• 유통과학연구
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• 제16권12호
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• pp.23-31
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• 2018

Purpose - The purpose of this study was to set brand awareness and brand image as independent variables from Keller's (1993) definition of brand equity and to analyze whether those variables have an influence on customer satisfaction and customer loyalty with perceived quality and value as mediator variables. Research design, data, and methodology - Data is collected through questionnaires from 200 of responders. Survey respondents were young people who use convenience stores. Questionnaires were tested in October 2017. SPSS and AMOS were used for structural equation as an analysis method. Results - The analysis results specified above can be summarized as follows: 1) Brand awareness had statistically significant influence on perceived quality and perceived value; 2) Brand image had a positive (+) influence on perceived quality and had no significant influence on perceived value; 3) Perceived quality and perceived value had a significant influence on customer satisfaction, and customer satisfaction had a statistically significant influence on customers' repurchase intention. Conclusions - Brand awareness and brand image had an influence on young consumers' decision-making process for purchasing PB food products. Convenience stores have to focus on developing food products with brand awareness and brand image more suitable for satisfying consumer preferences.

• Journal of Korea Trade
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• 제25권7호
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• pp.56-74
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• 2021

Purpose - This study aims to identify consumer tendencies in Korea and Vietnam, focusing on the online platform called cross-border, to derive revenue generation measures and use them for strategies to advance into ASEAN. Design/methodology - The questionnaire collected 420 copies from December 1 to December 31, 2020, of which 408 were used for statistical processing. The structural equation model (SEM) and moderating effect analysis with Amos was used to test hypothesis in this research. Findings - The hypotheses were set as factors that positively influence the intention to use e-commerce, such as effort expectancy, social influence, facilitating conditions and variety seeking showed statistically significant results. Among them, the social influence factor had the greatest influence, followed by facilitating condition. The sample was divided into countries, Korea and Vietnam, and these changes and differences in influence were confirmed through moderating effect analysis. Originality/value - The moderating effect on both countries (Korea and Vietnam) was found to have a moderating effect on the intention to use. For Korean consumers, significant results were found in the effort expectancy, social influence, facilitating conditions, and variety seeking, but for Vietnamese consumers, there were significant effects on the social influence and facilitating conditions, but the effort expectancy and variety seeking had no significant effect.

• 한국정보시스템학회지:정보시스템연구
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• 제28권1호
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• pp.17-39
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• 2019

Purpose The purpose of the present study is to analyze the factors influencing the intention to use direct bank continuously from the perspective of service rather than technology. Hygiene factors including economic benefits, privacy, and unverified risks, and convenience of service as a motivator were considered as user's satisfaction. A research model integrating the relationships among user's satisfaction, its determinants, social influence, and continuous intention to use direct banks was proposed. Design/methodology/approach Structural equation modelling for validating the research model was employed. 253 valid data were collected from users of direct bank service in South Korea and China, and used to test six hypotheses. Findings User's satisfaction and social influence were determinants of continuous use intention of direct bank. Convenience of service as a motivator has a significant influence on service satisfaction, while economic benefits, privacy, and unverified risks as hygiene factors have no significant influence on the continuous intention. Managers of direct banks need to implement service differentiation strategies to gain customers' loyalty. Also they seek to find the determinants of social influence. The present study confirmed that there is a big difference between Korea and China in terms of factors affecting the continuous intention to use direct bank.

• 가정과삶의질연구
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• 제20권5호
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• pp.99-112
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• 2002

This study is aimed to investigate ethics cognition to information of youths who are main users of computers, but yet not built up the own ethics and the sense of value, as ethical problems are raised in information-oriented society. The research was focused on youths ethics cognition to information according to contact of multimedia pornography, surreptitious use of others and abusion of indecent languages in chatting. The survey was conducted to 520 students from middle and high schools in Jeju region and analyzed Probit Regression. The major results of this study are as follows; First, most of youths possess own-computers, and use Internet. Second, looking into experiencing or not according to sub-spheres of ethics cognition to information, the experience of contacting multimedia pornography was few. but the primary place of using it was a house. Most of youths approach multimedia pornography in awareness of a ban on youths' contact. The experience of surreptitious use of others was less than other spheres, and mainly only once. The number of youths who have an experience of abusing indecent languages was less than that of youths who don't have, but the frequency of was high when the youths have an experience. Third, the experience or no experience on each sub-sphere has a significant difference on personal-relative variables such as gender, age, education levels, number of siblings, academic records, personal expenses, relationship with friends. The experience or no experience on each sub-sphere has a meaningful influence upon family-relative variables such as father's education levels, Job, mother's age, education levels, employment, family type, monthly household expense. The experience or no experience on each sub-sphere has a meaningful influence upon PC-relative variables such as deviation experience in PC rooms, the experience of request for age confirmation(I.D. card), average use hour of PC rooms. The experience or no experience on each sub-sphere has a more meaningful influence on personal-relative variables and PC-relative variables than family-relative variables.

• 한국환경농학회지
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• 제22권1호
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• pp.70-73
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• 2003

Nitrate contamination in the aquatic systems is the primary indicator of poor agricultural management. The influence of sewage sludge application rates (0, 10, 25, 50 and 100 dry Mg/ha) on distribution of nitrate originating from the sewage sludge in soil profiles was investigated. Soil profile monitoring of nitrate was carried out with a Lakeland clay soil in 1997. Irrespectively of the sewage sludge application rates up to 50 dry Mg/ha, the concentration of $NO_3$-N at the 120 cm depth was below 10 mg/kg and the difference due to the amount of sewage sludge application was negligible at this depth. There was virtually no $NO_3$-N below 120 cm depth and this was confirmed by a deep sampling up to 300 cm depth. Most of the nitrate remained in the surface 60 cm of the soil. Below 120 cm depth nitrate concentration was very low because of the denitrification even at high sewage sludge rate of 100 dry Mg/ha. The $NO_3$-N concentrations in the soil fluctuated over the growing season due to plant uptake and denitrification. The risk of groundwater contamination by nitrate from sewage sludge application up to high rate of 100 dry Mg/ha was very low in a wheat grown clay soil with high water table ( < 3 m).

• 한국농공학회지
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• 제12권1호
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• pp.1854-1860
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• 1970

Results of this study on the influence of percent passing of No. 200 sieve on soil compaction are as follows; 1. The higher maximum dry density of soil is, the lower optimum moisture content is. Maximum dry density is highest value and optimum moisture content is the lowest value in twocases that percents of No. 200 sieve are 30% in soils of which percents retained on No. 10 sieve are 5% and 10% respectively. 2. Maximum dry density increases according as uniformity coefficient increase. Maximum dry density is the highest when uniformity coefficient is approximately 300 in soil of which maximum diameter is 4.76mm. 3. Maximum dry density has a tendency to become large according as value of Cu Caincrease. Correlation between maximum dry density and $Log_{10}$(CuCa) shows straight line. 4. Maximum dry density increases according as n increase and reaches the peak when n equal 0.35 in condition that the index of talbot formula n is less than 0.35 in soil of which maximum diameter is 4.76mm. 5. Maximum dry density has a tendency to increase according as value of Cg $(Cg=\frac{P_{50}^2}{P_{10}{\times}{P_{200}}$) decrease.

• 한국농공학회지
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• 제12권2호
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• pp.1927-1936
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• 1970

This is a study on the influence of percent retaining of No. 10 sieve on soil compaction. Reviewing the test values in part 1 and part 2, a relative equation to predict maximum dry density and optimum moisture content was induced. Results of the study are as follow; 1. Maximum dry density increases according as percent retatining of No. 10 sieve increase untill 40%, but it decreases in more than 50%. 2. Maximum dry density has the greatest value at 25%, also it decreases according to increase or decrease at 25% in percent passing of No. 200 sieve. 3. Grain size distribution that Maximum dry density is largest, is 40% in 4.76mm to 2.0mm, 35% in 2.0mm to 0.074mm, 25% in lese than 0.074mm. 4. Correlation betwesn Maximum dry density and optimum moisture content made a curved line. The deviation between maximum dry density to be predicted from optimum moisture content and test values, is less than about 5%. 5. Range of deviation between optimum moisture content to be predicted from classification area and uniformity coefficient isless than about 20%, which belongs to range of moisture content that is correspondent with 95% of maximum dry density, generally.

• 한국생산제조학회지
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• 제23권5호
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• pp.512-518
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• 2014

In this paper, the influence of part shape complexity and die type on forming accuracy in incremental sheet metal forming is presented. The part shape complexities are classified into two types, namely, of one and two-step shapes. Correspondingly, die types are classified into three types, namely, of no-, partial, and full die types. The experimental tests are performed separately on negative and positive forming methods. It is shown that for the one-step shape, there are no significant differences in forming errors between the cases of no- and full die types when the negative forming method is used. Furthermore, the full die type is better than the partial die when positive forming is used. For the two-step shape case, the full die type always exhibits better forming accuracy than the no- and partial die types, irrespective of the forming method used.

• 복식
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• 제61권4호
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• pp.63-75
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• 2011

The purpose of this study were to investigate influences of perceived value and perceived risk on purchasing behavior for imported apparel from official dealer and unofficial dealer in internet shopping mall. A total of 363 female subjects with ages ranging between 20's and 30's completed the questionnaire. The results of this study were as follows. 1) Imported apparel through official dealer had no influence by impulse buying for convenience and efficiency value, information value, after-purchasing value. On the other hand, imported apparel through unofficial dealer had a negative influence by impulse buying for convenience and efficiency value. 2) Imported apparel through official dealer had a negative influence by impulse buying for function and service risk. But for imported apparel through unofficial dealer, not only function and service risk but also private information risk were influenced by impulse buying. 3) All of imported apparel through official dealer and unofficial dealer had no influence by flow for convenience and efficiency value, information value, after-purchasing value. 4) All of imported apparel through official dealer and unofficial dealer were influenced by flow for function and service risk. That is to say, when consumer find satisfaction about quality of products, whether real thing or not, guarantee of quality, consumer's purchasing behavior will be enhance.

• 한국융합학회논문지
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• 제10권11호
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• pp.23-31
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• 2019

중국은 대중관광시대가 도래하여 아름다운 가정생활에 대한 사람들의 동경과 더불어 가족관광의 수요가 날로 증가되고 있다. 본 논문은 계획행위이론(TPB)에 근거하여, 가족관광 행위의도에 효도관념을 추가 변인으로 확장하여 연구하였다. 실증분석에는 태도, 주관적 규범, 지각행동제어와 효도관념 등의 4가지 잠재변수를 사용하였다. SPSS 23.0을 이용한 통계분석결과는 태도와 주관적 규범은 가족관광 행위의도에 상당한 영향이 있는 것으로 나타났다. 지각 행동제어는 가족관광의 행위의도에 대한 영향이 뚜렷하지 않았다. 효도관념 중 상호성 효도에서는 가족관광에 대한 행위의도에 현저한 영향을 주지만, 권위성 효도에서는 가족관광에 대한 행위의도에 현저한 영향을 주지 못한 것으로 나타났다. 결론적으로 본 연구는 가족관광의 행위의도에 계획행위이론의 응용범위를 확장하였으며, 관광객과 관광업에 유의미한 연구결과를 제공하였다.