• Journal of Information Science Theory and Practice
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• v.5 no.4
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• pp.6-25
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• 2017

In this paper, a large-scale study on users' understanding of search-based advertising is presented. It is based on (1) a survey, (2) a task-based user study, and (3) an online experiment. Data were collected from 1,000 users representative of the German online population. Findings show that users generally lack an understanding of Google's business model and the workings of search-based advertising. 42% of users self-report that they either do not know that it is possible to pay Google for preferred listings for one's company on the SERPs or do not know how to distinguish between organic results and ads. In the task-based user study, we found that only 1.3 percent of participants were able to mark all areas correctly. 9.6 percent had all their identifications correct but did not mark all results they were required to mark. For none of the screenshots given were more than 35% of users able to mark all areas correctly. In the experiment, we found that users who are not able to distinguish between the two results types choose ads around twice as often as users who can recognize the ads. The implications are that models of search engine advertising and of information seeking need to be amended, and that there is a severe need for regulating search-based advertising.

• Journal of Korean Library and Information Science Society
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• v.31 no.1
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• pp.87-114
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• 2000

The purpose of this study is offering appropriate system and training program to helf the system designer and the trainer in addition to analyze information use behavior about the web search tools and evaluate the estimated system by user groups. The results of the study are as follows $\circledS1$ It is desirable to consider age than other demographic variables in the case of web search tool. $\circledS2$ It is desirable to design Directory Search Tool in the case of web search tool which serves the student user group. $\circledS3$ An Intelligent Search Tool is more appropriate for the students who are using keyword search tool than any other tools. $\circledS4$ A discussion about standard classification of the web information should be accomplished soon because users feel confused in using web search tools due t o absence of standard mode of classification about classified item. $\circledS5$ Librarians need the cognition about data on internet s a source of information and need positive service and user training program about these information because student users hardly get help from librarians or library orientation for learning method to use web search tool. $\circledS6$ Internet use experience and years of computer use had effect on their use ability when using web search tool, whereas computer use experience, library use experience and Online Public Access Catalogs (OPAC) use experience had no effect on it. Especially, OPAC use experience had no effect on use ability of web search tool of student user group because student user groups had no information about internet and web search tool and they did not recognized the difference about search method between web search tool and OPAC. $\circledS7$In the case of web search tool, it si important to index the increasing web resource automatically by a searching robot. But in the case of student users, web search tool is much more needed to index by index expert due to the absence of ability about selecting and combining keyword.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.1
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• pp.65-89
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• 2012

Using grounded theory, this study investigated users' information seeking behaviors associated with their perceptions of uncertainty. Based on a theoretical sampling, 17 doctoral students in the field of business management were recruited. Data was collected through the methods of questionnaire, interviewing, and think-aloud descriptions. The results identified user perceptions of uncertainty in the following stages: identification of information needs, selection of information systems, selection of search terms, actual use of systems, and evaluation of search results. In addition, positive aspects of uncertainties were presented. Major implications relate to information system and service improvements.

• Journal of the Korean Society for Library and Information Science
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• v.45 no.1
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• pp.377-393
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• 2011

This study aims to investigate trends of internet searching behavior of users of NAVER, a major Korean search portal. In particular, this study analyzed trends of query submission behaviors, behaviors related to typos, multimedia searching behaviors, and click behaviors. In conducting this study, query logs and click logs of unified search service were analyzed. The results of this study show that there were little changes in the topic and length of queries, the pattern of typos, and multimedia seeking behavior over a year's period. However, click counts of documents have gradually increased over time. The results of this study can be implemented to increase the portal's effective development of internet contents and searching algorithms.

• Journal of Korean Library and Information Science Society
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• v.45 no.4
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• pp.337-364
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• 2014

This research begins from the recognition that the Korean library OPACs have failed in reflecting the information needs of children, and especially the behavioral aspects of digital kids. Maintaining such problem recognition, this research examines the weak points and limits of Korean OPACs for digital kids, and explores the possible solutions. In details, identified at the first hand is digital kids' library use behavior, in particular, their search behavior of library OPACs. Also discussed is on the development of a new generation OPAC for digital kids. The data were collected from a survey with 545 elementary school students, in-depth interviews with 8 carefully selected students among the survey participants, and a direct observation on the children's information search process in 6 libraries.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.1
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• pp.137-150
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• 2018

The purpose of this study is to closely describe the meaning of the clothing conformity behavior of female consumers in today's society. In this process, the vanity scale was used as a precedence variable, on the other hand, clothing consumption value and information search behavior was used as outcome variable, which has an effect on the clothing conformity behavior. The subjects were 300 females who live in Seoul and Kyung-gi. The data were analyzed by Cronbach's ${\alpha}$, Factor analysis, Regression and ANOVA using SPSS program. The results were as follows. First, the vanity scale was classified into four factors, a concern and a positive view for each achievement and appearance. Clothing consumption value was divided into five factors; fashion, appearance attractiveness, emotional, social and functional clothing consumption value. Clothing conformity behavior was classified into three factors; normal, informational, and identified conformity factor. Second, various vanity scales influenced the clothing conformity behavior factors. In particular, concern for achievement and appearance were more important factors to clothing conformity behavior. Among six clothing consumption values, fashion was a more significant factor affected by clothing conformity behavior. Also, various conformity behaviors influenced the information search behaviors. Finally, according to age, school record, and pocket money, there were significant differences in clothing conformity behaviors and vanity factors.

• The Research Journal of the Costume Culture
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• v.4 no.2
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• pp.173-185
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• 1996

The purpose of this study was to identify the relationship of clothing involvement and clothing buying behavior of women. A questionnaire was developed to measure clothing involvement, clothing purchasing motives, clothing purchasing criteria, fashion information sources, store selection criteria, and demographic characteristics. The questionnaire was administered to 430 female adults in Taegu. The data were analyzed using percentage, frequency, factor analysis, and t-test. The results of the study were s follows: 1. Subjects were divided into low clothing involved and high clothing involved groups. 2. Three dimensions of clothing purchasing motives were derived by factor analysis such as Aesthetic dependant, Impulsive, and Practical motive. Clothing purchasing criteria were factor analysed as Aesthetic, Qualitative, External, and Economical criterion. Fashion information sources were factor analysed as Printed & audio-visual oriented media, Marketer intensive search, Store search, Observation & Interpersonal search, and Experience. Store selection criteria were factor analyzed as Merchandise & Store atmosphere, Store convenience, and Brand & fashion. 3. There were significant differences between high involved and low involved consumers in clothing purchasing behavior. The high involved consumers showed more importance than low involved consumers about purchasing criteria expecially in aesthetic dependant. The high involved consumers put more importance to aesthetic, qualitative, and external criterion as clothing purchasing criteria. The high involved information sources. The high involved consumers were more concerned about merchandise & store atmosphere, and brand & fashion than low involved consumers in store selection criteria.

• Journal of Wellbeing Management and Applied Psychology
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• v.6 no.1
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• pp.23-31
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• 2023

Purpose: The purpose of this study is a preliminary study to develop a comprehensive information avoidance scale that includes various search contexts. Research design, data and methodology: This study is a part of exploratory sequential design of mixed method for the development of information avoidance scale. Based on the themes derived from the analysis of the in-depth interview data collected in the qualitative research of the first stage of the study, 45 preliminary items on information search and avoidance were constructed. The factors related to information searching included information recognition, information seeking purpose, and information search expectations. Individual, information, time, and system factors were related to information avoidance. Pearson's correlation analysis was performed for the correlation between factor items, and Cronbach's alpha analysis was performed for the reliability analysis of the items. Exploratory factor analysis was applied to examine the construct validity of 35 items of information avoidance. Results: Among the information avoidance items, one of the less relevant among information purpose items, two information factor items, and one time factor item were excluded. Conclusions: A secondary survey should be conducted to confirm the validity and reliability of the scale composed of adjusted items (35) based on the results of exploratory factor analysis. The strength of this preliminary scale is that it was developed based on vivid qualitative data of ordinary people who had experiences of search and avoidance in various search contexts.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.1
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• pp.61-71
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• 1998

The purpose of this study was to identify the factors which explain consumer's information search behavior. Data were analyzed by utilizing factor analysis and multiple-regression to investigate the relationship among information sources, benefit, and actual and ideal self- image and demographics. Based on the results, information sources for benefit, actual and ideal self-image were developed. Predictors of information sources, benefits, and self-image were identified. Marketing implication about information sources were discussed. The results were as follows. 1. Actual and ideal self-images and information sources were devised into three factors. And benefits were devised into five factors. 2. Actual self-image has more predicting power than ideal self-image to the benefits which consumer sought. Among five benefits, character pursuit was the best predicted factor according to the self-image. 3. Among three information sources, mass communication was the most effective source which can be explained by the benefit and self-image. Fashion pursuit factor was the most significant factor to the mass communication oriented source.

• Journal of the Korea Society of Computer and Information
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• v.28 no.3
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• pp.75-82
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• 2023

The main purpose of this study is to analyze the metacognition of digital library search behavior of college students and to provide a fundamental data for the designing a user-centered online information retrieval system to find more optimal search results. In order to achieve the purpose of this study, metacognition was classified into the five main categories, including schema-training, planning, monitoring, evaluation, and transfer, and a total of twenty subcategories were included. A total of 112 students participated in the online questionnaire. The collected data were analyzed using SPSS version 26, and it was found that there was a significant correlation between metacognition of college students and their digital library searching behavior. In particular, the digital library search experience was found to be the strongest factor to be considered as the most important variable in digital library design based on the aspect of user metacognition.