• Title/Summary/Keyword: Information Orientation

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Internet Information Orientation: The Link to National Competitiveness on Internet

  • Song, In Kuk;Kang, Mingoo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.8
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    • pp.3028-3039
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    • 2015
  • Recently, the web index of Korea peaked at the top 10 among the eighty six countries, and Korea became the only Asian country ranked at the top level. Korea also has been on the top in the field of Internet penetration rate, in terms of both high-speed broadband and wireless Internet. However, such achievements did not guarantee the national level for the effective use of information utilizing Internet. According to OECD, the national informatization index of Korea has not been free from the middle of the OECD countries. Despite of the heightened pressure in practically enhancing effective information use utilizing Internet, the previous research interests and efforts to develop the Internet-related framework or to identify Internet capabilities rarely existed. The study aims to propose the framework, named "Internet Information Orientation" that illustrates the relationship between Internet capabilities and national competitiveness on Internet. The research identified the specific Internet capabilities, reclassified the capabilities based on the research issues provided at the 6th international conference on Internet held in December 2014, and finally described the rigorous research endeavors on the issues. As a result, 16 papers presented and selected as the outstanding papers at the conference handle issues to be brought together, which include: Wireless Network, Internet of Things, Green Computing, Multimedia Processing, Big Data and Text Mining, Database in Cloud Environment, Business Intelligence, Software Engineering, IT Strategy & Policy, and Social Network Services.

A Qualitative Study on Market Orientation of New Designer Brand (신진 디자이너 브랜드의 시장 지향성 고찰)

  • Yun, So Jung;Choo, Ho Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.6
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    • pp.838-851
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    • 2015
  • This study explores the level of designer brands' market oriented attitude through a conceptual framework of market orientation. Designer brands have rapidly increased in the Korean fashion market with a competitive environment that pushes designers to improve market oriented attitudes and strategy. Designers working for 20 brands that the government designated as 'promising creative designer brands' were invited for in-depth interviews, 19 designers from 18 brands participated in this study. The generation of market intelligence that composes market orientation meant that the designers were confirmed to collecting different types of information according to information sources. They showed interest in collecting information on the exploration of design trends from overseas designers as well as operational and managerial information from domestic designers. Fashion-related stakeholders mainly collected feedback on design concepts from the press and public institutions. They collected customer feedback from buyers; however, appropriate feedback was inadequate. Designers generally appeared to place less value on the collection of customer responses and opinions; however, two groups of designers showed customer-oriented attitudes according to accumulated experience. The market-oriented attitude of top designers had an important role in designer brands; consequently, top designers should be properly trained to improve market-oriented attitudes to increase market performance.

The Effects of Individualism-Collectivism Propensity, Social Capital, Participation Activity of Social Network Service Users on Fashion Brands Relationship Orientation (SNS 이용자의 개인주의-집단주의 성향과 사회적 자본, 참여활동이 패션브랜드 관계지향성에 미치는 영향)

  • Lee, Eun-Jin;Suk, HyoJung
    • Fashion & Textile Research Journal
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    • v.19 no.2
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    • pp.194-206
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    • 2017
  • This study analyzed the effect of individualism-collectivism propensity and social capital on participation activity as well as the effect of participation activity on fashion brands relationship orientation of social network service users. Also, this study investigated the difference in participation activity and fashion brands relationship orientation by participation level of social network service. A survey was conducted from October 1 to November 31, 2015, and 476 responses were used in the analysis. As results, the individualism-collectivism propensity was composed of vertical-horizontal individualism and vertical-horizontal collectivism. The social capital was composed of trust, norm, and network. Also, the participation activity was composed of personal interaction, consumer rights, information pursuit, interest pursuit, and economic pursuit. Vertical individualism positively affected information pursuit and economic pursuit, and horizontal individualism positively affected personal interaction, consumer rights, and information pursuit; in addition, vertical collectivism positively affected personal interaction, consumer rights, and interest pursuit. Horizontal collectivism positively affected information pursuit, but it negatively affected consumer rights. Consumer rights, information pursuit, interest pursuit, and economic pursuit of participation activity positively affected fashion brands relationship orientation. Also, there were significant differences in the participation activity and fashion brands relationship orientation by participation level. The study results provide useful information to the marketing strategies using social network service of fashion brands.

Influencing Factors on the Adoption of Object-Oriected Computing

  • Kim, lnjai
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 1998.10a
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    • pp.613-622
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    • 1998
  • This study investigates the factors that affect the adoption of object orientation . One major research question is addressed : What are the factors that significantly influeence the adoption of object orientation ? This study especially explores the impact of independent variables on the level of actual usage of object orientation. The independent variables are classified into four categories as follow ; (1) Individual factors : amount of experience in using the structures methods and level of openness toward new technologies ; (2) Managerical factors : perceived management support and training : (3) Organizatinal factors : number of IS professionals in the working group and that in organization ; and (4) Environmental factors ; accessibility to technology champions and software hardware environment supporting object orientation. A Questionnaire measuring the above variables was utilized to investigate the effect of these variables on the dependent variable, the actual usage of object orientation. The structured questionnaire was administered to Data Processing Management Association (DPMA) professionals in U. S. The results of this study revealed several important findings with most results being consistent with expectations based on related theory. The personal openness toward new technologies, perceived management support, training, and hardware/software environment were highly related to the usage of object orientation. This study suggested an empiriclal basis for understanding the early adoption of object orientation in organization.

A Study on the Baby's Wear Purchase Behavior according to the Shopping Orientation of Missy Women (신세대 주부의 쇼핑성향에 따른 유아복 구매행동에 관한 연구)

  • Ha, Jong-Kyung
    • Korean Journal of Human Ecology
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    • v.14 no.5
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    • pp.805-812
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    • 2005
  • The purpose of this study is to analyze the shopping orientation and purchase behavior of missy women who are the main consumers of baby's wear and to identify the differences between decision criteria for baby's wear purchase and purchase behavior by their types of shopping orientation. The results of this study are as followings: 1. The analysis of shopping orientation shows that there are five factors; pleasure-oriented, practicality-oriented, impulse-oriented, store-devoted, and individual-oriented shopping. The group analysis shows that there are five groups; store-devoted shopping group, individual-oriented shopping group, impulse-oriented shopping group, practicality-oriented shopping group and pleasure-oriented shopping group. 2. The analysis of the differences in decision criteria for baby's wear purchase by the types of shopping orientation demonstrates that there are significance differences in all variables except price and design variables. The results show that store-devoted shopping group puts an emphasis on the quality and practicality. Individual-oriented shopping group emphasizes practicality. Impulse-oriented shopping group considers brand image and fashionableness. Practicality-oriented shopping group focuses on practicality. And pleasure-oriented shopping group regards brand image and fashionableness. 3. In order to find out the purchase behavior by the types of shopping orientation, several variables, such as favored images by the types, information resources, store selection behavior, purchase expanses, purchase frequency, and the ratio of purchasing imported baby's wear, are analyzed. The results show no significant differences among them.

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The Impacts of Communication Reinforcement on Performance of Learning in Web-PBL (Web-PBL환경에서 커뮤니케이션 강화가 학습성과에 미치는 영향)

  • Ko, Yun-Jung;Kang, Ju-Seon;Ko, Il-Sang
    • Asia pacific journal of information systems
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    • v.16 no.4
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    • pp.179-202
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    • 2006
  • The objective of this study is to identify the impacts of communication reinforcement on performance of learning in Web-PBL. Communication reinforcement is defined as the combination of information sharing and co-construction. As factors facilitating communication reinforcement, we propose learner's characteristics, task characteristics, and group characteristics. Learner's characteristics are collaboration-orientation, openness, holistic approach, and online community-orientation which reflects e-learning environment. Collaboration-oriented tasks as group projects were developed and given to groups with 5-6 members. The group characteristics are categorized into 'horizontal' and 'vertical', according to the patterns of communication between a group leader and members. To verify empirically the proposed research model, an experimental design was performed to learners who took on-line and off-line courses with group projects. We found important results as follows; First, field dependence has positive impacts on information sharing, and online community-orientation has positive impacts on co-construction. These results correspond with prior studies on relationship between field dependence and collaborative learning. Second, collaboration-oriented task directly impacts on information sharing, and indirectly affects co-construction, This result implicates that information sharing is pre-requisite of co-construction. Third, 'horizontal' was identified as a factor giving positive effects on information sharing and co-construction. This result implies that horizontal communication is very important to facilitate communication reinforcement.

Evaluation of DSM Accuracy Based on UAS with Respect to Camera Calibration Methods and Application of Interior Orientation Parameters (카메라 검정 방법과 내부표정 요소 적용에 따른 UAS 기반의 DSM 정확도 평가)

  • Yu, Jae Jin;Son, Seung-Woo;Park, Hyun-Su;Jeon, Hyung-Jin;Yoon, Jeong-Ho
    • Korean Journal of Remote Sensing
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    • v.33 no.5_3
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    • pp.787-798
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    • 2017
  • In the present study, the interior orientation parameters were computed by using various kinds of methods. Five DSMs (Digital Surface Models) in total were produced by applying interior orientation parameters to the image processing, and the accuracy was evaluated. In order to use interior orientation parameters as independent variables of DSM accuracy, flight parameters and exterior orientation parameters that can affect the accuracy of DSM were set to be the only fixed variables. From the results of the present study, the RMSE of campaign 3-2 was found to be 0.0305 m, which was the most favorable result. Thus, it is advisable to produce DSM by adjusted interior parameters after figuring out the interior orientation parameters using a camera calibration program at laboratory environment.

A Study on the Clothing Involvement, Shopping Orientation and Clothing Purchasing Behavior According to the Types of Information Source Usage (여성 구매자의 정보원 활용 유형에 따른 의복관여도 및 쇼핑성향과 의복 구매행동에 관한 연구)

  • Lim, Kyung-Bock
    • Journal of the Korea Fashion and Costume Design Association
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    • v.9 no.1
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    • pp.221-234
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    • 2007
  • The purposes of this study were to identify the effect of clothing involvement and shopping orientations on the usage of information sources and to investigate the differences of clothing involvement, shopping orientation and clothing purchasing behavior according to the types of information source usage. The study subjects comprised 302 females living in Seoul. The datas were analyzed with factor analysis, regression, ANOVA, discriminant analysis, and $x^2$-test. The results generated from this study are as follows: First, clothing involvement and shopping orientation factors influenced the usage of information source. Among the clothing involvement factors, fashion/clothing involvement was the most important factor to the types of information source. Second, according to usage of information sources, female consumers were classified into four groups, such as active, nonpersonal, personal, and non-active information source usage group. Fashion/clothing involvement was the most significant involvement factor to divide four groups. Third, among the demographic variables, only age was the useful factor which can differ the usage of information source. For example, 30s' were more active than other groups, on the other hand 50s' use personal information source more than other groups. Therefore, marketer should blow consumer's clothing involvement and shopping orientation which are effective to the usage of information source, and use this knowledge on the advertising and marketing plan.

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The Effect of Managerial Support Factors on Customer Orientation and Performance for CRM Realization -Focused on Commercial Banks- (CRM 구현을 위한 경영지원요인이 고객지향성 및 성과에 미치는 영향 - 은행을 중심으로 -)

  • Oh, Jae Sin;Chung, Gi Han
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.6 no.1
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    • pp.181-195
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    • 2010
  • This study intends to find the empirical relationship between influential factors of CRM realization and performance. The purpose of this study is to analyze effect of managerial support factors on customer orientation, work performance, and customer performance in the banking institutions. First, it is analyzed to find what kind of effects the major factor of CRM system may have on customer orientation. Then, the impacts of the customer orientation on the performance are to be analyzed. Lastly, it is analyzed that the work performance affects the customer performance.

MEGH: A New Affine Invariant Descriptor

  • Dong, Xiaojie;Liu, Erqi;Yang, Jie;Wu, Qiang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.7 no.7
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    • pp.1690-1704
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    • 2013
  • An affine invariant descriptor is proposed, which is able to well represent the affine covariant regions. Estimating main orientation is still problematic in many existing method, such as SIFT (scale invariant feature transform) and SURF (speeded up robust features). Instead of aligning the estimated main orientation, in this paper ellipse orientation is directly used. According to ellipse orientation, affine covariant regions are firstly divided into 4 sub-regions with equal angles. Since affine covariant regions are divided from the ellipse orientation, the divided sub-regions are rotation invariant regardless the rotation, if any, of ellipse. Meanwhile, the affine covariant regions are normalized into a circular region. In the end, the gradients of pixels in the circular region are calculated and the partition-based descriptor is created by using the gradients. Compared with the existing descriptors including MROGH, SIFT, GLOH, PCA-SIFT and spin images, the proposed descriptor demonstrates superior performance according to extensive experiments.