• 유통과학연구
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• 제13권5호
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• pp.33-44
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• 2015

Purpose - This study examined the Italian eyeglass industry and the status of the franchise market. Luxottica's global growth strategy was analyzed to provide insight into the strategy and development of the Italian eyeglass industry and its franchise business. Research design, data, methodology - Luxottica's annual report, public media material, and website were examined, in addition to data from professional institutions. For the domestic eyeglass industry and franchise business, data from professional organizations, franchise information disclosure documents of the Fair Trading Commission, media materials, and related papers were investigated. Results - The success factor turned out to be securing a global wholesaler with retailers in overseas markets. This successful strategy was based on the strong entrepreneurial spirit of the founder, innovative craftsmanship, and an excellent corporate culture including corporate social responsibility (CSR). Conclusions - Considering the current environment, for Luxottica to be a leading global company, it had to review and adopt a successful vertical integration strategy, from R&D to distribution, M&A of overseas wholesalers and retailers, creative design and technical development, and sustainable cultural development

• 한국컴퓨터정보학회논문지
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• 제12권2호
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• pp.251-263
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• 2007

본 연구는 먼저 대중국 무역 환경변화와 중국진출 한국기업의 현황을 고찰하고 중국산업의 고도화 및 구조변화의 양상을 살펴본 다음 중국진출 한국기업의 당면과제와 이에 대한 대처방안을 모색해 보고자 하는 데 그 목적이 있다. 결론적으로 중국의 산업구조가 급속히 고도화되어 감에 따라 우리 기업들이 기존 사업영역을 침범당할 가능성은 상당히 높다. 그 경우 제 자리에 머무는 기업은 결국 도태될 수밖에 없을 것이다. 반면에 발 빠르게 대응하는 기업들의 경우에는 중국의 부상에 따른 거대한 수익기회를 누릴 수 있을 것으로 전망된다. 빠르게 변하는 중국의 사업환경을 미리 내다보고 이에 대한 철저한 준비와 구체적인 전략을 갖춘 기업만이 중국 시장의 잠재력을 활용할 수 있을 것이다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2004년도 추계학술대회 및 정기총회
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• pp.17-20
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• 2004

This research is focusing on industry dynamics of Korean Mobile Telecommunications Industry. Industry data from 1997 to April 2004 are used to analyze industry dynamics through variety use of case study and system dynamics modeling. As results, we found the importance of initial endowment, firm reputation, and handset subsidy strategy. Along with these player-based characteristics, government impacts on dynamics of competition are also investigated.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2015년도 춘계 종합학술대회 논문집
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• pp.335-336
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• 2015

미래 유망 디바이스를 X-Device로 규정하고 국내외 미래예측보고서 분석 및 ICT, 뇌 공학, 디바이스 분야의 전문가 인터뷰를 통해, 1세대 X-Device로 마인드 디바이스(Mind Device)를 선정하였다. 마인드 디바이스는 뇌신경 탐지를 통해 인간의 의사를 읽어내고 생각만으로 표현 소통을 가능케 하는 디바이스로 정의된다. 미래 유망 디바이스에 대한 세부 예측 및 향후 기획을 위해, 마인드 디바이스 관련 R&D 진행현황 및 필요성을 살펴보고 예상 적용분야를 정리하였다.

• 디지털융복합연구
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• 제9권1호
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• pp.13-24
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• 2011

IT is the core industry in Korea which has the most international competitiveness and counts for 35% of the total exports of Korea. Nevertheless, it tends to be concentrated in small range of items, a few countries and mostly large companies. Therefore, it is needed for small and medium-sized enterprises which can have prompt decision making processes and various changes to export wide range of items and to diverse countries. This study will introduce 'the fleet-type expansion strategy of overseas export' that is about large and small enterprises perform the appropriate role based on their own character, thus they produce the mutual benefit. This strategy will contribute to improve the export structure of Korea and perform the major role for Korea's IT industry to become the dynamic force for growth in the future.

• 산업경영시스템학회지
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• 제18권36호
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• pp.205-218
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• 1995

The trends of economic business environment have been changed to the ultimate competion, diverse market and need of new technology. To enforce the international competitive power, continuous technology innovation should be propelled. But the characteristics of small and medium company make it hard to get lead of market share. The industry of transportation and stevedoring machinery also have the same situation as small and medium company. This paper try to present the way of competitive power. The Strategic technology innovation for the industry of transportation and stevedoring machinery consists of product strategy, process design strategy, infra-structure strategy and R&D. There are benefits and shortcommings to get the competitive power for the industry of transportation and stevedoring machinery. Therefore the onclusion presented that capital for reverse engineering, export policy, human resource, thechnical cooperation with the institutions are required.

• 한국항만학회지
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• 제9권1호
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• pp.1-17
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• 1995

According to the analysis results, first, the purpose of information system is usually internal-oriented (decrease of employees and increase of productivity) in the port-logistics industry. Second, the success factor of information system for internal strategy group is different for its external strategy group. Third, the external enviornment factors affect on the information strategy and the success factor in the port-logistics industry. Therefore, I think that it is necessary for the port-logistics industry to consider the information strategy direction and its affecting factors in the port-MIS.

• 식품기술
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• 제23권1호
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• pp.104-116
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• 2010

• The International Journal of Costume Culture
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• 제7권2호
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• pp.123-134
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• 2004

This study tried to suggest the effective future marketing strategies by analysing marketing strategies of five brands which were selected by sales amount and the growth rate among young casual brands in the L-Department store from 2001 to 2002. According to analysis, brand marketing could summarize to five marketing strategies such as culture marketing, emotion marketing, co-marketing, on-line marketing, and propose marketing. Culture marketing includes 'BB family marketing, star marketing, core marketing, experience marketing. One of the emotion marketing is 'Kidult marketing' which affects cute concept. Co-marketing includes 'Charisma marketing' that cooperates with distribute industry, 'Movata marketing' which cooperates with mobile communication industry, and 'Game marketing' which cooperates with game industry. There are some other marketing strategies such as consumer calling marketing, A.S.A. marketing which is for buyers, QR marketing for quick response, Web site's differentiate marketing and Logo marketing. The suggested marketing strategies for on-coming brands are 'distinguished strategy of the online contents', 'consumer calling strategy' and 'loyalty maximizing strategy'.

• 공학교육연구
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• 제15권6호
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• pp.3-8
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• 2012

The purpose of this study is to reinforce employment improvement of engineering college students and the industry-university collaboration of regional industries. In order to achieve the object of this study, we inquire and analyze the general requirements for engineering college students and specific requirements for each major of engineering college. In addition, we survey and analyze the industry-university collaboration programs and awareness of them. When regional companies hire new workers affiliated engineering students, they significantly consider executive ability related to their majors and self-confidence. The education and research area by each department and the status and the intention of industry-university cooperation are also investigated. Eventually, we propose the education plan to meet the industrial requirements and industry-university cooperation strategy.