• 유통과학연구
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• 제20권8호
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• pp.105-114
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• 2022

Purpose: The technology acceptance model (TAM) refers to a theory that maps the possibility or extent to which users can accept an innovative technology. The purpose of the current research is to investigate the mediating effect of TAM between online review and behavior intention for promoting golf app's distribution. Research design, data and methodology: In order to examine the relationship between app usage reviews, TAM, and behavioral intentions of golf app participants, the present author collected total 170 responses from South Korean participants based on web-based survey system. The main methodology which was selected by this study is mediation causality analysis that Baron and Kenny suggested. Results: The statistical findings definitely indicated that TAM mediating role exists between the positive emotion of golf app users regarding online reviews and positive behavior intention of golf app, which means that all three steps of mediation causality analysis were statistically significant. Conclusions: The present research concludes that the correct utilization of innovation in the design and implementation of the technology features translates into performance excellence. The model can be used to increase the online presence through innovation as a primary drive toward providing more convenience and accessibility to the users through mobile golf apps.

• 대한가정학회지
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• 제34권4호
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• pp.295-308
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• 1996

The purpose of this study was to explore how family types clustered based on the intra system dynamics explained housewive's managerial behavior. The data were collected by means of questionnaire distributed to a stratified sample of 544 housewives in Seoul who lived with husband and children. The questionnaires included FACES Ⅱ and Ⅲ, Communication Scale, Managerial behavior Scale and Life Satisfaction Scale. Frequency, percentile, mean, correlation, factor analysis, cluster analysis, One-way ANOVA with Scheffe test, and multiple regression were used to analyze the data. This study had resulted in three major findings. The first was that families were clustered by four types, named structed-separated family, flexible-connected family, change oriented emashed, and rigid-disengaed family. The second finding was that a difference in managerial behavior was found among four types of family. Housewives whose family were more connected each other and adapted more easily to changing situations showed better managerial behavior. The last one was that the managerial behavior of housewives was better explained by family types than socio-demographic variables. The recommendations for future research and the better ways to lead effective managerial behavior were suggested.

• 아동학회지
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• 제25권6호
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• pp.279-298
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• 2004

In this study, a sample of 249 mothers of 5- to 7-year-old kindergarteners responded to 4 questionnaires regarding maternal parenting stress, efficacy and behavior, and children's social competence. Teachers of the children also rated social competence. Correlations and regressions showed that parenting stress and difficulties in parenting were negatively related and parenting confidence and behavior were positively related to social competence, respectively. Parenting stress was the most influential variable to explain social competence. Maternal parenting stress was negatively related to parenting behavior and confidence, and it was positively related to difficulties in parenting. Parenting confidence was positively related and difficulties in parenting were negatively related to the subscales of parenting behavior, respectively. Parenting efficacy tended to play a mediating role between maternal parenting stress and parenting behavior.

• 한국의류학회지
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• 제26권7호
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• pp.982-992
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• 2002

The purpose of this study is to investigate the clothing memory which affects apparel purchase behavior. The construction of clothing memory, the relationship between clothing memory and apparel purchase behavior, and the difference of clothing memory among persons by demographic variables are examined 746 female apparel consumers answer the questionnaire and data are analyzed by factor analysis, canonical correlation, Pearson correlation, and t-test. The result of this study are as follows; 1. There are three dimensions in the clothing memory which memory apparel purchase behavior; general memory about clothing, memory of appropriate clothing for oneself and memory of apparel purchase. 2. nothing memory affects apparel purchase behavior. General memory about clothing plays the most important role in the apparel purchase behavior especially in the amount of apparel purchase. 3. Unmarried young women with high income, high education level, and decent job have large amount of clothing memory.

• 아동학회지
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• 제38권1호
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• pp.33-48
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• 2017

Objective: The purpose of this study was to investigate the mediating effects of emotional regulation abilities on the relationship between parenting behavior and preschoolers' externalizing behavior problems. Methods: A survey was conducted with the parents of 166 preschoolers; the children were attending seven different daycare centers in Seoul. Results: The results were as follows: First, emotional regulation abilities fully mediated the relationship between fathers' rejection-restriction parenting behavior and externalizing behavior problems. Second, emotional regulation abilities fully mediated the relationship between mothers' warmth-acceptance, rejection-restriction, and permissive-neglectful parenting behavior and externalizing behavior problems. Third, after controlling for fathers' parenting behavior, emotional regulation abilities fully mediated the relationship between mothers' parenting behavior and externalizing behavior problems. Conclusion: Both parenting behavior and emotional regulation abilities should be considered when attempting to understand the development of preschoolers' externalizing behavior problems. In particular, the results from this study stress the important role of emotional regulation abilities in decreasing externalizing behavior problems and buffering against the influence of negative parenting behavior.

• 대한안전경영과학회지
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• 제25권2호
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• pp.59-69
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• 2023

Previous works on safety behavior have paid less attention to the influence of several leadership styles on safety behavior. Among the various leadership styles, I focus on the effect of coaching leadership on safety behavior. To be specific, this paper investigates the impact of coaching leadership on safety behavior and its underlying mechanisms (mediator) as well as contextual factor (moderator). This research examines the sequential mediating effect of perceived organizational support and organizational identification in the association between coaching leadership and safety behavior. Also, work overload will negatively moderate the coaching leadership-perceived organizational support link. My results showed coaching leadership increases employee safety behavior through the sequential mediation of perceived organizational support and organizational identification. In addition, work overload functions as a negative moderator which diminishes the positive effect of coaching leadership on perceived organizational support.

• International Journal of Human Ecology
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• 제13권1호
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• pp.159-169
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• 2012

This study examined how financial education, impulsive buying, and socio-demographic factors affect saving behavior of 500 Korean college students. The descriptive results show that students who received financial education reported more positive saving behavior compared to students who did not receive financial education in school. The OLS results indicate that all else being equal, students with financial education reported more positive saving behavior than those without financial education. As predictors of saving behavior among Korean college students, the OLS results also reveal that impulsive buying, gender, and age were statistically significant. This study concludes that receiving financial education early, such as in elementary school, plays an important role in determining the saving behavior of Korean college students.

• 대한안전경영과학회지
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• 제9권5호
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• pp.147-156
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• 2007

With the radical change of business environment, all service companies' employees are forced to provide many customers with high service quality every day, and the extra role(or organizational citizenship behavior) is more imperative than other industry. The purpose of this paper is to introduce Luthans & Kreitner's Organizational Behavior Modification(OB Mod) model to improve organizational citizenship behavior and service quality. With analyzing the relationships among target behavior(service quality), antecedents(OCB), and consequences(customer satisfaction), this paper reviewed OB Mod's 5 stages; identifying, measuring, functional analysis of the behavior, development of an intervention strategy, evaluation. This model has found to be useful in finding and improving troublesome employee behaviors in USA, but not been verified in Korea. Thus it is recommended to review the difference of organizational culture and practices before introducing the model.

• 대한가정학회지
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• 제42권4호
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• pp.29-43
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• 2004

The purpose of the current study was to investigate peer conflict situations and age differences in preschoolers' emotional behavior of happiness, sadness, and anger. Participants were twenty-two 3-year-olds and twenty 5-year-olds, and each pair of the same age interacted in two standardized conflict situations: object possession conflict and behavioural/interpersonal conflict. Participants' emotional behaviors of happiness, sadness, and anger were obsewationally coded through facial expression, verbal intonation, gesture, and physical contact. Preschoolers expressed more sadness and anger emotional behavior in object possession conflict than in behavioural/interpersonal conflict. In object possession conflict, 3-year-olds expressed more anger emotional behavior than 5-year-olds did. In behavioural/interpersonal conflict,5-year-olds expressed more happiness emotional behavior than 3-year-olds did.

• International Journal of Human Ecology
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• 제5권1호
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• pp.35-43
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• 2004

The purposes of this study are to examine effects of household characteristics and risk tolerance attitude on risk tolerance behavior and to investigate the effect of risk tolerance attitude and behavior on financial satisfaction. For this study, data were collected during October of 2001 through a popular Web site for women in South Korea (www.azoomma.com). The participants in this study were 609 housewives, resulting in 607 with usable data. Multiple regression and path analysis were conducted using the SPSS for Windows. Findings suggest that the greater is risk tolerance attitude, the greater is risk tolerance behavior and those who exhibit more risk tolerance behavior tend to be more satisfied with their personal financial situation. It implies that risk tolerance behavior playa positive role in predicting financial satisfaction. The results have implication for family economists and educators in developing educational program and presenting strategic to increases financial well-being, and also for financial counselors and planners in suggesting portfolio advice to their client