• 한국의류학회지
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• 제21권2호
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• pp.442-454
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• 1997

The purpose of this study was 1) to identify the effects of lifestyle activities and decision -making related variables (shopping orientations, use of information sources and importance of store attributes) on the outshopping behavior of female consumers in Seoul and satellite cities, and 2) to investigate the differences in the effects of those variables on the outshopping behavior among 4 clothing categories (formal wear, separates, casual wear, underwear). The data were collected via a questionnaires from 508 adult females of ages over 20's living in Seoul and satellite cities around Seoul and were analyzed by factor analysis and discriminant analysis. The results of this study were as follows: 1) Some of the factors of 4 decision-making related variables significantly discriminated the outshoppers and inshoppers. The most influential factors were attitude toward imported products, time-oriented and price-oriented attitude of shopping orientations. 2) There were significant differences in the effects of 4 variables on outshopping behaviors among 4 clothing categories. More factors were effective in discriminating the outshopping behavior for formal wear or separates purchase.

• 한국의류학회지
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• 제31권4호
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• pp.495-506
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• 2007

As imported fashion products are increasing in the marketplace, country of origin information becomes a powerful product cue that can be used to gain competitive advantages of fashion brands. This study assessed the impact of multiple country of o.igin information(origin of brand and origin of production) on attitude toward the brand and product evaluation. Especially, the influence product price level was also examined. Jean was used as product stimuli and students were respondents for the empirical study. Results of this study affirmed the importance of country of brand origin and price information in brand attitude formation and product evaluation. Country of brand origin information and interaction effects of brand origin-price were significant for brand attitude formation. Country of brand origin and price information had significant influence on evaluation of Jean products.

• 한국의상디자인학회지
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• 제16권3호
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• pp.135-149
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• 2014

Fur clothing as fashion items is expanding into casual & ladies's wear market as well as fur market. The interest of fur fashion is rising. So this study compares and analyzes the merchandising process of textile clothing also it of fur clothing by merchandising steps. Fur clothing has so many change factors at time of purchase by scarcity of raw material, price fluctuation, exchange rate and others. Therefore it is primarily about securing of raw material. As soon as plan of product is finished, the purchase of fur raw material has to be started while progress of design products for commercializing the fur clothing. The design of fur clothing is consist of material design, color design and shape design. And It makes a new trend & market as we are developing new & various treatments. The some of imported materials are transferred to the factory for being treated first dressing, fabric treatments and dyeing processing according to the design. The first treated materials are transferred to the sewing factory again for secondary treatments and finally inspected and shipped. During secondary treatments the fur has gone through various manufacturing process for using like fabric materials and it takes long time because almost work is running manually. Unlike fabric clothing, fur clothing's manufacturing method is complicated and various from material process to shape process as per feature. Therefore the merchandising with fur cannot make mass production also needs detail craftsmanship depending by expert's skills. On this wise the fur clothing takes long time to the completion thus it has been risky and costly.

• 한국의류산업학회지
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• 제19권6호
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• pp.759-767
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• 2017

This study investigates the improvement of domestic compression stockings by comparing and analyzing the characteristics of materials and fabrics of medical compression stockings developed in Korea and domestic imported compression stockings. Among imported compression stockings currently available in Korea, three brands with high sales rates are selected by countries (USA, Italy, and Germany) to measure the physical and mechanical properties of the material. Medical compression stockings to be analyzed were selected as M size pantyhose included in 20-30mmHg. As a result, the tensile elongation of medical compression stockings selected in this study was the highest in Korean products in the ankle, while the highest in the US was in the thigh, and the elasticity of Italian products was low. The recovery rate of the kidneys was similar for all four ankles. The ankle weight was the highest except for Korean products that showed the highest weight of the thigh and difference from products of other countries. US product also showed high shape stability due to high recovery of tensile strength from high value RT. Italian products showed low banding and shear values; however, shape stability was poor with good drapeability. In Germany, LT and RT values were low, but clothing comfort was considered excellent. In Korea, LT and RT values, banding and shear characteristics were high, and drapeability was poor. Stiffness was good, but recoverability was excellent.

• 복식
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• 제57권6호
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• pp.160-171
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• 2007

This research studied men's cosmetics purchasing behavior based on the level of interest one has in one's appearance, the country of origin, and the sales promotion of the cosmetics. The study was conducted by experimental $2{\times}[2{\times}2]$ design by combining the 3 variables mentioned above. The Independent variables in this research were levels of appearance interest(high vs. low), the country of origin(Korean vs. foreign), and types of sales promotion(discount vs. coupon). The dependent variables were the purchase behaviors including favor to cosmetics and purchase intent. Two hundred male consumers participated for the study. Data analysis conducted were factor analysis, cluster analysis and ANOVA. The results were as follows. 1. Male consumers' cosmetics favorness: 3-way significant interaction, in appearance interest, the country of origin, and types of sales promotion, was found for favor to male cosmetics. When male subjects were provided with price discounts and skin care coupons for the Korean cosmetics, they didn't reveal significant differences in favor, regardless of the level of appearance interest. However, for the imported cosmetics, male subjects with high appearance interest showed more favor to the cosmetics than the ones with low appearance interest. 2. Male consumers' purchase intent: 3-way significant interaction, in appearance interest, the country of origin, and types of sales promotion was found for the purchase intent. When male subjects were provided with price discounts and skin care coupons for the Korean cosmetics, they didn't show significant difference in purchase intent, regardless of their appearance interest. However, for the imported cosmetics, male consumers with high appearance interest reported more purchase intent than the ones with low appearance interest.

• 한국의상디자인학회지
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• 제16권1호
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• pp.65-76
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• 2014

The purpose of this study is to examine the influence of conspicuous consumption on wearing attitude of jeans and analyze the difference of purchasing behavior in jeans by gender. Questionnaires were administered to 386 college students living in Deagu and Busan province. Frequency, factor analysis, reliability analysis, regression analysis, t-test, and $X^2$-test were used for data analysis. Conspicuous consumption were categorized into 5 factors such as famous brand preference, brand conspicuous, fashion pursuit, symbol of social position, and imported goods pursuit. Wearing attitude of jeans was categorized into fashion information leadership, fashion innovation, and pursuit of economic. The result of this study showed brand conspicuous, fashion pursuit, symbol of social position, and imported goods pursuit had significant effect of fashion information leadership and brand conspicuous, fashion pursuit, and imported goods pursuit had significant effect of fashion innovation. Brand conspicuous, and symbol of social position had significant effect of pursuit of economic. The indicates that men showed high brand conspicuous of conspicuous consumption and fashion innovation of wearing attitude of jeans. Gender of college students showed significant differences in purchasing place, purchasing price.

• 한국의상디자인학회지
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• 제14권4호
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• pp.205-214
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• 2012

This study investigated whether there were statistical differences in the three categories of cosmetics brand preference- brand preference, gift brand preference, and preference for purchasing expensive cosmetics by the consumers' residence. For the data analysis, the types of cosmetics include basic and color, the cosmetics brands include domestic and imported cosmetics. The consumers' residence include metropolitan and non-metropolitan areas. The study collected the data from 477 surveys from adult women ranging from the age groups of 20s to 50s and above in 2011. Using SPSS Version 18.0 the data was analyzed by Frequency analysis, t-test. The study results were as follow: There were significant differences in the three patterns of cosmetics brand preference depending on the consumers' residence. The three patterns of preferences were in the similar trends. The results revealed while the non-metropolitan residents showed a higher level for the domestic brands, a lower level in the three categories of preferences for imported brands compared to their metropolitan counterparts in both types of basic and color. In contrast, compared to the non-metropolitan counterparts, the metropolitan residents showed a lower level of preferences in all of the three categories of cosmetics brand preference for domestic in both types of basic and color.

• 한국응급구조학회지
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• 제22권1호
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• pp.83-97
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• 2018

Purpose: The purpose of this study was to provide basic data for the development of personal protective equipment (PPE) for emergency medical technicians (EMTs) during chemical, biological, radiological, nuclear, and explosive situations. Methods: Body measurements were obtained for adults aged from 20 to 59 years from the data in the 6 th Size Korea national sizing survey. These data were compared to the sizes of protective clothing currently available in the market. In-depth interviews with active paramedics with experiences of wearing PPE were conducted. Results: Most of the imported protective clothing turned out to be unfit for Korean adults. This showed the urgent need for developing appropriately sized protective clothing for Korean emergency technicians. In total, 55.0% of the respondents indicated that the current protective clothing is unsafe, and 71.0% requested the clothing to have level C protective performance. Regarding the design, many people wanted hooded all-in-one type of clothing. Conclusion: Considering these requirements, most of the wearers wanted their protective clothing to be fundamentally protective of their body, be available in various sizes with adjustable parts, and easy to wear and take off. They also wanted the clothing to be secure in clear sight, while not revealing any parts of their body and not interfringe with their ability to communicate with others.

• 한국의류학회지
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• 제21권1호
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• pp.182-193
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• 1997

The purpose of this study was to investigate the actual state of introduction and distribution of import apparel and to identify which characteristics of import apparels were different from domestic apparels by analysing consumer's evaluation attitudeto import apparels comparatively. Inaddition, by forming consumer groups who prefered import apparels and who prefered domestic apparels consumer characteristics and factors of each group were investigated. Results of this study are summarized as follows; 1. The degree of recognition of domestic or import well-known apparel brands were both high as 79.1% was to national brandcomparing with 77.0% of import brands. Average holding articles of import apparels were increasing up to 2.08 per person. 2. Consumers gave better evaluation to import apparel in all its aspects. With respects of the economic value and thepractical value, domestic apparel brands were evaluated better than import apparel brands while import apparel brands were evaluated better than domestic apparel brands with respects of design, brand image, and quality value. 3. Consumer group who has preference to import apparel has the tendency of high degree of clothing expenditure and low degree of economical behavior in clothing life st)4e and high degree of brand preferency. Futhermore, such group was not affirmative to negative effect of purchasing import goodsand open-trade policy. 4. Core factors affecting the preference to import apparel were design evaluation attitude, general reluctancy to buying imports, brand-oriented clouting life style, and degree of prossession of import apparel, as enumerated in the order of importance.

• 복식
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• 제51권8호
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• pp.141-157
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• 2001

It has been since 15 century when Ainu realized themselves as a race. Their folk culture had been formed with the effect of East-northern Asia and cultural exchange with Japanese through the northern trade during 17 -18 centuries. It can be ascertained from the typical festival food and clothing. clothing style and the ornaments of Ainu people. The basics of Ainu people are composed of an unfolding clothes which men and women had wort in one-piece style even though they had lived in the northernmost cold climate. Atousi is their typical clothing which had been made of the grass fiber. Ainu people had imported the old cotton clothes from the trading with the mainland roughly in the late E-do (late 18 century). Ainu's clothing is divided broadly into Aiusi and Moreu pattern. Ainu people had decorated their back, shoulder, collar, burial clothes, waist and hem by changing and mixing them. These are the expression of their desire to prevent themselves from the wicked plot or the devil. There is no similar Ainu patterns or skill in Kimono, while it is known to be rather related to the area of Amur River, Sakhalin, and the distant Mongolia. Therefore, the traditional pattern of Ainu should be the continental conception which had been skilfully shaped through the trading with the north adding the series of Ainu People.