• 한국멀티미디어학회논문지
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• 제25권4호
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• pp.628-639
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• 2022

Starting from the content types of video advertisements produced by social media users, this paper conducts a comparative study on the information and entertainment video advertising effects of the same product, to help video producers achieve better advertising effects when facing different products. Experimental results show that. In Garment, the information is higher than that of entertainment in terms of advertising cognition. In terms of advertising attitude and purchase intention, the entertainment is higher than that of information; in food, the entertainment is higher than that of information in terms of advertising cognition, advertising attitude, and purchase intention; in household items, the entertainment is higher than that of information; in terms of advertising cognition and purchase intention, the information is higher than that of entertainment; in terms of advertising attitude, the entertainment is higher than that of information; in cosmetics, the information is higher than that of entertainment in terms of advertising cognition; in terms of advertising attitude and purchase intention, the entertainment is higher than that of the information; in digital accessories, the information is higher than that of the entertainment in terms of advertising cognition, advertising attitude and purchase intention.

• Human Ecology Research
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• 제53권3호
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• pp.279-291
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• 2015

Fair trade is international trade that pays just wages, supplies stable and eco-friendly products, and supports the sustainable development of economies. This study examined consumers 'cognition of fair trade, product intention of fair trade products, and consumer demand for fair trade education. We compare these variables between Korean and Chinese consumers and explored variables that affect consumers' cognition, purchase intentions and consumer education demand. This study randomly targeted 428 adult consumers in Seoul (219) and Beijing (209) to grasp the demand of customer education and a purchasing intention for fair trade products. The results of this study are as follows. First, participants showed a low cognition of fair trade and purchase intention, while consumer demand for fair trade education on concept, campaign and effect had a comparatively higher level. Chinese consumers showed a higher level of purchase intention, but a lower level of consumer education demand for fair trade concepts. Second, a higher education level resulted in a higher cognition of fair trade by Korean consumers and more experienced Chinese consumers had a higher cognition. Third, the cognition of fair trade affected the purchase intentions positively for both in Korean and Chinese consumers. Finally, cognition and purchase intention showed positive effects of the consumer demand for fair trade education on concept, campaign, and effect.

• 한국지능시스템학회:학술대회논문집
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• 한국퍼지및지능시스템학회 1995년도 추계학술대회 학술발표 논문집
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• pp.159-164
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• 1995

Driving maneuver in car following are affected by not only the factors related to road structure and traffic condition, but also the factors related to driver's cognition to them. So the aim of this research this to model the relation of driver's cognition for car-following distance considering driver's fuzziness for imformation cognition, As a result, driver's cognition of car-following distance model with fuzzy number is proposed. The 'width', which characterizes the fuzzy number can introduce car-following informtion into the model.

• 한국산업보건학회지
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• 제31권1호
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• pp.73-82
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• 2021

Objectives: This study aimed to investigate the public cognition and information acquisition route for heavy metals and organic solvents in the general population in order to provide information for the development of public relations materials. Methods: The study was carried out by questionnaire from January to March 2011 by an interview with trained surveyors. There were 700 participants, divided by gender and age. A questionnaire was issued consisting of subjective and objective cognition evaluation items and questions about information acquisition route and preferred information acquisition route for six heavy metals and five organic solvents. Data were expressed as a percentage using the SPSS 23.0 software package. Result: For heavy metals, subjective and objective cognition degrees were higher in the order of lead, mercury, cadmium, and arsenic. They were higher among males than females, and in adults compared to school-age subjects. For organic solvents, both cognition degrees were high in the order of acetone, benzene, and formaldehyde. However, cognition degree by gender and age showed a complex pattern. As a response to information acquisition route, broadcast media had the highest in all ages and genders, followed by word of mouth from neighbors in elementary school children, school education or expert lectures in middle and high school students up to people in their 30s, and print media among those in their 40s to over 60s. There was no difference in the order by gender. As a response to preference for information acquisition route, broadcast media also proved the highest in all ages and genders, followed by school education or professional lectures among those in elementary school and over their 60s, and the internet in other age groups. Females preferred school education or expert lectures and word of mouth from neighbors, while males preferred the internet. In the case of the internet, the ranking was higher for preferred information acquisition route compared with the ranking for information acquisition route. Conclusions: This data on cognition degree, information acquisition route, and preferred information acquisition route according to gender and age can provide basic data for the development of educational and promotional materials for heavy metals and organic solvents exposure management.

• 디지털융복합연구
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• 제13권3호
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• pp.241-247
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• 2015

본 연구는 미디어 효과 연구 분야에서 수용자 요인인 인지욕구와 맥락 요인인 주목도가 메시지에 대한 정보습득과 이해에 미치는 영향을 실험을 통해 살펴본 연구이다. 대부분의 미디어 효과에 관한 선행 연구들은 TV나 신문 인터넷 등의 뉴스 콘텐츠가 수용자에게 미치는 영향을 살펴보고 있다. 그러나 이들 미디어의 뉴스 못지않게 다양한 정보를 제공하고 있는 TV 다큐멘터리를 대상으로 한 수용자 효과 연구는 매우 제한적이며, 다큐멘터리 수용자의 인지욕구와 주목도가 수용자에 미치는 영향에 관한 연구는 찾아보기 어렵다. 따라서 본 연구에서는 메시지 정보를 풍성하게 다루고 있는 텔레비전 시사다큐멘터리 수용자의 인지욕구와 주목도가 메시지의 정보습득과 이해에 어떤 영향을 미치는지 실험을 통해 살펴보았다. 본 연구를 수행하기 위해 수용자 요인인 인지욕구 변인은 집단내 변인으로 설계한 후, 조작이 가능한 주목도 변인의 높고 낮음에 따라 2개의 집단으로 임의로 구분하고, 동일한 시사다큐멘터리 영상물을 시청하게 한 후 설문조사를 실시하여 피험자들의 인지욕구, 정보습득과 이해 정도 등을 측정하였다. 모두 135명으로 구성된 피험자들의 설문 조사를 분석한 결과 인지욕구가 높은 피험자들은 메시지에 대한 정보습득과 이해도가 높게 나타났으나, 수용자의 주목도는 메시지에 대한 정보습득과 이해도에 영향을 미치지 못하는 것으로 나타났다.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2001년도 디자인학연구 2001 봄 학술발표회 논문집
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• pp.134-135
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• 2001

• 한국비블리아학회지
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• 제20권1호
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• pp.221-234
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• 2009

이 연구는 한국 유입 전 이주노동자들의 한국에 관한 정보인지도가 한국생활만족과 정보발신태도에 미치는 영향을 분석하는데 목적이 있다. 이를 위해 문헌조사와 함께 부산 경남에 거주하고 있는 이주노동자들을 대상으로 설문조사를 실시하였다. 조사 결과 한국에 관한 정보는 인력송출회사와 매체정보에 주로 의존하고 있었다. 유입전에 습득한 정보인지 중에서 '사회 경제정보인지' 요인이 높을수록 한국생활만족도는 높게 나타났으며, 한국생활만족에서는 '작업장환경만족' 요인이 높을수록 정보발신태도가 긍정적인 것으로 나타났다. 이러한 결과를 토대로 이주노동자들에게 필요한 양질의 정보제공과 정보경로의 다양화 등 정보정책 수립 방안을 제시하였다.

• Journal of Information Technology Applications and Management
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• 제30권5호
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• pp.121-139
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• 2023

This study tried to identify factors affecting online activity before and after the COVID-19 pandemic. To this end, the effects of consumer innovativeness, self-esteem, and need for cognition on the activity of online media such as Internet and social media were investigated, and whether privacy concerns had a moderating effect. For this study, survey data from 2019(before the outbreak of COVID-19) to 2021(after the outbreak of COVID-19) of the 'Korea Media Panel Survey' surveyed by the Korea Information Society Development Institute was used for analysis. The research results that affect Internet activity are as follows. Before the outback of COVID-19, it was found that hedonic innovativeness and social innovativeness had a positive effect and cognitive innovativeness had a negative effect on increasing Internet activity. There was no moderating effect on privacy concerns. The period after the outbreak of COVID-19, need for cognition was found to have a positive effect on increasing social media activity. In addition, the moderating effect of privacy concerns was found in the relationship between need for cognition and Internet activity. There was no privacy concern effect before the outbreak of COVID-19, and the privacy concern effect appeared on functional innovation and need for cognition after the outbreak of COVID-19. This study aims to present various implications for companies to understand the characteristics of online consumers using the Internet and social media after the pandemic.

• 한국병원경영학회지
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• 제16권3호
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• pp.41-56
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• 2011

The research was to investigate the effect of quality cognition of the web site of the facility and relationship commitment on customer loyalty. The respondents were 190 patients and caregivers. Data were collected from March 1st to 31st, 2010 at C university hospital in G city. The effect of facility web site of quality cognition and relationship commitment on customer loyalty showed 43.9%(F=35.806) in model 1, 58.4%(F=51.113) in model 2, and 58.7%(F=28.185) in model 3. Also, medical information & usage, aesthetics was significance in model 1, medical information & usage, relationship commitment in model 2. In relationship between web site quality cognition and customer loyalty, moderate effect of relationship commitment were not considerable in model 3. As a result, customer loyalty is the leading fact for quality cognition of the web site more than relationship commitment. Therefore, customer loyalty leaves its possibility of increment when facility web site is designated depending on medical information and aesthetics.

• 한국병원경영학회지
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• 제16권2호
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• pp.1-18
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• 2011

The research was to investigate the effect of quality cognition(usage, medical information, aesthetic, safety) of the web site of the facility on customer loyalty and moderating role of trust variable. The respondents was 201 patients and caregivers. Data were collected from March 1 to 31, 2010 at C university hospital in G city. In relationship between quality cognition of facility web site and customer loyalty, the results of quality cognition on customer loyalty showed 43.1% (F=36.912) in model 1, 46.3%(F=33.454) in model 2, and 46.8%(F=18.580) in model 3. In relationship between web site quality cognition and customer loyalty, moderate effect of trust was not considerable. As results, quality is the leading fact for customer loyalty more than trust. Therefore, customer loyalty leaves its possibility of increment when facility web site is designated depending on medical information, usage and aesthetic.