• International Journal of Contents
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• 제12권4호
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• pp.45-52
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• 2016

This study focuses on finding ways to stimulate the growth of agricultural sectors in m-businesses, by analyzing and comparing the factors that influence the purchasing behavior of consumers in the open market, social commerce, and integrated shopping malls. Consumers at various mobile shopping malls answered a survey. Among the nine factors considered, one important factor was the frequency of purchasing agrifoods. Regression analysis produced three results. First, in the open market, in addition to various other advantages, the brand image, reasonable pricing, simple payment system, and convenience of using an app were important factors that influenced the purchasing behavior of the individual consumer. Second, in social commerce, the major factors influencing purchase were the reasonable pricing, quick delivery service, and convenience of using an app. Third, in integrated shopping malls, the brand image, guaranteed after-sale service, the variety of products, quick delivery service, and convenience of using an app were the significant factors.

• 대한영양사협회학술지
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• 제26권3호
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• pp.208-220
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• 2020

In modern society, the online to offline (O2O) market has become an emerging market. Based on social and cultural phenomena, the importance of "FOODTECH" linked with mobile applications is growing in the food and restaurant industry. This study examined subjective food application service quality, perceived value, and post-purchase behavior intentions. According to this study, of foodtech service quality attributes, only information, mobility, and reliability had positive (+) relationships with perceived value. However, foodtech service quality attributes did not have a direct impact on behavior intentions. Perceived values had a positive (+) relationship with behavior intentions and showed full mediation effects between foodtech service quality attributes and behavior intentions. Based on these results, future research on the relationship among food application service quality, perceived value, and post-purchase behavior intentions is needed.

• 복식
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• 제64권1호
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• pp.136-151
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• 2014

This study systematically analyzed types of fashion brand application focusing on accounts created in Korea. While referring to 'Chanel' which has developed a fashion brand app for the first time in August of 2008, not only for App store by Apple Inc. of the greatest market share but also for Android market, the one and only competitor of App store, the study examined cases of fashion brand app in Korea and foreign countries which have been in service till August of 2013 since the year of 2008. To achieve the research goal, the study conducted a literature research and a case review, categorizing the app by their distinctive functions which were Basic Information, SNS, AR, LBS, Entertainment, Mobile Shopping and Live Streaming. As for the first function, Basic Information, it was considered to provide information on a brand such as prices, sizes and colors of products which should be the most fundamental function of a fashion brand. The function would include look book, catalogues, photographs and others of products, helping users of the app with their understanding on images and concepts of the brand. Second, SNS function was considered useful for its mobility and communication and with the help of theirs, the users share fashion information with each other. Third, AR function as in a filed of virtual reality would edit virtual objects to look real in an actual environment. This would eventually offer the users a chance to try for clothes virtually. The fourth function, LBS, would work with GPS to find a store closest from a present location. This would be a help when the users try to find stores holding promotion events or trails while hiking in mountains. The fifth Entertainment function would include all sorts of games and chances for the users to listen to music and keep fashion diaries. The sixth function, Mobile Shopping, would help the users purchase items online via the app as they would not visit a store in person. The seventh function, Live Streaming, would give the users chances to actually see fashion collections in real time, held all over the world in every season. Because of this function, not only fashion experts but also regular people have become able to enjoy the fashion shows. The distinctive characteristics of the fashion brand application discussed in the study will be a useful reference when any relevant fields try to design other new fashion brand application.

• 사물인터넷융복합논문지
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• 제2권4호
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• pp.1-8
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• 2016

소비자가 각 편의점에서 제공하는 제품과 행사 상품 등을 값싸게 구매하기 위해서는 해당 편의점의 홈페이지를 들어가거나 직접 방문하여 찾아야 한다. 본 연구에서는 각 편의점에서 어떤 제품이 행사 상품이며, 어떤 편의점에서 어떤 서비스를 제공하는지 여부를 검색하는 앱 프로그램을 개발한다. 본 앱을 사용하여 사용자는 여러 편의점에서 제공하는 행사 정보를 비롯한 각종 서비스를 실시간을 검색할 수 있다.

• 한국의류학회지
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• 제43권1호
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• pp.125-137
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• 2019

This study determined the impact of 'Fashion Augmented Reality (FAR)' acceptance factors based on the model of acceptance and use of technology (UTAUT) on consumer attitudes, intention to use technology, and fashion product purchase intention. A survey asked participants to have an AR experience using a FAR app to understand FAR in advance. Data were analyzed factor analysis and stepwise regression using SPSS. The results are as follows. First, the factor analysis classified the acceptance variables of FAR technology into 'social relations', 'shopping effectiveness', and 'easy to use FAR'. Second, among the three factors of FAR acceptance, 'shopping effectiveness' is statistically more influential on positive attitudes towards FAR. However, 'easy to use' factor was more influential on 'the intention to use technology' as well as 'purchase intention'. Third, 'social relations' were identified as an important factor affecting 'consumer attitudes', 'intention to use technology' and 'purchase intention' which are not well covered in fashion technology research. In addition, 'the intention to use technology' was found to be influential on 'purchase intention' and indicated the importance of easiness of FAR to enhance purchase intention.

• 한국지식정보기술학회논문지
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• 제13권1호
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• pp.11-23
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• 2018

본 연구에서는 스마트폰의 확산에 가장 주요한 요인이며 다양한 기능성 편의를 제공하는 앱을 구매하는 채널인 앱 마켓을 선택하는 요인을 합리적인 선택 이론 관점을 도입하여 실증적으로 밝혀내었다. 281건의 설문 결과 분석을 통해, 이익의 관점에서 사용편의성과 구조적 보장이 앱 마켓 선택에 유의미한 영향을 주는 것으로 검증 되었다. 반면, 고객신뢰, 정보 품질, 마켓 이미지는 앱마켓 선택에 유의미한 영향을 주지 못하는 것으로 파악되었다. 특히, 국내 앱마켓 플랫폼 제공자(KT, LG U+)의 경우, 해외 앱마켓 플랫폼사업자(구글)에 비해, 고객센터 운용, 피해보상 규정 등 구조적 보장 측면에서 우위에 있는 것으로 보인다. 하지만, 구글 앱 마켓의 경우는 모든 안드로이드 폰에 사전 설치되어 통신사 별로 타 앱마켓을 이용하기 위해 추가적으로 설치해야하는 불편함이 없어 국내 제공자보다 사용자 편의성에서 우위에 있다고 판단된다. 이는 국내 앱마켓 플랫폼사업자에게만 불리하게 작용하고 있어, 정책적 해결점 마련이 필요하다. 사업자비용의 관점에서는 금전적인 전환 비용과 비금전적인 전환 비용 모두 앱 마켓 선택에 유의미한 영향을 주는 것으로 나타났다. 특히, 비금전적인 전환 비용은 국내 앱마켓 플랫폼사업자에게 부정적인 영향을 주는 것으로 나타났다. 이는 국내 앱마켓의 서비스 기대 수준이 낮다고 인식되어 있고, 신규 사용자가 사용하기 위해 회원 가입 등 소요되는 시간적 비용요소가 크다고 인지되어 있다고 설명될 수 있다. 국내 앱 마켓 사업의 활성화를 위해 개선이 필요한 항목으로 보인다. 본 연구를 통해 기존 대부분의 연구들이 앱 선택 요인에만 집중되었다는 한계를 극복하고 앱 마켓 선택 요인을 밝혀내었다는데 본 연구의 의의가 있다고 볼 수 있겠다.

• 패션비즈니스
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• 제18권5호
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• pp.25-41
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• 2014

As the smart phone market grows rapidly, the significance of the application (app) market also increases. The purposes of this study were to identify market segments according to technological innovativeness and clothing involvement, and to compare the differences in lifestyles, benefits of fashion information app sought, and intention to use. The data were collected from smart phone users in their 10s to 30s in 2013, and a total of 292 data sets were analyzed. The findings of this study were as follows. The respondents were divided into three groups, innovative group, clothing involvement group, and passive group. Significant differences were found among three segments in terms of age, marital status, education level, and monthly income. With respect to five lifestyle factors, innovative group and clothing involvement group had higher mean scores for rational purchase, personal relationship, and personality pursuit than passive group. However, these two groups showed differences in brand pursuit factor. The benefits of the fashion information app were generated into two factors, information benefit and enjoyment benefit. Innovative group and clothing involvement group had higher values than passive group in these two factors. Finally, innovative group had the highest value on the intention to use fashion information app. This study attempts to provide fundamental information about the potential market segment for managers or marketers developing fashion information apps.

• Journal of Information Technology Applications and Management
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• 제25권2호
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• pp.73-90
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• 2018

Despite of increasing studies for product recommendation, the recommendation of product repurchase timing has not yet been studied actively. This study aims to propose deep neural network models usingsimple purchase history data to predict the repurchase timing of each customer and compare performances of the models from the perspective of prediction quality, including expected ROI of promotion, variability of precision and recall, and diversity of target selection for promotion. As an experiment result, a recurrent neural network (RNN) model showed higher promotion ROI and the smaller variability compared to MLP and other models. The proposed model can be used to develop a CRM system that can offer SMS or app-based promotionsto the customer at the right time. This model can also be used to increase sales for product repurchase businesses by balancing the level of ordersas well as inducing repurchases by customers.

• 급식외식위생학회지
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• 제4권2호
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• pp.48-54
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• 2023

The study explores the impact of nutritional information on calorie prediction and purchase intent. Administered through self-report questionnaires, the research employs two types of stimuli to assess the influence of nutritional information. Hamburger set images, with or without accompanying nutritional details, were randomly presented to simulate the prevalent mobile app environment for fast-food delivery. Respondents were tasked with predicting calorie content and indicating purchase intent on a Likert 7-point scale. Results show a significant difference in calorie prediction based on the presence of nutritional labeling. While consumers expect positive health effects by estimating more exact calorie information with nutritional labeling, it doesn't significantly influence purchase intent. The study also examines consumer awareness and preferences regarding nutritional labeling policies, emphasizing the need for education and promotion. Most participants recognize the necessity of mandatory nutritional labeling in fast-food establishments, especially through delivery applications, to support healthier choices and prevent obesity.

• 한국전자거래학회지
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• 제16권4호
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• pp.173-195
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• 2011

스마트폰 시장이 성장하면서 다양한 모바일 애플리케이션을 제공할 수 있는 능력이 스마트폰의 경쟁력으로 부상하고 있다. 모바일 애플리케이션 시장은 잠재력 있는 새로운 시장으로 평가받고 있다. 앱 스토어 같은 애플리케이션 시장에서 많은 구매자들이 무료 및 유료 모바일 애플리케이션을 다운로드 받고있지만, 아직 소비자의 애플리케이션 구매에 대한 주요 연구는 없는 실정이다. 그러므로, 우리는 유료 애플리케이션을 구매한 적 있는 사용자를 대상으로 스마트폰용 모바일 애플리케이션 구매동기에 관한 연구를 하고자 한다. 이에 30명의 사용자와 인터뷰를 진행하였다. 또한, 애플리케이션을 4가지 종류(생산성, 유희성, 정보성, 사회성)로 분류하였으며 각각의 분류 별 구매 동기에 대하여서도 분류하였다. 인터뷰에 대한 비교분석을 통해 애플리케이션 구매에 어떤 요소가 영향을 미치는지 알 수 있었다. 이 모형은 모바일 애플리케이션 비즈니스 구축 및 모바일 애플리케이션 시장 활성화 전략, 또는 다른 실질적인 기여를 할 수 있을 것으로 기대된다.