• The Korean Journal of Community Living Science
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• v.24 no.3
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• pp.313-325
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• 2013

The purpose of this study is to investigate impulse buying and the searching for sources of information among males and females in their 20s by their utilization of sales promotion in an internet fashion shopping mall. The findings were as follows: First, there was a statistically significant difference in the use of sales promotion by age and gender. Second, two factors, such as a price-oriented utilization of sales promotion and a non price-oriented utilization of sales promotion were extracted from the analysis of sub factors of the utilization of sales promotion in an internet fashion shopping mall. Third, five factors, including affective impulse buying, provocative impulsive buying, situational impulse buying, reminder impulse buying, and pure impulsive buying, were extracted from the analysis of sub factors of impulse buying in an internet fashion shopping mall. Fourth, the utilization of sales promotions in an internet fashion shopping mall had statistically significant effects on the sub factors of impulse buying, provocative impulse buying, situational impulse buying, reminder impulse buying, and pure impulse buying. Fifth, the analysis of the correlation between the utilization of sales promotion and the searching for sources of information revealed that price-oriented utilization of sales promotion had a correlation with DM or text message, advice from friends or family, advice from a sales person, information from friends or colleagues, celebrity supporters on TV dramas or movies, and product commercials and information.

• Spatial Information Research
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• v.22 no.4
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• pp.21-38
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• 2014

Since users who search maps conduct their searching using the name they already know or is commonly called rather than formal name of a specific place, they tend to fail to find their destination. In addition, in typical web map service in terms of spatial searching of map. Location information of unintended place can be provided because when spatial searching is conducted with the vocabulary 'nearby' and 'in the vicinity', location exceeding 2 km from the current location is searched altogether as well. In this research, spatial range that human can perceive is calculated by extracting POI date with the usage of twitter data of SNS, constructing spatial relations with existing POI, which is already constructed. As a result, various place names acquired could be utilized as different names of existing POI data and it is expected that new POI data would contribute to select places for constructing POI data by utilizing to recognize places having lots of POI variation. Besides, we also expect efficient spatial searching be conducted using diverse spatial vocabulary which can be used in spatial searching and spatial range that human can perceive.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.7
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• pp.3188-3193
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• 2012

It is important to search a pitch for vocoder. The major drawback to vocoders is their large computational requirements in searching a pitch and a codebook. In this paper, a simple method is proposed to improve the pitch searching process in the pitch filter almost without degradation of quality. The period of speech signal is emphasized by using Dual Pulse technique, the same type of autocorrelation method, in pitch search. Sometimes the incorrect pitch can be obtained by halving, doubling and trifling, To solve it, before searching a pitch, we estimate energy rate in a frame and compensate envelop of signal with it. By using the proposed algorithm in pitch search, its required computation are reduced and searching pitch is improved.

• Journal of the Korean Society for information Management
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• v.23 no.1 s.59
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• pp.99-119
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• 2006

The most widely used information searching method in the current internet environment is the keyword-based one, which has certain limitations in terms of precision and recall. Most major internet portals provide directory-based searching as a means to complement these limitations. However, that they adopt different classification schemes brings significant inconvenience to the users, and it consequently suggests a need to develop mapping gateway to provide cross-portal, or cross-directory information searching. In this context, this study attempts to develop a prototype system of intermediary gateway for integrated search, using the directory services of three major portals, Naver, Yahoo and Empas, and test its performance.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.1
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• pp.114-130
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• 2020

Balinese calendar is defined as a unique calendar system for combining solar-based and lunar-based system and assuming local system. It is considered as guidance of Balinese societies' activities management, starting from meeting arrangement, wedding ceremony, to religious ceremonies. Practically, it has developed in the form of printed Balinese calendar and electronic Balinese calendar, either web or mobile application. The core of the function is to find out the day with its various characteristics in the Balinese Calendar. In general, society usually asks the religious leader to find out the day in detail. The technology of NLP combined with models of pattern discoveries supports the arrangement of the interaction model in searching the good day in Balinese Calendar to equip the conventional searching system in the previous applications. This study will design a dialog model with AIML method in multi-parameter basis; therefore, the users will be dynamically able to use the searching content in various ways by chatting in similar with consulting to a religious leader. This model will be applied in a chatbot basis service in telegram machine. The addition of the context recognition section into 4 paterns has been successfully improve the ability of AIML to recognize input patterns with many criteria. Based on the testing with 50 random input patterns obtained a success rate of 92.5%.

• Journal of Internet Computing and Services
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• v.8 no.5
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• pp.1-10
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• 2007

Recently, the web 2.0 services which appear by exponential extension of the Internet can be expressed with the changes in the quality of structural evolution and in the quantity of increasing users. The structural base is in user participational architecture, the web 2.0 services such as Blog, UCC, SNS(Social Networking Service), Mash-up, Long tail, etc. play a important role in organization of web, and grouping and searching of user participational data in web 2.0 is broadly used by folksonomy. Folksonomy is a new form that categorizes by tags, not classic taxonomy skill. it is made by user participation. Searching based on tag is now done by a simple text or a tag cloud method. But searching to consider and express the relations among each tags is imperfect yet. Thus, this paper provides the relational searching based on tags using the relational graph of tags. It should improve the trust of the searching and provide the convenience of the searching.

• The Transactions of the Korea Information Processing Society
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• v.5 no.11
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• pp.3010-3023
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• 1998

GA has a fast convergence speed in searching the one point around optimal value. But it's convergence time increase in searching the region around optimal value because it has no regional searching mechanism. BP has the tendency to converge the local minimum because it has global searching mechanism. To overcome these problems, a method in which a genetic algorithm and a back propagation are applied in turn is proposed in this paper. By using a genetic algorithm, we compute optimal synaptic strength and offset value. And then, these values are fed to the input of the back propagation. This proposed method is superior to each above method in improving the convergence speed.

• The Research Journal of the Costume Culture
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• v.21 no.1
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• pp.129-138
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• 2013

Consumers' perception of risk plays a major role in how they make online purchase decisions. Since online shopping is perceived to be riskier than in-store shopping, consumers engage in a variety of risk reduction strategies such as searching online for alternative products and alternative e-tailers. This study examines the influence of risk involvement on risk reduction strategies and customer satisfaction. It discusses three aspects of risk reduction strategies: time spent in making a purchasing decision, searching for alternative e-tailers, and searching for alternative products. Data from 294 female shoppers who had experience in purchasing fashion products online was analyzed. This study found that risk involvement had a positive influence on the time spent in making decisions, while the influence of risk involvement on searching for alternative retailers and alternative products was not significant. However, consumer satisfaction was negatively related to search for alternative retailers and positively related to risk involvement. This study provides a better understanding of customers' risk involvement and risk reduction strategies in online shopping. This information would be beneficial for marketers and retailers to reduce customer perception of risks and to promote online sales.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.19 no.4
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• pp.740-749
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• 1994

This paper presents method for improving the performance of the VSELP speech coder. The hybrid method is employed for pitch period searching. Pitch searching time is reduced and pitch detection error, caused by quantization error of excitation signal of encoder in VSELP coder, is reduced by this method. This paper also adopts a pitch period enhancement filter and an adaptive first order filter. In this result, pitch period searching time is reduced to 26%, and MOS of reconstructed speech signal is increased by 3.19 to 4.04.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.34 no.9A
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• pp.664-672
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• 2009

In this paper, joint methods of cell searching and Direction-of-Arrival (DoA) estimation for a mobile relay station with a uniform circular array are proposed. The proposed joint estimation method for the mobile relay station is robust even when there exist symbol timing offsets between the signals received from adjacent base stations. Also, the proposed joint estimation method can reduce computational complexity and processing time, compared with the case where cell searching and DoA estimation are performed separately. Performances of the proposed method are evaluated by computer simulation under Mobile WiMAX environment.