• Title/Summary/Keyword: Industrial Subsidiary Product

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A Study on Evaluation of Purpose, Program and Satisfaction for Participating Company for Industry-University Technology Cooperation (산학 기술 협력 참여기업의 참여목적, 참여프로그램, 만족도 평가)

  • Lee, Sang Cheon;Bae, Sung Moon;Park, Jong Hun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.39 no.4
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    • pp.40-48
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    • 2016
  • The engineering knowledge and technology is core driving forces of continuous growth in knowledge based society. Companies, the government, and universities are the subjects of an innovation and the cooperation between them is very important. Nowadays, the main purpose of industry-university cooperation moves to train experts and develop a new product. A shift of the paradigm came from the change of recognition that the final consumers of the program are companies and the universities are supporters of the program. In this paper, we investigate the purpose, participation and satisfaction of companies to industry-academy technology cooperation through empirical studies. The need to expert training, product development and process development makes companies participate industry-academy technology cooperation and companies have different purpose of participation by the business type. Companies often feel that expert training, subsidiary purpose of industry-academy technology cooperation, is more important than product development or process development. This result is caused by the real world environment of small and mid-size companies, lacking of technology experts. The participation of companies to each technology cooperation program (technology transfer, joint technology development, consigned technology development, technology consulting, co-op. lab.) is also different by business type. The companies' satisfaction with the purpose of process development is relatively higher than that with the purpose of product development and companies show also different satisfaction value by business type and participating program. The results of this study can give a contribution to the design of demand oriented industry-academy technology cooperation model.

Entry Mode Choice of FDI Firms In Korea : The Case of USA, EU & Japan Manufacturing Firms (외국인 직접투자기업의 진입모형 선택에 관한 실증연구 (미국, EU, 일본 제조업 중심으로))

  • Kim, Chul-Yeon
    • Journal of Industrial Convergence
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    • v.1 no.1
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    • pp.71-97
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    • 2003
  • In this study, the main goal is conduct an empirical research for MNC's(multinational companies) contingency factors and entry modes. Through examining elements of success and limitations of foreign companies in the domestic market, a resulting purpose can be suggested such as developing attractive foreign investment policy. The results in this study are as below. The results from Logistic Regression Analysis there were indications for preference factors for WOS (Wholly Owned Subsidiary). The factors were 'Strategic Motivation', 'Intelligent Property', and 'Market Latent Purchasing Power'. For JV (Joint Venture) there were preferred factors such as 'Degree of Using Product Factors', 'Differential Products Development Ability', and 'Systematic Incentives'. However, this thesis is limited to identifying clear causal relationship between the 'Performance' of foreign investment enterprise which entered WOS or JV and various factors which were suggested in the contingency factors (independent variables).

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Grundfos Pumps Korea Inc.: Localization and Differentiation (한국그런포스펌프 (주): 마케팅활동의 현지화 및 차별화)

  • Park, Seong-Yeon;Rhee, Hong Jai;Joo, Young-Hyuck
    • Asia Marketing Journal
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    • v.8 no.3
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    • pp.101-121
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    • 2006
  • This case study explores various marketing strategies of Grundfos Pumps Korea Inc. that has become a front-runner in the industrial pump market of Korea as the enterprise that got into the business later. Grundfos Group, a multinational company with its head office in Denmark, has acknowledged diversity of each country and has granted its subsidiary companies with discretionary power so that they can establish marketing strategies suitable for the market they were competing in. Grundfos Pumps Korea has been very successful in its localization and differentiation of marketing strategies. First, Grundfos Pumps Korea achieved the trust of their customers by its high quality and consistent pricing strategies and has expanded its market very successfully with continuous product innovation and new product ideas. Second, it increased its brand awareness and recognition by brand differentiation along with the product differentiation strategy, which is exceptional in industrial market. It has conducted creative marketing activities and strategies to build brand equity and successful customer relationship management.

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A Review on Dynamic Changes of Consumer's Attributes and Marketing Mix Strategies of Cut Roses in Korea (장미에 대한 선호속성의 동태적 변화와 마케팅 믹스전략 탐색)

  • Kim, Bae-Sung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.10
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    • pp.4328-4336
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    • 2011
  • The aim of this study is to find changes of the attributes that influence the purchase of cut roses during recent five years(2007~2011) and suggest some implications on ways to promote cut roses marketing. For this purpose, a survey was conducted through the Internet among 1,100 randomly chosen people living in Seoul, Inchon and Gyeonggi Province in 2011. A total of 1,023 valid replies were received for the analysis of the survey which was carried out by the subsidiary consulting firm. The survey panels and estimation models to analyze changes of consumers' preference attributes during recent five years are same to them of Kim, et al.(2007). That is, empirical analysis tools such as ordered probit model, multinomial logit model, and conjoint analysis were used according to Kim, et al.(2007). This paper suggests several policy implications to set up the target market of cut roses and marketing mix strategy to specify the best 4P(product, price, place and promotion).

A Study on the Improvement of the Legal System Related to Electro-Optical Oxidation Slag

  • Kim, Hyeok-Jung;Lee, Young-Woo;Park, Se-Hun
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.12
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    • pp.299-303
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    • 2020
  • Currently, electric furnace oxide slag is mostly used for soil or road use due to its nature. Although electric furnace oxidation slag is an industrial byproduct, not a circulating aggregate, the shortcomings of electric furnace oxidation slag are gradually being resolved due to the development of technology, and it is said that electric furnace oxidation slag is enough to be used as aggregates in light of research and technology conditions outside of Korea. However, there are difficulties in expanding construction and application, given that the current standard for electric furnace oxid slag only defines recycling purposes and does not have specific regulations. Therefore, institutional supplementation is needed to utilize oxidation slag as electricity. In this study, the laws and system related to oxidation slag by electricity are reviewed, laws related to recycled aggregate are examined, and measures for improvement are proposed.

Study on the Development of Smart Charger Design for Strengthening Technology of Small and Medium Technology (중소기업 기술 강화를 위한 스마트 충전기 디자인개발에 관한 연구)

  • Yoon, Myung-Han
    • The Journal of the Korea Contents Association
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    • v.18 no.6
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    • pp.102-112
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    • 2018
  • This study, energy saving technology development is desperately needed and the energy efficiency through improved environmental impact by minimizing economic raw materials and subsidiary materials can lead to reductions in local Small Business at the heart of the new technology in the background, product design and development. That's about technology, strengthen and broaden the design patent right infringement of its competitors by gaining a global corporate foundation of development research. In order for companies to develop diagnostic analysis and key technology analysis and evaluation of progress on the scope of rights through the development of new technologies to diagnose and design rights and the extent and design rights infringement and design development since the company's growth analysis. Integration of the design development and the core technologies of the company will be the core of national industrial competitiveness of small businesses and by securing and creating the knowledge-based rights, fusion link that can grow into compatibility business is much more need in a difficult economy.

Microbiological Hazard Analysis for HACCP System Application to fermented milk (발효유류의 HACCP 시스템 적용을 위한 미생물학적 위해 분석)

  • Park, Seong-Bin;Kwon, Sang-Chul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.1
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    • pp.438-444
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    • 2015
  • The aim of this research was to apply a HACCP system (Hazard Analysis Critical Control Point) to fermented milk. The main ingredients of fermented milk, work facilities and workers were obtained from a company named YD, which is located in Seobuk-gu, Cheonan-si between November 5 2013 to April 13, 2014. A manufacturing process chart was prepared by referring to the manufacturing process of fermented milk manufacturers in common. The manufacturing process chart was made with raw materials; Raw milk, High Fructose Corn Syrup, Oligosaccharides, Lactic Acid bacteria and Subsidiary ingredients, Warehousing of packaging materials, Storage, Input, Preheating, Mixing, Homogeneity, Sterilization, Precooling, Culture, Filtration, In packaging, Out packaging, Storage, and Consignment, as listed Table 1. The results of the microbiological hazard analysis on the raw materials was safe after sterilization($90^{\circ}C{\pm}5^{\circ}C$, $35{\pm}3min.$) On the other hand,a microorganism test of an environment and workers suggested that the microbiological hazard should be reduced through systematic cleaning and disinfection accompanied by improved personal hygiene based on hygienic education on workers and the management of microorganisms in air.

Present status of Kochujang, a fermented hot pepper soybean paste, and its globalization (고추장 산업의 현황과 세계화 제안)

  • Shin, Dong-Hwa
    • Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
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    • 2005.09a
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    • pp.1-23
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    • 2005
  • Kochujang, a fermented hot pepper soybean paste, is a spicy condiment mixed with red pepper, boiled rice and mold fermented soybean (as koji) which is then fermented for several months. It has unique taste of hot, sweet, salty and savory flavor by all mixed ingredients by fermentation, and is one of most famous Korean traditional foods. The scale of the kochujang industry is about 200 billion won in Korea, and 7.8 million dollars and 4,500 tons in exports. Although it is still not a large part of the food industry in Korea, the scale of soy products will increase because it is a major subsidiary food in our dietary life and has grown from a homemade to a mass produced product. Kochujang has the largest market in the scale of sales among fermented soybean products and has merit because of its domestic base and its ability to grow to an international market due to its unique fermented taste. In order to make kochujang an international food, it Is necessary to study the scientific development of kochujang and the diversity of products using kochujang that are fitted to the taste of people around the world. In addition, participation in various exhibitions and food fairs supported by the government should help to promote kochujang throughout the world. In addition, these should be actively supported by the related businesses. Red pepper, a major ingredient in kochujang, has been widely studied and shown to have a positive effect on the reduction of fat, on the strengthening of the immune system, and on active biological functions. A fermented spice like kochujang has been shown to be beneficial for the body due to the process of fermentation rather than from the red pepper itself. If we prove the various biological functions of kochujang with a particular taste and flavor, it will energize a new market. It is necessary for business to make a continuous effort supported fly the scientific world and by government policy, in order to introduce this traditional food to the world. In the present day, the kochujang market is now on a firm basis and has been activated in the field of its study. Now, it is possible to achieve the birth of a secondary international market by concentrating on these efforts.

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The Production-And-Marketing System and the Regional Division in a Traditional Industrial District: Hemp Fabric Handicrafts in Andong (안동 삼베 수공업산지의 생산유통체제와 지역분화)

  • Lee, Chul-Woo
    • Journal of the Korean association of regional geographers
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    • v.3 no.1
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    • pp.135-154
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    • 1997
  • The purpose of this study is to clarify the reason of the change of production-and-marketing system and of the regional division. The data for this study were collected by administering interviews with people engaging in hemp fabric industry: namely, craftsmen and managers in the production and marketing of "hemp fabric" handcraft. The summary of this study is as follows: First, the hemp fabric industry is a main subsidiary business of agriculture in Andong. The process of making hemp fabric heavily depends on manual labor. The process is divided into five stages: namely, cultivating hemp, pre-reeling, reeling, weaving, and colouring. Second, Andong "hemp fabric" handicrafts industry had been continuously growth until the late 1960s. During the period of Japan colonization, it was under boom condition: while the other traditional fabric industries were declined. In the 1970s, the decrease of the demand of hemp fabric was the result of mass production of substitute goods on factory system: while, in the 1980s, the growth of per capital income play an important role in bringing about the increased demand of hemp fabric. Third, in the 1980s. production-and-marketing system was changed as the result of the effort to improve the quality and the process, the advanced age of craftsmen, and the weak function of existing marketing systems. The social division of labor within the district is well developed between cultivating hemp, reeling and weaving. The social division of labor is also found in the partly process of handcratfs, and between the production and marketing. The social division of labor between production and marketing is not strongly developed to establish a reliable enterprise that develops a new product and opens a new market. Fourth, the spatial boundary of the production of hemp fabric handcrafts becomes limited into a special region based on the regional specialization of hemp cultivating and the differentiation of utilization of labor.

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