• 유통과학연구
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• 제10권11호
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• pp.79-88
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• 2012

Purpose - The objective of this paper is to suggest that a company's CRM activities have an effect on customer loyalty in the Korean retail industry. Typically, Korean customers use large local marts with convenience in the absence of any other choice. Therefore, this study aims to shed light on the fact that customers do not break away from their preferred retail stores, either owing to their stringent loyalty (the lie loyalty) or difficulty in turning to alternative choices. Research design, data, methodology - By surveying a sample of 200 hyper-markets through a questionnaire, and excluding dubious and missing responses, I obtained 181 samples to be included in the empirical analysis. The survey was conducted for two weeks during October 2011. AMOS and SPSS18 statistical packages were used for conducting statistical analysis for this study. This paper was developed using the concept of customer equity on CRM, which is known to have a positive impact on customer loyalty through the satisfaction and switching-barrier parameters. The hypothesis of this paper is that customer equity is composed of relationship equity, value equity and brand equity, and that the relationship equity variable has positive effects on the value equity and brand equity amongst other types of customer equity. Moreover, customer equity influences customer loyalty through parameters including customer satisfaction and switching costs in the Korean retail industry. Results - According to the results of the analysis, it was confirmed that relationship value had a positive effect (+) on all variables, including the perceived QoS (Quality of Service), store brand images, economic value, and store convenience. It was also confirmed that the assumption that the perceived QoS (Quality of Service), economic value, and store convenience had a positive effect on customer satisfaction was shown to be statistically significant, with a p-value below 0.05. Only the store brand value variable had an effect on the switching-cost variable with respect to the causal sequence of the variables, including the perceived QoS, store brand value, economic value, and store convenience. The remaining variables did not seem to influence the switching-cost variable. On the other hand, another effect showed that customer satisfaction had a statistically significant influence on the switching-costs variable. Moreover, the customer satisfaction and switching-cost variables also had a statistical influence on customer loyalty. Conclusions - The CRM activities had an influence on various variables (including perceived QoS, perceived economic value, store brand value, and store convenience) pertaining to customer values. Customer satisfaction and switching-cost had some effects on customer loyalty as a parameter. This confirms that stringent loyalty exists with respect to customer loyalty in the retail industry. The fact that the variable had such a statistically significant influence on the switching-cost and store brand equity variables means that consumers react to the reputation of a brand, confidence about the store, and quality confidence. The implications of this study in the retail industry should be further extended to devise strategies for customer retention.

• 한국시스템다이내믹스연구
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• 제4권2호
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• pp.153-171
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• 2003

In this study, we tried to build a model which can deal with the efficient and effective operation of electric power industry, especially focused on the nuclear industry. Here, SD(system Dynamics) approach is used to visualize the underlying phenomenon of the nuclear power industry. SD is a methodology for studying and managing complex feedback systems, such as one finds in business and other social systems, The span of SD applications has grown extensively and now encompasses work in corporate planning and policy design, public management and policy, biological and medical modeling, energy and the environment. Recently, according to the report from KEPCO(Korea Electric Power Corporation), they are considering delaying a new power plant construction. It may be based upon business fluctuation downsized from Korean economic crisis in 1997 and freezing of construction funds due to unstable foreign exchange rate. At this point, we need desperately a kind of strategic model that would contribute to cope with the current business situation, energy generation, Production, and resulting Pollution. Specifically, this model, using SD approach, starts with the detailed drawing of influence diagram, which describes those relevant key points on nuclear power generation systems in electric power industry of Korea. These include such (actors as the operation of nuclear industry and parameters related to the decision making for business policy. Based upon the above-mentioned influence diagram drawn, we developed SD simulation model to evaluate and analyze strategic management of KBPCO. Based on our analysis, we could demonstrate how simulation model can be applied to the real electric power generation in Korea.

• 한국콘텐츠학회논문지
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• 제11권12호
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• pp.884-892
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• 2011

관광산업의 산업연관분석은 최근의 서비스산업에 대한 정책적 관심이 증가하고 있는 상황에서 경제적 효과를 측정하는 수단으로 유용성이 높다. 2007년과 2008년 산업연관표를 통하여 생산유발계수, 부가가치 유발계수, 수입유발계수, 영향력계수와 감응도계수를 도출하였다. 분석결과, 산업연관분석의 주요지표들은 최승이[6]의 연구와 비교하여 커다란 차이가 나타나지 않았다. 본 연구에서 관광산업의 범위를 축소한 상황에서도 비슷한 결과를 보인 것은 과거에 비해 관광산업의 영향력이 커진 것으로 추측된다. 향후 연구에서는 관광산업의 분류에 대한 합의가 필요하며, 각종 계수를 전체적으로 도출하는 것 뿐만 아니라 세부적인 관광산업에 대해서도 분석이 진행되어야 한다.

• 한국경영과학회지
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• 제26권2호
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• pp.99-109
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• 2001

In this study, we tried to build a model which can deal with the efficient and effective operation of electric power industry, especially focused on the nuclear industry. Here, SD (System Dynamics) approach is used to visualize the underlying phenomenon of the nuclear power industry. SD is a methodology for studying and managing complex feedback systems, such as one finds in business and other social systems. The spend of SD applications has grown extensively and now encompasses work in corporate planning and policy design, public management and policy, biological and medical modeling, energy and the environment. Recently, according to the report from KEPCO (Korea Electric Power Corporation), they are considering delaying a new power plant construction. It may be based upon business fluctuation downsized from Korean economic crisis in 1997 and freezing of construction funds due to unstable foreign exchange rate. At this point, we need disparately a kind of strategic model that would contribute to cope with the current business situation, energy generation, production, and resulting pollution. Specifically, this model, using SD approach, starts with the detailed drawing of influence diagram, which describes those relevant key points on nuclear power generation systems in electric power industry of Korea. These include such factors as the operation of nuclear industry and parameters related to the decision making for business policy. Based upon the above-mentioned influence diagram drawn, we developed SD simulation model to evaluate and analyze strategic management of KEPCO. Based on our analysis, we could demonstrate how simulation model can be applied to the real electric power generation in Korea.

• Journal of Korea Trade
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• 제25권3호
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• pp.116-133
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• 2021

Purpose - Intra-industry trade of agricultural products can eliminate the disadvantage of Korea's traditional agriculture and improve its lack of comparative advantage. The main purpose of this paper is to measure the level and index of intra-industry trade of Korean agricultural products and to explore the spatial dependence and spillover effect associated with this type of trade. The main factors influencing intra-agricultural trade are analyzed from two perspectives: the population and the classification of agricultural products. Design/methodology - First, the level of intra-industry trade of Korean agricultural products is measured. Second, to obtain a more accurate estimate of the influence of various factors, and based on two types of weight matrices, a spatial econometric model is constructed from two aspects: population and classification of agricultural products. The status and the factors influencing intra-industry trade are also studied. Findings - It is concluded that there is a positive spatial correlation between Korea's intra-industry trade in agricultural products and that of its trading partners. The spatial spillover effect of this type of trade is verified by using the spatial autoregressive model (SAR). Labor-intensive agricultural products are found to have a positive spillover effect on intra-industry trade, while land-intensive products do not have a significant effect. Originality/value - In this paper, the two types of agricultural products are meticulously distinguished, and the spatial effect of the intra-industry trade of agricultural products as well as the influence of various factors are analyzed. In addition, the accuracy of the estimation of the coefficients of the factors by using the spatial econometric model is higher than that of the ordinary panel data model.

• 디지털산업정보학회논문지
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• 제9권3호
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• pp.155-171
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• 2013

This research paper is focused on a theoretical study of the influences the structural factors and social capital within an industrial cluster have on innovative performance, and expanding the understanding of the influence through positive analyses based on public surveys. The study adopts a concept of social capital that can formulate a social relationship, and maintains that the social capital either works as a mediator for structural factors or independently exerts strong influences on innovative performance. In the research, the social capital is divided into two categories, bonding social capital and bridging social capital, and their influences are analyzed separately. The result of the analyses shows that unlike the traditional perception based on Korea's unique culture, the influence of bridging social capital is stronger than that of bonding social capital. It is also found that the structural factors exert influence by themselves on the contrary the previous study, simultaneously they still have influence upon innovative performance through bridging social capital calculated via the elements such as secondary relationships, network activity support and organizational openness.

• 디지털산업정보학회논문지
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• 제12권3호
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• pp.311-325
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• 2016

This study aims to investigate strategies for attracting consumers in Urban Entertainment Centers and understand the relationship between user satisfaction and intention of revisiting. To accomplish this, the strategic attraction factors were set as functional, experiential, episodic, and semantic. The relationships between these factors and revisiting intentions were studied experimentally. The result of the study can be summarized to 3 points. First, the 4 strategic factors that were selected all had a significant influence on revisiting intention. Therefore the more these factors have an influence, the higher the satisfaction and revisiting intentions. Secondly, out of the attraction factors the one with the biggest influence to customer satisfaction turned out to be 'functional factors' which is related to convenience, accessibility and availability. The factor that had the biggest influence on revisiting intentions turned out to be 'semantic factors' which is related to events, unusualness and temporality. Through this result we can see that to enhance satisfaction 'functional factors' should be considered first and to increase revisiting intentions 'episodic factors' should be considered first. Thirdly, it could be assumed that satisfaction of the visitors could boost intentions of revisiting.

• Journal of Information Technology Applications and Management
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• 제16권2호
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• pp.79-98
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• 2009

IPTV has risen as a new driving force amid concerns against the saturated internet market and gained enormous attention of both the government and industry as niche market. Especially, IPTV banking which is one of the major services, IPTV has risen up recently as another financial service channel. Prior to the expansion of the new technology, this study attempts to predict its success possibility. In order to grasp variables that would effect formation of user intention of potential adopters, and external variables that influence user intention of IPTV banking have been confirmed and studied empirically based on Technology Acceptance Model(TAM). As a result, it was validated that self?efficacy, facilitating condition, social influence, and perceived importance to TV banking needs are the influential variables. Therefore, one may able to find appropriate direction of marketing activities for effective expansion of IPTV banking service through this study. Also, considering the fact that the number of service users has absolute influence over profit determination in the IPTV banking service industry, the study about characteristics and intention of such potential adopters could certainly be significant.

• 디지털산업정보학회논문지
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• 제9권2호
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• pp.151-163
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• 2013

It goes without saying that the technology innovation plays an important role in the sustainable growth of the firm in the global economy. It, however, is not easy to fulfill this simple and obvious fact. Because there are a lot of barriers hindering innovation activities of firms and innovations are interrupted or don't even attempts by this barriers. So in this paper, I study barriers of firms that try to innovation and how much negative impact exist on firm's innovation performance by that. And also I try to find influence on firm's performance because of declined innovation activities. To prove this, KIS(Korean Innovation Survey) 2008, which was surveyed by STEPI(Science and Technology Policy Institute), is used to find relationships among variables; innovation barriers, innovation activities and firm's performance. In the result, I find that financial barrier influence negatively to the process innovation with small business, capable barrier influence negatively to the process innovation with large business and organizational barrier influence negatively to the process innovation with both small and large business. And, it also appear that organizational barrier has not moderating effect but process efficiency has moderating effect significantly with small business that have more positive effect.

• 산경연구논집
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• 제15권2호
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• pp.31-39
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• 2024

Purpose: The present research guides to a middle ground where recreational sports and enjoyment justify the basic concept of leisure consumption, exploring an exciting field of study, where participation is the motivational source of recreational sports fans for transferring into the motivation of leisure activities and leisure consumption. Research design, data and methodology: This research took a close look at the current literature to investigate impacts of recreational sports enthusiasts' willingness to engage in the leisure consumption. The screening and excluding procedure took a place to select a qualified prior resources and the present author finally obtained a total of 19 highly relevant papers. Results: The evaluation of the presented research shows that the enthusiasts' participation in avocational sports has four significant implications on their lifestyle and leisure consumption. These impacts are categorized as follows: Economic influence, Psychological influence, Social influence, and Environmental influence. Conclusions: In sum, this study has shown the various ways and magnitude in which willingness to participate in leisure affects its consumption by the recreational sports enthusiast. These impacts have brought critical implications for the viability of the sport leisure business in the industry, particularly in urging it to be the right strategic direction to cater to this market segment.