• Title/Summary/Keyword: Information Attributes

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A Study on the Differences of Importance of Store Attributes, Use of Information Sources, and Self-Image according to Apparel Shopping Orientation of the Female College Students (여대생들의 의복쇼핑성향에 따른 점포속성중요도, 정보원의 이용, 자기 이미지의 차이에 관한 연구)

  • 신수윤
    • The Research Journal of the Costume Culture
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    • v.7 no.6
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    • pp.54-67
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    • 1999
  • The purpose of this study were (1) to segment the female college students according to apparel shopping orientation and (2) to create a profile for each group with regard to impotance of store attributes, use of information sources, and self-image. The questionnaire were administered to the female college students living in Seoul and data were analyzed by frequency, percentage, factor analysis, cluster analysis, one-way ANOVA(analysis of variance), and MANOVA(multivariate analysis of variance). By cluster analysis of apparel shopping orientation factors, four groups are identified : (1) highly involved apparel shopper (44.34%), (2) brand-loyal shopper (24.43%), (3) planned / practical shopper, and (4) apathetic shopper (18.10%) Four groups were then compared through MANOVA on importance of store attributes, use of information, and self-image. Significant differences were found among four groups on three variables. In general. highly involved shopper tend not to be price conscious, enjoy shopping and use the information sources most actively and apathetic shoppers tend to be indifferent to apparel shopping and do not actively use the information sources.

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The Impact of Online and Offline Wine Purchase Channels on Consumer Perceptions of Wine Attributes and Repurchase Intention

  • Kang, Sora;Bonn, Mark A.;Cho, Meehee
    • Journal of Distribution Science
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    • v.13 no.10
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    • pp.57-63
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    • 2015
  • Purpose - This study investigates the effects consumer perceptions of wine attributes have on repurchase intention. It examineshow wine purchase channels (online or offline) influence perceptions about wine attributes and repurchase intention. Research design, data, and methodology - A total of 390 responses from Florida residents over 21 were collected using online surveys. Responses were analyzed using exploratory factor analysis to identify the underlying wine attribute factors. Multiple regression and multi-group analysis were employed to test the hypotheses. Results - Results revealed that consumer perceptions of wine attributes (sensory, origin, reputation, and price point) significantly influence their repurchase intention. Additionally, the effects of wine attributes on repurchase intentions were found to be significantly different based on the channel used. Findings indicated that wine attributes pertaining to reputation and price point strongly influenced repurchase behavior of online consumers, while offline wine consumers were influenced more by sensory and origin attributes. Conclusions - Study findings provide useful information for wine industry sales channels for developing new marketing strategies to effectively attract wine consumers to repurchase wine.

Customer perception of auto service quality using Kano-SERVQUAL integrated approach - Focusing on the auto service of 'H' company - (Kano-SERVQUAL 통합 접근법을 이용한 자동차 서비스 품질에 대한 고객인식 연구 - H사(社)의 자동차 서비스를 중심으로 -)

  • Kim, Hakgyun;Song, Haegeun;Park, Young T.
    • Journal of Korean Society for Quality Management
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    • v.44 no.4
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    • pp.965-981
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    • 2016
  • Purpose: This study aims to propose Kano-SERVQUAL integrated approach as an effective tool for evaluating auto service quality attributes to enhance the use of SERVQUAL. Methods: The Kano-SERVQUAL survey was conducted to evaluate customer perception for 28 auto service quality attributes which were obtained from auto service expert in 'H' company. The correlation analysis of SI(Satisfaction Index), DI(Dissatisfaction Index) and expectation values are conducted in this study. Results: The 28 auto service quality attributes are classified into attractive attributes and one-dimensional attributes. The results of this study show that the correlations between the customers' expectation values and DI is strongly positive correlation with 1% significance level, expectation values and SI is negative correlation with 10% significance level. Conclusion: The results show that the purposed Kano-SERVQUAL integrated approach provides a deeper understanding of service quality attributes in that it distinguishes the customers' expectation values between highly expected attributes(e.g. must-be attribute) and less expected attributes(e.g. attractive attribute).

A Visual Language supporting Collaboration with Functional Attributes (함수적 속성을 가지는 협업 지원 시각언어)

  • Kim, Kyung-Deok
    • The Transactions of the Korea Information Processing Society
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    • v.7 no.9
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    • pp.2807-2814
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    • 2000
  • In this paper, we suggest a visual language supporting collaboration with functional attributes. The visual language is a set of visual sentences that consist of object icons and operators. The object icon is a user who participates in collaboration. And, the operator means interactive relations between users according to a point of collaborative time. The functional attributes that support various computing orders provide flexibility of interactive relations on collaboration. Also, using representation both synchronous and asynchronous relations in collaboration, the visual language supports efficiently collaboration than conventional visual languages. And, functional attributes of visual sentences are analyzed using $\lambda$ expressions.

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A Study on Apparel Store Browsers′ Browsing Motives, Shopping Leadership and Preferred Store Attributes (의류점포 브라우저들의 브라우징 동기, 쇼핑 선도력 및 선호점포 속성에 관한 연구)

  • 정혜영
    • The Research Journal of the Costume Culture
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    • v.9 no.1
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    • pp.86-99
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    • 2001
  • The purpose of this study was to identify and profile store browsers in terms of their browsing motives, fashion behavioral characteristics, buying behavior and preferred store attributes. The data were collected through questionnaire from 302 female college students by convenient sampling method. Statistical analysis of factor analysis, x²-test, and t-test were performed in analyzing the data. The browsing motives of browsers were to obtains fashion information, sensory stimulation and diversion from routine life. They showed the high level of fashion involvement, shopping confidence, shopping innovativeness, shopping opinion leadership as well s fashion opinion leadership. Browsers tended to be impulse buyers and spent more money on clothing than non-browsers. The attributes that influence their store choice were the variety of products and brands, information availability ,and pleasant store atmosphere.

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Clustering Parts Based on the Design and Manufacturing Similarities Using a Genetic Algorithm

  • Lee, Sung-Youl
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.4
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    • pp.119-125
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    • 2011
  • The part family (PF) formation in a cellular manufacturing has been a key issue for the successful implementation of Group Technology (GT). Basically, a part has two different attributes; i.e., design and manufacturing. The respective similarity in both attributes is often conflicting each other. However, the two attributes should be taken into account appropriately in order for the PF to maximize the benefits of the GT implementation. This paper proposes a clustering algorithm which considers the two attributes simultaneously based on pareto optimal theory. The similarity in each attribute can be represented as two individual objective functions. Then, the resulting two objective functions are properly combined into a pareto fitness function which assigns a single fitness value to each solution based on the two objective functions. A GA is used to find the pareto optimal set of solutions based on the fitness function. A set of hypothetical parts are grouped using the proposed system. The results show that the proposed system is very promising in clustering with multiple objectives.

The Impacts of Store Attributes and Customer Characteristic on Customer Loyalty to Beauty Shops (점포속성과 고객특성 적합성이 미용실 점포충성도에 미치는 영향)

  • Ha, Gab-Jin;Kim, Young-Woo
    • Management & Information Systems Review
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    • v.21
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    • pp.189-208
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    • 2007
  • This study was designed to find what impacts store attributes and personal characteristics have had on customer loyalty to beauty shops. Participants were 283 men and women who had experienced services in beauty shops and selected from the Metropolitan area, Busan, Gyeongbuk area, Gyeongnam area, Chungcheong area, and other area. In conclusion, technical factor and lifestyle have had the greatest impact on customer loyalty to beauty shops. In beauty market faced with keen competition, the way to meet customers' needs is to run a distinguished beauty shop with distinct beauty techniques in consideration of individual lifestyle. This will help raise customer loyalty to beauty shops. This study has the important implication that personal characteristics as well as store attributes has been proved to be essential for increasing customer loyalty to beauty shops. I hope that future studies will continue to examine different marketing factors by different beauty shops, with additional analysis on the details, contributing to make a marketing strategy available for beauty shop owners.

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Determining Attributes of Suicide Attempts in Korean Elderly People: Emphasis on Attribute Selection Techniques

  • Bae, Eun Chan;Lee, Kun Chang
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.9
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    • pp.11-20
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    • 2015
  • In order to prevent the elderly people from committing suicide attempts, it is necessary to verify attributes that affect the suicide attempts. It is noted that previous studies have focused on qualitative approaches, and simple correlation analyses to determine the attributes related to the suicide attempts in the elderly people. However, such previous approaches had led to insufficient performance when facing with complicated data sets. In this sense, this study suggests an alternative method in which attribute selection techniques are adopted to determine more relevant attributes of the suicide attempts occurring in Korean elderly people. To verify empirical validity of our proposed method, we used Korea National Health and Nutrition Examination Survey (KNHANES) from January 2007 to December 2012. Empirical results proved that the proposed attribute selection techniques showed better predictive effectiveness; 94.4% compared to the simple statistical methods. This study proposes a way to determining the elderly suicide and preventing it to happen.

Factor Analytic Classification of Design Attributes of Shopping-Mall Sites under the View of Usability (인터넷 쇼핑몰 사이트 설계 속성들의 사용성 관점에서의 요인분석적 분류)

  • 고석하;김주성;경원현
    • Journal of Information Technology Applications and Management
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    • v.10 no.4
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    • pp.29-50
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    • 2003
  • This research provide the basic information to enhance the user-orientedness of usability design guidelines for software products and an effective empirical guidance to classify design attributes of internet shopping mall sites. The results of analysis show that design attributes can be classified into the procedural attribute group, the shopping tool attribute group, the visual attribute group, linguistic attribute group, and others. The results show that shopping tool attribute group can be divided further into the search tool attribute group and purchase tool attribute group and that the visual attribute group can be divided further into the screen condition attribute group and the character legibility attribute group. The research reveals that when designers design software interfaces and features they should take the compound effect of a group of design attributes into consideration to enhance the usability of the system.

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The Effect of Kiosk Quality Attributes of Hotel on Customer Satisfaction and Relationship Continuity Intention (호텔 키오스크 품질 속성이 고객만족과 관계지속의도에 미치는 영향)

  • Han Jonghun;Seo Jungwoon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.4
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    • pp.193-203
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    • 2023
  • This study aims to propose a reasonable and effective kiosk operation plan for hotels planning to introduce kiosks by verifying how the quality attributes of hotel kiosks, which have recently been rapidly increasing starting with mid-priced hotels, affect customer satisfaction and relationship continuity intention. An online survey was conducted for customers using hotel kiosks. 300 copies were collected, 61 insincere responses were removed, and 239 copies were verified. As a result of the analysis, first, hotel kiosk quality attributes, display color, device design, internal UI, amount of information, display brightness and response speed were found to have a significant impact on customer satisfaction and were partially adopted. Second, in terms of relationship continuity intention, the display color, internal UI, amount of information, and response speed were found to be significant and were partially adopted. Third, customer satisfaction showed significant results in relationship continuity intention. These research results showed partial differences from previous studies on general kiosk users and restaurant kiosk users, and based on these results, academic and practical implications were derived.