• 패션비즈니스
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• 제23권6호
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• pp.49-63
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• 2019

The purpose of this study was to determine the satisfaction, trust and word-of-mouth intention of online information according to the type of information search by female cosmetics consumers in their 20's to 40's. For this study, online and offline surveys were conducted by 307 people. Factor, correlation, and multiple regression analysis were used to analyze the data. The main results are summarized as follows. First, the cosmetic consumer's information search types were identified as active, playful, and economic information search types. Second, the results of examinations on the effect of consumer information search types on satisfaction, reliability, and word-of-mouth intention of the online information searches showed that the active information search type had a positive effect on satisfaction, reliability, and word-of-mouth intention. The economic information search type had a positive effect on satisfaction. The active information search type was confirmed to have high satisfaction, reliability, and word-of-mouth intention for the provided information and thus, the acceptance of the provided information was high. The playful information search type was divided into continuous, habitual, and independent information search and a tendency to assign a low value to consumer information was confirmed. The economic information search type showed high satisfaction with the information obtained by searching, but also a passive attitude toward trust or word-of-mouth intention and was categorized as a passive search type. Online information search is a communication channel with a great influence that can provide various benefits to cosmetic consumers.

• 패션비즈니스
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• 제16권2호
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• pp.62-73
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• 2012

This study is intended to analyze the effect of fashion consumer's information search on satisfaction with advertisement and the intent to reuse depending on type of advertisement. The survey of the men and women in their 20s and 30s living in Seoul and metropolitan area was conducted for data collection, beginning in 17th through 24th, October 2011. Total 355 copies of questionnaire were used for final data analysis and reliability analysis, factorial analysis and multiple regression analysis were carried out using SPSS 16.0. The results were as follows. First, for banner, e-mail and search advertisement, constant information search had influence on convenience for use and satisfaction with information, and for e-mail advertisement, information search appeared to have had effect on satisfaction with information. Second, constant information search by type of advertisement had effect on intent to reuse. Third, convenience for use, information and satisfaction with the interest by Internet user had influence on the intent to reuse, while for the user of search advertisement, convenience for use and satisfaction with information had effect on the intent to reuse.

• 대한가정학회지
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• 제36권5호
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• pp.1-15
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• 1998

The purpose of this study is to examine the effects of the extent of information search on consumer satisfaction and to provide, ultimatly, effective consumer search for consumer satisfaction. Data for this study were collected from 452 computer purchasers who living in Seoul. This study has focused on new computer purchasers. The amount of internal information was measured by three categories, such as the number of computer purchase, the frequency, duration of computer use and the degree of computer education. In addition, the amount of prepurchase search was measured by threecategories, such as neutral information, commercial information and private information. The research results shows that the variables affecting on the level of consumer satisfaction are objective search, the degree of computer education, the frequency and duration of computer use, the number of computer purchase. Meanwhile, commercial information search and private information search are not significant affecting variables on the level of consumer satisfaction.

• 대한가정학회지
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• 제38권9호
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• pp.131-142
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• 2000

This paper is made an analysis as to how much influence is affected to the residential satisfaction by information search and expectancy conformity/nonconformity. The above mentioned analysis results in that information search and expectancy conformity/nonconformity appear to be influential factors to explain the residential satisfaction after purchase. Especially, the more the expectancy of pre-purchase and the performance of post-purchase equal, the higher the residential satisfaction. In addition, even if a slight difference emerges in the domain of the residential satisfaction, it appears that the more information search is conducted, the higher the residential satisfaction and information from salesman or reference group affect on the expectancy conformity/nonconformity. When purchasing housing, to search more information shows that the expectancy of pre-purchase gets close to the performance of the post-purchase, that is to say, to the positive residential satisfaction.

• 한국콘텐츠학회논문지
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• 제20권4호
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• pp.202-211
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• 2020

본 연구는 온라인 검색서비스 이용자들이 검색 결과를 이용하면서 경험하는 문제적 요소들이 만족도에 어떤 영향을 미치는지 주이용 검색 결과 유형별로 살펴보았다. 조사 결과, 통합검색 결과 중 특정서비스 영역의 검색 결과 이용시 부정적 경험이 가장 많은데, 이는 이용률이 가장 낮은 검색 결과 유형이라는 점과도 무관하지 않다. 특히 이용자들은 특정서비스 영역의 검색 결과에서 광고성 정보 및 가치 없는 또는 유용성이 낮은 정보를 접하게 되는 경우가 많으며, 정보의 부정확성, 편향성, 개인정보유출 경험도 상대적으로 다른 검색 결과보다는 높은 편으로 조사되었다. 온라인 검색서비스의 검색 결과 유형별 만족도는 검색 결과의 흥미성에서만 차이를 보이고, 그 외 만족도 요인은 검색 결과 유형별로 차이가 발견되지 않았다. 검색 결과 유형별로 만족도에 영향을 미치는 이용 경험 요인을 살펴보면, 검색광고 등 추천 웹사이트와 검색광고를 제외한 일반통합 검색 결과의 경우 정확한 정보가 제공될수록 검색 결과에 대한 만족도를 증가시키며, 일반 통합 검색 결과의 경우는 가치 및 유용성이 높은 정보 제공도 만족도에 긍정적인 영향을 미치는 것으로 나타났다. 결국 온라인 검색서비스 사업자가 서비스 개선을 위해 가장 최우선으로 고려해야 할 부분은 정보의 정확성과 정보의 가치 및 유용성 제고에 있음을 시사한다.

• 한국식생활문화학회지
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• 제21권4호
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• pp.375-380
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• 2006

The purpose of this study was to research eating-out information search methods according to college student's lifestyle and their influences on overall satisfaction at fast-food restaurants in eastern province of Kangwondo. Lifestyle was divided into 7 factors and 6 clusters. According to the results, information search methods through Newspaper, magazine and word of mouth were used the most preferably by Cluster 3, 'Brand preference intention'. And TV advertising was used the most preferably by Cluster 4, 'Convenience intention', and the advertisement through internet was used the most preferably by Cluster 5, 'Health ${\cdot}$ effort intention'. However, Information searches through TV advertising and word of mouth had negative influence on the overall satisfaction. But method through internet had positive influences on the overall satisfaction. Eventually, it's proved that information search methods had significant differences according to student's lifestyle. And some information search methods influenced their overall satisfaction. Therefore, food-sonics corporations need to try reducing negative images of various advertisements and activating positive aspects of specialized promotion instruments.

• 가정과삶의질연구
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• 제10권1호통권19호
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• pp.27-42
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• 1992

This study focused on consumer information search activity and consumer's post-purchase satisfaction. For these purpose, a survey was conducted suing questionaires on 430 homemakers that lived in seoul. Statistics used for data were Frequency Distribution. Percentile, Mean, One-way AAANOVA., Scheffe-test, T-test, Pearson's correlation. Multiple Regression Analysis and Multiple Classification Analysis. The major findings were ; 1) The level of each amount information search was lower than average. And the level of consumer's post-purchase satisfaction was a little higher than average. 2) On amount of "noncommercial-personal" information search, the influencing variables were desire to seek information, education, brand royalty in turn. These three variables explained 7% of dependent variable's variance. 3) On amount of "noncommercial-media" information search, the influencing variables were desire to seek information, amount of internal information, education, occupational status in turn. These variables explained 14% of dependent variable's variance. 4) On amount of "commercial-personal" information search, the influencing variable was desire to seek information, and this variable explained 3.1% of dependent variable'a variance. 5) On amount of "commercial-media" information search, the influencing variables were desire to seek information, education, amount of internal information in turn. These three variables explained 12.1% dependent variable's variance. 6) Resulting from multiple classification analysis, influencing variables on consumer's post-purchase satisfaction were amount of noncommercial-media information search and printed media search, and brand royalty. These three variables explained 9% of dependent variable's variance. Furthermore, througout all the subareas of consumer's satisfaction, the amount of noncommercial-media information search was the most influencing variable.

• 대한가정학회지
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• 제36권5호
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• pp.29-46
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• 1998

This study investigates how the consumers utilize the elements of information search and how consumers are satisfied with them. For this study, drives who have bought their own cars in two years were chosen for subjects of investigation. And samples were interviewed with an organized questionaire from July 8 to July 27, 1996. 300 samples were used for the final analysis. The major results from this study are as follows. 1) In general information search, consumers get a great deal of information from a talk their friends, neighbors, or colleagues, and they obtain information from an experienced person or a professional. In using sources of information search, they made the best use of their experiences, which is the sources of internal information, and for the second, they used advertising and the explanation of a salesman. In using the contents of information search, they made the best use of information about the merits and demerits in each attribute. In using the method of information search, the mixed search 1 method was used the most, and the attribute search method was used. 2) The casual relationship between the general satisfaction for the products and the relative variable was investigated. An age, the time pressure, the information of the products had a direct and indirect influence on the general for the products. The perceived risk, the number of inquiring activity, a shop and the buying method had a direct influence on the general for the products. An indirect influence was showed in the general satisfaction for the products through the medium of inquiring activity, a shop, and buying method.

• 한국의류산업학회지
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• 제19권1호
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• pp.19-29
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• 2017

This study identified the purchase decision-making process of outdoor wear consumers and examined the hypothesis that consumer satisfaction mediates the relationship between purchase decision-making process and repurchase intention. Data were acquired from a survey and analyzed with descriptive, factor analysis, reliability analysis and multiple regression analysis. Respondents were 454 adults who have purchased outdoor wear. The results are as follows. First, the purchase decision-making processes of outdoor wear consumers consisted of a series of steps: need recognition & passive information search, active information search, evaluation of alternatives with practical attributes, evaluation of alternatives with unpractical attributes, purchase decision, and post-purchase evaluation. Second, four purchase decision-making processes (except for need recognition & passive information search and active information search) had significantly positive effects on consumer satisfaction. Third, the need recognition & passive information search, the evaluation of alternatives with unpractical attributes and post-purchase evaluation had significantly positive effects on repurchase intention. Lastly, the partial mediation of consumer satisfaction in the relationship between two purchase decision-making processes (evaluation of alternatives with unpractical attributes and post-purchase evaluation) and repurchase intention were indicated. This academic study will help to understand the purchase decision-making processes of outdoor wear and allow companies to obtain information (from the industrial aspect) about which process to invest in and how to manage the process.

• Journal of Information Technology Applications and Management
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• 제27권6호
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• pp.53-73
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• 2020

Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead the business successfully by inducing repurchase. There is also no study of how review search have different effects on purchase satisfaction among countries. Given the growing number of cross-border e-commerce, we believe that the need for research is high because identifying these differences between countries can have a very important impact on a company's successful overseas expansion. Therefore, in this study, the impact of positive and negative review search on purchase satisfaction and the national impact were set up as a research model. In order to verify this research model, the survey was distributed to those who experienced online purchase in Korea and China, and a total of 234 copies were collected, including 125 copies in Korea, 109 copies in China, and the research model was verified using Smart-PLS structural equation analysis tools. First, positive review search has been shown to positively affect purchase satisfaction. Second, it has been shown that negative review search also has a positive effect on purchase satisfaction. Third, the impact of positive and negative review search on purchase satisfaction was different between Korea and China. While Korea is more aggressive in review search than China due to its high tendency to avoid uncertainty, China is less likely to avoid uncertainty than Korea and is more likely to rely on brand familiarity. Therefore, according to the uncertainty avoidance moderation effect the impact of positive and negative review search on purchase satisfaction was higher in Korea than in China. In this study, Shopping mall managers need to take strategic measures to maximize shopping mall performance by recognizing positive aspects of negative review search on purchase satisfaction. Companies and managers in Korea and China can establish strategies to promote product sales when companies enter the global market.