• Title/Summary/Keyword: Index of centrality

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A Study on the Relationship between Network Structure of Corporate Communication and Corporate Reputation: Communication Network Analysis (기업 커뮤니케이션의 네트워크 구조와 기업명성간 관련성: 커뮤니케이션 네트워크 분석)

  • Cha, Hee-Won
    • Korean journal of communication and information
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    • v.60
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    • pp.75-103
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    • 2012
  • The purpose of this study is to explore the meaning and the effect of communication as social capital, which needs to be evaluated empirically focusing on corporate reputation. Also, it tried to analyze consumers' communication network in the structural, substantial, and relational level, which is to verify how characteristics and meanings of communication network structure affect to a good corporate reputation. A survey toward 200 participants was conducted during 5 days from March 29 to April 3, 2012. Characteristics of communication network structure of a corporation with higher reputation is analyzed using the index such as degree, degree centrality, and density. The findings of the study show that a corporation with higher reputation has higher network degree, degree centrality, and density compared to a corporation with lower reputation. Consumers of a corporation with higher reputation get information from various overlapping sources. It allows them to share similar interpretation, which could elevate the degree, degree centrality, and density of network. It also proved that when the network density is high, a corporation with higher reputation can distribute information much faster and easier. Moreover, in the substantial level of social capital, product/service information network has high degree and density rather than corporate issue information network. Likewise, degree and density of information acquisition network was higher than those of information provision network. Also, this study verified the effect and relationship between the network structure characteristics and corporate loyalty in a relational level. In this way, the positive effect of the degree centrality on corporate loyalty was supported. In conclusion, as consumers share more information from overlapping sources, the degree of communication network gets higher. Throughout this network, the diffusion of information among consumers would be activated, and this confirmed that corporate reputation and corporate loyalty is closely related.

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The Empirical Study on the Effect of Technology Exchanges in the Fourth Industrial Revolution between Korea and China: Focused on the Firm Social Network Analysis (한중 4차산업혁명 기술교류 및 효과에 대한 실증연구: 기업 소셜 네트워크 분석 중심으로)

  • Zhou, Zhenxin;Sohn, Kwonsang;Hwang, Yoon Min;Kwon, Ohbyung
    • The Journal of Society for e-Business Studies
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    • v.25 no.3
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    • pp.41-61
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    • 2020
  • China's rapid development and commercialization of high-tech technologies in the fourth industrial revolution has led to effective technology exchanges between Korean and Chinese firms becoming more important to Korea's mid-term and long-term industrial development. However, there is still a lack of empirical research on how technology exchanges between Korean and Chinese firms proceed and their effectiveness. In response, this study conducted a social network analysis based on text mining data of Korea-China business technology exchange and cooperation articles introduced in the news from 2018 to March 2020 on the current status and effects of Korea-China technology exchanges related to the fourth industrial revolution, and conducted a regression analysis how network centrality effect on the firm performance. According to the results, most of the Korean major electronic firms are actively networking with Chinese firms and institutions, showing high centrality in the centrality index. Korean telecommunication firms showed high betweenness centrality and subgraph centrality, and Korean Internet service providers and broadcasting contents firms showed high eigenvector centrality. In addition, Chinese firms showed higher betweenness centrality than Korean firms, and Chinese service firms showed higher closeness centrality than manufacturing firms. As a result of regression analysis, this network centrality had a positive effect on firm performance. To the best of our knowledge, this is the first to analyze the impact of the technical cooperation between Korean and Chinese firms under the fourth industrial revolution context. This study has theoretical implications that suggested the direction of social network analysis-based empirical research in global firm cooperation. Also, this study has practical implications that the guidelines for network analysis in setting the direction of technical cooperation between Korea and China by firms or governments.

The Structural and Spatial Characteristics of the Actor Networks of the Industries for the Elderly: Based on the Social Network Analysis (고령친화산업 행위주체 테트워크의 구조적.공간적 특성: 사회 네트워크 분석을 중심으로)

  • Koo, Yang-Mi
    • Journal of the Korean Geographical Society
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    • v.43 no.4
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    • pp.526-543
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    • 2008
  • Based on the social network analysis(SNA), this study examines the structural and spatial characteristics of the actor networks of the manufacturing industries for the elderly. In the field of economic geography, former researches on network have mainly focused on the network governance. However, this study focused on the social network analysis. Centrality indexes are used to analyze the topological structure of actor networks of firms and organizations. In order to investigate the spatial structure of actor networks, not only the regional distribution of actors but also the correlation between centrality index and distance are analyzed. Network matrixes among actors are transformed to network matrixes among regions using block modeling method to reveal the spatial characteristics of the actor networks. In spite of the importance of the Capital Region, networks in the non-Capital Region like Chungnam and Pusan were showed high network density. This suggested that some kinds of policy project operating in the non-Capital Region had the influence on this network in the initial stage of industry.

Path Prediction and Suggestion of Efficient Collection Points for Marine Plastic Debris Based on Betweenness Centrality Analysis (매개 중심성을 이용한 해양 플라스틱 폐기물의 경로 예측 및 효율적인 수거지점 제안)

  • Jeon, Yeon Seon;Hong, Min Ji;Park, Moo Kyu;Choi, Yong-Sang
    • Journal of Korean Society of Environmental Engineers
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    • v.37 no.7
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    • pp.426-431
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    • 2015
  • Korea severely suffers from plastic-induced ocean pollution, but only few studies predicted the trajectory of marine plastic debris and provided their collection method. This study used Ocean Surface CURrent Simulator (OSCURS) of National Oceanic and Atmospheric Administration (NOAA) in order to predict the trajectories of marine plastic debris flowing into the East Sea and Yellow Sea for each season during 2004 to 2013. Results suggest that efficient collection hubs through the high betweenness centrality index. Most hubs were located in the seashores regardless of season, suggesting the seashore of Uljin for the East Sea and the seashore between Saemangeum and Shinan for the Yellow Sea as the most efficient hubs.

A Study on Women's Field Hockey Centrality Analysis using Social Network Theory (사회연결망 이론을 통한 여자필드하키 중심성분석)

  • Kim, JI-Eung;LEE, So-Mi;Park, Jong-Chul;Lee, Hee-Hwa
    • Journal of Digital Convergence
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    • v.16 no.9
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    • pp.437-442
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    • 2018
  • The study aims to identify key players through the last five passes when entering shooting circles in Korea and top four countries participated in the Rio Olympics. First, the analysis code was created using the Sports code to analyze the 29 games including Korea and the top 4 countries among 33 games. Second, Ucinet 6 has been used to analyze the Closeness Centrality of each country. The results of the study show that Korea is a key player in No.13 FW, New Zealand in No.1 MF, Germany in No.5 DF, Netherlands in No.9 MF and U.K in No.8 MF. In particular, the two teams that advanced to the finals saw their proximity center index average over 60. Based on these results, it is expected that the analysis of women's field hockey matches will serve as a tool to identify key players.

Application of Social Network Analysis on Learner Interaction in a GBS Learning Environment (GBS 학습 환경 하에서 상호작용 연구를 위한 사회 연결망 분석 기법의 적용)

  • Jo, Il-Hyun
    • The Journal of Korean Association of Computer Education
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    • v.6 no.2
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    • pp.81-93
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    • 2003
  • The purpose of the study was to explore the potential of the Social Network Analysis as an analytical tool for scientific investigation of learner-learner, or learner-tutor interaction within an e-Learning environment. Theoretical and methodological implication of the Social Network Analysis had been discussed. Following theoretical analysis, an exploratory empirical study was conducted to test statistical correlation between traditional performance measures such as achievement and team contribution index, and the centrality measure, one of the many quantitative measures the Social Network Analysis provides. Results indicate the centrality measure was correlated with the higher order learning performance and peer-evaluated contribution indices. An interpretation of the results and their implication to instructional design theory and practices were provided along with some suggestions for future research.

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A Study on Selection of Areas for Comprehensive Arrangement Project in Areas of Eup and Myeon (읍·면소재지 종합정비사업 대상지역 선정에 관한 연구)

  • Kim, Sung-Rok
    • Journal of Korean Society of Rural Planning
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    • v.19 no.4
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    • pp.227-235
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    • 2013
  • As policy for regional development in bottom-up style is introduced, each local government reflects opinion of regional residents and experts, and continues to strive for active use of regional capability and natural resources. As a result, there are active movements for regional development in Eup and Myeon unit or village unit inside local government. Comprehensive arrangement project in areas of Eup and Myeon is proceeded with a goal of improvement of life quality for regional residents through strengthening base function of Eup and Myeon areas and improving function of basic service by expanding facility of optimal level available to an unspecified number of the general public such as educational, cultural, welfare facility etc. in Eup and Myeon areas which are base space of rural communities. For analysis method of region for selecting areas where comprehensive arrangement project is done, this study suggested analysis of connection structure based on interaction and analysis of centrality. And empirical analysis was carried out with Buyeo province in Chungcheongnamdo.

Analysis of Bird Diversity According to Landscape Connectivity and Structure of Urban Park (도시공원 경관 연결성 및 구조에 따른 조류 종다양성 분석)

  • Song, Wonkyong
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.20 no.1
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    • pp.131-142
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    • 2017
  • The function of urban parks as wildlife habitats is becoming increasingly important. The urban park serves as a key area for preserving urban biodiversity. The purpose of this study is to estimate the bird species diversity in 30 parks in Cheonan city and quantitatively analyze the influence of vegetation, park structure and landscape connectivity index. As the results, a total of 27 birds species and 1,509 individuals were found at the sites and the largest number of birds were found in the Cheongsa park with 17 species. The optimal regression model was selected as the explanatory variables for the logged park area (LPA), the tree cover ratio (Co_T) and the patch betweenness centrality (PB). LPA and Co_T mean the internal characteristics of the park, and PB was the external environmental variable meaning landscape connectivity. LPA was the most important factor (73.3%) as bird habitat, and the PB could be interpreted as a factor that should be considered as important (26.7%). It will be possible to consider these environmental variables in the park and green area construction and management.

Ascertaining the Structure and Content of a National Scholarly Web Space Based on Content Analysis (내용 분석을 통한 한국의 학술적 웹 공간 구조 분석)

  • Chung, Young-Mee;Yu, So-Young
    • Journal of the Korean Society for information Management
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    • v.26 no.3
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    • pp.7-24
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    • 2009
  • Since the Web is dynamic, it is necessary to analyze scholarly Web space with both quantitative and qualitative methods for better understanding of communication characteristics. In this study, we analyzed contents of pages and links to ascertain the characteristics of Korean scholarly Web space in terms of network structure and communication behavior. The result shows that the structure of the original network with all the external links remained is not much different from that of the network with activated external links only. However, the purposes of linking vary among scholarly institutions. The centrality measures correlate more strongly with the clustering coefficient than with the constraint index implying the similar explanatory power of the two types of structural indices.

Research trends related to childhood and adolescent cancer survivors in South Korea using word co-occurrence network analysis

  • Kang, Kyung-Ah;Han, Suk Jung;Chun, Jiyoung;Kim, Hyun-Yong
    • Child Health Nursing Research
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    • v.27 no.3
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    • pp.201-210
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    • 2021
  • Purpose: This study analyzed research trends related to childhood and adolescent cancer survivors (CACS) using word co-occurrence network analysis on studies registered in the Korean Citation Index (KCI). Methods: This word co-occurrence network analysis study explored major research trends by constructing a network based on relationships between keywords (semantic morphemes) in the abstracts of published articles. Research articles published in the KCI over the past 10 years were collected using the Biblio Data Collector tool included in the NetMiner Program (version 4), using "cancer survivors", "adolescent", and "child" as the main search terms. After pre-processing, analyses were conducted on centrality (degree and eigenvector), cohesion (community), and topic modeling. Results: For centrality, the top 10 keywords included "treatment", "factor", "intervention", "group", "radiotherapy", "health", "risk", "measurement", "outcome", and "quality of life". In terms of cohesion and topic analysis, three categories were identified as the major research trends: "treatment and complications", "adaptation and support needs", and "management and quality of life". Conclusion: The keywords from the three main categories reflected interdisciplinary identification. Many studies on adaptation and support needs were identified in our analysis of nursing literature. Further research on managing and evaluating the quality of life among CACS must also be conducted.