• International Journal of Advanced Culture Technology
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• v.8 no.4
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• pp.153-160
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• 2020

The purpose of this study is to investigate the effect of female college students' participation in dance sports, perception of body attractiveness, and importance of body attractiveness. For this study, female university students residing in Gwangju Metropolitan City and Jeonnam region in 2019 were selected as the population. A total of 350 people were selected as the study subjects, but 170 dance sports participants and 130 non-participants were selected for the study, excluding 50 copies of double written and unfaithful data. After individually entering coded data into the computer, the statistical program (SPSS Windows.20.0 Version) was used. The results obtained through this research process are as follows. First of all, it was found that there was a difference in perception of body attractiveness depending on whether female university students participated in dance sports. Second, it was found that there was a difference in the importance of physical attractiveness depending on whether female college students participated in dance sports. Third, it was found that female college students' perception of body attractiveness has an effect on the importance of body attractiveness.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.6
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• pp.799-808
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• 2013

Previous research reported that body size measured as Body Mass Index (BMI) and body shape measured as waist-hip-ratio (WHR) are two essential factors that form the perceptions of body attractiveness. However, the debate on the importance of BMI versus WHR is ongoing. In addition, scholarly articles, that focus on the role of geographic and cultural variability on perceptions of attractiveness, report inconsistent results. Some suggested that according to globalization and the rise of mass media, geographic variability of perceptions of attractiveness have been altered, while others believed that it remains. This study cross-regionally investigates the role of body size and body shape on the perceptions of female attractiveness. Samples were composed of 107 female college students in Alabama and 107 female college students in California. Participants viewed 27 three-dimensional body scan images of women in three body shapes (pear, hourglass, and rectangle) and three body sizes (underweight, normal weight, and overweight) and rated their perceptions of attractiveness. Images were shown to students in a random order with an overhead projector and Microsoft Office PowerPoint software. A three-way mixed-ANOVA was conducted to analyze the data. The results of the study showed that some regional differences exist between the two sample groups. However, regardless of the regional difference, hourglass shapes were perceived to be the most attractive shape and underweight sizes were perceived to be the most attractive size for both samples.

• The Research Journal of the Costume Culture
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• v.27 no.6
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• pp.539-552
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• 2019

The purpose of the current study was to examine the role of information on shapewear's functionality in consumers' purchase decisions in an online shopping context. Through two steps of stimulus development process, four mock websites were developed to conduct a main study. In the main study, a 2 (visual information: absent vs. present images of the shapewear's functionality) x 2 (verbal information: absent vs. present descriptions of the shapewear's functionality) between-subject factorial design was employed to examine the impact of visual and verbal information regarding the functionality of shapewear on the consumer decision-making process (i.e., attitudes and purchase intentions). The results showed that verbal information about how shapewear reduces the size of specific body parts (i.e., waist, abdomen, hips, and thighs) were effective in increasing perceived attractiveness in an online context, which increased attitudes and purchase intentions. In addition, attitudes toward the shapewear mediated the effects of expected physical attractiveness on purchase intentions. The results of this study provided empirical support for the importance of expected physical attractiveness in consumers' online purchase decision on shapewear and useful managerial implications for enhancing the effectiveness of online shapewear presentations by including descriptions of the functionality of shapewear in decreasing the size of body parts.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.5
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• pp.654-664
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• 2014

This study investigated factors that contribute to the clothing behavior and body image of elderly men, how these factors vary by demographic characteristics, and how these factors affect quality of life. The subjects were 250 elderly men selected by convenience sampling between the ages of 60 to 80 who lived in Gyeongnam province. They participated in a survey from May-June 2012. Out of the 250 participants only 227 were used to analyze the data due to the completeness of their survey. The results showed that the factors for clothing behavior were social psychological importance, conformity, economic efficiency, fashion interest, and interpersonal intention. For body image, the factors revealed were physical attractiveness, interest in appearance, and concern about weight. Differences in the clothing behavior, body image, and quality of life were indicated by the demographic characteristics of the subjects. Clothing behavior and body image of elderly men were revealed as a contributing factor towards quality of life.

• Journal of the Korean Society of Costume
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• v.62 no.3
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• pp.17-28
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• 2012

The purpose of this study was to investigate elderly women's body image and clothing behavior. Data were collected from 305 elderly women living in Gyeongnam province from May and June of 2011. Statistical methods including frequency analysis, factor analysis, F-test, t-test, Duncan test, Cronbach's ${\alpha}$, correlation analysis and multiple regression were used for this study. The results of this study were as follows.: The body image was composed of two factors, 'physical attractiveness and interest in appearance', and 'concern about weight'. The clothing behavior was composed of the following five factors: 'social importance', 'conformity' 'individuality' 'economic efficiency' and 'clothing fashion interest'. The body image and clothing behavior according to the elderly women' demographic showed many differences. Elderly women's body image influenced their clothing behavior. These study results are highly expected to be used as valuable sources in fashion marketing plans for industries that target elderly women.

• International Journal of Human Ecology
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• v.8 no.2
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• pp.141-151
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• 2007

The purpose of this study is to classify men in their 20s by their sex role attitudes, and to study their appearance management behavior and inner characteristic variables such as socio-cultural attitudes on appearance and bodily image, which are expected to influence the appearance management behavior of each classified group. For this, a survey of 393 males in the 20s in Seoul and metropolitan areas was conducted. Factor analysis, Cronbach's alpha coefficient, and F-test were conducted on the data. First, as a result of analysis on sex role attitudes, four groups were categorized: Masculinity, Femininity, Androgyny and Undifferentiation. Second, the analysis of individual variables resulted in appearance management behavior being separated into five categories: Interests in fashion, Proper choice of clothing, Importance of bodily attractiveness, Pursuit for personality and Complementation of physical weaknesses. The socio-cultural attitude on 'appearance' was sub-categorized into Internalization, and Awareness, while 'body image' was divided into Cognitive behavioral and Affective aspects. Regarding differences in socio-cultural attitudes for appearance, body image and metro-sexual lifestyle attitudes, the androgyny group produced the highest scores. Based on these results, it can be concluded that people who take care of their physical appearance, cope effectively with social and circumstantial requirements for happiness and success, and respond flexibly and affirmatively.