• Journal of Broadcast Engineering
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• v.18 no.5
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• pp.749-757
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• 2013

This study aims to find out the influences of user behavior, content characteristics, functional factors and user's perception in cost on user satisfaction and continuous intention in N-Screen service. Web survey was conducted for 498 users who have used N screen service. The results show that the most influential factor contributing to user satisfaction is user interface. VOD diversity, payment system, cost, channel diversity are also meaningful factors. Identifying the critical factors which impact on user satisfaction, this study can provide the basic data for activating OTT service in smart media environment.

• Asia pacific journal of information systems
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• v.16 no.2
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• pp.27-46
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• 2006

As an extension of Technology Acceptance Models (TAM), the relative importance of perceived usefulness (PU) and perceived ease of use (PEU) in adopting two different mobile services are examined using service compatibility and user trust as moderating variables. This research shows that PEU is a relatively more important factor in the adoption of new mobile services when the new mobile services are highly compatible with existing services, while trust is an important influential factor in the adoption of services with a relatively low service compatibility. Trust does not significantly change the relative importance of PEU in the adoption of highly compatible mobile services, while the user's trust changes the importance of PU in the adoption process for the mobile services with relatively low service compatibility.

• Journal of Korea Society of Digital Industry and Information Management
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• v.5 no.4
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• pp.199-211
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• 2009

The purpose of this study is to elicit influential factors on accepting IPTV services and define the casual relationship between the factors, and "user satisfaction", "re-use intention", "stranger recommendation intention", in an attempt to provide useful guidelines to IPTV carriers, contents providers and equipment makers for their forming IPTV service models and marketing strategies. For this end, the theoretical background of this study has been brought from relevant literature, and theoretical study models have been established by logical reasoning of the interrelation among diverse components. Then, the established models have been analyzed by using statistical packages "SPSS(12.0), LISREL(8.72)". Finally theoretical and practical significance and future study direction have been suggested. To make sure of effective validity of IPTV service adoption models above, empirical studies should be made continuously. And then vertical and horizontal studies at a specific point would show ever-changing causal relationship, helping to promote financial outcome of relevant companies and organizations.

• Journal of the Korean Society for Industrial and Applied Mathematics
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• v.26 no.4
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• pp.343-352
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• 2022

We present the user-friendly graphical user interface design and implementation of Monte Carlo simulation (MCS) for computing option price of the four-underlying asset step-down equity linked securities (ELS) using the Android platform. The ELS has been one of the most important and influential financial products in South Korea. Most ELS products are based on one-, two-, and three-underlying assets. However, currently there is a demand for higher coupon payment from ELS products because of the increased interest rate in financial market. In order to allow the investors to have higher coupon payment, it is necessary to design a multi-asset ELS such as four-asset step-down ELS. We conduct the computational experiments to demonstrate the performance of the Android platform for pricing four-asset step-down ELS. Furthermore, we perform a comparison test with a three-asset step-down ELS.

• Journal of Information Science Theory and Practice
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• v.12 no.2
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• pp.1-21
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• 2024

This study aims to develop a comprehensive technological framework anchored in a theoretical model to assess user satisfaction with university library websites (ULWs) in Myanmar. Adopting a quantitative approach, data were obtained via convenience sampling and subsequent inferential analysis. The target population for this study investigated users of various ULWs in Myanmar who were utilizing six university libraries. Of the collected responses, 273 valid surveys were analyzed using SPSS (version 25) and AMOS. Tools such as structural equation modeling and confirmatory factor analysis played pivotal roles in data interpretation and hypothesis validation. The proposed model highlights the significance of information quality, system quality, and librarian services in influencing both perceived usefulness (PU) and perceived ease of use (PEOU), culminating in user satisfaction. Notably, information quality and librarian services primarily impact PU, while system quality is more influential on PEOU. Interestingly, while PU has a direct bearing on user satisfaction, PEOU does not. Moreover, demographic elements such as age, gender, and education level introduce considerable differences in the utilization of ULW services. Drawing from the study's findings, recommendations are made for ULW managers in Myanmar to bolster services, aligning with user preferences. The resulting framework offers tangible benefits to Myanmar's educational sector, including academia, government entities, librarians, and policy framers. This pioneering research delves into the realm of ULWs in Myanmar's higher education sector. Practically, the research underscores the necessity for stakeholders, encompassing Myanmar's library experts and governing bodies, to elevate the standard of ULWs. Theoretically, a salient takeaway is the direct linkage between heightened usefulness and increased user satisfaction.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.185-201
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• 2010

Interactive space became one of the major design paradigms. For elevating the interactive effect in this, we need user-centered design methodology which uses the influential factors on the interactivity. As the second paper of three-linked studies for the interactivity in the interactive space, this research analyzed the interface factors' specific attributes for supporting behavioral participation. 'Interface' is one of three main factors on the interactivity(Intersubject/Interface/Interaction). Its role in the interactive space is to induce or support user's participations which bring the interactive changes into the designs. Qualitative case analysis was the main method and 30 cases were investigated. 'Individual analysis-Transitional description-Generalization' were the progressive steps for case analysis. As final results, 17 attributes for supporting behavioral participation were analyzed.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.152-164
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• 2010

Interactive space became one of the major design paradigms. For elevating the interactive effect, we need user-centered design methodology which uses the influential factors on the interactivity. This research is the first one of three linked- studies and categorizes the three main factors on the interactivity-Interface /Intersubject/Interaction. 'Interface' is the field for the interactivity. It will be the main subject for the second study. 'Intersubject' is the performer for the interactivity. Its specific attributes are analyzed in terms of user's needs for interactivity and six subdivisions are analyzed-functional & artistic need /external & subconscious need/info-communication & sympathy need. 'Interaction' is the performance for the interactivity. Its specific attributes are discussed in terms of behavioral interactive process and again sixsub-steps are analyzed-junction/immersion/ mental model/action/transformation/neo-experience.

• KIPS Transactions on Software and Data Engineering
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• v.6 no.5
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• pp.257-266
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• 2017

Two remarkable problems of recent online social network are information overflow and information overload. Since the mid-1990s, many researches to overcome these issues have been conducted with information recommender systems and context awareness based personalization techniques, the importance of trust or relationship between users to discover influential information has been increasing as recent online social networks become huge. But almost researches have not regarded trust or relationship in real world while reflecting them in online world. In this paper, we present a novel method how to discover influential and spreadable information that is highly personalized to a user. This valuable information is extracted from an information set that consists of lots of information user missed in the past, and we assumes important information is likely to exist in this set.

• Journal of the Korean Society for information Management
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• v.22 no.4 s.58
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• pp.153-172
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• 2005

The purpose of this study is to reveal how undergraduate students' computer literacy and library knowledge can affect their frequency of library material use and information literacy, and analyze the correlations between frequency of library material use and information literacy. Data were collected by distributing questionnaires to students of 7 universities in 8 credit-given user education courses, and correlations with variables were analyzed through hypothesis testing. It was suggested that with strong support of university administration, user education should be taught by using more of scholarly library material.

• Journal of Information Technology Applications and Management
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• v.16 no.2
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• pp.79-98
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• 2009

IPTV has risen as a new driving force amid concerns against the saturated internet market and gained enormous attention of both the government and industry as niche market. Especially, IPTV banking which is one of the major services, IPTV has risen up recently as another financial service channel. Prior to the expansion of the new technology, this study attempts to predict its success possibility. In order to grasp variables that would effect formation of user intention of potential adopters, and external variables that influence user intention of IPTV banking have been confirmed and studied empirically based on Technology Acceptance Model(TAM). As a result, it was validated that self?efficacy, facilitating condition, social influence, and perceived importance to TV banking needs are the influential variables. Therefore, one may able to find appropriate direction of marketing activities for effective expansion of IPTV banking service through this study. Also, considering the fact that the number of service users has absolute influence over profit determination in the IPTV banking service industry, the study about characteristics and intention of such potential adopters could certainly be significant.