• 한국의류산업학회지
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• 제9권1호
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• pp.41-48
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• 2007

Marketing strategists believe that the best way to satisfy customers is through satisfied employees. In fashion retail businesses, salespersons play a pivotal role for the success of business, since fashion products have emotional properties and customers' emotion is largely affected by personal selling at the point of purchases. The present study aims to examine relationships among internal service quality, job satisfaction, and organizational performance in fashion retail businesses. Specifically, the study will test the validity of applying service quality concept to the internal service targeting the sales person of fashion retailers and identify dimensions of internal service quality. Data were collected from salespersons of women's wear and imported brand stores at four major department stores. 205 survey responses were used for the final analysis. The factor analysis extracted empathy/tangibility, assurance, responsiveness and reliability factors. The structural path analysis and effect analysis indicated that the importance of assurance and responsiveness of internal service quality had significant direct effects on job satisfaction and significant indirect effects on organizational performance. Reliability dimension of internal service quality had a significant direct effect on job satisfaction. The importance of empathy/tangibility dimension, however, was relatively weak in the model.

• International Journal of Advanced Culture Technology
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• 제11권3호
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• pp.39-44
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• 2023

As the number of companion animals reaches 15 million in 2022, the pet wear market is expected to grow at an average annual rate of about 14.5% from KRW 1.5684 trillion in 2014 to a market size of over KRW 6 trillion in 2027. However, most of the pet clothing and various supplies currently in circulation are either cheap, low-quality products imported from China or other countries, or expensive products released by overseas luxury brands. Therefore, it is urgent to develop a brand that can compete with luxury products coming from overseas by developing premium pet fashion products using high-end functional fabrics produced domestically. This study seeks to propose ways to revitalize the domestic pet fashion market by examining the current status of global pet fashion, the domestic textile industry, and the current status of the pet fashion market. The suggestions and expected effects are as follows. First, active support is needed for the development of products using domestically produced fabrics, such as raising awareness through various subsidy projects and contests. Second, it is expected that small and medium-sized businesses will be revitalized through the production of pet fashion products using high-quality functional knit fabrics produced in northern Gyeonggi Province. Third, it is necessary to produce high-quality premium products through continuous and intensive support from the government and collaboration between large corporations and small and medium-sized enterprises. Fourth, there is an urgent need to provide opportunities to train experts for the expected effects of starting businesses and creating new jobs.

• 여성학논집
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• 제28권1호
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• pp.3-42
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• 2011

이 연구는 1988년 강압적으로 한국시장을 개방했던 초국적 담배기업들의 여성시장확장전략이 갖는 특성을 분석한다. PM사와 BAT사의 대표적인 글로벌 여성담배인 '버지니아 슬림'과 '휘네스'에 초점을 맞추고, 그들이 자국과 세계시장에서 사용해온 전형적인 광고전략이 한국 상황에서 수정, 폐기되었을 가능성을 탐색한다. '버지니아슬림'은 한국시장에 진입한 후 3년 만에 여성담배로서의 브랜드 정체성을 포기함으로써 1990년대 외산담배시장 점유율 2위를 고수하는 성공을 거두었다. 반면, 전형적인 광고라인을 10여 년 동안 유지했던 '휘네스'는 여성담배로서 인지도는 가장 높았지만 시장점유율은 버지니아 슬림보다 훨씬 뒤쳐졌다. 1990년대 여전했던 한국 담배시장의 남성 주도성과 여성을 대상으로 한 담배광고와 판촉에 대한 전면 규제조치는 초국적 담배회사들이 한국여성 소비자를 확보하는데 '이중 장애물'로 작용했을 것이다. 그러나 담배광고 규제를 우회하는 간접광고와 판촉 행위들이 다각적으로 이루어진 사실은 글로벌 여성담배의 광고전략 변화가 한국여성 소비자 공략에 대한 포기라기보다는 남녀공용 담배로의 전환일 수 있음을 시사한다. 또한 부드럽고 순한 맛의 여성담배 특성이 성별 이미지보다는 건강 이미지와 결합되는 한, 한국여성들의 감성과 욕망에 호소하는 광고가 부재하더라도 건강한 담배를 자처하는 광고들이 한국여성들에게 호소력을 가질 수 있다.

• 유통과학연구
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• 제9권1호
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• pp.49-59
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• 2011

Although the South Korean organic food market is in the infancy compared to other industrialized countries, Korean consumers'interest in organic food and retail stores devoting space to organic products have been rapidly increasing. Despite the fact of organic food popularity, the term "organic" is interpreted differently by individuals. As opposed to the US, Japan and the EU where have operated an integrated organic food labelling system, Korea has adopted complex organic labelling systems regulated by several different government bodies. As a result, complicated food labelling standards make consumers confused when purchasing organic foods. Furthermore, in terms of country of origin (COO), it is argued by a lot of researchers that COO effects vary from product to product and from country to country; moreover, other informational cues such as brand and price can influence COO effects. In modern society, COO labelling has been complicated, due to the sourcing, manufacturing and market locations of merchandise spread over the world. Accordingly, the evaluation of COO effects has become complex. In order to examine these issues, a quantitative research was selected to classify the commonfeatures of organic food consumers and construct statistics such as the extent to which people are aware of organic food and COO labellingvia a questionnaire which took place in two cities in Korea with a cluster sample of 161 organic food purchasers. As for the data analysis, one-way analysis of variance (ANOVA), T-tests, bivariate crosstatulations with Cramer's V were conducted,depending on the characteristics of variables and the assumptions the research data need to fit. It has been concluded that in general, Korean organic consumers comprehend the term "organic"in a closer way to the general concept rather than technical term, thus people do not appreciate environmentally labels which include organic food labels, although marital status influence the degree of label awareness, regardless of gender, age, education level and so on. Regarding COO effects on organic food, home organic products were Korean consumers'first choice over those from industrialized countries and developing nations. Specifically, in processed organic product category, domestically cultivated and processed organic products were absolutely preferred to leading national brands produced with imported ingredients and international brands. However, due to a lack of checks of ingredients' COO, consumers tend to purchase a leading national organic food brand, believing that it is a pure organic food sourced domestically. As a consequence, this research has suggested some important managerial implications and future research directions. In order to prevent consumer confusion when buying organic foods, it should be noted that consumers do not comprehend the organic food certifications, due to complicated labelling systems for organic produce and processed organic foods. Therefore, government bodies related to organic food distribution have to know consumers' perception of organic food labels and the significance of customer-oriented labels and reestablish labelling standards. Similarly, public advertising should be followed to raise public awareness of the labelling to enable customers to have the correct information. In addition, not only international marketers but also domestic marketers need to understand COO images and also the influence COO of ingredients has on the image of an organic product.

• 한국축산식품학회지
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• 제32권5호
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• pp.669-677
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• 2012

본 연구는 전자코를 이용하여 한국에서 시판되는 피자용 모짜렐라 치즈 슈레드 제품과 슈레드 제품 혼합용 원료 치즈에 해당하는 모짜렐라 치즈 블록, 체다 치즈, 흰 곰팡이 숙성 치즈 등 3종류의 국내산 및 수입산 치즈를 대상으로 단기간 저장 및 가열처리에 의한 풍미패턴의 변화를 분석하였고 국내 임실치즈농협에서 새로 개발한 임실 치즈 제품이 국내산 및 수입산 치즈의 향미패턴과의 차이 유무에 대해 접근하여 보고자 하였다. 치즈 종류뿐만 아니라 조리온도 및 저장유무에 따른 향기패턴을 판별함수 분석을 이용하여 통계처리 후 비교 분석한 결과, 피자용 모짜렐라 슈레드 제품의 경우 저장유무보다는 조리온도에 따라 풍미패턴의 차이가 더 구분되었으며 피자용 모짜렐라 슈레드 제품에 혼합용으로 사용되는 치즈의 종류 및 원산지에 따라서 풍미패턴이 각각 다른 것으로 나타났다. 또한 새로 개발된 국내산 임실 치즈는 기타 국내산 치즈와 외국산 치즈와 비교하였을 때 이들의 중간 향에 해당하면서도 독특한 향미를 지니는 것으로 판별되었다.

• 한국작물학회지
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• 제50권spc1호
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• pp.19-23
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• 2005

본 시험은 중국에서 수입된 찐쌀 및 중국에서 시판되고 있는 브랜드 쌀의 품질 및 물리적 특성 등을 분석하여 국내산 브랜드 쌀과의 미질을 비교 분석하였으며 그 결과는 다음과 같다 1. 완전미 비율은 비록 국내산 일품벼 브랜드 쌀에서 $96.1\%$, 중국의 갱관(粳冠 Jinguan) $94.1\%$, 소참도(小站稻, Xiaozhandao) $86.5\%$였으며, 특히 중국산 찐쌀에서는 금간쌀이 $83\%$로 대부분을 차지하였고, 싸라기 함유율 또한 $12.5\%$로 나타나 완전미는 전혀 찾아 볼 수 없었다. 2. 단백질 함량은 국내산 일품벼과 중국 브랜의 소참도에서 6.5와 $6.7\%$로 낮게 조사되었고, 중국산 찐쌀과 중국산 브랜드인 갱관에서는 7.4와 $7.5\%$로 상당히 높게 조사되었다. 3. 아밀로즈 함량은 가공하지 않았던 국내산 일품 쌀과 중 국산 갱관 및 소참도 등에서 $18.6\~19.9\%$정도였으나 일차적으로 쪄서 말려 가공된 중국산 찐쌀의 경우 $46.6\%$로 매우 높게 나타났다. 4. 단백질 함량이 높을수록 최고점도, 강하점도 등은 저하되었으며, 아밀로즈 함량이 높을수록 치반점도의 절대값은 높아져 국내산 일품벼 및 소참도는 밥맛이 양호하였으나 찐쌀은 그와 반대되는 경향이었다. 5. 밥의 형태가 변형되는데 필요한 힘을 나타나낸 경도(Hardness)는 일품벼에서 5618g로 중국 찐쌀의 3907g에 비해 1711g이나 더 높았으며 그 외 부착성, 점탄성, 저작성 모두 일품벼에서 더 높아 밥의 물리적 특성이 좋게 나타났다. 6. 중국산 찐쌀에서 취반 후 시간이 경과할수록 경도의 강하 정도는 더 커서 밥의 물성 변화가 더 빨랐다. 오히려 잔디의 밀도가 감소되는 경향을 보였다. 초장의 경우 복비의 무처리시 거의 잔디의 초장이 신장하지 않았으며, 오히려 감소하는 경향을 보였다. 반면, 잔디의 피해지역에 복비를 처리할 경우 잔디의 빠른 생장이 이루어졌다. 신초 건물중은 복비 처리전 8월 6일에 비하여 11월 6일에 이스트밸리 LD지역의 무처리구가 $1.2\%$감소하였지만 처리구는 $50\%$정도가 증가하였다. 지산의 시험 결과도 이스트밸리와 유사하였다. 신초와 뿌리의 비율(S/R)은 처리구의 경우 뿌리보다 신초의 건물중이 더 증가하였지만, 무처리구의 경우 뿌리와 신초의 생장율이 거의 비슷하였다. 포복경과 지하경의 건물중을 합한 R&S의 건물중을 조사한 결과, 이스트밸리의 경우 복비를 처리하기 전 8월6일에 무처리구인 LD지역이 처리구인 LD지역에 비하여 $5.5\%$정도가 적었지만 복비를 처리한 후엔 오히려 처리구의 LD지역이 $48\%$로 증가하였다. 지산의 결과 역시 이스트밸리와 유사하였다. 4. 이상의 결과들로 알 수 있는 것은 수목 근부에 생장하고 있는 잔디의 피해 요인들은 여러 가지가 있지만, 골프장내 수목의 밀생 지역이 아닌 경우에는 광에 의한 피해보다는 오히려 양분과 수분의 경쟁에 의한 피해 발생 비율이 크다. 따라서 이들 잔디의 피해 지역에 복비를 처리함으로서 무처리 지역에 비하여 상당히 많은 효과를 보았기 때문에 수목 근부에서 생장하는 잔디의 집중관리 체계로 보다 효율적인 코스관리에 도움이 될 수 있을 것으로 기대된다.ting이 관찰되는데, 진성기업의 Stainless Steel은 가늘고 긴 압흔이 있으며 비교적 매끄러운 표면을 보이고, Unitek사의 경우 압흔과 함께 pitting 이 관찰되며, Ormco Stainless Steel의 경우 불규칙한 pitting이 다

• 한국산학기술학회논문지
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• 제10권12호
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• pp.3910-3918
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• 2009

본 연구는 주부 253명을 대상으로 학력별, 생활지역별 및 연간소득별로 구분하여 국내 외산 돼지고기의 선호도와 구매행태를 조사한 결과로 국내산과 외국산 선호점수는 5점 중 각각 평균 $4.07{\pm}0.81$점과 $2.21{\pm}0.96$점이었다. 소비자가 돼지고기 중 가장 선호하는 부위는 삼겹살이었고 (56.4%), 구매장소는 대형유통점에서 주로 구입하고 있었으며 (45.4%), 구매처를 선택할 때는 품질신뢰도를 중요시하였다(40.2%). 소비자는 1회 포장 적정단위로 600 g을 선호하였고 (54.6%), 돼지도체등급제의 인지도는 $2.97{\pm}0.88$점, 그리고 브랜드 돼지고기의 신뢰도는 $3.47{\pm}0.60$점으로 나타나 다양한 선호도와 구매행태를 보였다.

• 패션비즈니스
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• 제21권1호
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• pp.148-165
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• 2017

An assortment of daily supplies have been documented in and accounting book that Hwa-sun Song, a wholesale dealer in Hongcheon, Gangwon-do, sent to Young-hui Sin, a customer. This study analyzed a total of 163 documentations in the accounting book between 1910 to 1916, which includes types of daly supplies, trading volume, and prices, maintained accounting between. Consequently, we are able to indentify companies that produced the applicable goods, names of products, units by which goods were counted, and the lowest and highest prices prevailing, along with kinds of goods patronized in everyday life in Hongcheon in the early 20th century. Paper had the maximum trading volume. The second, most traded were cigarettes, a symbol of the new culture. These were traded under various brand names, such as Kkotpyo, Guksyu, Sanhopyo, Syonghak, and Joil. Foodstuffs, were the third most traded items, including fish, fruits, sugar, Waeddeok, Chilwaeddeok, Color candies and Okchyun candies. Our results indicate that the snack food business had developed since the 19th century. Lighting equipment, oil, candles, matches as well as traditional oil lamps and flints cornered the fourth largest stock being traded. Medications were fifth, with prescriptions written for Insohwan, Hoechyungsan and Siungo, including quinine, a medicine for malaria. Other trades included kitchen appliances such as soup bowls, porcelain bowls, kettles, and drinking cups, and a variety of daily supplies such as mirrors, mats, umbrellas, Geumjiwaemil, hair oil imported from Japan, and soap.

• 수산경영론집
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• 제50권4호
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• pp.29-44
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• 2019

This paper examines the trend of restructuring and direction of management response in the Large Purse Seine Fishery. The large-scale fishing industry is one of the most popular fishing areas in the coastal area, and it has been developed by providing exclusive supplies of many types of catchy fish, such as mackerel and horse mackerel through physical productivity in fleet operations. However, the Large Purse Seine Fishery has been declining in profitability due to the deterioration of the business environment since 2000. It is at a crossroads whether it will disappear or regenerate as it is. The Large Purse Seine Fishery's current problems are: firstly, the continued deterioration of the fishery business balance and worsening labor problems, secondly, insufficient freshness management and quality control after landing, and thirdly, import competition. The fourth is the intensification of the market competition, which is the evolution of fishing variability and the increase in the proportion of small fish. The fifth is the reduction of the operating fishing ground due to the suspension of mutual fishing in Korea and Japan. To address these problems and suggest management response directions for the survival of large-scale fishing businesses is as follows. First, a sustainable production system should be established through strengthening resource management and promoting international fisheries cooperation. Second, the profitability of fishing management should be improved by introducing a low-cost supplier system and securing a stable labor force. Third, we should improve the leading and quality control of catch, improve the high value-added value of catch through brand development, and secure competitive advantage with imported produce. Finally, the government should establish a cooperative system among private sector, government, and research institutes to push ahead with these tasks and strengthen the competitiveness of the front and rear industries.

• 한국의류학회지
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• 제39권1호
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• pp.63-76
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• 2015

This study conducted a survey to gauge the buying and wearing propensities of wearers of leg guards made for baseball catchers, as well as product characteristics of preferred leg guards. Data from the survey were analyzed to obtain basic data for the development of an advanced leg guard design. Degree of compression, horizontal distance, cross section view and outline 3D sketch were also analyzed from the 3D data of leg guards; in addition, mobility and kinematic analysis were conducted through a wearing test. The survey indicated that imported products dominate the current retail market because they are appreciated by customers in terms of fit, price, brand, and protection. Representative complaints of products were discomfort, pressure, and the heavy-weight of the leg guards in general attributed to overall structure and 3D shape. When the pressure was lower on the front area of knee, it feels better to wear and the average knee angular velocity during the up and down motion increased, which suggests a better design from a kinematic point of view. The knee is the primary part of the body responsible for any movement of the lower limbs; consequently, the degree of compression and support stability of the leg guards near the knee area are important factors to evaluate the performance of leg guards. The results of our study indicate significant opportunities for improvement in product design and the development of baseball leg guards along with an ergonomic design that considers the mobility of the knee, skin deformations is necessary to improve performance. The process followed in this study will be applicable to studies on other personal protective equipment for sports.