• 제목/요약/키워드: Industry-University Collaboration

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쿠션화장품에 나타난 캐릭터컬래버레이션 표현분석 (Research on Character Collaboration Expression in Cushion Cosmetic Products)

  • 상춘;임경호
    • 한국엔터테인먼트산업학회논문지
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    • 제13권5호
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    • pp.111-117
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    • 2019
  • 분석하여 화장품 포장 디자인에 사용된 컬래버레이션 사례를 연구, 특히 쿠션화장품 중 캐릭터 이미지와 컬래버레이션 하여 화장품 디자인에 사용된 사례를 분석하였다. 화장품 디자인 컬래버레이션 연구를 통해 제품 가치와 브랜드 이미지를 제고시키고, 소비자에게 새롭고 개성 있는 제품을 제공하여 젊은층 소비자 그룹을 타겟팅, 유치하는 데 목적이 있다. 이 연구는 향후 화장품 포장 디자인을 하는데 참고할 만한 내용을 제공하리라 기대한다.

[Review] The Impact of Character Collaboration Product Characteristics on Brand Awareness and Purchase Intention: Focusing on F&B Products

  • Kyung Tae JANG;Senghyeon LEE;Seong-Soo CHA
    • 식품보건융합연구
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    • 제10권2호
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    • pp.1-5
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    • 2024
  • This study aims to investigate the impact of character collaboration product characteristics on brand awareness and purchase intention within the food and beverage (F&B) industry, with a special focus on Generation MZ's growing interest in such products. The methodology involves a comprehensive review of existing literature on character marketing, brand awareness, and consumer purchase intention, supplemented by case studies of successful character collaborations in the F&B sector. The findings reveal that character collaborations significantly impact brand awareness and purchase intentions, particularly among younger consumers like Generation MZ. These collaborations not only rekindle nostalgia but also introduce new and exciting consumer experiences, effectively attracting a wide demographic. The success of character-themed products, from Pokémon bread to Coca-Cola's League of Legends collaboration, underscores the strategy's effectiveness in boosting brand recognition and consumer engagement. The implications of this research are manifold for the F&B industry. Firstly, it highlights the importance of leveraging popular characters to forge emotional connections with consumers. Secondly, it suggests that product development should closely align with consumer preferences and market trends to maximize appeal. Lastly, it positions character collaboration as a strategic marketing tool that not only enhances product sales but also strengthens brand loyalty and facilitates sustained brand growth.

섬유의류업체의 기술협력과 기술혁신이 기업성과에 미치는 영향 (The Effects of Technological Collaboration and Innovation on Company Performance of Textile and Clothing Companies)

  • 박광희;김문영;여은아
    • 한국의류산업학회지
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    • 제11권3호
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    • pp.383-389
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    • 2009
  • The purposes of this study were to investigate the level of technological collaboration and technological innovation, and to analyze the effects of these variables on performance of textile and clothing companies. The data were collected from participants of Preview in Daegu Exhibition and Seoul Fashion Sourcing Fair as well as a panel on the Research Institute. The results showed that the numbers of technological collaboration and technological innovation were relatively low but the level of technological collaboration was slightly high. The regression analyses indicated that technological collaboration had a significant effect but technological innovation didn't have a significant effect on company performance. However, these two variables had significant effects on innovation performance.

A Study for Digital Transformation Based on Collaboration Master Plan for Shipbuilding & Marine Engineering Industry

  • Seung-Uk So;Myeong-Ki Han;Young-Hun Kim;Jun-Soo Park
    • 한국해양공학회지
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    • 제37권5호
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    • pp.190-197
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    • 2023
  • In the shipbuilding and marine industry, digital transformation activities are promoted primarily by large shipyards. However, bottlenecks are observed across value chains, and digital transformation effects are reducing because of the cost and technical challenges encountered by supplies. In this study, we proposed a win-win cooperation model for large, small, and medium-sized companies using digital transformation based on the characteristics of the shipbuilding and marine industry through case studies. We investigated the digital transformation progress in German and Korean small and medium-sized enterprises (SMEs). In addition, we identified information-sharing methods and management challenges encountered in enterprise resource planning and manufacturing execution systems in the collaboration process of pipes, panels, blocks, etc. of SMEs that are suppliers of a Korean shipyard, and clarified communication by building a platform based on a common format between shipyards and suppliers. Further, we proposed a standard model of a digital transformation system for enhancing the collaboration between large companies and suppliers and proposed a basic plan including strategies to efficiently and effectively build a digital transformation system based on the standard model.

CPFR 구현을 위한 다중 에이전트 시스템 구조설계 (Design of a Multi-Agent System Architecture for Implementing CPFR)

  • 김창욱;김선일;윤정욱;박윤선
    • 대한산업공학회지
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    • 제30권1호
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    • pp.1-10
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    • 2004
  • Advance in Internet technology has changed traditional production planning and control methods. In particular, collaborations between participants in supply chains are being increasingly addressed in industry for enhancing chain-wide productivity. A representative paradigm that emphasizes collaboration in production planning and control is CPFR(Collaborative Planning, Forecasting and Replenishment). In this paper, we present a multi-agent system architecture that supports the collaborations specified in CPFR. The multi-agent system architecture consists of event manager, data view agent, business rule agent, and collaboration agent. The collaboration agent systematically controls negotiation between supplier and buyer with the aid of collaboration protocol and blackboard. The multi-agent system has been implemented with EJB(Enterprise Java Beans).

Regional Renaissance and Rejuvenated Civilization in Japan for Sustainable Development and Global Innovation: Focusing on the Industry-Academia-Government Collaboration's Context

  • Miyakawa, Yasuo
    • World Technopolis Review
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    • 제6권1호
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    • pp.1.1-1.34
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    • 2017
  • This paper aims to illuminate the role of serial context among industry, academia and government, taking much care of the role of society and community in the sustainable regional planning and practice. This paper is composed of five chapters, each of them dealing with different aspects. In In chapter 1, we give the little long introduction of the time of mutation and significance of locus that explains the conceptual background and framework of this paper. In chapter 2, we elaborate on the mutation and metamorphosis of structural, social, and natural changes in the world and especially Japan. In chapter 3 and chapter 4, the main chapters of this paper, we describe the evolution of academic town in megalopolis, the revitalization of technopolis, and the creative local culture of the World Heritage for the regional renaissance in Japan. In chaper 5, we conclude this paper. As for this illumination, we should pay more due regards to the locus, orbit and iconography of region to develop better hosting environment and habitat for global innovation of industry-academia-government collaboration's serial contexts through sustainable tourism and tourism sustainability. Especially, at the time of natural and social mutation, we could not look over the heavy and sudden natural unexpected changes, the deep structural social and community changes in Japan, and war and terrorism in Asia on the global scene for sustainable rejuvenation.

산학협력 운영시스템이 기업성과에 미치는 영향 연구: 경영인식과 시스템구축, 전략운영을 중심으로 (A Study on the Effect of Industrial-Academic Cooperation Operating System on Corporate Performance: Focused on Corporate Management Awareness, System Buildup, and Strategic Operation)

  • 박노국
    • 벤처창업연구
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    • 제16권5호
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    • pp.49-59
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    • 2021
  • 산학협력 네트워킹을 통해 기업 구성원들의 경영인식, 시스템구축, 전략 운영이 기업성과에 미치는 영향력의 관계성을 연구하여 증명하였다.. 연구 결과 첫째, 산학협력 네트워킹의 중요성으로 시스템구축은 기업성과에 가장 큰 영향력을 제공하고 있는 것으로 나타났다. 둘째, 산학협력으로 구축된 기업 경영 인식의 구성원 공감 형성이다. 기업 경영 인식은 기업의 전략적 운영과정에서 중요한 요인으로 제시되었다. 셋째, 전략 운영의 중요성이다. 전략 운영은 기업성과와의 관계성이 높은 것으로 증명되었다. 넷째, 산학협력 네트워킹의 시스템구축과 전략운영과의 관계성을 증명하였다. 시스템구축은 기업의 전략 운영에 중요한 영향력을 제공한다. 다섯째, 산학협력으로 도출된 경영인식을 통한 시스템구축이다. 구성원들의 경영인식은 시스템구축에 유의한 영향력을 제공하는 것으로 나타났다. 마지막으로 경영인식과 기업성과 간의 관계성도 유의한 것으로 나타났다. 구성원들의 경영인식은 기업의 성과에 중요한 변수로 제안한다. 코로나 팬데믹 환경에서 중소기업이 가지는 구성원들의 경영인식은 기업성과에 높은 영향력을 제공하는 것으로 확인되었으며, 현장 개선과 정보 자산의 지속적 확보는 중소기업의 경쟁우위를 확보하는 주요 변수로 제안된다. 본 연구는 중소기업의 한계점을 산학협력을 통해 혁신성장의 기반을 마련하고 현장 중심의 창조적 프로세스 개선 방법과 구성원들과의 경영인식 공감대 형성, 프로그램 시스템 구축을 통한 중소기업의 경쟁력 확보 강화방안을 제안하였다는데 의의가 있다.

중공업 부문의 대중소 IT 협업 전략과 추진에 관한 사례연구 (A Case Study on The Strategy and Way to Promote IT Collaboration between SMEs and Large Firms in The Heavy Industries)

  • 김정모;조지운
    • 산업공학
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    • 제25권1호
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    • pp.1-12
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    • 2012
  • The challenges facing manufacturing companies today span across the industry, independent of company size or product. Especially, big manufacturers must overcome these challenges, and information technology (IT) collaboration with small and medium enterprises (SMEs) will play a major role in this effort. In this research, the strategy and way to promote IT collaboration between SMEs and large firms in heavy industries are proposed. A pre-consultation was performed to derive the strategy and way for the collaboration, and an IT collaboration system was developed reflection the results of pre-consultation. The IT collaboration system consists of two parts. One is ERP based on BPM for SMEs to standardize and visualize the entire business process from order placement to release. This system also provides their parent company with visibility into the status of orders and user can easily access the system on the web at a low price through cloud computing service. The other is interface part for data changes between large firms and SMEs. Thus far, this paper demonstrates the importance of strategy for the collaboration, and the applicability of IT collaboration system to elevate the speed and efficiency of business.

The Effect of Absorptive Capacity on Technology Collaboration Performance: Focusing on the Moderating Roles of Innovation Intermediaries

  • Hyungju Lee;Geonil Ko;Namjae Cho
    • Journal of Information Technology Applications and Management
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    • 제31권2호
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    • pp.15-34
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    • 2024
  • This study aims to analyze the effect of absorptive capacity on technology collaboration performance and the moderating effect of innovation intermediaries. We set absorptive capacity (potential, realized) as independent variables and technology collaboration performance (relative technology level, development period, cost savings, new product development, collaboration satisfaction) as dependent variables, with innovation intermediaries as a moderating variable. We conducted a survey of 145 ICT companies that experienced technology collaboration and analyzed the data using 101 valid responses. The results show that potential absorptive capacity has a significant effect on new product development and collaboration satisfaction, while realized absorptive capacity has a significant effect on relative technology level, cost savings, and new product development. Furthermore, innovation intermediaries have a moderating effect between realized absorptive capacity and new product development. The contribution of this study to academia and industry is that it highlights absorptive capacity as a key factor influencing technology collaboration performance. The limitations of this study include the lack of accurate measurement of absorptive capacity and innovation intermediaries, as well as a lack of control over external factors. These limitations should be addressed through more in-depth research by systematically defining and measuring them in future follow-up studies.

패션산업을 중심으로 한 디자인 영역간의 콜레보레이션 (Collaboration Among Design Fields With a Focus on the Fashion Industry)

  • 정훈실;김영인
    • 복식
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    • 제58권6호
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    • pp.110-123
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    • 2008
  • The objectives of this study are to define the fundamental notions of collaboration in design field. The results of this study are summarized as follows: Firstly, collaboration means a cooperative work which are cooperatively done by collabarator and collaboratee on the equal status within a certain period of time, based on core ability of each of them. This cooperative work is presented with a visual image based on the identity of participants, and it creates an added value. Collaboration is different from convergence and hybrid in the methodological aspects and from brand alliance and strategic alliance in the aspects of the subject of project. Secondly, collaboration has been developing through step of using the specific ability, step of sharing each core abilities, and step of fusing their identities, in a view of the sphere of cooperative work and the intimate relations in reciprocity. Thirdly, according to strategic purpose, collaboration can be classified into value ascending collaboration, image changing collaboration, business-field extension collaboration, and event collaboration. Fourthly, production methods of collaboration consist of limited edition method, premium line method, common line method, producing a collaborative product, and so on. Fifthly, differentiation effect, image upgrade effect, production of higher value-added products, sale increase, diversification of business, sharing the targets, and promotion effect are achievable through collaboration. Sixthly, to make progress in collaboration successfully, the compatibility of combination between collaborator and collaboratee, the superiority of collaboratee, definitude of collaboration, the fit method of collaboration, the novelty of collatoration, possibility of issuing of collaboration, and perfection of collabo-product must be the points which deserve our attention.