• Title/Summary/Keyword: Imported brand

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Design Development for Toddler Apparel Line using Animation Characters - Focusing on ″Little Dinosaur Dooly″ - (애니메이션 캐릭터를 이용한 토들러복 디자인 연구 - 아기공룡 둘리를 중심으로 -)

  • 하승연;이연희
    • The Research Journal of the Costume Culture
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    • v.12 no.1
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    • pp.104-120
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    • 2004
  • Animation character market in Korea has been dominated by licensed characters (e.g., Walt Disney′s) of which market share is 80%. While market share for Korean characters such as "Mashimaro" and "Little Dinosaur Dooly" is increasing, the application of such characters to fashion products is still limited. For the development of the Korean character market, application of original animation characters should be applied to various fashion products. The main purpose of this study was to design toddler apparel line using "Little Dinosaur Dooly," one of the most popular domestic animation characters. The design focus is the green color of Dooly because the color is the distinctive concept of the brand. Results of the study indicated that developing toddler apparel line with a Korean animation character was a meaningful attempt, as imported licensed characters were dominant in domestic fashion market. The key differentiating factor was the use of green color. In addition, use of various supporting characters, namely Dooly′s friends, demonstrated potential line extension forming animation character groups similar to Warner Brothers′"Looney Tunes."

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Improvement of the Parallel Importation Logistics Process Using Big Data

  • Park, Doo-Jin;Kim, Woo-Sun
    • Journal of information and communication convergence engineering
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    • v.17 no.4
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    • pp.267-273
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    • 2019
  • South Korea has allowed parallel importation since 1995. Parallel importation causes competition among importers in the logistics process allowing, consumers to purchase foreign brand products at low prices. Most parallel importers base product pricing on subjective judgements. Fashion products in particular, have different sales rates depending on trends and seasons, so sales performance varies greatly depending on selling price timing and policy. The merchandiser (MD) set the price on parallel importation products by aggregating information on imported products and pricing goods. However, this customized process is very time consuming for the MD. This is because the logistics process of parallel importation's customs clearance procedures and repair works is complicated and takes a significant amount of time. In this paper, we propose an improved parallel importation logistics process based on big data, which automatically sets the price of parallel importation products.

Staying Competitive in the Fast-Fashion Era in a Developing Economy

  • Chipo, Chuma;Walter, Chipambwa;Rufaro, Komichi
    • International Journal of Costume and Fashion
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    • v.18 no.2
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    • pp.1-12
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    • 2018
  • The purpose of this study was to examine strategies which clothing manufacturers had employed to make themselves more competitive in the era of fast fashion. The Zimbabwean fashion industry is facing fierce competition from imported fast-fashion products which are lower priced and offer consumers a variety of designs from which to choose. The study made use of a qualitative approach with multiple case study design. In-depth interviews were used to gather data from participants, who were selected using the purposive sampling. The study found that clothing manufacturers had resorted to sub-contracting garment manufacturing work, promoting the buy-Zimbabwe campaign and developing in-house brands. This study offers insights into how the fast-fashion era has impacted the local fashion industry and unveils the practical solutions that local clothing manufacturers have embraced in a bid to remain operational and become globally competitive.

The present status and future prospects of Kimchi industry in Korea (김치산업의 현황과 발전 방향)

  • Park, Wan-Soo
    • Food Science and Industry
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    • v.53 no.2
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    • pp.166-182
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    • 2020
  • Kimchi industry in Korea has grown rapidly with the increasing domestic and overseas demand of Kimchi. Currently, there is an increase trend of consuming the commercial Kimchi products, although the Kimchi consumption/adult/year is decreasing (36.6 kg in 2018). The amount of commercial Kimchi consumption in 2018 was 757,000 M/T (metric ton), out of 1,892,000 M/T of the estimated total consumption, and the size of Kimchi market was estimated to be 1,398 billion wons. In 2019, 29,628 M/T of Kimchi was exported to 78 countries, and 306,047 M/T was imported, mainly from China. In the future, for the technological upgrading of Kimchi plants, a large capital investment to the production of commercial Kimchi will be required. The accelerated glocalization of Kimchi will bring a steady increase in Kimchi export. Moreover, with the development of global Kimchi culture, the values and images of Korean national brand can be greatly improved.

Comparison of Cooking Properties between Imported and Domestic Rices according to Cooking Method and Added Water Ratio (취반 방법과 가수량에 따른 수입쌀과 국내산 쌀의 취반 특성 비교)

  • Lee, Soo-Jeong;Lee, Yong-Cheol;Kim, Sung-Kon
    • The Korean Journal of Food And Nutrition
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    • v.21 no.4
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    • pp.463-469
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    • 2008
  • To make of basic date for the progressive global brand of Korean rice, we compared with characteristics of Calrose and two Korean rice cultivar, Chucheongbyeo(medium-late maturing cultivar) and Odaebyeo(early-maturing cultivar). General characteristics of rice, pasting property of rice flour by Rapid visco Analyser, determination of optimal ratio of water to rice for cooking by electric and pressure cooker and eating quality(sensory evaluation) of Calrose with that of Korean rice cooked at the optimal cooking conditions were measured. One kernel length of Calrose, Chucheongbyeo and Odaebyeo were 6.00, 4.73 and 5.22 mm, respectively. Calrose showed higher viscosity(195 RVU) in all parameters than Korean rices(Chucheongbyeo 176 RVU, Odaebyeo 178 RVU), of which the values were similar. These data imply that the properties of starch of Calrose may be different from that of Korean rice. In general, it is agreed, in Korea and Japan, that the balance of hardness and stickiness of cooked rice is very important. However, stickiness and overall eating quality for cooked Calrose was significantly poorer than Korean rices. Cooked Calrose did not significantly different in hardness, stickiness and overall eating quality compared with those of Korean rices. Calrose cooked with the ratio of water to rice of 1.4 with electric cooker was less sticky than Korean rices and thus was poorer in eating quality compared with Korean counterparts. Calrose cooked with the ratio of water to rice of 1.3 with pressure cooker had the same eating quality with Korean rices.

The Japanese Wagyu beef industry: current situation and future prospects - A review

  • Gotoh, Takafumi;Nishimura, Takanori;Kuchida, Keigo;Mannen, Hideyuki
    • Asian-Australasian Journal of Animal Sciences
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    • v.31 no.7
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    • pp.933-950
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    • 2018
  • In Japan, Wagyu cattle include four Japanese breeds; Black, Brown, Shorthorn, and Polled. Today, the renowned brand name Wagyu includes not only cattle produced in Japan, but also cattle produced in countries such as Australia and the United States. In recent years, the intramuscular fat percentage in beef (longissimus muscle) from Japanese Black cattle has increased to be greater than 30%. The Japanese Black breed is genetically predisposed to producing carcass lipids containing higher concentrations of monounsaturated fatty acids than other breeds. However, there are numerous problems with the management of this breed including high production costs, disposal of untreated excrement, the requirement for imported feed, and food security risks resulting from various viral diseases introduced by imported feed. The feeding system needs to shift to one that is more efficient, and improves management for farmers, food security for consumers, and the health environment for residents of Japan. Currently, we are developing a metabolic programming and an information and communications technology (ICT, or Interne of Things) management system for Wagyu beef production as future systems. If successful, we will produce safe, high-quality Wagyu beef using domestic pasture resources while solving the problems of how to utilize increasing areas of abandoned agricultural land and to make use of the plant-based feed resources in Japan's mountainous areas.

Clothing Values, Lifestyles, and Purchasing Situations of Purchaser groups classified by Purchasing Price for preschool children's Wear (유아복(乳兒服) 구매비(購買費)에 따른 유아복(乳兒服) 구매자(購買者)의 의복(衣服)에 대(對)한 가치관(價値觀), 라이프스타일 및 구매실태(購買實態))

  • Shin, Hye-Won;Ha, O-Sun;Rhee, Jung-Uk;Kim, Hee-Ra;Kim, Tae-In
    • Journal of Fashion Business
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    • v.9 no.4
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    • pp.113-126
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    • 2005
  • The purposes of this study were to classify purchaser into three groups by purchasing price for preschool children's wear and to identify the differences of clothing values, lifestyles, considerations in purchasing preschool children's wears, and purchasing places among the classified three groups. One hundred forty people living in Seoul with children aging between 3 and 7 were surveyed for this study. Cluster analysis, frequency analysis, chi-square analysis, ANOVA, and scheffe test were used to analyze the data. The findings of this study were as follows; 1) Purchaser were classified into three groups, namely the group of high purchasing price(HP), the group of medium purchasing price(MP), and the low purchasing price(LP). The HP had more monthly average income than the LP. 2) The HP showed high concerns in aesthetic and social clothing values, the MP considered social clothing value more important, while the LP showed high concern in economic clothing value. 3) Regarding the differences in lifestyles, the HP was more fashion-oriented and leisure-oriented, the MP was fashion-oriented, while the LP was economy-oriented. 4) When purchasing preschool children's wear, the HP showed high concerns in design and brand, the MP in activity, laundry-and-care, and brand, and the LP in activity, laundry-and-care, and price. The HP mainly purchased preschool children's wears in department store and imported goods store, the MP in department store, traditional market, and discount store, and the LP in discount store.

Analysis of Reward and Royalty Programs Affecting Customer Satisfaction and Recommendations in the Purchase Process in Luxury Goods (명품 구매과정에서 고객만족과 추천의향에 영향을 미치는 보상 및 로열티 프로그램의 분석 - 고급 수입차 매장을 중심으로 -)

  • Choi, Soo Young;Park, Keun Young;Han, Hyun-Soo
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.41 no.4
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    • pp.146-159
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    • 2018
  • This study analyzed what premium features significantly affect customer satisfaction and their recommendation, and what factors significantly affect product attributes. In the process, first, the loyalty program and the customer compensation program were studied to determine the impact of the customer satisfaction and recommendation. The study analyzed that quality and design of product properties had significant effects on all factors, but the brand was not significantly affected. Second, while superiority, differentiation and scarcity of luxury items are significant to customer satisfaction but superiority is only significant in relation to recommendation intention. Third, the preceding study shows that the customer compensation program has a significant impact on sales growth, but the study found that it was not for imported luxury car customers. Fourth, if the royalties program is low in awareness, it has been analyzed that the scarcity and customer satisfaction relationships among luxury goods have been adjusted. On the contrary, if there is a high level of awareness, it is analyzed that there is a control effect customer satisfaction and differentiation among luxury brands. In the conclusion, in order to satisfy customers at the import luxury car market, the differentiation of luxury goods by standard index must be strengthened and the brand must be strengthened among the attributes of the product. In addition, by raising awareness of the royalties program, the relationship between differentiation and customer satisfaction can be enhanced.

Strategies for Channel Innovation of True Korea Ginseng Distribution Using Genuine Guarantee System (진품확인시스템을 활용한 고려인삼 유통혁신전략)

  • 권혁인
    • Journal of Ginseng Research
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    • v.25 no.4
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    • pp.171-177
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    • 2001
  • Lately, the Korean ginseng was confronted with the sale crisis in world markets from the various circumstance. One of important difficulties is overspreading of Korean ginseng imitative in foreign markets. In Korean markets also, chinese ginseng was imported illegally and manufactured as Korean ginseng, which was resulted inthe damage of Korean ginseng brand. The most essential problem is misunderstanding of Korean ginseng 。 s information in the foreigner. In this paper, we developed a genuine guarantee system to identify the true Korean ginseng through internet and geographic cording system of Korean ginseng products. This system can be applied to the enforcement of Korean ginseng sale to international markets.

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Analysis and Comparability of the Subjective and Objective Evaluation for Home Appliance's Quality (가전제품의 품질에 대한 객관적 평가와 주관적 평가기준 비교 분석)

  • Huh, Kyung-Ok
    • Journal of Families and Better Life
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    • v.27 no.3
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    • pp.213-224
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    • 2009
  • This research aims to analyze and compare the objective and subjective evaluation criteria for home appliances. In addition, this research examined the correlation between those evaluation criteria. Furthermore, consumers are divided by the level of the differences between those criteria; consumer groups whose subjective evaluation level for the quality of home appliances is greater than objective evaluation level, consumer groups whose subjective evaluation level is almost the same, and consumer groups whose subjective evaluation level for the quality of home appliances is lower than objective evaluation level, and this study investigated the differences those three groups by the socio-demographic characteristics and consumers' behavior in the stage of purchase. Results of this research could be summarized as follows. First of all, there were statistically significant between the level of the objective and subjective evaluation in the quality of home appliances. Second, when consumers purchased the expensive home appliance, imported-brand home appliance, home appliances in department store, the level of subjective evaluation level for the quality of home appliances is higher than objective evaluation level. Third, the level of satisfaction for the price, quality, AS, overall satisfaction, and the level of willingness to repurchase were higher in consumer groups whose subjective evaluation level was higher than objective evaluation level.