• Title/Summary/Keyword: Industry Effects

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A Study on the Influence of the Perceived Service Quality on the Customer's Loyalty - Focusing on the Service Industry Consumers (지각된 서비스품질이 고객충성도에 미치는 영향에 관한 연구 : 서비스 산업 고객을 대상으로)

  • Do, Hyun-Ok
    • Journal of Industrial Convergence
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    • v.13 no.2
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    • pp.25-37
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    • 2015

  • The purpose of this study is about the influence of the Service quality on the customer loyalty depending on the customer value(social and psychological value, functional value) because of the dynamic business environment is react quickly and flexibly, many of today's companies are required to consult an expert. According to the circumstances, Service Firms(Hotel) should be provide a differentiated service for each customer. And this paper attempt to theoretical organize and take advantage of practical in Service industry. The questionaries of 154 from the companies which have received Service in 3 years in the metropolis and small and medium-sized cities were used to test hierarchical regression model with mediating effects of customer value between Service quality and Customer loyalty by SPSS(PASW) 18.0 version. From these analyses, the following results were obtained: First, social-psychological value have partially mediated effect on the tangibility, responsibility, assurance and customer loyalty. Second, functional value have partially mediated effects on the between tangibles, reliability and customer loyalty. The result suggests that 'tangibility', 'reliability', 'responsibility', 'assurance', 'empathy' are the most important factors to affect customer loyalty, and there are partially mediated effects of customer intention between Service quality and Customer loyalty. In conclusion, to improve the specific and actual meaning and value about the Hotel service quality and to give the suggestions on the Hotel's marketing communication by understanding the customer action.

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The Visual Effect Evaluation by Skirt Silhouette and Length, and Wearer's BMI Categories (BMI별 스커트 실루엣과 길이에 따른 시각적 효과 평가)

  • Li, Qi;Nam, Young-Ran;Kim, Dong-Eun
    • Fashion & Textile Research Journal
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    • v.22 no.6
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    • pp.812-825
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    • 2020

  • This study compared and analyzed the interaction visual effect of skirt silhouettes and skirt length by body mass index. This study provides basic data for women in their 20s and 30s to choose suitable skirts for their image. Twelve skirts were made, consisting of two categories of body mass index, three types of skirt silhouette and two levels of skirt length. Men and women in their 20s and 30s evaluated the visual effects of the experimental skirts using a questionnaire. The interaction effect of the visual effect following the skirt's length and silhouette by body mass index were analyzed by three-way ANOVA. Overall, a shorter the body and lower body length resulted in better vertical effects in normal weight. In terms of horizontal effects, such as lower body thickness and full-body shape, the 40 cm skirt, 50 cm tight, and A-line skirt were generally shown as better images. Skirt length helped supplement body type rather than silhouette in the overweight section. When the length was 40 cm, three skirts showed a more positive image. This study provide results for women in their 20s and 30s to choose skirts that are suitable for their image.

  • https://doi.org/10.5805/SFTI.2020.22.6.812 인용 PDF KSCI

The Effects of GWP Organization Culture on Need for Achievement, Job Satisfaction, and Job Performance - Comparison Analysis of Workers in Manufacturing, Service, and Finance Industries - (GWP 조직문화가 성취욕구, 직무만족, 직무성과에 미치는 영향 - 제조, 서비스, 금융업 종사자 간 비교 분석 -)

  • Shin, Hyo-Jin;Ko, Young-Hee
    • Management & Information Systems Review
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    • v.34 no.2
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    • pp.39-65
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    • 2015

  • This study is the empirical analysis of the effects of GWP organization culture on need for achievement, job satisfaction, and job performance. For this analysis, among the major companies that have been selected as good corporates to work (GWP), the survey was conducted by targeting the employees in manufacturing/service/finance industries and the comparison analysis is on the relationship between the effects and variables of the GWP organization culture are effected the professionals in the industries. As for the results of the studies, firstly, in manufacturing industry, GWP organization culture has significant impacts on need for achievement(+) and job satisfaction(+) and does not have significant effects on job performance. Also, need for achievement has significant effects on job satisfaction(+) and job performance(+) and job satisfaction has significant effects on job performance(+). Secondly, GWP organization culture in service industry has significant effects on need for achievement(+) and job satisfaction(+) but does not have significant effects on job performance. Need for achievement has significant effects on job satisfaction(+) but does not have significant effects on job performance and job satisfaction does not have significant effects on job performance. Lastly, GWP organization culture in finance industry has significant effects on need for achievement(+), job satisfaction(+), and job performance(-) and need for achievement has significant effects on job satisfaction(+) and job performance(+) and job satisfaction has significant effects on job performance(+). Based on the results of the analysis, this study suggests the meanings and implications on the similarities and differences on how GWP organization culture affects employees in different industries.

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