• Title/Summary/Keyword: Information Media

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The effect of Social Media Information Attributes on perceived Information usefulness and Customer Attitudes (소셜 미디어 정보속성이 정보유용성과 고객 태도에 미치는 영향 -정교화 가능성 모델(ELM)을 중심으로-)

  • Ryu, Soo-Hyung;Lee, So-young
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.233-247
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    • 2020
  • The video content platform, which is a social media, is used as a means of producing various contents with high immersion, ease of use, and low production conditions. However, existing social media-related studies were insufficient to examine differences in existing information attributes despite the differences in platform types. Therefore, this study intends to examine the relationship between existing media and social media information attributes. The research model was analyzed by surveying 213 video content users. As a result of the research model analysis, information playability, information timeliness, and information provider reliability had a significant effect on information usefulness. However, information vividness, information accuracy, information neutrality, and professionalism of information providers did not have a significant effect. Through this study, the difference between video content and existing media or social media was found, and it was found that a reliable information provider should provide pleasant content at the right time. In addition, through the understanding of the information processing process of video content, which is a key player in the growth of social media, we believe that it will be very helpful in producing quality content.

Social Media Stickiness in the Z Generation: A Study Based on the Uses and Gratifications Theory

  • Saiful Hoque;Md. Alamgir Hossain
    • Journal of Information Science Theory and Practice
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    • v.11 no.4
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    • pp.90-108
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    • 2023
  • The purpose of this study is to investigate how uses and gratifications motivations increase social media stickiness, with a special focus on media engagement as a key mediator. Data were gathered via a survey questionnaire from Bangladeshi Z Generation social media users, which was quantitative in nature. For the analysis of 258 survey samples, structural equation modeling methodology was used. The results show that social media engagement and social media stickiness are positively impacted by uses and gratifications motivations such as social interaction, information, convenience, and entertainment. The study also found evidence of a relationship between uses and gratification motivations and social media stickiness, which is also mediated by emotional attachment. Understanding the motivations and gratifications sought by Z Generation users on social media platforms can help design strategies to enhance engagement and loyalty, ultimately leading to improved user retention and platform success. By identifying and addressing the specific needs and desires of the Z Generation, social media platforms can tailor their features, content, and user experiences to foster a stronger sense of connection and satisfaction, resulting in increased user engagement and prolonged usage.

A Study on the Effect of Social Media on Information Sharing (소셜미디어가 이용자의 정보공유에 미치는 영향에 관한 연구)

  • Lee, Seungmin
    • Journal of the Korean Society for Library and Information Science
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    • v.49 no.1
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    • pp.297-317
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    • 2015
  • Although social media is recognized as a Web service that allows people to share and utilize their own opinion, experience and information, it is also faced with some problems such as indiscreet information creation and sharing, which resulted in the decline of reliability of information. This research statistically analyzed the effect of social media on information sharing. As a result, social media is an efficient information tool that can support information sharing and allow people to get feedback from other people. It also brought a positive effect on the entire information behavior. In contrast, it still has weaknesses in the utilization of information, including the decline of information reliability and excessive creation of inaccurate information. Eventually, social media is an information tool that can support the diversification of information and also incurs the decline of reliability of information.

Analysis of Data visualization types and tools (데이터 시각화 유형 및 툴의 기능 분석)

  • Seo, Miran;Kim, Hee-Jin;Choi, Eunyoung;Choi, Yoo-Joo;Suh, Jung-Keun
    • Annual Conference of KIPS
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    • 2018.10a
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    • pp.449-452
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    • 2018
  • 본 논문에서는 데이터 시각화 목적에 따른 시각화 표현 방식과 6개의 데이터 시각화 툴들의 비교 분석을 통하여 목적에 맞는 차트 유형의 선택의 중요성과 각 툴들이 제공하는 기능과 차이점을 분석해 보았다. 부분적이지만 선정된 각 툴들의 비교를 통해 데스크톱 기반인 환경에서는 비교적 많은 시각화 유형(차트)의 제공이 가능하지만 모바일 환경에서의 제약사항들을 알 수 있었다. 또한 시각화 툴들이 점차 웹 기반 서비스로 진화하고 있으며 클라우드를 제공하여 전과물들을 쉽게 저장 공유하고 텀플로우 기능이 점점 더 요구될 것으로 보인다. 이에 향후 필요로 하는 다양한 초점의 데이터 시각화 연구를 고찰해 보았다.

Media Use and Political Participation in China: Taking Three National Large-N Surveys as Examples

  • Miao, Hongna
    • Asian Journal for Public Opinion Research
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    • v.7 no.1
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    • pp.1-22
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    • 2019
  • In the age of continuous media change and the coexistence of multiple forms of media, the relationship between the public's media use and political participation is an urgent area of study. This paper makes use of large national sample surveys from 2002, 2011, and 2015, summarizes the change of the public's media use by descriptive statistics analysis, and finds that while the Internet has become an important communication channel, the use of Internet for political information and political participation is still overestimated. Compared to the weak impact of different media channels for political information on political participation, the frequency of media exposure and Internet use play a significant role in political participation. Because of the negative effect of the frequency of Internet use on political participation, the democratization function of the Internet needs to be treated with caution. This paper describes media use and its roles in contemporary China, analyzes the impact of media use on political participation, and extends the cross-cultural application of the theory of political communication.

The Effects of Media Literacy Education and its Influence on Digital Citizenship: Focusing on CMF Education Programs in Korea

  • Park, Yun Mi;Chae, Ji Hye;Kim, Seul Ki;Kwon, Hye Seon
    • The Journal of Information Systems
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    • v.30 no.3
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    • pp.113-135
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    • 2021
  • Purpose This study aims to measure the effects of media literacy education through the social science method and find out the impact of media literacy education on digital citizenship in Korea and its implications for the development of democracy. Design/methodology/approach This study used an independent t-test to analyze relativeness between media literacy education and media literacy factors. We also adopted an independent t-test to investigate media literacy influence on digital citizenship. Furthermore, we found out age differences using 'the one-way analysis of variance (the one-way ANOVA)'. Findings We have found four media literacy factors, MC, CT, C&P, R&R, have been significantly affected by media literacy education. We have also pulled out three digital citizenship factors, IPA, TS, and CP, involved in media literacy education. Moreover, we have analyzed our survey by different age groups. The lower the age, the higher the TS. CP was highest among those from 30 to 59, followed by those under the 30s.

An Exploratory Study of Undergraduate Students' Health Information Needs and Seeking Behaviors in Social Media (소셜 미디어 환경에서 대학생들의 건강정보 요구와 추구행태에 관한 탐험적 연구)

  • Kim, Soojung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.23 no.4
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    • pp.239-260
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    • 2012
  • This study examined undergraduates' health information needs, information seeking behaviors, and their perceptions of credibility of health information in social media environments. Interviews with 22 undergraduates revealed that social media was used mainly in a preventive stage or in a health maintenance stage. The perceptions of credibility of health information widely differed according to the type of social media. This finding indicated the need for health information literacy education that could help undergraduates effectively evaluate and acquire health information online.

Learning with Information in Digital Age: School Library Media Programs as Learning Commons (디지털 시대의 학습과 정보 - 학습 코먼스로서 학교도서관 -)

  • Chung, Jin Soo
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.1
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    • pp.353-375
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    • 2016
  • Although people seriously worry that "digital paradox" is a "quiet crisis" to our society as a whole and threatens our future generation, we need to reconsider how we utilize digital media for effective learning as we understand its characteristics and compare the differences among all formats of media that used for learning. The purpose of this study is to suggest and analyze school library media programs as Learning Commons by applying the relevant theories on information, learning, learning with media, and meaningful learning. The study assumes the importance of the school library media programs that manage rich Information in various formats in an educational system. The study provides theoretical grounds and insights to practitioners and researchers in the relevant field as they face the challenges in putting an emphasis of today's school library media programs for student learning in digital age.

Relaying Device Decision Algorithm for Multi-hop Routing in WiMedia (WiMedia에서 멀티홉 라우팅을 위한 중계 디바이스 선정 알고리즘)

  • Jung, Jin-Uk;Jin, Kyo-Hong;Hwang, Min-Tae;Jeon, Young-Ae
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2011.10a
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    • pp.109-113
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    • 2011
  • In intelligent subway systems, UWB-based WiMedia D-MAC Protocol can be considered to send and receive multimedia data which requires high data rate. However, network devices which do not exist within 10 meters, the limited communication rage, can not communicate with each other because WiMedia does not support multi-hop communications. In this paper, we developed the algorithm to select a relaying device for multi-hop routing on WiMedia networks. In the first step, each device acquires information of neighbors through beacon and decides whether it is a normal or relaying device using the acquired information. In the next step, all devices can create the 2-hop routing table using the information received via relaying devices and the whole routing table for all devices on networks, eventually.

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