• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.371-381
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• 2020

The objectives of this study are (1) to review previous studies in the context of brand management in consumer behaviors using costumer based brand equity (CBBE) and theory of planned behavior (TPB) as the basic foundation of the study; and (2) to develop a comprehensive research model by integrating relevant research constructs using meta-analysis. This study reviewed a total 173 studies from 58 published papers with 40 journals during 1991~2014 and developed a comprehensive framework with 16 research hypotheses. The results showed that (1) brand image, brand personality, brand association, and subjective norm are the important antecedents of brand attitudes; (2) brand awareness, brand trust, perceived quality, and perceived behavioral control are the important antecedents of brand loyalty; (3) brand attitude positively influences brand loyalty, which further influences brand equity; and (4) brand equity positively influences behavioral intention. This study fills in the research gap by integrating more research variables into CBBE model, particularly to include the influence of social context on consumer behavior through TPB. These results indicated that the integration between CBBE and TPB is meaningful and the comprehensive model can explain more variances than that of the individual model. Limitations, and recommendations for future research in this area are provided.

• Child Health Nursing Research
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• 제13권4호
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• pp.454-466
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• 2007

Purpose: To explore the experiences of parenting from the mothers of children with severe CHD and to develop a grounded theory about their experiences. Method: Grounded theory method guided the data collection and analysis. A purposeful sample of 16 mothers of children with severe CHD participated during the period 2003. The data were collected by semi-structured individual interviews. Results: "Raise with dignity" emerged as the core phenomenon. 'Powerlessness' came up as the central concept. The causal conditions working on powerlessness was 'living with a bomb in the heart': uncertainty and the context were 'confronting people's eyes', 'developing child's adaptability'. An intervening condition was 'forming a support system' and consequences for coping with powerlessness were 'overcome' or 'ambivalence' using the strategies for mother's positive personality, care role perception, accepting, acknowledgement, and managing the body and mind. Conclusions: In the results of this study, the mothers of children with severe CHD are continue to struggle with life during children's growth and repeated attacks of disease. They need to be provided with skills to cope with physical and mental problems in rearing the children with expertized information for the entire period of growth.

• 복식
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• 제57권7호
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• pp.122-136
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• 2007

All costumes used for dramatic effect delivers the character's individual data such as sex, age, social position, job, personality, and sense of values in the scene and leads the progress of drama as a media that describes psychological condition and image of the drama etc. symbolically. Therefore, it has a meaning of finding out the importance of film costume, recognizing the traditional culture through the expression and creativity limited to the age in expression, finding out the unique Korean beauty and succeeding it to the future generation. The film is the first costume drama in Korea, which is remake work of Lt;Les Liasions dangereuses, 1782> in the age of the King Jeongjo in Joseon Dynasty. And is comic costume drama that the story goes as a man of the noblest birth debuts as a filthy novel writer. Both films have remarkable grace, elegance and magnificence as having Joseon Dynasty on the background, and treats irregularities and dissipation hidden in the noble society that looks elegance on the surface. There are three aesthetic symbolism in films, naturalism neat beauty, traditionality expressed.

• 복식
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• 제64권8호
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• pp.179-190
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• 2014

In traditional costume, colors have been used to express the religion, society, culture, custom, and other aspects of a country. This is mainly due to color being the most conspicuous visual factor of a costume. In Thailand, there is a symbolic color for each day of the week, and the purpose of this study is to contribute to deeper understanding of the Thailand culture in regards to color and its costumes. The study method is as follows: literatures and photos were researched for social and religious background of the seven days Buddha history, which was the source of the color a day culture, symbols and significance of each Buddha were studied and precedent studies were reviewed. The study attempted to investigate the effect of the symbolic color on costumes as it passed down from generations. Originally, the symbolic colors of seven days Buddha in Thailand was a religious component that was exclusive to the upper class. However, it has expanded to the lower classes today. Currently, it obtains an aspect of health and wealth gospel for oneself or others as well as being used to express individual personality because people regard certain color as their symbolic color.

• Journal of Oral Medicine and Pain
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• 제40권1호
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• pp.3-9
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• 2015

The etiopathogenesis of burning mouth syndrome (BMS) seems to be complex and many patients probably involves interactions among local, systemic, and/or psychological factors in the pathophysiologic mechanism. Although there are controversies over whether the psychological factor is a cause or a result of BMS, several studies have supported strong relationships between psychological factors and chronic pain. It has been suggested that somatic complaints from unfavorable life experiences may influence both individual personality and mood changes; however, initiation of BMS symptoms is not necessarily correlated with stressful life events despite their elevated psychological stress. If the psychological distress is not a causal factor of BMS, it seems that BMS patients may be particularly vulnerable to psychological problems, primarily depression, anxiety, and hostility due to the characteristic entities of BMS such as chronic persistent pain itself. It seems likely that both physiological and psychological factors play a role in causing, perpetuating and/or exacerbating BMS; therefore, both two components of the patient's symptoms must be addressed. The acceptance of psychological factors by the patient is often an important element of BMS, management. The evaluation of psychological and emotional status of BMS patient enables clinicians to recognize prolonged negative and subclinical factors which can complicate the management of pain or indirectly perpetuate other physical factors. This evaluation improves the doctor-patient relationships, motivation, and compliance through a correct understanding of the clinical problem. Appropriate emotional and psychological evaluation may be required prior to developing a treatment plan in order to gain the successful treatment outcome.

• 한국과학교육학회지
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• 제30권7호
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• pp.887-900
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• 2010

This study aimed to identify some tendencies when college students got to making a decision on socioscientific issues. The guiding research questions were as follows. First, what are college students' tendencies in terms of their moral reactions and attitudes toward SSI when they get to making a decision? And second, how do their own circumstances, personalities, and values play a role in shaping their stance on SSI? Data was collected by individual interviews with thirty college students. The results indicated that most participants immediately brought in their own values, worldviews, and feelings in implicit or explicit ways when talking about SSI. Their reactions were influenced by their backgrounds such as religion, and family background, personality, past experiences, personal interests, and prior knowledge. In addition, the responses of the participants presented some tendencies in their decision-making process. The tendencies can be categorized into 1) bringing in personal values without further engagement, 2) being confused with incompatible values, 3) being overwhelmed by too many aspects to consider, and 4) trying to be detached from the issues.

• Journal of Contemporary Eastern Asia
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• 제16권2호
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• pp.3-19
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• 2017

"Knowledge worker" is a term used to describe highly educated people whose role in the workforce involves the use of information and knowledge. Knowledge workers are key to the success of a great many organizations. Many Chinese companies find that the voluntary turnover rate among their knowledge workers is high. The purpose of this paper is to explore, from the perspective of knowledge workers and the characteristics peculiar to them, the factors that influence this high voluntary turnover rate. The models used in this paper, that will enable understanding of the characteristics of knowledge workers in China, are the Chinese Personality Assessment Inventory and the Five Factors Model. In the case of Huawei, analysis using these models leads to the conclusion that the main factors that influence the voluntary turnover of knowledge workers in China are: age; gender; degree of extraversion and how open the person is to new experiences; family orientation; and occupation. This study leads to the conclusion that the company should pay closer attention to three groups: female employees who put a high value on their families; employees from non-R&D departments; and younger employees who show a high degree of openness to new experiences.

• 영재교육연구
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• 제6권1호
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• pp.53-72
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• 1996

The present study dealt with the emotional characteristics, emotional development of gifted children and emphasized the emotional intelligence as the meta-ability for the development of creativity and intellectual abilities. The emotional vulnerability of gifted children was also hscussed with endogenous and exogeneous problems, internal dyssynchrony, and social context. To find out the real chief problems the gifted children have, the contents of individual counselling with mothers of the gifted in KAGE were categorized based on the Lazarus' BASIC ID and DSM-IV dagnosis. Total 128 cases were analyzed. Among them, 61 cases were from elementary schoolers, however, percentile data showed the most, 34% of infant class aged 30 months - 48 months. Usually, the number of counselling in each person was 1, but 17 cases were done more than 3 times. And, 8 cases had experiences to visit the other counseling center or neuropsychiatric clinic. The categories of chief problems were 10: information about gifted program, behavior, affect, sensation, school and cognitive functions, imagery and self concept, interpersonal relationship, personality, mental illness, and others. Many problems in each category were listed. Finally, the present study suggested the several guidance plan possibly useful in the gifted education center for the purpose of prevention of emotional difficulties and support for the mental health, including professional personnel, child counselling, emotional education, and parent counseling & education.

• 한국주거학회논문집
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• 제24권3호
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• pp.95-108
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• 2013

The purpose of this study is to explore the formation process of housing notion for later life of the elderly which is based on one's lifetime housing experiences. Qualitative data was collected through in-depth interviews with 6 highincome, highly educated aged women, who could select their housing and move voluntarily in old age and explain their housing experiences logically. The findings of this study showed that housing notion for later life was formed through a complex process of individual personality, lifestyle, housing experiences, housing values, housing market and period background as well as socio-demographic characteristics. This qualitative study has a significance as a holistic approach to reveal the lifelong experience of elderly individuals which had not been to deal in the quantitative research of housing for the elderly in the meantime.

• 한국병원경영학회지
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• 제8권2호
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• pp.5-23
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• 2003

To survive in the competitive environment, hospitals pay more attention to patient satisfaction than ever before. Nurses are the employee that have frequent interactions with patients in a hospital, and therefore, the effective management of nursing staff is crucial to maintain high level of patient satisfaction. Searching for a way to an effective human resource management in nursing, this study attempted to investigate the pre-dispositional factors of customer orientation of registered nurses in a hospital. The customer orientation concept is originated from marketing literature and defined as the attitude of employee that focus on establishing a long term relationship rather than short term gains in dealing with customers. The study hypothesized that the personal trait of individual and the perceived level of empowerment affect the level of customer orientation of nurses. We tested the hypothesis 10 a teaching hospital. Three-hundred seventy two nurses were surveyed and 235 responses were collected. Out of the 235 responses, 24 responses were discarded due to the incomplete answers to the questionnaire and 211 responses were analyzed. The data were analyzed using factor analysis and multiple regression analysis. The results showed that the enjoyment dimension of customer orientation was affected by the agreeableness, consciousness, and openness of personal traits and the need dimension of customer orientation was affected by the agreeableness and level of empowerment. Based on the results the research and nursing resources management implications were discussed.