• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.3
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• pp.133-144
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• 2014

Naver, a leading search engine in South Korea, may show modified and reorganized search results for some trendy and popular keywords; when popular words such as the titles of soap operas and films are searched for,all the detailed and well-organized information regarding them can be presented. By recognizing that search engines may modify and reorganize search results for some popular keywords, we mathematically model the impact of the degree of modification of search results on the search engine's profit to derive its optimal modification degree. We show how the optimal degree of search result modification may change according to the different shapes of the search engine's advertising revenue function.

• 제어로봇시스템학회:학술대회논문집
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• 2004.08a
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• pp.1302-1306
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• 2004

This paper proposes a model for information filtering (IF) on the Web. The user information need is described into two levels in this model: profiles on category level, and Boolean queries on document level. To efficiently estimate the relevance between the user information need and documents by fuzzy, the user information need is treated as a rough set on the space of documents. The rough set decision theory is used to classify the new documents according to the user information need. In return for this, the new documents are divided into three parts: positive region, boundary region, and negative region. We modified user profile by the user's relevance feedback and discerning words in the documents. In experimental we compared the results of three methods, firstly is to search documents that are not passed the filtering system. Second, search documents that passed the filtering system. Lastly, search documents after modified user profile. The result from using these techniques can obtain higher precision.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.11
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• pp.1482-1494
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• 2004

This study identified convergent validity and discriminant validity of measurement variables by factor analysis using Spss program and tested covariance measurement model including latent variables such as the website attributes (interactivity, search and visual information of website), shopping values(utilitarian and hedonic value) and attitude toward website by AMOS program. The data were collected from a sample of 271 internet shopper of university students(male: 82, female: 189). They visited the website for apparel shopping and, after searching a casual clothing which they wanted to buy, requested to answer the questionnaire. The results were as follows: Variables that reduce validity were deleted in the several steps of factor analysis and initial measurement model testing. Final measurement model was constructed by valid variables was accepted. This measurement model will be input for testing causal research model that can explain how attributes of the website influences on consumer attitude toward the website.

• Journal of the Korea Society of Computer and Information
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• v.26 no.1
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• pp.265-274
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• 2021

In this paper, we propose a novel recommendation model based on Doc2vec using search keywords and product details. Until now, a lot of prior studies on recommender systems have proposed collaborative filtering (CF) as the main algorithm for recommendation, which uses only structured input data such as customers' purchase history or ratings. However, the use of unstructured data like online customer review in CF may lead to better recommendation. Under this background, we propose to use search keyword data and product detail information, which are seldom used in previous studies, for product recommendation. The proposed model makes recommendation by using CF which simultaneously considers ratings, search keywords and detailed information of the products purchased by customers. To extract quantitative patterns from these unstructured data, Doc2vec is applied. As a result of the experiment, the proposed model was found to outperform the conventional recommendation model. In addition, it was confirmed that search keywords and product details had a significant effect on recommendation. This study has academic significance in that it tries to apply the customers' online behavior information to the recommendation system and that it mitigates the cold start problem, which is one of the critical limitations of CF.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.11 no.4
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• pp.1972-1986
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• 2017

With the advent of the knowledge economy, science and technology resources have played an important role in economic competition, and their optimal allocation has been regarded as very important across the world. Thus, allocation optimization research for regional science and technology resources is significant for accelerating the reform of regional science and technology systems. Regional science and technology resource allocation optimization is modeled as a double-layer optimization model: the entire system is characterized by top-layer optimization, whereas the subsystems are characterized by bottom-layer optimization. To efficaciously solve this optimization problem, we propose a mixed search method based on the orthogonal genetic algorithm and sensitivity analysis. This novel method adopts the integrated modeling concept with a combination of the knowledge model and heuristic search model, on the basis of the heuristic search model, and simultaneously highlights the effect of the knowledge model. To compare the performance of different methods, five methods and two channels were used to address an application example. Both the optimized results and simulation time of the proposed method outperformed those of the other methods. The application of the proposed method to solve the problem of entire system optimization is feasible, correct, and effective.

• Journal of Advanced Marine Engineering and Technology
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• v.40 no.2
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• pp.138-145
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• 2016

This paper proposes an improved tabu search method for subset selection in multiple linear regression models. Variable selection is a vital combinatorial optimization problem in multivariate statistics. The selection of the optimal subset of variables is necessary in order to reliably construct a multiple linear regression model. Its applications widely range from machine learning, timeseries prediction, and multi-class classification to noise detection. Since this problem has NP-complete nature, it becomes more difficult to find the optimal solution as the number of variables increases. Two typical metaheuristic methods have been developed to tackle the problem: the tabu search algorithm and hybrid genetic and simulated annealing algorithm. However, these two methods have shortcomings. The tabu search method requires a large amount of computing time, and the hybrid algorithm produces a less accurate solution. To overcome the shortcomings of these methods, we propose an improved tabu search algorithm to reduce moves of the neighborhood and to adopt an effective move search strategy. To evaluate the performance of the proposed method, comparative studies are performed on small literature data sets and on large simulation data sets. Computational results show that the proposed method outperforms two metaheuristic methods in terms of the computing time and solution quality.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.20 no.2
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• pp.73-90
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• 2010

Recently, Tan et al. introduced a serverless search protocol in which a mobile reader maintains a tag authentication list and authenticates a tag using the list without connecting authentication server. A serverless RFID system is different from general RFID systems which use on-line server models. In the serverless RFID system, since the mobility of a personalized reader must be considered, we have to protect not only the privacy of a tag but also the privacy of a mobile reader. In this paper, we define new security requirements for serverless RFID search system and propose a secure serverless RFID search system. In our system, since tag authentication information maintained by a reader is updated in every session, we can provide the backward untraceability of a mobile reader. Also we use an encrypted timestamp to block a replay attack which is major weakness of search protocols. In addition, we define a new adversary model to analyze a serverless RFID search system and prove the security of our proposed system using the model.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.05a
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• pp.75-77
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• 2021

A variety of search engines are currently in use. The search engine supports the retrieval of data required by users through three stages: crawling, index generation, and output of search results based on meta-tag information. However, a large number of documents obtained by searching for keywords are often unrelated or scarce. Because of these problems, it takes time and effort to grasp the content from the search results and classify the accuracy. The index of search engines is updated periodically, but the criteria for weighted values and update periods are different from one search engine to another. Therefore, this paper uses the LSTM model, which extracts the relationship between keywords entered by the user and documents instead of the existing search engine, and improves the relationship between keywords and documents by entering keywords that the user wants to find.

• Communications of the Korean Institute of Information Scientists and Engineers
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• v.28 no.5
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• pp.32-39
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• 2010

• Journal of Intelligence and Information Systems
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• v.23 no.3
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• pp.155-175
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• 2017

As social data become into the spotlight, mainstream web search engines provide data indicate how many people searched specific keyword: Web Search Traffic data. Web search traffic information is collection of each crowd that search for specific keyword. In a various area, web search traffic can be used as one of useful variables that represent the attention of common users on specific interests. A lot of studies uses web search traffic data to nowcast or forecast social phenomenon such as epidemic prediction, consumer pattern analysis, product life cycle, financial invest modeling and so on. Also web search traffic data have begun to be applied to predict tourist inbound. Proper demand prediction is needed because tourism is high value-added industry as increasing employment and foreign exchange. Among those tourists, especially Chinese tourists: Youke is continuously growing nowadays, Youke has been largest tourist inbound of Korea tourism for many years and tourism profits per one Youke as well. It is important that research into proper demand prediction approaches of Youke in both public and private sector. Accurate tourism demands prediction is important to efficient decision making in a limited resource. This study suggests improved model that reflects latest issue of society by presented the attention from group of individual. Trip abroad is generally high-involvement activity so that potential tourists likely deep into searching for information about their own trip. Web search traffic data presents tourists' attention in the process of preparation their journey instantaneous and dynamic way. So that this study attempted select key words that potential Chinese tourists likely searched out internet. Baidu-Chinese biggest web search engine that share over 80%- provides users with accessing to web search traffic data. Qualitative interview with potential tourists helps us to understand the information search behavior before a trip and identify the keywords for this study. Selected key words of web search traffic are categorized by how much directly related to "Korean Tourism" in a three levels. Classifying categories helps to find out which keyword can explain Youke inbound demands from close one to far one as distance of category. Web search traffic data of each key words gathered by web crawler developed to crawling web search data onto Baidu Index. Using automatically gathered variable data, linear model is designed by multiple regression analysis for suitable for operational application of decision and policy making because of easiness to explanation about variables' effective relationship. After regression linear models have composed, comparing with model composed traditional variables and model additional input web search traffic data variables to traditional model has conducted by significance and R squared. after comparing performance of models, final model is composed. Final regression model has improved explanation and advantage of real-time immediacy and convenience than traditional model. Furthermore, this study demonstrates system intuitively visualized to general use -Youke Mining solution has several functions of tourist decision making including embed final regression model. Youke Mining solution has algorithm based on data science and well-designed simple interface. In the end this research suggests three significant meanings on theoretical, practical and political aspects. Theoretically, Youke Mining system and the model in this research are the first step on the Youke inbound prediction using interactive and instant variable: web search traffic information represents tourists' attention while prepare their trip. Baidu web search traffic data has more than 80% of web search engine market. Practically, Baidu data could represent attention of the potential tourists who prepare their own tour as real-time. Finally, in political way, designed Chinese tourist demands prediction model based on web search traffic can be used to tourism decision making for efficient managing of resource and optimizing opportunity for successful policy.