• Journal of the Korean Home Economics Association
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• v.49 no.10
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• pp.15-27
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• 2011

The predominant concern of the study consists in:(1)the positive direct effects of both individual's intimacy toward parents and individual's self-efficacy of care-giving roles on individual's care-giving commitment; (2)the positive mediating effect of individual's self-efficacy of care-giving on individual's care-giving commitment; (3)the moderating effect of the degree of unhealthy condition of individual's elderly parents on each causal relationship. For conducting this study, a survey method was used on 318 males with parents at the aged of 45-60, residing in Daegu and KyungPook. In order for subjects to verify research questions, structural equation models were explored. The findings of the study supported the direct, indirect effect and moderating effects, which suggested in research questions. Participants with unhealthy parents showed greater tendency in terms of influencing their intimacy toward parents on care giving commitment than participants with healthy parents did. The above findings claimed our attention in that provided a range of practical implication.

• Korean Journal of Social Welfare
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• v.68 no.1
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• pp.5-22
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• 2016

We examined how public social expenditure and individual socio-demographic factors affect individual voluntary activities(volunteering, giving). Hierarchical linear model(HLM) was employed to a nested data set with 37,648 individual subjects and 16 local governments in Korea. HLM analyses yield an insignificant direct effect of public expenditure to volunteering and giving, while individual factors all have significant effects on them. Finally, this study discussed why public social expenditure factor does not have significant influence in this data, and suggested policy implications for promoting volunteering and giving.

• Korean Journal of Social Welfare
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• v.59 no.3
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• pp.5-32
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• 2007

Using a national survey data conducted by the Beautiful Foundation, this study attempts to examine the bilateral relationships between philanthropic effort and social trust and between volunteering effort and social trust by using simultaneous equation model. This study also attempts to examine the socialization effect and intergenerational effect of philanthropy and volunteering in family, school, and community. This study found that both philanthropic effort and volunteering effort have a bilateral relationship with social trust. The bilateral relationship between giving and volunteering and social trust suggests that not only can social trust affect the increase of giving and volunteering but giving and volunteering can also influence social trust. Thus, by strengthening trust and facilitating giving and volunteering, we can construct and promote culture of sharing in our society. On the other hand, in the analysis on individual's educational experience in giving and volunteering during school years and individual's family experience (parental practice) in giving and volunteering during school years, it was found that family experience was statistically significant on philanthropic effort and volunteering effort. The result suggests that considering the validity of intergenerational effect in giving and volunteering, it is strategically vital for our society to facilitate and promote family practice in giving and volunteering throughout diverse programs and social marketing. Although this study has a limitation due to the limitedness of the original data, it made a significant contribution to advancing knowledge on the relationship between giving and volunteering and social trust by using elaborate analysis methods. This study emphasizes the necessity of continuous research; more advanced and systematic study based on a more elaborate model and solid data such panel data should be continued for a better understanding of philanthropic and volunteering behavior that can be an important soil for the development of nonprofit human service organizations. Finally, based on the results of the study, this study discusses research directions and practical implications to deepen and broaden the culture of sharing in Korea.

• Asia Marketing Journal
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• v.19 no.3
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• pp.1-17
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• 2017

The current research examines whether and when cause marketing, whereby firms link product sales to the support of a charity or cause, can increase charitable giving and happiness. Previous research suggests that cause marketing might reduce charitable giving and happiness among consumers. However, the present research finds the opposite result by introducing nostalgia as a moderator; cause marketing can enhance consumers' charity giving when their nostalgia is triggered. Moreover, results show that charitable giving increased by cause marketing improves feelings of happiness, suggesting that people view charitable behavior as a means of enhancing happiness. Interestingly, charitable giving and happiness are promoted by the situational priming of nostalgic events, but not by chronic individual differences such as nostalgia proneness.

• Bulletin of the Korean Chemical Society
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• v.35 no.4
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• pp.1057-1060
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• 2014

In our previous articles, an approach has been proposed for the evaluation of the uncertainty of overall result from multiple measurements. In the approach, uncertainty sources were classified into two groups: the first including those giving same 'systematic' effect on each individual measurement and the second including the others giving 'random' effect on each individual measurement and causing a variation among individual measurement results. The arithmetic mean of the replicated measurements is usually assigned as the value for the overall result. Uncertainty of the overall result is determined by separately evaluating and combining an overall uncertainty from sources of the 'systematic' effect and another overall uncertainty from sources of the 'random' effect. This conceptual approach has been widely adopted in chemical metrology society. In this study, further logical proof with more detailed mathematical expressions is provided on the approach.

• Management & Information Systems Review
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• v.20
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• pp.33-60
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• 2007

This study is a study on the impact factor of the sustainable giving behavior on the non-profit organization. According the research by non-profit organization, the main factors of most individual donators was given by stimulating sympathy. Also, the donators of the non-profit organization wanted to get a certain convenience and benefit through their donation under the reciprocity. The present study is an attempt to develop a more through understanding of the potential and actual impact factors of the sustainable giving behavior on the non-profit organization. Expecially, it also consists of an effort to assess the impact factors of the sustainable giving behavior on the non-profit organization.

• International Area Studies Review
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• v.15 no.3
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• pp.493-511
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• 2011

This study investigate the impacts of Chinese consumers' cultural dispositions on the WOM behaviors in SNS. Specifically, cultural dispositions in the individual-level, collectivism and uncertainty avoidance, were examined as potential predictors of eWOM behaviors in SNSs. Hypotheses are tested with a sample of 164 university students in Shanghai, China. The results of the structural equation analysis reveal that chinese consumers' collectivism in the individual-level positively affects the opinion seeking behavior. And chinese consumers' uncertainty avoidance in the individual-level positively affects the opinion seeking behavior and negatively affects the opinion giving behavior. Lastly, the opinion giving behavior positively affects the pass along behavior. Theoretical and managerial implications for Internet marketers in China were presented and discussed.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.356-365
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• 2013

As a form of reciprocity or exchange, gift giving is one of the processes that integrate a society. There has been a long history of research on gift giving behavior in the communication area. Recently with the advent of digital environment, digital contents gift giving behavior became a prevalent social custom. But there has been little research of an individual consumer's consumption behavior of digital contents gift giving. Drawing on the innovation theory, technology acceptance model, and gift giving literature, the author take a quantitative approach to the effect of innovation attributes on mobile coupon gift giving behavior. The result showed that innovation attribute did positive influence to mobile coupon gift giving behavior. Furthermore, consumer innovation attribute moderate in the relationship between product innovation and mobile gift giving attitude.

• Journal of the Korean Home Economics Association
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• v.41 no.4
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• pp.57-69
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• 2003

This study focused on individual differences in social support among older adults. The purposes of this study were to investigate sex and age group differences in social support and to examine the effects of intergenerational social support on life satisfaction among the rural elderly. Data were from 545 elderly over 60 years of age living separately from adult children in the rural area. With regard to sex differences in support exchanges, no significant differences were found in support-giving and support-receiving. Men reported giving more financial support to children than women, while women reported receiving more financial support from children than men. With regard to age group differences in support exchanges, there was less support-giving in older age group. Older parents in their 60s reported giving more financial, instrumental, and emotional support and receiving less financial support than the group of age 70＋ Regression analyses showed that life satisfaction of both men and women was affected by support size and the frequency of contact with children. Giving financial and instrumental support was significantly associated with life satisfaction of men, but giving and receiving each type of social support had no effects on life satisfaction of women. Life satisfaction of parents in their 60s was found to be positively associated with support size, giving financial support and receiving emotional support, and negatively associated with giving instrumental support. In the group of age 70＋, the frequency of contact with adult children and giving financial support had positive influences on life satisfaction.

• Korean Journal of Social Welfare
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• v.64 no.2
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• pp.133-158
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• 2012

In the modern society, a growth in the non-profit sector and a decrease in the government budget on social welfare result in a greater need of individual giving and volunteering. Therefore, in order to manage non-profit organizations effectively, it is necessary to encourage citizen participation in giving and volunteering through identifying various factors affecting giving and volunteering. In order to identify what factors are affecting participation in giving and volunteering and whether the relationship between giving and volunteering is multiplicative or compensatory, this study uses multinomial logistic regression analysis by categorizing four groups based on the participation types of giving and volunteering. The research findings confirmed that common factors such as religion and satisfaction with leisure time were still significant, and specific factors were also found among factors affecting participation in giving and volunteering. Especially, this study identified that factors affecting giving and volunteering differ according to household income, education level, employment status, gender and social relationship satisfaction. The findings confirmed that giving and volunteering are compensatory behaviors. Finally, the implications of this study were discussed. A differential strategy for giving and volunteering is needed to encourage citizen participation in non-profit organizations.