• International Journal of Contents
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• v.5 no.3
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• pp.40-49
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• 2009

While numerous studies have suggested the significance of uncertainty during the process of information-seeking, less research has investigated user uncertainty in the actual search process using a real system. This study investigated user perceptions of uncertainty in the process of the selection of information retrieval system in the real information-seeking process. Considering the role of commercial Web search engines as supplementary tools for traditional bibliographic databases in academic research environments, this study analyzed the selection behavior of scholarly researchers, who use such search tools for their academic study. The researchers were limited to the discipline of science in order to understand user perceptions in this field. The findings revealed various dimensions, types, and incidents of uncertainty. Variations appeared in different incidents of uncertainty relating to the unique characteristics of the subjects' information-seeking context. The identification of three principal origins of uncertainty based on the different types of uncertainty generated implications to improve information systems and services.

• The Journal of Information Technology and Database
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• v.6 no.1
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• pp.27-46
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• 1999

This study was intended to find the use patterns of internet search engines of librarians and to measure the relationship between internet use frequency and the use behavior of internet search engines. The results showed that librarians use Web search engines for academic information retrieval and are satisfied with the search results. The major problems when librarians use search engines were that search engines retrieve many non-relevant documents. As a result of hypotheses test, the relationship between internet frequency and the preference of search engines was not significantly different. On the other hand, the hypotheses that internet frequency affects satisfaction of search results, recognition of importance of search engines, and the need of retraining of librarians for internet information retrieval were shown to be significant.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.868-889
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• 2022

Fashion companies are using a big data approach as a key strategic analysis to predict and forecast sales. This study investigated the effectiveness of the past sales, web search volume, information amount, brand promotion, and the advertising endorser on the sales forecasting model. The study conducted the autoregressive distributed lag (ARDL) time series model using the internal and external social big data of a national fashion brand. Results indicated that the brand's past sales, search volume, promotion, and amount of advertising endorser information amount significantly affected the sales forecast, whereas the brand's advertising endorser search volume and information amount did not significantly influence the sales forecast. Moreover, the brand's promotion had the highest correlation with sales forecasting. This study adds to information-searching behavior theory by measuring consumers' brand involvement. Last, this study provides digital marketers with implications for developing profitable marketing strategies on the basis of consumers' interest in the brand and advertising endorser.

• Fashion & Textile Research Journal
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• v.22 no.3
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• pp.323-334
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• 2020

This study analyzed the effects of consumers' characteristic variables on information search and purchase decisions in a decision-making process that validated the path model in purchasing apparel products. In constructing a structural equation model using AMOS 19.0., the variables including enjoyment pursuit, price pursuit, product involvement and product risk were selected as consumers' characteristic variables affecting the stage of information search. A questionnaire was distributed to consumers over 20 years old who purchased apparel products using offline and online channels within one year; consequently, we were able to analyze 468 effective data. The results were as follows. First, the path model of this research proved to be the appropriate model explaining the effects of consumers' characteristic variables on the stage of purchase decision-making. Second, enjoyment pursuit had a significant positive influence on offline information search; in addition, price pursuit and product risk affected the online information search significantly. Product involvement affected online information search as well as offline information search. Third, the offline information search affected offline purchase and online information search affected online purchase. However, consumer's channel switching behavior between the stage of information search and the stage of purchase decision was not proven. The findings suggest that companies need to develop distribution strategies according to consumers' characteristic factors that effect consumer's purchase decision-making.

• Journal of the Korean Society for information Management
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• v.20 no.3
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• pp.17-30
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• 2003

The purpose of this study is to identify the relationships among information search activities, of which perceived risk, cognitive dissonance, and involvement play a role. A survey of 155 students who have a recent experience on information search activities. Total six hypotheses the research already reported on information search effort, thereby giving decision maker a richer understanding of information search behavior.

• Journal of Distribution Research
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• v.13 no.3
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• pp.27-54
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• 2008

This study explored the relationship between information search and purchasing behavior across in-home shopping channels to give multi-channel retailer an implication of multichannel customer management. We analyzed the relationship between consumer's information search and purchase behavior (choice, frequency, and expenditure) with a view to channel lock-in and cross-channel synergy. This study was carried out using survey data about in-home shopping behavior of housewives. Results of the study showed that (1) there was channel lock-in between information search and purchase behavior across in-home shopping channels, (2) catalog channel and the Internet channel were a alternative channels of TV home shopping channel and (3) catalog channel and the Internet channel were an complementary channels. This results can provide meaningful implication for multi-channel retailers.

• Korean Journal of Culture and Social Issue
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• v.11 no.4
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• pp.23-43
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• 2005

The purpose of this study was to investigate the relationship of career indecision, job search behavior, and p-j/p-o fit among college graduates based on sub-scales of career indecision (lack of career information, lack of self-clarity, decisiveness, lack of necessity recognition, external Barrier). This study explored the effect of career indecision on job search behavior and p-j/p-o fit and the effect of job search behavior on p-j/p-o fit in longitudinal method. The main results were as follows: 1) Career indecision had negative effect on job search behavior and p-j/p-o fit. In other words, the higher career indecision level is, the less job search behavior is performed. And the higher career indecision level is, the lower p-j/p-o fit perception is: 2) Career indecision was connected with preparatory job search behavior and informal job search behavior: 3) Decisiveness of career indecision was connected with p-j/p-o fit and lack of self-clarity was connected with p-j fit. 4) Job search behavior was not connected with p-j/p-o fit. Thus job search behavior didn't have prerequisite for mediator between career indecision and p-j/p-o fit. The findings are discussed in terms of the implications for further research.

• Journal of the Korean Home Economics Association
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• v.20 no.4
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• pp.169-176
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• 1982

This study attempts to explore and explain major socieconomic factors which determine the extent of rural consumers' external search behavior in cases of two product categories: electric appliances and clothing. For the purpose of this study, interviews were conducted with 201 home managers in four rural towns(Hwasun, Haenam, Naju, and Bulkyo) of South Cholla Province. On the whole, the hypotheses that socioeconomic status, age and the characteristics of region of rural consumers make significant differences in their shopping motivation and the extent of external search are generally supported in case of clothing. No substantial differences are found in case of electric appliances. This study suggests that the effective purchasing system and the providing of informative consumer information would be needed to rural consumers for their extensive search. It also suggests that psychological aspects and situational variables in addition to socioeconomic aspects presumably contribute to our understanding of search behavior.

• Journal of the Korean Society for Library and Information Science
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• v.55 no.2
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• pp.289-324
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• 2021

This study reports on early adolescents' health information seeking behaviors that investigated cognitive, affective, and physical aspects of behaviors as they experienced to find information on their needs of health information seeking. In spite of the current widespread internet health information use by adolescents, little research exists to illuminate how they are engaged in cognitive, affective, and physical information behaviors in information search process. Qualitative data were collected through individual interviews informed by Kuhlthau's information search process. Forty adolescents from S city in South Korea participated in the project. Findings report thoughts, feelings, and actions aspects of information search process. This study expects to extend our knowledge of the adolescents' health information seeking behaviors of Kuhlthau's information search process.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.25 no.1
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• pp.19-37
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• 2014

Server transaction logs containing complete click-through data from a digital library of primarily image-based documents were analyzed to better understand user search session behavior. One month of data was analyzed using descriptive statistics and network analysis methods. The findings reveal iterative search behaviors centered on result views and evaluation and topical areas of focus for the search sessions. The study is novel in its combined analytical techniques and use of click-through data for image collections.