• Journal of KIBIM
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• v.9 no.4
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• pp.75-83
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• 2019

Recent data development has made it possible to analyze each individual's daily commuting by using transportation card transaction. This research utilizes about 1 million observations from the subway line no.7 of Seoul metropolitan transportation data. By using such a massive dataset, the authors try to identify daily travel behavior of morning commute and its possible relationship between subway usage and socio-economic factors. There are 4 main types of users and their travel behavior, and top 15 stations with the most users for arrival and departure are selected. Accordingly, 15 stations have distinctive characteristics including population density and the number of businesses around stations. To identify this fact, the 4 most populated stations are selected and their socio-economic factors are examined. According to the analysis, the most departure stations are generally surrounded by hihgly populated residential areas, whereas the most arrival stations are stood within the job concentrated districts.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.171-177
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• 2020

This study investigates e-service quality of online travel agency and influence on relationship quality and Reuse. The individual Chinese tourists with experiences using online travel agencies were chosen for the study. The survey was carried out at Jeju International Airport, which is the most frequently used by Chinese tourists visiting Korea. Data were collected for 7 days from July 15, 2019 to July 21, 2019. A total of 320 tourists were attended in this research and finally 300 samples were used for empirical analysis. The result of the study showed that e-service quality of online travel agencies all factors(convenience, individuality, accuracy and price attractiveness) influences on relationship quality all factors(satisfaction, trust) and the factor 'accuracy' was analyzed as the biggest among them. Moreover satisfaction and trust factors of all sub-factors of relationship quality influences on reuse. In the future, we intend to provide basic marketing data for Chinese tourists using online travel agencies to officials and practitioners. Particularly, focusing on the tourism behaviors of individual Chinese tourists, we are going to propose effective business cooperation plans and strategic alternatives with online travel agencies.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.13 no.2
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• pp.1-11
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• 2014

In this paper, travel speed patterns were deducted based on historical DSRC travel speed data using Decision Tree technique to improve availability of the massive amount of historical data. These patterns were designed to reflect spatio-temporal vicissitudes in reality by generating pattern units classified by months, time of day, and highway sections. The study area was from Seoul TG to Ansung IC sections on Gyung-bu highway where high peak time of day frequently occurs in South Korea. Decision Tree technique was applied to categorize travel speed according to day of week. As a result, five different pattern groups were generated: (Mon)(Tue Wed Thu)(Fri)(Sat)(Sun). Statistical verification was conducted to prove the validity of patterns on nine different highway sections, and the accuracy of fitting was found to be 93%. To reduce travel pattern errors against individual travel speed data, inclusion of four additional variables were also tested. Among those variables, 'traffic condition on previous month' variable improved the pattern grouping accuracy by reducing 50% of speed variance in the decision tree model developed.

• Health Policy and Management
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• v.8 no.1
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• pp.183-202
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• 1998

This study is to investigate patient's choice of health care and the demand for Korean traditional medicine care in rural areas in 1995. It tried to evaluate the effect of out-of-pocket expenditure, travel time, and waiting time on improving care-seeking and substituting clinical medicine for pharmacy care and Korean traditional medicine care in rural areas. The statistical model of this study is conditional logit to estimate effects of choice-specific and individual-specific characteristics on the choice of type of services. This study used, as explanatory variables, average out-of-pocket payment, travel time, and waiting time of services required to use the services. The model was empirically tested using data from 1995 Korean National Health Survery. The results showed that rural Koreans responded to out-of pocket payment and travel time. Increases of out-of-pocket payment and travel time decreased the probability to choose care in rural Korea. Rural Koreans were more likely to seek care than others with low out-of-pocket payment and travel time. The probability of choosing Korean traditional medicine were higher among the members of the households with higher education level and older persons, while they were lower in the households with large family than others compared with the probabilities of choosing public health facilities. The result of this study implies that policy on use of health care in rural Korea can be focused in managing travel time and out-of-pocket payment.

• Journal of Korean Society of Transportation
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• v.7 no.1
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• pp.35-42
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• 1989

The multinomial logit model has been applied for various choice problems. Among others, the joint destination mode choice, the mode choice and the route choice are the three major modeling topics for korean transportation planners. This paper examines with real world data (the Olympic road and its competing two major arterials) the usefulness of a Logit route choice model. Quites surpisingly, it is found that the multinomial route choice behavioral model calibrated for this study based on (0,1) individula data base can not provide a good estimate for O-D trips less than 6㎞. 400data points and 3case studies might not be sufficient for a sound conclusion. It is, however, believed from a series of similar studies conducted by the authors that the route choice behavior is more sensitive (more demand elastic with respect to travel time changes) than the mode choice and the shorter trip, the more sensitive. The travel time parameters for destination choice models are usually smalle than the travel time parameters for mode choice models and these parameters (for mode choice models) turn our smaller than the travel time parameters for route choice models from this study. Table 2 in this paper shows parameter changes for three different markets and Table 3 shows the modeling errors when the estimated individual probabilities are aggregated into a route level.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.16 no.3
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• pp.59-72
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• 2017

As the part of study which handles the measure to use the individual vehicle information of taxi GPS data on signal controls in order to overcome the limitation of Loop detector-based collecting methods of real-time signal control system, this paper conducted series of evaluations and improvements on link travel time, queue vehicle time estimates and traffic condition decision algorithm from the research introduced in 2016. considering the control group and the other, the link travel time has enhanced the travel time and the length of queue vehicle has enhanced the estimated model taking account of the traffic situation. It is analyzed that the accuracy of the average link travel time and the length of queue vehicle are respectably both approximately 95 % and 85%. The traffic condition decision algorithm reflected the improved travel speed and vehicle length. Smoothing was performed to determine the trend of the traffic situation and reduce the fluctuation of the data, and the algorithms have refined so as to reflect the pass period on overflow judgment criterion.

• Journal of Korean Society of Transportation
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• v.29 no.4
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• pp.29-41
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• 2011

This study investigates the factor that influences commuting time to work when individuals allocate their time for different types of activities. The commuting time is an important indicator for an individual to determine the residence and choose the means of transportation. The analysis uses the data collected from people who live in Seoul metropolitan area including Seoul, Incheon and Gyeonggi Province, and commute to work and making the simple linkage travel (home-work-home) within the area. For the analysis, the Cox hazard proportional methodology was adopted. The method is known to be well applied without assuming any distribution in case of the dependent variable being continuous. For the covariate, the interaction effect between the space variable of the work place and the variable of transportation has been also included in the model. The commuting time to work has been estimated for both 1) the whole metropolitan area and 2) the separate regions i.e., Seoul, Incheon and Gyeonggi-Do. The result reveals that characteristic variables related to individual, household and travel properties influence the mode of transportation and the time allocated for commuting to work (p<0.01). This study also demonstrates the usefulness of the Cox hazard proportional model. The data used in this study is the actual household travel data surveyed in 2006 in the metropolitan area, and analyzing the survey data in 2010 is currently in progress. Comparison of the two survey data sets seeking any behavioral change is suggested for the future study.

• Journal of Korean Society of Transportation
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• v.10 no.3
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• pp.21-42
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• 1992

As for the travel demand analysis of the past, forcasting has been conducted by the use of revealed preference(RP) informations about actual or observed choices made by individuals. Forcasting method using RP data needs implicit assumptions that there will be no remarkable changes in existing transport conditions. However in case of occuring the great changes in existing conditions or adding a new choice-set of hypothetical options, it is very difficult to predict future travel demand. Fortunately in recent years, especially in the mode choice analysis, it has been perceived that the importance of individual performance data using stated preference(SP) experiments as well as RP data. But the research reports has not been reported sufficiently from models estimated using SP data. Under this background, we analyze the factors affecting the mode choice behavior as a fundamental study against the modelling task with SP choice data. For this analysis, we assumed subway operations in the secondary cities where there are no subway lines until now, and set up a choice-set of hypothetical options based on Experimental Design Method.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.16 no.5
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• pp.72-84
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• 2017

Together with the Big Data of the 4th Industrial Revolution, the traffic information system has been changed to an section detection system by the point detection system. With DTG(Digital Tachograph) data based on Global Navigation Satellite System, the properties of raw data and data according to processing step were examined. We identified the vehicle trajectory, the link travel time of individual vehicle, and the link average travel time which are generated according to the processing step. In this paper, we proposed a application method for traffic management as characteristics of processing data. We selected the historical data considering the data management status of the center and the availability at the present time. We proposed a method to generate the Travel Time Index with historical link average travel time which can be collected all the time with wide range. We propose a method to monitor the traffic congestion using the Travel Time Index, and analyze the case of intersections when the traffic operation method changed. At the same time, the current situation which makes it difficult to fully utilize DTG data are suggested as limitations.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.16 no.5
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• pp.134-143
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• 2017

In the case of highway, there may be a large number of travel time groups when there are a bus exclusive lane, a rest area, a sleeping shelter, etc. in the corresponding section. In most of the conventional travel time estimation studies, one representative travel time (assuming normal distribution) group is assumed in the low sample collection state, and if it is out of the specified range, it is determined as outliers and then the travel time is estimated. However, if there is a bus exclusive lane, a rest area, or a sleeping shelter in the relevant section, such as the highway, the distribution of travel time will be in the form of a bi-modal or a multi-modal, rather than a regular distribution. Therefore, applying the existing estimation methodology may result in distorted results. To solve this problem, first, it should be reliable even in the case of insufficient number of samples. Second, we propose a methodology to select the representative time group among a number of time groups and to estimate the representative time using individual time data of the selected time group.