• Title/Summary/Keyword: Impulse

Search Result 3,281, Processing Time 0.026 seconds

Mediating Effects of Browsing on Impulse Buying Behavior for Fashion Products (패션제품 충동구매행동에 대한 브라우징의 중재효과)

  • Park, Eun-Joo
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.29 no.9_10 s.146
    • /
    • pp.1340-1348
    • /
    • 2005
  • Consumers are prone to engage in browsing because they are, for a variety of reasons, open to spending opportunities that grab their attentions. In-store browsing is the in-store examination of a retailer's merchandise for recreational or/and informational purposes without an immediate intent to buy. Browsers made more unplanned purchases than non-browsers in a regional mall setting. As a form of on-going search, in-store browsing is a central component in the impulse buying process. The purposes of this study were 1) to examine the causal relationships among fashion involvement, hedonic consumption, browsing and impulse buying behavior, and 2) to investigate the mediating effects of browsing on impulse buying behavior for fashion products. A questionnaire was developed from a literature review and measured on a 7-point rating scale. Data were obtained from 413 students attending universities in Busan. The self-administered questionnaire was given during a scheduled class. Using structural equation modeling, the results indicate that the proposed model of this study is appropriate to explain the mediating effects of browsing on impulse buying behavior for fashion products. The model shows that fashion involvement and hedonic consumption are important as antecedents of browsing in fashion stores, and consumers browsing longer in fashion stores would tend to increase the likelihood of experiencing impulse buying behavior. That is, browsing in store plays an important mediating role in triggering impulse buying behavior for fashion products. The results from this study provide some insights into retail marketing theory supporting the trait and behavioral aspects of impulse buying. Future research and managerial implications are addressed.

Behaviors of Impulse Ground Impedances Associated with the Current Injection Point in a Ground Rod (봉상 접지전극에시 전류유입위치에 따른 임펄스 접지임피던스의 특성)

  • Lee, Bok-Hee;Jeong, Dong-Cheol;Lee, Su-Bong
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
    • /
    • v.19 no.1
    • /
    • pp.94-100
    • /
    • 2005
  • This paper presents the behaviors of transient and effective impulse impedances of a long ground rod associated with the current injection points. The laboratory test for the time domain performance of actual-sized model ground rod subjected to a lightning stroke current has been carried out The transient ground impedances of long ground rods under impulse currents were higher than the ground resistance. Both of the ground resistance and the effective impulse ground impedance decrease with increasing the length of the ground rods. Also, the effective impulse ground impedances are significantly increased in fast rise time ranges. The reduction of the ground resistance is decisive to improve the impulse impedance characteristics of grounding systems. When the test current is injected at the bottom of ground rod, the oscillating pulses with high frequency are included on the wave front of ground rod potential and the effective impulse impedances are higher than any other cases.

A Study on the microstructure and Surge Characteristics of ZnO varistors for distribution Arrester (배전급 피뢰기용 ZnO 바리스터 소자의 미세구조 및 서지 특성에 관한 연구)

  • 김석수;조한구;박태곤;박춘현;정세영;김병규
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
    • /
    • v.15 no.2
    • /
    • pp.190-197
    • /
    • 2002
  • In this thesis, ZnO varistors with various formulation, such as A∼E, were fabricated according to ceramic fabrication method. The microstructure, electrical properties, and surge characteristics of ZnO varistors were investigated according to ZnO varistors with various formulation. In the microstructure, A∼E\`s ZnO varistor ceramics sintered at 1130$\^{C}$ was consisted of ZnO grain(ZnO), spinel phase (Zn$\_$2.33/Sb$\_$0.67/O$\_$4/), Bi-rich phase(Bi$_2$O$_3$) and intergranuler phase, wholly. Lightning impulse residual voltage of A, B, C and E\`s ZnO varistors suited standard characteristics, below 12kV at current of 5kA. On the contrary, D\`s ZnO varistor exhibited high residual voltage as high reference voltage. In the accelerated aging test, leakage current and watt loss of B, C and D\`s ZnO varistors increases abruptly with stress time under the first a.c. stress(115$\^{C}$/3.213kV/300h). Consequently, C varistor exhibited a thermal run away. On the contrary, leakage current and watt loss of A and C\`s ZnO varistors which show low initial leakage current exhibited constant characteristics. After high current impulse test, A\`s ZnO varistor has broken the side of varistor but impulse current flowed. On the contrary, E\`s ZnO Varistor exhibited good discharge characteristics which the appearance of varistor was not wrong such as puncture, flashover, creaking and other significant damage. After long duration impulse current test, E\`s ZnO varistor exhibited good discharge characteristics which the appearance of varistor was not wrong such as puncture, flashover, creaking and other significant damage. After high current impulse test and long duration impulse current test, E\`s ZnO varistor exhibited very good characteristics which variation rate of residual voltage is 1.4% before and after test.

An Experimental Study on the Propagation Characteristics of the Impulse Noise from the Exit of a Perforated Pipe (다공관 출구로부터 방사된 충격성 소음의 전파특성에 관한 실험적 연구)

  • Heo, Sung-Wook;Lee, Myeong-Ho;Lee, Dong-Hoon;Hwang, Yoon
    • Journal of the Korean Society of Propulsion Engineers
    • /
    • v.7 no.3
    • /
    • pp.15-21
    • /
    • 2003
  • This experimental study describes the propagation characteristics of the impulse noise emitted from the exit of a perforated pipe attached to the open end of a simple shock tube facility. The pressure amplitudes and directivities of the impulse wave propagating outside from the exit of pipe with several different configurations are measured and analyzed for the range of the incident weak shock wave Mach number between 1.02 and 1.2. In the experiments. the impulse waves are visualized by a Schlieren optical system for the purpose of understanding their propagation characteristics. The results obtained show that for the near sound field the impulse noise strongly propagates toward the pipe axis, but for the far sound field the impulse noise uniformly propagates toward the omnidirections, indicating that the directivity pattern is almost same regardless of the pipe type. For this non-directivity in the far sound field, it is shown that the perforated pipe has little performance to suppress the impulse noise.

Determinants of Suicide Impulse of Residents Living in Mining Region and Other Areas in One City (광공업지역과 비광공업지역 주민의 자살충동에 영향을 미치는 요인: 한국의 한 중소 도시를 대상으로)

  • Ahn, Bo-Ryung;Nam, Eun-Woo;Jin, Ki-Nam;Moon, Ji-Young
    • Korean Journal of Health Education and Promotion
    • /
    • v.26 no.4
    • /
    • pp.1-10
    • /
    • 2009
  • Objectives: The purpose of this study is to find the determinants of suicide impulse of residents living in mining region and other areas in one city. The past studies did not examine the suicide related attitudes or behaviors in mining region. This study also examines how coping resources and behaviors moderate the suicide impulse. Methods: For this purpose, hierarchical logistic regression method was used to predict the likelihood of suicide impulse. The personal characteristics, depression, coping resources and behaviors were considered as the independent variables. The data collected in this study was gathered through questionnaire survey with 502 residents in other areas as well as mining area in one city. Results and Conclusion: The results and conclusions are as follows: 1. The chi-square test revealed that residents living mining region showed higher percentage of suicide impulse compared to other areas. 2. The t-test revealed that those with suicide impulse had higher level of depression compared to those without it. This pattern was consistent in other areas as well as mining region. 3. The hierarchical logistic regression revealed that age, education, depression showed positive effect on suicide impulse in mining region. However, in other areas, education, illness, and depression showed positive effect on suicide impulse. Also, this result implies that suicide prevention efforts should be actively made in mining region.

Effects of Lightning Surges on the Life of ZnO Varistors (뇌서지가 ZnO바리스터에 미치는 영향)

  • Lee, Bong;Lee, Su-Bong;Kang, Sung-Man;Lee, Bok-Hee
    • The Transactions of the Korean Institute of Electrical Engineers C
    • /
    • v.55 no.5
    • /
    • pp.257-262
    • /
    • 2006
  • To evaluate the change in protective levels of zinc oxide (ZnO) varistors after the surge absorption, this paper investigated the effects of the number of injection and amplitude of lightning surges on the life of ZnO varistors for low voltages. Leakage currents flowing through ZnO varistors subjected to the $8/20{\mu}s$ impulse currents under 60 Hz AC voltages were measured. The surge simulator system ECAT that can generate $8/20{\mu}s$ impulse currents with a peak short-circuit of 5 $[kA_p]$ was used. The ZnO varistor leakage current increases with exposure to impulse current, and the number of injection of $8/20{\mu}s$ impulse currents to breakdown was inversely proportional to the amplitude of the test current. Behaviors of ZnO varistor leakage currents were strongly dependent on the number of injection and amplitude of $8/20{\mu}s$ impulse currents. ZnO varistors degrade gradually when subjected to impulse current, and the resistive leakage current flowing through ZnO varistors subjected to the $8/20{\mu}s$ impulse currents under 60 Hz AC voltages was significantly increased after a certain number of injection that is dependent on the amplitude of the test impulse current. As a result, the life of ZnO varistors mainly depends on the amplitude and occurrence frequency of lightning surges.

Effects of the Length of Down Conductors on Transient Ground Impedances (인하도선의 길이가 과도접지임피던스에 미치는 영항)

  • Lee, Bok-Hee;Lee, Su-Bong;Jeong, Dong-Cheol
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
    • /
    • v.20 no.4
    • /
    • pp.72-77
    • /
    • 2006
  • This paper presents the transient impedance behaviors according to the length of down conductors of grounding systems to lightning impulse currents. The potential rise and effective impulse ground impedance of the deeply-driven ground rod and grounding grid subjected to the impulse currents were measured and analyzed as a function of the rise time of impulse currents and lengths of down conductor. The transient ground impedances strongly depend on the configuration and size of grounding electrodes, the waveform of impulse currents and the length of down conductors, and the installation methods reducing the inductance of down conductors are an important factor to decrease the transient ground impedances.

Characteristics of Impulse Buying According to Price Attitude towards Internet Apparel Purchases -Focusing on the Differences by Gender and Age- (인터넷 쇼핑에서 의류제품 가격태도에 따른 충동구매 특성 -성별, 연령별 비교를 중심으로-)

  • Ji, Hye-Kyung
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.37 no.6
    • /
    • pp.737-749
    • /
    • 2013
  • As more famous and luxurious fashion brands enter the online market, the changes in the online market include those in the composition of merchandise, price image, and consumer behavior. Focusing on these changes, this study examines the relation of consumer price attitude and impulse buying behavior towards internet apparel purchases. Data were obtained from 377 males and females in their 20s-40s who purchased apparel from an internet mall. Convenience sampling through the internet was performed. Collected data were analyzed by descriptive statistics, factor analysis, t-test, ANOVA, Duncan test, and regression analysis using SPSS for Windows 12.0. The results of this study are as follows. First, four dimensions of consumer price attitudes towards internet apparel purchases were found that included price-quality/prestige, sale, value for money, and low price orientation. Second, the influence of consumer price attitude on impulse buying is significant. As the price attitude of price-quality/prestige orientation and sale orientation increases, impulse buying orientation is stronger. Third, there are partially significant differences on the sub-dimensions of consumer price attitude and the influence of price attitude on impulse buying by gender and age. This study will be of help to internet companies by providing information in regards to a price attitude-based marketing strategy and an adequate response to customer impulse buying.

A Study on the Factors of Impulse Buying of Clothing and Their Relation to Fashion Involvement and Becognized Brand Preference of College Women (여대생의 의복 충동구매 차원과 충동구매에 영향을 미치는 변인 연구 -유행몰입과 유명상표 선호도와의 관련성을 중심으로-)

  • 구자명;이명희
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.21 no.1
    • /
    • pp.35-45
    • /
    • 1997
  • The main purpose of this research was to classify the contents of impulse buying of clothing products and to investigate how the impulse buying was influenced by fashion involvement, recognized brand preference, and impulsiveness. Samples were 238 college women in Seoul, Korea. The results of the research were as follows. 1. Four factors of impulse buying derived by factor analysis; F 1 'sensitive aspects of products stimulation'; F. 2 'utility aspects of products stimulation'; F. 3 'consumer situation stimulation'; F. 4 'marketing situation stimulation'. 2. Impulsiveness had a positive relation with impulse buying, fashion involvement, and recognized brand preference. Fashion involvement had a positive relation with recognized brand preference and impulse buying. 3. Impulse buying was influenced by fashion involvement and impulsiveness. The explanatory power of the 2 variables was 9.3%. 4. Fashion involvement was influenced by sensitive aspects of products stimulation, major, recognized brand preference, income, and grade. The explanatory power of the 5 variables was 23.7%. 5. Recognized brand preference was influenced by income, fashion involvement, and marketing situation stimulation. The explanatory power of the 3 variables was 11.2%.

  • PDF

Effect of Multiple Lightning Impulse Currents on Zinc Oxide Arrester Blocks (산화아연 피뢰기 소자의 다중 뇌 임펄스 특성)

  • Lee, Bok-Hee;Kang, Sung-Man;Pak, Keon-Young;Choi, Hwee-Sung
    • Proceedings of the KIEE Conference
    • /
    • 2003.10a
    • /
    • pp.22-24
    • /
    • 2003
  • In this work, in order to investigate the effect of multiple lightning impulse currents on zinc oxide arrester blocks. We have been designed and fabricated a multi-impulse generator which can produce quintuple voltages with $1.2/50{\mu}s$ to 100kV and quintuple currents with $8/20{\mu}s$ to 12kA and we have evaluated the characteristics of zinc oxide arrester block using several electrical and physical methods after the multi-impulse test. It was found that the multi-impulse failures of ZnO arrester blocks were mainly caused by surface flashover and the multi-impulse currents test would be more suitable than single impulse current test in evaluation of the characteristics of zinc oxide arrester blocks corresponding to actual situations.

  • PDF