• 한국콘텐츠학회:학술대회논문집
• /
• 한국콘텐츠학회 2010년도 춘계 종합학술대회 논문집
• /
• pp.243-246
• /
• 2010

본 연구에서 백화점의 마케팅믹스 요인인 제품, 가격, 유통, 그리고 촉진이 고객의 체험요인에 미치는 영향과 체험요인이 고객 태도에 미치는 영향을 분석하였다. 분석결과 마케팅 믹스 요인을 구성하는 차원 중에 촉진이 고객의 감각체험의 형성에 긍정적인 영향을 미치는 것으로 나타났고, 유통이 고객의 감각체험, 감성체험 및 인지체험의 형성에 긍정적인 영향을 미치는 것으로 나타났다. 또한 백화점에서 고객의 긍정적인 감각체험, 감성체험 및 인지체험은 호의적인 점포태도의 형성에 긍정적인 영향을 미치는 것을 확인하였다.

• 한국콘텐츠학회논문지
• /
• 제9권10호
• /
• pp.292-304
• /
• 2009

본 연구에서는 백화점을 대상으로 상품이미지, 점포환경이미지, 판매원서비스이미지, 촉진활동이미지, 물리적시설이미지, 사후서비스이미지 등 점포이미지 구성요인과 인지적만족, 감정적만족 및 충성도 간의 경로상의 관계를 검증하고 만족의 역할을 확인하였다. 분석결과, 선행연구에서 점포이미지가 충성도에 직접적으로 영향을 미치거나 혹은 만족을 통해 간접적으로 영향을 미친다고 하였지만 본 연구에서는 점포이미지 구성요인에 따라서 인지적만족, 감정적만족, 충성도에 각기 다르게 영향을 미침을 확인하였다. 즉 상품이미지와 물리적시설이미지는 인지적만족에, 판매원서비스이미지와 사후서비스이미지는 감정적만족에 그리고 촉진활동이미지는 두 변수 모두에게 영향을 주었으며, 점포환경이미지는 직접적으로 충성도에 영향을 주는 것으로 나타났다. 또한 판매원서비스이미지, 촉진활동이미지 및 사후서비스이미지 등 서비스와 관련된 점포이미지는 감정적만족를 매개하여 충성도를 구축하는 것으로 확인되었다. 따라서 고객에게 점포이미지를 형성하여 충성도를 가져오기 위해서는 점포이미지 구성요소를 기능적속성과 심리적속성으로 분리하여 만족을 유도하여야 하며 궁극적으로 충성도를 형성하는 변수들을 중심으로 점포이미지를 형성해야 할 것이다.

• 유통과학연구
• /
• 제16권8호
• /
• pp.15-27
• /
• 2018

Purpose - The purpose of the study is to examine the relationships among the following retail operations variables: retail store operations (i.e., store management, sales personnel, promotion of merchandise), success of assortment planning, firm performance (i.e., market share, overall competitive position, profitability, product quality, consumer satisfaction), and retail buyer's demographics and firm's characteristics. Research design, data, and methodology - After conducting a pilot test, the survey was conducted in Seoul, South Korea. With using the listwise deletion method, 378 usable data sets were analyzed. For data analysis, descriptive statistics, factor analysis, and Structural Equation Modeling (SEM) methods were employed. Results - As evidenced from the path diagram, the relationship between retail store operations and the success of assortment planning is strong and significant. Retail store operations affect firm performance, though at a weaker significance than it affects the success of assortment planning. The relationship between the success of assortment planning and firm performance, is the strongest relationship observed by this research. Conclusions - The findings of this empirical study contribute to the retail/fashion buying/management field by confirming (a) the importance of assortment planning for retail firm performance and (b) the role of store operations for successful assortment planning and firm performance for fashion retailers.

• 디지털산업정보학회논문지
• /
• 제11권3호
• /
• pp.231-240
• /
• 2015

This study empirically analyzed the relationship between the franchise pc game rooms selection behavior and revisit, recommendations. Select Properties from the franchise pc game rooms store is ease of access, computer specifications, pleasant environment, brand power and pricing strategy. Korean franchise industry is in spite of the short history of just over 30 years growing very fast. Especially pc game rooms store is 14,782 in 2012 years, pc game rooms store is operated by franchise form 10.6%, 87.9% operated by private, co-operation was confirmed at 1.5%. Conclusions are as follows. First, factors that significantly affect the degree of revisit has been identified as computer specifications, pleasant environment, brand power. Second, the recommendation is an important factor of the computer specifications, brand power, pricing strategy. Finally, franchise pc game rooms successful strategy has excellent computer's specifications, it needs a promotion strategy to attract pc game tournaments to be notified of brand power. We can also see that running is an important factor in a pleasant environment and a flexible pricing strategy.

• 한국의류산업학회지
• /
• 제14권3호
• /
• pp.400-412
• /
• 2012

This study explores the characteristics and effects of a pop-up store based on how the store attributions of a pop-up store influence brand attitude and brand patronage intention. The questionnaire consisted of 3 instruments: store attributes, brand attitude, and brand revisiting intention. Data were analyzed by factor analysis, frequency analysis, reliability analysis, and multiple regressions, using SPSS 18.0. We surveyed 123 males and females, who had an experience of a pop-up store, and interviewed five experts who work in the fashion related area. The results of this study were as follows. First, it was shown that VMD has positive impacts on brand patronage intention, but with no significant relationship to brand attitude. Second, a brand culture's experience of a pop-up store has a strong influence on brand attitude and brand patronage intention. Third, products in the store are the most important factors that influence brand attitude. The findings indicate that the promotion of diverse attributes of apop-up store is critical to make customers perceive brand attitude and brand patronage intention that are expected to be used to establish advanced marketing strategies.

• 유통과학연구
• /
• 제11권5호
• /
• pp.5-15
• /
• 2013

Purpose - The purpose of this study is to investigate the impact of the service quality of a university-based convenience store on consumer satisfaction, service value, and customer loyalty. Research design, data, and methodology - The questionnaire was developed by using the modified and supplementary questions based on the KD-SQS model. We used the SPSS/PC 18.0 and AMOS 18.0 statistical packages to analyze the results. For validating the research hypothesis and the structural relationship of the research model, path analysis was used. Results - The overall results of this study are as follows. We found that benefits, promotion, and convenience had a significant impact on two variables: customer satisfaction and service value. Conclusions - The basic benefits, promotions, and convenient facilities in the university-based convenience store have already received favorable reviews. Therefore, for improving customer satisfaction, it is important to improve the reliability of service, quality of human interaction, and customer service.

• 한국실내디자인학회논문집
• /
• 제1호
• /
• pp.56-66
• /
• 1992

A study on the social necessity of marriage culture center and its interial environmental design. -Focus on the plan for the special department store of necessary articles for marriage. The purposes of this study are to play a role as a guide of marriage for the age-group people who want to marry soon, and to devise a special departmentstore which harmonizes two systems of sales promotion and cultural role, which reflect features of marriage culture. This department store will settle all the procedure of marriage easily, and will improve the commercial state that hampers the essential value of marriage and that arose at department store of necessary articles for marriage and facilities for ceremony during preparation of it. Followings are also included in this study ; to study about how can the special department store offers a cultural space which is coincindent to consumer's needs, to devise a purchaser's concenience obtaining affirmative act and mental satisfaction , and to originate a design following the result.

• 복식문화연구
• /
• 제15권3호
• /
• pp.369-382
• /
• 2007

The purpose of this study was to propose the strategy for increasing the merchandising power of the SPA brand to improve the competitiveness of domestic fashion industry. A questionnaire survey was administered to 270 SPA brand customer who live in Seoul Metropolitan area and Gyeongi-do area. 240 data were analyzed by factor analysis, t-test, crosstabs analysis, and one-way ANOVA using SPSSWIN 12.0 program. The result were as follows: Importance of store attributes were categorized in five factors: store environment, service, product sales promotion, and convenience. A consumer's the importance of store attributes was significantly different depending on that consumer's demographic characteristics(major, grade etc..) and general product purchasing characteristics(purchasing expense). This result should not be interpreted by expanding to the whole group of the consumer in SPA brand, as the sample used in this study is limited to those in Seoul and GyeongGi area.

• 한국의류학회지
• /
• 제25권6호
• /
• pp.1100-1111
• /
• 2001

The purpose of this study was to develop fashion On-line store attributes for fashion On-line shopping mall and to identify significant On-line store attributes, influencing consumers'purchase intention of interned fashion product shopping. A questionnaire was administered to 456 adults who had purchasing experience at fashion On-line shopping mall. SPSS 9.0 package was used for data analysis. Factor analysis, $X^2-test$, t-test, frequency, percentage, one-way ANOVA, multiple regression analysis were utilized. The results were as follows; 1. The On-line store attribute dimensions of fashion On-line shopping mall were tangibility, variety, marketing promotion, responsiveness, reputation, price and convenience. 2. The purchase experienced consumers showed higher purchase intention of Internet fashion product shopping and highly perceived about all sub-factors, except reputation. in On-line store attributes that have significantly positive influence on fashion On-line shopping attitudes. The purchase experienced consumers showed more favorable attitudes toward Fashion On-line shopping than non purchase experienced consumers. Attitudes toward Fashion On-line shopping have directly impact on purchase intention of Internet fashion product shopping.

• 산경연구논집
• /
• 제4권2호
• /
• pp.31-40
• /
• 2013

Purpose - This study attempted to identify the value promotion clues that may operate as a consumer's motive, by shedding new light on consumer value and by reconstructing each variable analyzed through the means-end chain (MEC) theory. Research design, data, and methodology - In this study, 202 copies of effective questionnaires using the data of Yang and Ju (2012) were subjected to correlation, regression, and SEM. Results - All store selection attributes were verified as having a positive influence on the relationship quality. Although the store selection attributes were verified as exerting a positive influence on the relationship quality, according to the verification result of the mediating effect, consumer value was verified to be influenced only by the relationship quality instead of by the store selection attributes. Conclusion - As a result of path analysis on the proposed model after modification, it was verified that only product factor had a statistically significant positive influence and that social value was completely mediating between relationship quality and emotional value. It may be highlighted that the MEC theory concept would be applicable to the cause-and-effect relationship model.