• Journal of Korean Society for Quality Management
• /
• v.40 no.4
• /
• pp.589-598
• /
• 2012

Purpose: Determination of the importance values of quality attributes is very important to integrate the Kano model with QFD. A new method to determine the importance values of quality attributes is proposed. Methods: ASC(Average Satisfaction Coefficient) is proposed in order to determine the importance values of quality attributes. To evaluate the effectiveness of ASC, a case study of modern TV sets is conducted, and the performance of ASC is compared with direct importance evaluation and AHP pairwise comparisons. Results: The result of ASC application is similar with those of direct importance evaluation and AHP pairwise comparison. Conclusion: ASC is an effective instrument to determine the importance values of quality attributes. It doesn't need a cumbersome process like AHP pairwise comparison, and can be calculated using the data for the conventional Kano model.

• Korean Journal of Culture and Social Issue
• /
• v.24 no.4
• /
• pp.563-592
• /
• 2018

In this research, it was examined whether the importance of value of self(i.e., self-referenced values) and the perceived importance of values of average Koreans(i.e., culture-referenced values) differ according to social class. In Study 1, differences in the importance of self-referenced values according to the social class of 1,140 adults aged over 19 years old were examined using Korean data from the World Values Survey. Findings showed that higher social class was associated with higher levels of Hedonism (which belongs to the individualistic value domain) and Benevolence, and lower levels of Tradition (which belongs to the collectivistic value domain) and Universalism. In Study 2, culture-referent questionnaires were added to examine the differences in self-referenced values and culture-referenced values according to social class. Findings showed that higher social class was associated with greater importance attached to individualistic value domain (namely, Power and Achievement), and as a result of Study 1, less importance attached to Benevolence towards the self. On the contrary, for culture-referent ratings, higher social class was associated with lower perceptions of the importance of individualistic value domain (namely, Self-direction and Hedonism) and greater importance attached to Tradition (which belongs to the collectivistic value domain) for average Koreans. These results suggest that the importance of self-referenced values and culture-referenced values differ by social class. The need for social class research taking into account culture and the importance of the culture-referent ratings is highlighted. Future directions for research are discussed.

• Korean Journal of Agricultural Science
• /
• v.45 no.3
• /
• pp.547-559
• /
• 2018

Consumers are becoming increasingly interested in what kind of value their food has. Many studies have focused on consumers' preferences and willingness to pay for specific food values. However, few studies have asked consumers to consider or rank the importance of different food values. This paper determined consumers' food values by implementing the best-worst scaling approach and segmented consumers based on the relative importance of general food values that consumers place on them. Among a list of eleven food values (taste, safety, origin, appearance, price, environmental impact, naturalness, convenience, nutrition, fairness, and habit) which was compiled from previous studies on food preferences, on average, safety, nutrition, taste, and price were the most important values to consumers, whereas fairness, habit, appearance, convenience, origin, and environmental impact were the least important values. However, significant variation exists among consumers in terms of the relative importance of food values. To investigate the heterogeneity among consumers, a Latent Class Analysis was performed to classify consumers into subgroups based on responses to questions. Two latent classes were found and characterized as 'safety-nutrition' and 'taste-price'. The 'safety-nutrition' cluster represents 61% of the sample and a group of people who find safety and nutrition centered values to be the most important. Another cluster represents about 39% of the sample, and relative to the first group, this group finds price and taste values to be more important.

• Journal of Families and Better Life
• /
• v.35 no.1
• /
• pp.71-81
• /
• 2017

This study examined the effects of personal values on the levels of life satisfaction among three Northeast Asian countries: Korea, China, and Japan. For this, it used data from the World Values Survey and adopted the value categories framed by Schwartz(2012). The mains findings are as follows. First, the Korean respondents showed the lowest levels of life satisfaction and the Japanese respondents showed the lowest levels of importance on each value. Second, the Korean and Chinese respondents who put more importance on the value of 'self-direction' showed higher levels of life satisfaction. Third, the Chinese and Japanese respondents who put more importance on the value of 'benevolence' showed higher levels of life satisfaction. Fourth, while the Chinese and Japanese respondents with a higher level of importance on the value of 'universalism' and 'tradition', respectively, showed higher levels of life satisfaction, the Korean respondents with a higher level of importance on the value of 'power' showed lower levels of life satisfaction. Based on the findings, it suggested the directions for future research.

• Journal of Fashion Business
• /
• v.22 no.5
• /
• pp.15-31
• /
• 2018

The purpose of this study was to classify male consumers and examine their clothing consumption values and the perceived importance of store attributes. Using Internet-based research service, survey data were collected from 651 male consumers aged between 20 and 40. The questionnaire included questions regarding respondents' preference of different store types, clothing consumption values, perceived importance of store attributes. According to the results, the respondents were categorized into 5 distinct groups based on their store type preferences: discount store preference group, multi-channel preference group, store indifferent group, brand store preference group, online store preference group. Multi-channel preference group was the largest among these groups. The five store type preference groups statistically varied in clothing consumption values, i.e., epistemic value, brand/conspicuous value, and economic value. The groups also differed in the importance they placed in the store attributes of: service and product quality, promotion, fashionability, salesperson and store environment, store atmosphere, convenience, and website image. The results of this study have direct implication for retail marketers of fashion companies who are targeting male consumers. Marketers can apply findings of this study in implementing retail strategies for different types of stores.

• Korean Journal of Culture and Social Issue
• /
• v.19 no.2
• /
• pp.179-202
• /
• 2013

This research examined the relation between personal history of residential moves and psychological independence. In particular, this research tested how actual self-importance (vis-a-vis perceived social importance) of values (Study 1) and preference for uniqueness (Study 2) would vary as a function of past experience of moving. The results showed that personal history of residential moves was positively linked to actual self-importance of individualistic values and perceived social importance of collectivistic values. In addition, the results demonstrated that individuals with frequent residential moves generally showed a greater liking for uniqueness. The implications of these results for the direction of causation between residential mobility and psychological independence are discussed and suggestions for future research are made.

• Journal of The Korea Institute of Healthcare Architecture
• /
• v.27 no.2
• /
• pp.25-37
• /
• 2021

Purpose: The main purpose of this study is to develop an evaluation system using the weighted-values of various users and experts for the public space to apply Universal Design, and additionally to find out the commonalities and differences by comparing the importance of evaluation indicators between users and expert groups. Method: A one-sample t-test was conducted to verify that the components of the public space to universal design application are suitable as evaluation indicators, and AHP(analytic hierarchy process) was performed to derive weight-values for the evaluation system. Results: The importance-values for the total 23 facilities to be used as evaluation indicators were derived by multiplying the weighted-values of each sector, domain, and facility by the disabled, non-disabled, and experts. To summarize the results of overall importance-values derived from the AHP, The disabled showed high-rank weighted-values in facilities of building sector > park & recreation sector > cross domain and low-rank weighted-values for sidewalk and roadway domain. The non-disabled showed high-rank weighted-values in facilities of park & recreation sector > roadway domain > building sector > cross domain and low-rank weighted-values for sidewalk domain. Experts mainly showed high-rank weighted-values in the cross domain and in facilities related to entry and movement to the target space in all sectors and domains. However, it showed moderate importance-values in the sanitary space. The disabled who are restricted to movement have a high demand for universal design in buildings consisting of vertical moving line, and non-disabled people who are not limited to physical movement have a high demand for universal design in parks and recreation sector for increased leisure time. It means that experts are important to recognize the principles of making space because they value cross domain and the key spaces and facilities for suitable the purpose of use. In addition, it can be inferred that non-disabled people have a higher demand for safety than disabled people due to their high importance in roadway domain and facilities of safety and disaster prevention. Implications: The significance of this study is the establishment of a quantitative universal design evaluation system for public spaces considering the different perspectives of the disabled and the non-disabled.

• Journal of the Korean Society of Costume
• /
• v.64 no.3
• /
• pp.93-107
• /
• 2014

This study examines the differences in store service quality and relationship benefits according to clothing consumption values. This study has collected data from adult consumers in their 20s to 60s via offline and online surveys. A total of 459 survey responses were used for the final analysis. The results of this study were as follows. First, clothing consumption values were composed of 4 factors: emotional, conspicuous, individuality, and practical value. In light of the tendency of consumers' clothing consumption values, consumers have been grouped into 3 consumption groups: hedonic, practical, and practical symbolic. Second, consumers considered price policy product quality, salesperson, product assortment promotion, and convenience of store service quality in the order of importance. Regarding the relationship benefit, consumers considered psychological benefit, economic benefit, informative benefit and social benefit in the order of importance. Third, regarding the importance in service quality for clothing consumption value group, practical symbolic consumption group and practical consumption group considered price policy quality service more important than hedonic consumption group, and practical symbolic consumption group considered product assortment quality, promotion service, salesperson service, convenience of store service more important than other groups. Fourth, regarding the importance of relationship benefits for the clothing consumption value groups, practical symbolic consumption group considered informative benefit and social benefit more important than other groups. The practical symbolic consumption group and practical consumption group considered psychological benefit more important than the hedonic consumption group.

• Journal of People, Plants, and Environment
• /
• v.24 no.3
• /
• pp.245-256
• /
• 2021

Background and objective: The vitalization of urban agriculture has increased various forms of experience-based education using school gardens, which raised the importance of school gardens in terms of value as well as the need to develop an implementation system for education-based agricultural experience service using school gardens. Thus, we reset the evaluation indicators from the previous study to establish objective evaluation indicators that enable quantitative comparison of school garden education services. Methods: Analytic hierarchy process (AHP) and direct question (DQ) surveys were conducted on 20 experts from October 12 to 19, 2020 after establishing the purpose and subjects of evaluation, and then the weights were calculated using the Expert Choice 2010 program. Results: First, we analyzed the problems of the previous indicators by categorizing the performance indicators and comparing and verifying them with six requirements of valuation. Then, we added 'welfare values' and established sub-indicators accordingly. The importance of value indicator in AHP was in the order of education values (0.544), health values (0.182), welfare values (0.164), environmental values (0.062), and economic values (0.049). The importance of environmental and economic values was relatively low, less than 0.1. The importance of sub-indicators was highest in cultivating character (0.144), followed by enhancing ecological sensitivity (0.141) > promoting mental health (0.134) > cultivating agricultural literacy (0.120) > improving social skills (0.104). And mitigating climate change in environmental values was lowest (0.009). Increase in income was the lowest (0.036). This can be regarded as the expression of change to increase the educational effect based on collective life and the connotative meaning of 'school'. In the case of DQ, the AHP weight and order were the same, but the environmental and economic values were relatively low, and the result was different from AHP weight. For sub-indicators, the importance in DQ was highest in promoting mental health (0.136), followed by promoting physical health (0.085), ]cultivating character (0.082), social integration (0.072), and enhancing ecological sensitivity (0.071). After reviewing related experts, we came up with 5 evaluation indicators and 16 sub-indicators for school garden education service, which are objective evaluation indicators that enable quantitative comparison. Conclusion: In the future, we will validate the socioeconomic values of school garden education services and contribute to revitalizing school gardens by establishing policy alternatives for effective operation and management of school gardens.

• Asian-Australasian Journal of Animal Sciences
• /
• v.22 no.12
• /
• pp.1693-1702
• /
• 2009

Economic values of 14 production and functional traits for two Slovak dairy sheep breeds (Improved Valachian and Tsigai) were calculated. Semi-extensive production systems with one lambing per year were simulated using a bio-economic deterministic computer model. The marginal economic value of a trait was defined as the partial derivative of the profit function with respect to that trait. The relative economic value expressed the percentage proportion of standardized economic value (marginal economic value${\times}$genetic standard deviation) of a trait in the sum of the absolute values of the standardized economic values over all traits. Milk yield was of highest relative importance (26% and 32% in Improved Valachian and Tsigai) followed by productive lifetime and conception rate of ewes (16% and 15% in Improved Valachian and Tsigai, in both traits). Conception rate of female lambs and litter size had nearly the same relative economic importance in both breeds (9% to 11%). Survival rate of lambs at lambing and till weaning reached slightly lower economic values (4% to 7%). The economic importance of all remaining traits was less than 4%.