• The Research Journal of the Costume Culture
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• v.20 no.4
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• pp.500-514
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• 2012

The purpose of this study was to classify the lifestyles of 20's unmarried women, identify the differences among the lifestyle groups, and analyze sportswear purchase behaviors and brand loyalty according to the lifestyle types. The subjects were 312 single women who had purchased sportswear. The questionnaire consisted of measurement items for lifestyle, purchase behaviors, brand loyalty and demographic attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ANOVA, ${\chi}^2$-test and Duncan's multiple range test, using SPSS 18.0 program. The results of the study were as follows. First, as a result of cluster analysis to classify the lifestyles of 20's single women, 4 groups were identified as practical and advanced-media-usage type, adventurous and self-actualizing type, enthusiastic-fashion seeking type, active and leisure-oriented type. Second, 3 factors of brand loyalty were classified as continuous brand loyalty, habitual brand loyalty and no brand loyalty. Third, upon analyzing the differences of brand loyalty based on lifestyles, practical and advanced-media-usage type and enthusiastic-trend seeking type showed no brand loyalty. Forth, 4 groups showed different sportswear purchase behaviors, such as purchase motivation, information sources, purchase frequency, purchase cost of one time, purchase place, the number of possession and purchase items.

• Journal of the Korean Home Economics Association
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• v.34 no.4
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• pp.1-19
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• 1996

The purpose of this study is to clarify the tendency of impulse buying behavior and the consumer psychological characteristic factors which arouse impulse purchase and the difference in exploratory behavior according to the degree of impulse buying behaviors. For this purpose existing studies on impulse buying behaviors, consumer stimulation levels and exploratory behaviors were theoretically reviewed. And field survey was carried out for this study; 353 women impulse consumers were selected by convenience sampling method. The summarized main results of this study are as follows; 1) In relative perspectives, the consumers who has high degree of impulse buying behavior was favor of sensory buying behavior but, was lack of planned and rational buying behaviro. 2) The optimal stimulation level of high-impulse consumers is higher than that of low-impulse consumers. Especially, optimal stimulation level of impulse consumers is significantly higher than their life-style stimulation level. This means that impulse consumers are consider to a stimulation seeker. 3) The high-impulse consumers have high exploration through shopping, high information seeking behavior, high interpersonal communication level, high risk taking behavior and particulary high sensory exploratory patterns in purchase exploratory behaviors than that of low-impulse consumers.

• Journal of Korean Library and Information Science Society
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• v.55 no.1
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• pp.173-192
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• 2024

Through a survey of college students, this study explained the process and aspects of how Generation Z interacted with information while collaborating on a daily basis. Applying the Radical Change Theory, the study investigated the platforms through which university students engaged in challenges and their information behaviors. University students primarily participated in challenges using platforms such as Instagram and Naver Blog. In terms of changes in information seeking, which is the first type of information seeking in the theory, a wide and diverse range of information behaviors were observed, with the way of searching for information being quite different from when the digital age arrived 10 years ago. Information sources included not only digitalized ones but also traditional sources such as printed materials and personal contacts. The utilization of various media types was prominent, and collaborative efforts were voluntarily undertaken for challenges. In terms of changing perspectives, type 2 of information behavior, the main motivation for acquiring information and securing knowledge led to participation in the challenge. Participants exhibited a sense of community consciousness, including mutual influence awareness, social participation consciousness, and emotional connection.

• Journal of Information Science Theory and Practice
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• v.8 no.1
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• pp.68-78
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• 2020

This study attempted to uncover the characteristics of health information non-seekers among the United States foreign-born population and identify potential predictors of their non-seeking behavior. The trends of foreign-born health information nonseekers over the past twelve years were also examined. Statistical analysis was conducted with two sets of Health Information National Trends Survey (HINTS) data: HINTS 2 (2005) and HINTS 5 Cycle 1 (2017) datasets. It was found that foreign-born nonseekers differ from foreign-born seekers in terms of a variety of variables including education, income, English proficiency, the uses of Internet and social media, ownership of digital devices, ownership of health insurance, perceived health status, and level of trust in health information sources. Among them, education, Internet use, and trust in online health information were identified as predictors of the foreign-born population's non-seeking of health information. In addition, three variables - race/ethnicity, age, and place of accessing the Internet - which were significant factors in the 2005 dataset, were no longer significant in the 2017 dataset, implying the possible influence of smartphones that reduces Internet accessibility gaps among different racial/ethnic and age groups.

• Journal of the Korean Society for information Management
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• v.18 no.4
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• pp.163-181
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• 2001

The Internet offers a challenging information seeking environment for users due to a great amount of information, heterogeneous objects, and diverse information quality. The purpose of this study was to identify the ways of information seeking, evaluating, and using in the Internet by looking at search behaviors of science and engineering scholars in Korean university. The research problems addressed in the study include the utility of web information, information searching strategies, the extent of search engines usage, and scholarly value of information in the Internet. The data were collected through individual interviews with 28 scholars recruited from science and engineering fields at the Myongji University. It was found that the scholars in this study less likely turn to search engines for finding research information than types of information while they use search engines primarily for searching personal information such as travel and hobbies. This is partly because the scholars believe that the information, especially research-related information, in the Internet lacks the value as scholarly information. They also tend to believe that foreign literature available in the Internet is more credible, professional, and recent than domestic literature. In conclusion, the implications for search engine developers, librarians, and researchers as users and producers in the Internet are discussed.

• Journal of the Korean Society for Library and Information Science
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• v.50 no.2
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• pp.245-269
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• 2016

In this study, we develop a categorization of citizens' information problems in their everyday life based on the characteristics in their information seeking behavior for developing information services which support to solve the problems practically. First of all, we extracted keywords related to their faced everyday life problems from the scripts of open-ended interviews with citizens who had diverse characteristics. The keywords were categorized into 6 groups, such as hobby/recreation, legal problems, current affairs, education, health, and economic matters, based on the characteristics in related information seeking behaviors. Then the 6-group categorization was tested statistically with questionnaire survey data based on their prefered information sources. Through the statistical test, the 6-group categorization has proved being valid. Based on the results, we suggested to reconsider the current information services in public libraries, and discussed a possibility to shift the services to problem-based information services.

• Journal of agriculture & life science
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• v.46 no.6
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• pp.185-195
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• 2012

The purpose of this paper is to analyze how strategically the bilaterally monopolistic firms, only-one-seller and only-one-buyer, behave in a situation in which each firm has uncertain information on its opponent firm's cost. Even though the two firms know that seeking integrated profit leads to the optimized profit for both firms, each firm has an incentive to opportunistically behave to increase its share of the integrated profit. These opportunistic behaviors of the firms are analyzed through a game theoretic approach especially finding Nash equilibrium mixed strategies for the strategic profiles such as true-report or not and monitoring or not. The comparative statics to the Nash equilibrium mixed strategies shows that as the profit share increases the probability of monitoring an opponent firm is decreased while the probability increases as the size of the overstated production cost increases. This study also shows that high penalty and low monitoring cost lead to high probability to tell the truth of the production cost.

• Science of Emotion and Sensibility
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• v.9 no.spc3
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• pp.209-224
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• 2006

Hierarchy which is often named as the tree-structure is used to reduce complexity and show primitive structures of complicated information. This paper aims at explaining information-visualization methods using hierarchies in multimedia domains and prospecting the possible applications by examining how they affect the user's tasks involved in information-seeking activities. As a result, four types of information visualization methods named Treemap, Hyperbolic, Cone Tree and DOI Tree employed in multimedia domain, are presented and pros and cons of each method are explained in this paper. Another important part is defining the core tasks and other related-tasks in information-seeking activities, such as, overview, zoom, filter, details-on-demand, relate, history, and extract. Followings are major findings. Treemap uses 'overview' as the core task, which makes user to gain a overall meaning of the whole information cluster. Hyperbolic and DOI Tree apply 'Boom' task through the function of focus+context or by the function of meaningful scaling to magnify or downsize each node. Cone Tree, also, makes the information organizer to classify the patterns of information acquired in the process of users' information-seeking activities by using 'extract' task. Through this study, it is finally found out that the information-visualization methods using hierarchies in multimedia domains should incorporate the wide variety of functional needs related to users' information-seeking behaviors beyond the visual representation of information.

• Journal of Families and Better Life
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• v.15 no.3
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• pp.95-106
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• 1997

The purpose of this study was to develop an instrument which measures children's stress coping behaviors. The first 89 items were selected based on a literture review and a pilot study of 129 children with open questions. The final 75 items were selected using the data from subjects of 500 4th-5th and 6th grade children living in Seoul. The main study was conducted on March 5-10 1997. The data were analysis by frequencies percentages factor analysis and Cronbach's a. The resulting nine catagorical factors of 75 items in strument for children's stress coping behaviors were as fallows: positive revaluation of the situation emotional aggression problem-facing behavior information search for problem-solving emotion-vonvering behavior avoidance seeking spiritual support physical seperation for emotional relaxation emotional expression, The 9-factor 75-item scale explains 60.9% of children's stress coping behaviors and its value of Cronbach's a is 9.5.

• Educational Technology International
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• v.11 no.2
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• pp.43-75
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• 2010

The purpose of this study is to identify patterns of learner behaviors, conflicting and facilitating factors during collaborative work in an online learning community(OLC). This study further seeks to investigate the difference of learner behaviors between high- and low-performing groups, and conflicting and facilitating factors. The online postings from four groups(19 students) in the spring semester(study 1) and six groups(24 students) in the fall semester(study 2) were analyzed. A coding scheme was generated based on constant comparison using the qualitative data analysis tool, NVivo. The analysis identified 7 categories of learner behaviors in both studies. Among the seven categories, information seeking and co-construction were most frequently observed in both studies. One evident difference between the high- and low-performing groups was that the high-performing groups revealed more incidents of learner behaviors in both studies. In addition, six categories of conflicting factors and five categories of facilitating factors were emerged in both studies. The inefficiency of work category was one of the most frequently observed categories in both studies. Interestingly, the high-performing groups showed more incidents of conflicting factors than the low-performing groups. This study revealed two different types of conflicting factors and there is a need for different moderating strategies depending on its type. Based on the results of the study, effective design strategies for an OLC to facilitate active learning were suggested.