  • Traditionally, information technology have much influenced the activities and effectiveness of business process in business value chain. However, today, the new IOT not only leads the major change in the structure of business value chain but also has been emerging as the compertitive power itself in the business activities. In this point, it is to review the role of IOT in business value chain.

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Incomplete data handling technique using decision trees (결정트리를 이용하는 불완전한 데이터 처리기법)

  • Lee, Jong Chan
    • Journal of the Korea Convergence Society
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    • v.12 no.8
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    • pp.39-45
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    • 2021
  • This paper discusses how to handle incomplete data including missing values. Optimally processing the missing value means obtaining an estimate that is the closest to the original value from the information contained in the training data, and replacing the missing value with this value. The way to achieve this is to use a decision tree that is completed in the process of classifying information by the classifier. In other words, this decision tree is obtained in the process of learning by inputting only complete information that does not include loss values among all training data into the C4.5 classifier. The nodes of this decision tree have classification variable information, and the higher node closer to the root contains more information, and the leaf node forms a classification region through a path from the root. In addition, the average of classified data events is recorded in each region. Events including the missing value are input to this decision tree, and the region closest to the event is searched through a traversal process according to the information of each node. The average value recorded in this area is regarded as an estimate of the missing value, and the compensation process is completed.

Exploring the Moderating Effect of Security Awareness on Trust and Service Value in Website (품질 관점에서 웹사이트의 신뢰와 서비스가치, 그리고 보안인식의 조절효과)

  • Park, Jun-Gi;Lee, Hyejung;Kim, Gibum
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.27 no.5
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    • pp.1217-1232
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    • 2017
  • Because websites contain personal information such as address, contact information, etc., Attention about website security is required. This research is a study to examine that user's security awareness has a moderating effect on the relationship between website quality factors and trust, information and service value on websites holding personal information. As a result of questionnaire survey of the secondary school students and parents 635 people, website quality factors excluding usability positively affected trust of the website. Information quality on the website had a positive influence on service value and service value also affected trust. User's security awareness about the website has a moderating effect on the relationship between information and service value. The result of this research means that users are not continuously using websites with a low security level. Based on the results of this research, we presented theoretical and practical suggestions for the stakeholders of websites.