• Title/Summary/Keyword: Information Product

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A Personalized Approach for Recommending Useful Product Reviews Based on Information Gain

  • Choeh, Joon Yeon;Lee, Hong Joo;Park, Sung Joo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.5
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    • pp.1702-1716
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    • 2015
  • Customer product reviews have become great influencers of purchase decision making. To assist potential customers, online stores provide various ways to sort customer reviews. Different methods have been developed to identify and recommend useful reviews to customers, primarily using feedback provided by customers about the helpfulness of reviews. Most of the methods consider the preferences of all users to determine whether reviews are helpful, and all users receive the same recommendations.

Study on the Emotional Response of VR Contents Based on Photorealism: Focusing on 360 Product Image (실사 기반 VR 콘텐츠의 감성 반응 연구: 360 제품 이미지를 중심으로)

  • Sim, Hyun-Jun;Noh, Yeon-Sook
    • Science of Emotion and Sensibility
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    • v.23 no.2
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    • pp.75-88
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    • 2020
  • Given the development of information technology, various methods for efficient information delivery have been constructed as the method of delivering product information moves from offline and 2D to online and 3D. These attempts not only are about delivering product information in an online space where no real product exists but also play a crucial role in diversifying and revitalizing online shopping by providing virtual experiences to consumers. 360 product image is a photorealistic VR that allows a subject to be rotated and photographed to view objects in three dimensions. 360 product image has also attracted considerable attention considering that it can deliver richer information about an object compared with the existing still image photography. 360 product image is influenced by divergent production factors, and accordingly, a difference emerges in the responses of users. However, as the history of technology is short, related research is also insufficient. Therefore, this study aimed to grasp the responses of users, which vary depending on the type of products and the number of source images in the 360 product image process. To this end, a representative product among the product groups that can be frequently found in online shopping malls was selected to produce a 360 product image and experiment with 75 users. The emotional responses to the 360 product image were analyzed through an experimental questionnaire to which the semantic classification method was applied. The results of this study could be used as basic data to understand and grasp the sensitivity of consumers to 360 product image.

Fashion consumers' information search and sharing in new media age (뉴 미디어 시대 패션소비자의 정보 탐색과 공유)

  • Shin, HyunJu;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.26 no.2
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    • pp.251-263
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    • 2018
  • As mobile shopping has increased in the new media age, fashion consumers' decision making and product consumption processes have changed. The volume of consumer-driven information has expanded since media and social networking sites have enabled consumers to share information they obtain. The purpose of this study was to determine the factors affecting information searching strategies and information sharing about fashion products. An online survey collected data from 466 respondents, relating to the influence of product price level and consumer SNS commitment level on information search and information sharing. Experimental design of three product price level and two consumer SNS commitment level was used. Analysis of the data identified factors in fashion information searching as ongoing searching, prepurchase web portal information search, and prepurchase marketing information search. For low-price fashion products, prepurchase product-detail influenced intention to share information. For mid-priced products, ongoing search significantly affected intention to share information. Both ongoing search and prepurchase marketing information search showed significant effects for high-price products. Consumers who are more committed to SNS engaged in significantly more searching in all aspects of information search factors. Significant interaction effect was detected for consumer SNS commitment level and product price level. When consumers with low consumer SNS commitment search for information on lower-priced fashion products, they are less likely do a prepurchase web portal information search.

Investigating the Value of Information in Mobile Commerce: A Text Mining Approach

  • Wang, Ying;Aguirre-Urreta, Miguel;Song, Jaeki
    • Asia pacific journal of information systems
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    • v.26 no.4
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    • pp.577-592
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    • 2016
  • The proliferation of mobile applications and the unique characteristics of the mobile environment have attracted significant research interest in understanding customers' purchasing behaviors in mobile commerce. In this study, we extend customer value theory by combining the predictors of product performance with customer value framework to investigate how in-store information creates value for customers and influences mobile application downloads. Using a data set collected from the Google Application Store, we find that customers value both text and non-text information when they make downloading decisions. We apply latent semantic analysis techniques to analyze customer reviews and product descriptions in the mobile application store and determine the embedded valuable information. Results show that, for mobile applications, price, number of raters, and helpful information in customer reviews and product descriptions significantly affect the number of downloads. Conversely, average rating does not work in the mobile environment. This study contributes to the literature by revealing the role of in-store information in mobile application downloads and by providing application developers with useful guidance about increasing application downloads by improving in-store information management.

Quality Management Study of Weapon System using Ontology (Ontology를 활용한 무기체계 품질경영 연구)

  • An, Youngjun;Seo, Yoonho
    • Journal of Korean Society for Quality Management
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    • v.44 no.4
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    • pp.735-749
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    • 2016
  • Purpose: This study is addressing the establishment of the knowledge information system supplying the quality management of weapon system. It is going to support the continuous quality management through the linkages and integration between the product structure and the quality information. Methods: The interrelated relationship of the product structure information and quality information of weapon system would be expressed explicitly by taking advantage of the ontology concept. The quality information of distributed systems would be integrated through the SOA(Service Oriented Architecture)-based Web services. After defining the inference rules, which could be utilized in the quality management, in the constructed knowledge information system, the quality information would be inferred through the queries. Results: By building the integrated quality information knowledge system through the ontology and SOA, the connectivity between the product structures and dispersed quality information was enhanced. The utility and applicability of this study were checked up through the inferences on the products and quality information by using the information built by the semantic relationship of facts. Conclusion: We established the knowledge and information system as a systematic approach to support the quality management of weapon system. This is not affected by the organizations and systems, and it seems that it could be utilized across the quality management as the efficient knowledge sharing architecture supporting the quality management of weapon systems in the aspect of the product integration.

Integration of Component Image Information and Design Information by Graph to Support Product Design Information Reuse (제품 설계 정보 재사용을 위한 그래프 기반의 부품 영상 정보와 설계 정보의 병합)

  • Lee, Hyung-Jae;Yang, Hyung-Jeong;Kim, Kyoung-Yun;Kim, Soo-Hyung;Kim, Sun-Hee
    • The KIPS Transactions:PartD
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    • v.13D no.7 s.110
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    • pp.1017-1026
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    • 2006
  • Recently, distributed collaborative development environment has been recognized an alternative environment for product development in which multidisciplinary participants are naturally involving. Reuse of Product design information has long been recognized as one of core requirements for efficient product development. This paper addresses an image-based retrieval system to support product design information reuse. In the system, product images obtained from multi-modal devices are utilized to reuse design information. The proposed system conducts the segmentation of a product image by using a labeling method and generates an attributed relational graph (ARG) that represents properties of segmented regions and their relationships. The generated ARG is extended by integrating corresponding part/assembly information. In this manner, the reuse of assembly design information using a product image has been realized. The main advantages of the presented system are following. First, the system is not dependent to specific design tools, because it utilizes multimedia images that can be obtained easily from peripheral devices. Second ratio-based features extracted from images enable image retrievals that contain various sizes of parts. Third, the system has shown outstanding search performance, because we applied various information of segmented part regions and their relationships between parts.

A NEW CLASS OF CYCLIC CODES USING ORDERED POWER PRODUCT OF POLYNOMIALS

  • Gaur, Ankita;Sharma, Bhudev
    • Journal of applied mathematics & informatics
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    • v.32 no.3_4
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    • pp.529-537
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    • 2014
  • The paper introduces a new product of polynomials defined over a field. It is a generalization of the ordinary product with inner polynomial getting non-overlapping segments obtained by multiplying with coefficients and variable with expanding powers. It has been called 'Ordered Power Product' (OPP). Considering two rings of polynomials $R_m[x]=F[x]modulox^m-1$ and $R_n[x]=F[x]modulox^n-1$, over a field F, the paper then considers the newly introduced product of the two polynomial rings. Properties and algebraic structure of the product of two rings of polynomials are studied and it is shown to be a ring. Using the new type of product of polynomials, we define a new product of two cyclic codes and devise a method of getting a cyclic code from the 'ordered power product' of two cyclic codes. Conditions for the OPP of the generators polynomials of component codes, giving a cyclic code are examined. It is shown that OPP cyclic code so obtained is more efficient than the one that can be obtained by Kronecker type of product of the same component codes.

Differences in Reactions to Sales Promotions: Superior or Inferior to Your Product?

  • Kim, Chang Soo;Jo, Myung-Soo
    • Asia Marketing Journal
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    • v.15 no.2
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    • pp.99-116
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    • 2013
  • This study examines whether product promotions are influenced by the market standing of promoted products, using social comparison theory (upward versus downward comparisons). It is hypothesized that people in possession of a product that is inferior to the one on promotion express less discomfort about the promotion and use the information more than do people in possession of a superior product. People in possession of an inferior product may also exhibit more positive attitudes toward the product on promotion, but may show poorer attitudes toward their own possessed product than do people with a superior product. This is because people in an inferior socioeconomic position show a strong motivation to improve themselves through upward social comparison, whereas people in a superior socioeconomic position maintain a strong sense of superiority in downward social comparison, which suggests strong endowment effects. The findings mainly support the hypotheses, and suggest that sales promotions are more effective for people who currently own an inferior product, but not for people with a superior product, who have a strong motivation to maintain their sense of superiority. The findings also imply that, in order to attract consumers in the superior market, managers for inferior products need to turn to methods other than sales promotions, which may include introducing a new brand or sub-brand, or emphasizing luxury and modern features. In contrast, managers for superior products may emphasize product functions and attributes of superior products in their promotions, as people with inferior products may consider such information as benefits of the superior products.

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A Study on the Types of Product Review on Mobile Beauty App, Perceived Information Authenticity, Brand Attitude, Purchase Intention and e-WOM Intention (뷰티 모바일 앱에서의 제품 사용후기의 유형, 지각된 정보의 진정성, 브랜드 태도, 구매의도 및 온라인 구전의도에 대한 연구)

  • Chun, Eunha;Seok, HaeMin;Chung, Minjee;Ko, Eunju
    • Fashion & Textile Research Journal
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    • v.19 no.2
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    • pp.180-193
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    • 2017
  • The increase use of smartphones has paved the way for quick dissemination of online information. This has a huge influence on consumers' purchase decision making and the formation of a company's image. As such, this study focuses on product review from mobile beauty applications(apps); in particular, the perceived information authenticity. The purpose is as follows. First, to examine if there is any difference in perceived information authenticity based on the types of product review. Second, to analyze how perceived information authenticity influences brand attitude, purchase intention, and electronic word of mouth(e-WOM) intention. The study targets consumers in their 20s and 30s who have experience buying a product via a mobile beauty app. Three hundred responses are analyzed using SPSS 21.0 and AMOS 18.0. The results reveal that, first of all, consumers derive higher perceived information authenticity from a multi-facet review rather than a double-facet review. Second, among the traits of perceived information authenticity, only a brand's perceived reliability has a significant influence on brand attitude. Third, this brand attitude has a positive influence on purchase intention and e-WOM intention. In conclusion, these findings can serve as an important discussion point for companies developing a mobile beauty app, drawing attention to perceived information authenticity, based on the types of product review.